Marketing School - Digital Marketing and Online Marketing Tips

Blogging vs Podcasting? Which One Should You Choose?
 | Ep. #1499

09 Sep 2020

Contributed by Lukas

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But S...

4 Memory Hacks to Remember Books and Podcasts Better
 | Ep. #1498

08 Sep 2020

Contributed by Lukas

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down af...

Focus! Stop Doing Too Much Shit
 | Ep. #1497

07 Sep 2020

Contributed by Lukas

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, ...

What’s the Easiest Way to Scale an Offer to Cold Traffic?
 | Ep. #1496

06 Sep 2020

Contributed by Lukas

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key her...

7 Ways to Boost Conversions on Retargeting Ads
 | Ep. #1495

05 Sep 2020

Contributed by Lukas

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using ...

How to Fix Low Engagement on Your YouTube Videos
 | Ep. #1494

04 Sep 2020

Contributed by Lukas

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Why Your Instagram Account Isn’t Generating You Sales
 | Ep. #1493

03 Sep 2020

Contributed by Lukas

In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on ...

How to Get More Podcast Listeners
 | Ep. #1492

02 Sep 2020

Contributed by Lukas

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to po...

How to Schedule Your Time More Effectively
 | Ep. #1491

01 Sep 2020

Contributed by Lukas

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The Right Way (and the Wrong Way) to Ask for Reviews
 | Ep. #1490

31 Aug 2020

Contributed by Lukas

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Quickest Way to Get Your First 1,000 Youtube Subscribers
 | Ep. #1489

30 Aug 2020

Contributed by Lukas

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scr...

Is it a Good Idea to Start a Digital Agency in 2020?
 | Ep. #1488

29 Aug 2020

Contributed by Lukas

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and co...

5 Likely Reasons Why Your Landing Page Isn’t Converting
 | Ep. #1487

28 Aug 2020

Contributed by Lukas

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why pe...

Why SEO is Still Our #1 Marketing Strategy in 2020
 | Ep. #1486

27 Aug 2020

Contributed by Lukas

In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ...

How to 10x Conversions on Your Order Form
 | Ep. #1485

26 Aug 2020

Contributed by Lukas

In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you s...

What’s Working Right Now with YouTube SEO
 | Ep. #1484

25 Aug 2020

Contributed by Lukas

In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to e...

Why You Need to Optimize Your Content for Search Intent
 | Ep. #1483

24 Aug 2020

Contributed by Lukas

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom ...

How Important is it to Have a Good Logo? | Ep. #1482

23 Aug 2020

Contributed by Lukas

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo sinc...

How to Build a Recognizable Brand Like Coca-Cola | Ep. #1481

22 Aug 2020

Contributed by Lukas

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establ...

The Quickest, Easiest Way to Boost Email Open Rates | Ep. #1480

21 Aug 2020

Contributed by Lukas

In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to...

5 Reasons Why Your YouTube Ads Aren’t Converting | Ep. #1479

20 Aug 2020

Contributed by Lukas

In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls ...

Why You Shouldn't Create Content Daily (Unless It Meets This) | Ep. #1478

19 Aug 2020

Contributed by Lukas

In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality...

How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477

18 Aug 2020

Contributed by Lukas

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our ...

What You Should Copy From Eric Siu in Business | Ep. #1476

17 Aug 2020

Contributed by Lukas

In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend...

What You Should Copy From Neil Patel in Business | Ep. #1475

16 Aug 2020

Contributed by Lukas

In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and...

Why You Should Diversify Your Revenue | Ep. #1474

15 Aug 2020

Contributed by Lukas

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into troub...

How to Build a Brand When You Aren't an Expert | Ep. #1472

13 Aug 2020

Contributed by Lukas

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to ...

Short-Term SEO vs Long-Term SEO (Which One is Better) | Ep. #1473

13 Aug 2020

Contributed by Lukas

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going ...

How To Rock YouTube Ads With Justin Sardi of TubeSift

12 Aug 2020

Contributed by Lukas

In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning i...

