Marketing School - Digital Marketing and Online Marketing Tips

How Monthly Webinars Transformed Our Business

09 Dec 2024

Contributed by Lukas

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact. Do...

How to Make Your Agency Profitable in 2025

07 Dec 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Peti...

How SEO performs against LLM (Large Language Models)

06 Dec 2024

Contributed by Lukas

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity resu...

Why Toyota, Walmart, and Target Are Cutting DEI

05 Dec 2024

Contributed by Lukas

In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, an...

Judge Sinks Elon Musk’s $56B Tesla Pay Package

04 Dec 2024

Contributed by Lukas

In episode #2878, Eric Siu and Neil Patel discuss the recent legal ruling against Elon Musk's $56 billion pay package, despite shareholder approval. T...

Want to Go Viral on LinkedIn? Here’s How

03 Dec 2024

Contributed by Lukas

In episode #2877, Eric Siu and Neil Patel discuss effective strategies for going viral on LinkedIn—the importance of engaging content, consistent po...

How to Turn One LinkedIn Post into 8 Qualified Leads

02 Dec 2024

Contributed by Lukas

In episode #2876, Eric Siu and Neil Patel discuss the challenges and strategies of scaling LinkedIn Account-Based Marketing (ABM) campaigns, emphasizi...

Stop Losing Money: Track & Grow Your Agency

30 Nov 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion of insider str...

How This YouTuber Gets 100k+ Views with Only 60k Subs

29 Nov 2024

Contributed by Lukas

In episode #2875, Eric Siu and Neil Patel discuss the importance of quality content creation on platforms like YouTube. They share insights on how a Y...

DOJ Targets Chrome: What This Means for Google

28 Nov 2024

Contributed by Lukas

In episode #2874, Eric Siu and Neil Patel discuss the ongoing antitrust challenges faced by Google, particularly the Department of Justice's push to b...

Jaguar’s ‘Woke’ Ad Controversy: What Went Wrong?

27 Nov 2024

Contributed by Lukas

In episode #2873, Eric Siu and Neil Patel discuss Jaguar's recent marketing campaign that sparked controversy due to its focus on gender identity rath...

Why Jake Paul Is Laughing His Way To The Bank

26 Nov 2024

Contributed by Lukas

In episode #2872, Eric Siu and Neil Patel discuss the recent fight involving Jake Paul and Mike Tyson, highlighting the entertainment aspect of modern...

Kamala Harris’s $1B Campaign: Where Did It All Go?

25 Nov 2024

Contributed by Lukas

In episode #2871, Eric Siu and Neil Patel discuss the importance of marketing efficiency over sheer spending, reflection on how political events affec...

How to Win in Hiring According to Agency Leaders

23 Nov 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion on their perso...

TikTok Might Get Banned In Canada

22 Nov 2024

Contributed by Lukas

In episode #2870, Eric Siu and Neil Patel discuss the potential ban of TikTok in Canada and its implications for national security. The discussion the...

Why Google’s Market Stumbles While Amazon Ads Skyrocket

21 Nov 2024

Contributed by Lukas

In episode #2869, Eric Siu and Neil Patel discuss the competition between Google Ads, Amazon Ads, and emerging platforms like TikTok. They highlight t...

The Truth About Mainstream Media Nobody Talks About

20 Nov 2024

Contributed by Lukas

In episode #2868, Eric Siu and Neil Patel discuss the growing distrust in mainstream media and the shift towards digital platforms. They emphasize the...

You Should DEFINITELY Get a Chief of Staff

19 Nov 2024

Contributed by Lukas

In episode #2867, Eric Siu and Neil Patel discuss the importance of having a Chief of Staff for efficient operations, the dynamics of building effecti...

Founders vs CEO: What’s the Difference?

18 Nov 2024

Contributed by Lukas

In episode #2866, Eric Siu and Neil Patel discuss the unique roles a founder and a CEO play in a company's growth and stability. They share insights o...

NEW AI and Tech Recommendations for Agencies

16 Nov 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they introd...

How Nerds Candy Went From $50M To $500M

15 Nov 2024

Contributed by Lukas

In episode #2865, Nerds has proven that one product innovation can completely transform a brand. Eric Siu and Neil Patel break down how Nerds, and eve...

Are Events Worth It? Here’s What We’ve Learned

14 Nov 2024

Contributed by Lukas

In episode #2864, Eric Siu and Neil Patel share key lessons from speaking at This Is Marketing in Frankfurt, Germany. They reveal what to look for in ...

Marketing Tools You Shouldn’t Live Without

13 Nov 2024

Contributed by Lukas

In episode #2863, Eric Siu and Neil Patel discuss various innovative tools and strategies for maximizing content marketing effectiveness. They highlig...

New SEO and AI Strategies You Should NOT Miss!

12 Nov 2024

Contributed by Lukas

In episode #2862, Eric Siu and Neil Patel collaborate with Hubsot’s Marketing Against the Grain podcast, hosted by Kipp Bodnar. They discuss the fut...

What You Need to Know About X's FREE Social Trend Tool

11 Nov 2024

Contributed by Lukas

In episode #2861, Eric Siu and Neil Patel reveal two free tools to boost your content strategy. They discuss "Radar" on X, a real-time social listenin...

Proven YouTube Lead Gen Tactics from Agency Leaders

09 Nov 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about challeng...

AI SDRs & New Pricing Models Might Destroy Outbound Sales

08 Nov 2024

Contributed by Lukas

In episode #2860, Eric Siu and Neil Patel explore how AI-driven sales reps and new pricing models are transforming the game, from increased efficiency...

Will AI Take Over Marketing? Lessons from 2 Years of ChatGPT

07 Nov 2024

Contributed by Lukas

In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential ...

Bolt.new Will Change The Game For Marketers

06 Nov 2024

Contributed by Lukas

In episode #2858, Eric Siu and Neil Patel discuss the emergence of new tools for marketers, particularly focusing on bolt.new, which simplifies the ap...

The Latest SAAS Beef: Who's Really Winning Out?

05 Nov 2024

Contributed by Lukas

In episode #2857, Eric Siu and Neil Patel explore the fierce competition between Beehive vs. ConvertKit and SEMrush vs. Ahrefs. They share insights on...

Do You Want Your Lawyers Using ChatGPT? A Debate

04 Nov 2024

Contributed by Lukas

In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction o...

Will Demand Boom After the Election?

02 Nov 2024

Contributed by Lukas

In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping ...

Harris vs. Trump: Podcast Views, Censorship, and Media Influence

01 Nov 2024

Contributed by Lukas

In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, J...

Critical Acquisition Mistakes We Made That You Can Avoid

31 Oct 2024

Contributed by Lukas

In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for ...

Did Trump's Mcdonald's Stunt Hurt Mcdonald's Sentiment?

30 Oct 2024

Contributed by Lukas

In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and...

SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more

29 Oct 2024

Contributed by Lukas

In episode #2851, Eric Siu and Neil Patel discuss AI’s implications for search engines like Google, the lessons learned from business failures, inno...

This LinkedIn ads tool will automatically retarget ICP visitors from your site, and How we're making the most of our Germany speech

28 Oct 2024

Contributed by Lukas

In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing ...

How to Attract New Clients: Strategies That Actually Work!

26 Oct 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategi...

Attention doesn’t move sales or other brand outcomes; studies find, Marketing is no longer a regional game; it's a global first game, Parasite partnerships, and Exploding topics unfair 24430 backlink play

25 Oct 2024

Contributed by Lukas

In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like pa...

Is SEO worth investing in for early-stage companies?, Utility friends vs friend friends, Is money everything?, How small business owners need to evolve their thinking, and more

24 Oct 2024

Contributed by Lukas

In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction betwe...