7 Little Known Copywriting Hacks | Ep. #1471

11 Aug 2020

Contributed by Lukas

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, ...

Are All Google SERP CTRs Created Equal? | Ep. #1470

10 Aug 2020

Contributed by Lukas

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significant...

How to Create a One Man Media Company | Ep. #1469

09 Aug 2020

Contributed by Lukas

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: t...

How to Create Massive Amounts of Content in 2020 | Ep. #1468

08 Aug 2020

Contributed by Lukas

In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in t...

Pier 1 Import Transaction - What We Can learn From It | Ep. #1467

07 Aug 2020

Contributed by Lukas

In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a we...

Why Twitter is a Severely Underrated Platform | Ep. #1466

06 Aug 2020

Contributed by Lukas

In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth i...

7 New Ways to Grow Your SEO Traffic | Ep. #1465

05 Aug 2020

Contributed by Lukas

In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own...

How to Run An Amazing Virtual Event | Ep. #1464

04 Aug 2020

Contributed by Lukas

In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feed...

How to Craft a Killer Offer That’s Irresistible to Your Market | Ep. #1463

03 Aug 2020

Contributed by Lukas

In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sal...

How to Create Legendary Content When You’re Short on Time | Ep. #1462

02 Aug 2020

Contributed by Lukas

In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and...

The Step by Step Checklist to Spying on Your Competition’s Marketing | Ep. #1461

01 Aug 2020

Contributed by Lukas

In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your compet...

How Apple's IDFA Change Will Shift How We Do Marketing | Ep. #1460

31 Jul 2020

Contributed by Lukas

In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricte...

What We Learned From Analyzing Our Podcast Analytics | Ep. #1459

30 Jul 2020

Contributed by Lukas

In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your ...

Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458

29 Jul 2020

Contributed by Lukas

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from ...

7 Unconventional Ways to Monetize Your Attention | Ep. #1457

28 Jul 2020

Contributed by Lukas

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a spe...

The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456

27 Jul 2020

Contributed by Lukas

In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communic...

7 Marketing Tools That Will Save You Tons of Time | Ep. #1455

26 Jul 2020

Contributed by Lukas

In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your wor...

Should You Join a Marketing Community If You’re Stuck? | Ep. #1454

25 Jul 2020

Contributed by Lukas

In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or s...

The 7 Best Hacks for Your Facebook Ads | Ep. #1453

24 Jul 2020

Contributed by Lukas

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an ap...

10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452

23 Jul 2020

Contributed by Lukas

In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what y...

7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451

22 Jul 2020

Contributed by Lukas

In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly importan...

Is Affiliate Marketing Dead? | Ep. #1450

21 Jul 2020

Contributed by Lukas

In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but ...

How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449

20 Jul 2020

Contributed by Lukas

In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Anal...

Here's How You Can Build a Widely-Known Brand in Your Niche (Without Spending a Fortune) | Ep. #1448

19 Jul 2020

Contributed by Lukas

In episode #1448, we talk about how you can build a well-known brand in your niche without spending a fortune. Larry Kim, Dave Perell, and Logan Paul ...

How to Build a Community The Right Way | Ep. #1447

18 Jul 2020

Contributed by Lukas

In episode #1447, we share how to build a community the right way! A strong and connected community can do wonders for your business but if you want i...

How HEY Will Change Email Marketing | Ep. #1446

17 Jul 2020

Contributed by Lukas

In episode #1446, we talk about how HEY will change email marketing! This new service from the team that designed Basecamp, is poised to bring a breat...

How to Leverage Long-Tail Keywords to Supercharge Your Traffic | Ep. #1445

16 Jul 2020

Contributed by Lukas

In episode #1445, we talk about how to leverage long-tail keywords to supercharge your traffic! Keyword research plays a crucial role in SEO and drivi...

Our Top 5 Favorite SEO Hacks for 2020 | Ep. #1444

15 Jul 2020

Contributed by Lukas

In episode #1444, we share our top five SEO hacks for 2020! From updating content and improving customer experience to niching down and expanding your...