Special Episode - Seth Godin Marketing Insider Reveals The Truth About Marketing That Businesses Don’t Want You to Know

23 Oct 2024

Contributed by Lukas

Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of...

Can a podcast help you raise money? 20VC raises $400 million, The problem with all these new podcasts, Amazon's AI generator tool can now create audio ads, and Why AI agents are not a moat for your business (and what is)

23 Oct 2024

Contributed by Lukas

In episode #2847, Eric Siu and Neil Patel discuss the potential of podcasts as a tool for fundraising, the saturation of the podcast market, and why t...

Gary Vee's Secret Business Domination Plan

22 Oct 2024

Contributed by Lukas

In episode #2846, we're bringing you some of the top interviews from the Leveling Up channel. In this one, Gary Vee shares his ambitious plan to buy t...

The $100M Mindset That Alex Hormozi Stress-Tested

21 Oct 2024

Contributed by Lukas

In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on b...

How This Guy Gets 207M YouTube Views Per Month

18 Oct 2024

Contributed by Lukas

In episode #2844, Eric Siu and Neil Patel discuss the importance of understanding YouTube’s algorithm and the strategies that successful creators em...

Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

17 Oct 2024

Contributed by Lukas

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, i...

The Affiliate SEO Site That Does $400M A Year

16 Oct 2024

Contributed by Lukas

In episode #2842, Eric Siu and Neil Patel discuss the lucrative model of affiliate SEO, the potential impact of AI on call centers, a comparative anal...

Can you actually get big business deals from YouTube?, and 1.2M tweet with nothing to show

15 Oct 2024

Contributed by Lukas

In episode #2841, Eric Siu and Neil Patel discuss the potential of YouTube as a platform for generating business deals, the political biases of social...

What you can learn from Nike and Starbucks' new CEOs

14 Oct 2024

Contributed by Lukas

In episode #2840, Eric Siu and Neil Patel discuss the leadership changes at Starbucks and Nike, the reliance on DEI initiatives, the shift towards lon...

Effective Leadership in Agency Management

12 Oct 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about insights...

The Secrets of YouTube Marketing

11 Oct 2024

Contributed by Lukas

In episode #2839, they focus on YouTube marketing, ROI measurement, global market strategies, innovative marketing techniques, and effective presentat...

Mastering Testing Methodologies for Affiliate Marketing

10 Oct 2024

Contributed by Lukas

In episode #2838, they cover implementing testing methodologies in affiliate marketing, the importance of building relationships for business growth, ...

SEO Challenges for SMBs and Content Strategy

09 Oct 2024

Contributed by Lukas

In episode #2837, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating ...

Partnership Strategies for Agency Growth

08 Oct 2024

Contributed by Lukas

In episode #2836, they discuss the importance of white labeling services, ensuring quality in client relationships, and optimizing standard operating ...

How To Systematize Referrals and AI Integration

05 Oct 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the inte...

YouTube Launches 'Hype' to Incentivize Small Creators

04 Oct 2024

Contributed by Lukas

In episode #2834, Eric Siu and Neil Patel discuss the recent launch of YouTube's features aimed at enhancing community engagement, providing more visi...

The Genius of Amazon Owning The Washington Post

03 Oct 2024

Contributed by Lukas

In episode #2834, Eric Siu and Neil Patel discuss Jeff Bezos's acquisition of the Washington Post as a strategic move for Amazon, the future of in-fli...

The Marketing Trick That Gave Trump a HUGE Edge Over Kamala

02 Oct 2024

Contributed by Lukas

In episode #2833, Eric Siu and Neil Patel discuss the role of TikTok and X in shaping public perception on Trump vs. Harris debate, the importance of ...

MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial?

01 Oct 2024

Contributed by Lukas

In episode #2832, Eric Siu and Neil Patel discuss the launch of Lunchly, a new snack product by influencers MrBeast, Logan Paul, and KSI, and raises q...

The Money in Marketing AI is in the Ugly, Not the Sexy

30 Sep 2024

Contributed by Lukas

In episode #2831, Eric Siu and Neil Patel discuss the often overlooked aspects of AI and marketing, emphasizing that the real money lies in the 'ugly'...

Agency Tools on the Bleeding Edge

28 Sep 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as they explor...

The Marketing Playbook Behind the $200M Company, Dude Wipes

27 Sep 2024

Contributed by Lukas

In episode #2830, Eric Siu and Neil Patel explore the marketing strategies behind Dude Wipes, the importance of community and networking for business ...

AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football

26 Sep 2024

Contributed by Lukas

In episode #2829, Eric Siu and Neil Patel discuss the role of AI and its reception among different generations, the challenges businesses face with al...

Exploring OnlyFans P&L (Profit and Loss)

25 Sep 2024

Contributed by Lukas

In episode #2828, Eric Siu and Neil Patel discuss the financial performance of OnlyFans, the concept of 'founder mode' in business, sales strategies, ...

Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t

24 Sep 2024

Contributed by Lukas

In episode #2827, Eric Siu and Neil Patel discuss how AI-generated content is perceived to be taking traffic away from traditional publishers, insight...

Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events

23 Sep 2024

Contributed by Lukas

In episode #2826, Eric Siu and Neil Patel discuss their experiences with high-profile events like the All In Summit, the true value of such marquee ev...

The Ultimate Strategy Showdown for Traffic, Retargeting, and Referrals

21 Sep 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the impo...

Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media

20 Sep 2024

Contributed by Lukas

In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement...

SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more

19 Sep 2024

Contributed by Lukas

In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the ...

The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong

18 Sep 2024

Contributed by Lukas

In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privac...

The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster

17 Sep 2024

Contributed by Lukas

In episode #2822, Eric Siu and Neil Patel discuss how Costco's $1.50 hot dog serves as a loss leader to attract customers, the importance of founders ...

What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money

16 Sep 2024

Contributed by Lukas

In episode #2821, Eric Siu and Neil Patel discuss lessons from Ken McElroy's experiences, Robert Kiyosaki's views on debt and financial strategies, th...

Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers

14 Sep 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about client r...

Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools

13 Sep 2024

Contributed by Lukas

In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find...

Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more

12 Sep 2024

Contributed by Lukas

In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significan...

You're not Elon Musk - be careful with what you say, it will affect your marketing, Adidas performance marketing didn’t work, and When will businesses start booming again? What we are seeing in the ad industry

11 Sep 2024

Contributed by Lukas

In episode #2818, Eric Siu and Neil Patel discuss how Elon Musk's outspokenness has negatively impacted his business, branding and performance marketi...

How Meta AI got 400M monthly active users/40M daily active users, and The $1 trillion dollar business with a crappy website

10 Sep 2024

Contributed by Lukas

In episode #2817, Eric Siu and Neil Patel discuss the measurement of active users, the importance of website design, the value of attending conference...

Should you invest in real estate?, $50M offer > $1B offer?, From $1B to $600K - Cameo's downfall?, and Your business is only worth what someone is willing to pay

09 Sep 2024

Contributed by Lukas

In episode #2816, Eric Siu and Neil Patel discuss investing in real estate versus investing in a business, the idea of using your business’ income t...

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

07 Sep 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book rec...

Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

06 Sep 2024

Contributed by Lukas

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and...

Marketing spend will go up; the market is estimating 4 rate cuts this year, His CEO slept with his wife; here's what he learned about B2B SaaS, and There's a Boatload of money in political marketing… even outside of presidential election years

05 Sep 2024

Contributed by Lukas

In episode #2814, Eric Siu and Neil Patel discuss the Federal Reserve's rate cuts, the possibility of a recession, the benefits of SBA loans for acqui...

How the Lex Fridman podcast increased this guy's revenue By 93%, AI will saturate educational content. Here's what to do, Does SEMrush's employee advocacy program drive business?, 50 German companies are piloting the 4-day work week, and more

04 Sep 2024

Contributed by Lukas

In episode #2813, Eric Siu and Neil Patel discuss the impact of being a guest on a popular podcast, the saturation of AI in educational and marketing ...

The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms

03 Sep 2024

Contributed by Lukas

In episode #2812, Eric Siu and Neil Patel discuss the ROI of creators and influencers, the challenges of working with influencers, the effectiveness o...

Can you hire a CEO and leave them alone?, The best CMOs work at ugly companies, and Alex Cooper jumps from Spotify to SiriusXM in $125 million deal

02 Sep 2024

Contributed by Lukas

In episode #2811, Eric Siu and Neil Patel discuss the potential pitfalls of hiring a CEO without proper involvement, hiring marketers, and the value o...

The Role of Referrals and Networking in Agencies

31 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the stra...

Why you can't trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles

29 Aug 2024

Contributed by Lukas

In episode #2810, Eric Siu and Neil Patel discuss the challenges of trusting agencies for sales and demand generation in the early stages of a startup...

The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss

28 Aug 2024

Contributed by Lukas

In episode #2809, Eric Siu and Neil Patel discuss the possibility of creating a billion-dollar one-person SEO agency using AI, the Red Ventures sellin...

MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word "AI" in your marketing dead?

27 Aug 2024

Contributed by Lukas

In episode #2808, Eric Siu and Neil Patel discuss the professionalization of Mr. Beast's YouTube channel, the importance of avoiding bureaucracy in la...

How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month

26 Aug 2024

Contributed by Lukas

In episode #2807, Eric Siu and Neil Patel discuss the importance of website speed and provide tips on how to keep a website fast, the impact of remote...

How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC

24 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about the pros...

Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI

23 Aug 2024

Contributed by Lukas

In episode #2806, Eric Siu and Neil Patel share their top marketing tools and tactics for Q3 2024. They highlight Overlap for repurposing YouTube cont...

Lessons Learned from Analyzing 3000 Landing Pages Pt. 2

22 Aug 2024

Contributed by Lukas

In episode #2805, we cover a portion of Neil Patel’s Webinar, focusing on boosting conversions, covering color psychology, personalization, high-con...

Lessons Learned from Analyzing 3000 Landing Pages Pt. 1

21 Aug 2024

Contributed by Lukas

In episode #2804, we cover a portion of Neil Patel’s Webinar, focusing on conversion rate optimization and how to go from average to amazing. They d...

Experimenting with LinkedIn ads for CTV, Introducing new services without case studies, How to find good paid SaaS agencies, and Encouraging clients to approve case studies

20 Aug 2024

Contributed by Lukas

In episode #2803, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners includin...

Strategies for launching a new product, Hiring freelancers for mundane tasks, Finding the right fit for your agency, Framework for hiring, and Leveraging media platforms for agency growth

19 Aug 2024

Contributed by Lukas

In episode #2802, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil address questions from agency owners and prov...

Profit Strategies for Agency Owners: Should You Distribute or Reinvest?

17 Aug 2024

Contributed by Lukas

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Find out the importance of finding a...

Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools

16 Aug 2024

Contributed by Lukas

In episode #2801, we cover a portion of the 1.5-hour Agency Owners Association call, where Eric and Neil tackle pressing questions from agency owners....

Strategies for entering new industries, Acquiring distressed agencies for market entry, Challenges and pitfalls of taking equity as compensation, The use of NPS feedback to improve agency performance, and more

15 Aug 2024

Contributed by Lukas

In episode #2800, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on the challenges and pitfalls of taking equity as compe...

Effective ways to generate B2B revenue, Importance of organic social media, Best mediums for long-form content, Building strategic partnerships with other agencies, and more

14 Aug 2024

Contributed by Lukas

In episode #2799, we cover a portion of the 1.5-hour Agency Owners Association call, focusing on scaling agencies and generating business leads throug...

What's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?

13 Aug 2024

Contributed by Lukas

In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer m...