Here's the Secret to Coming Up with Endless Content Ideas | Ep. #1443

14 Jul 2020

Contributed by Lukas

In episode #1443, we share the secret to coming up with endless content ideas! All content creators need ideas, so how do you make sure that you have ...

Can You Really Change Your Life with 1 Piece of Content? | Ep. #1442

13 Jul 2020

Contributed by Lukas

In episode #1442, we talk about if you can really change your life with one piece of content! The answer, as you might have guessed, is yes. We talk a...

Is It a Good Time to Start a Marketing Agency? | Ep. #1441

12 Jul 2020

Contributed by Lukas

In episode #1441, we talk about whether it is a good time to start a marketing agency. With all the craziness happening in the world right now, you mi...

How Neil Unlocked a Flood of Sales with One Weird Retargeting Ad | Ep. #1440

11 Jul 2020

Contributed by Lukas

In episode #1440, we share how Neil unlocked a flood of sales with one fun retargeting ad! Actually, scratch that, we are giving you two! Tune in to h...

4 Underrated SEO Plays That'll Double Your Organic Traffic | Ep. #1439

10 Jul 2020

Contributed by Lukas

In episode #1439, we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removin...

7 Creative Ways to Invest in Marketing | Ep. #1438

09 Jul 2020

Contributed by Lukas

In episode #1438, we share seven creative ways to invest in marketing, from offering a free tool to adding an up and/or down-sell on your checkout pag...

How to do a Daily Marketing Standup | Ep. #1437

08 Jul 2020

Contributed by Lukas

In episode #1437, we discuss how to do a daily marketing stand-up and the benefits of doing so when it comes to ads and scaling your business. These s...

Why Learning to Say "No" Will Accelerate Your Success | Ep. #1436

07 Jul 2020

Contributed by Lukas

In episode #1436, we talk about why learning to say no will accelerate your success. When you focus on what really matters and set other opportunities...

How to Write a "Power Offer" to Generate New Leads Overnight | Ep. #1435

06 Jul 2020

Contributed by Lukas

In episode #1435, we share how to write a power offer to generate new leads overnight! If you want to know exactly what a power offer is, how it can a...

7 Brilliant Founders and CEOs We're Studying in 2020 | Ep. #1434

05 Jul 2020

Contributed by Lukas

In episode #1434, we talk about six brilliant founders and CEOs that we are studying in 2020! From Ray Dalio and Bill Gates to Phil Knight and Patrick...

Should You Build an Audience Before Launching Your Product? | Ep. #1433

04 Jul 2020

Contributed by Lukas

In episode #1433, you’ll hear whether you should build an audience before launching your product or not! We talk about two main approaches today tha...

7 Game-Changing Growth Tools for Marketers on a Budget | Ep. #1432

03 Jul 2020

Contributed by Lukas

In episode #1432, we are going to be giving you seven game-changing tools for marketers on a budget. This great session covers Eric and Neil’s famou...

How Much Equity Should You Give To Your Partners? | Ep. #1431

02 Jul 2020

Contributed by Lukas

In episode #1431, we talk about how much equity you should give your partners! When starting a new business or including partners in an existing one, ...

The 7 Remote Work Trends That Will Impact Your Business | Ep. #1430

01 Jul 2020

Contributed by Lukas

In episode #1430, we share seven remote work trends that will impact your business! As the world changes in front of our eyes, remote work has been a ...

Google's Upcoming Algorithm Update | Ep. #1429

30 Jun 2020

Contributed by Lukas

In episode #1429, we unpack Google's upcoming algorithm update! Google is taking more care than ever around user experience and it seems their new upd...

What You Can Learn From Black Hat SEOs | Ep. #1428

29 Jun 2020

Contributed by Lukas

In episode #1428, we talk about what you can learn from black hat SEOs! There is a whole array of strategies and tactics out there to grow you brand a...

What You Can Learn From Growth Hackers | Ep. #1427

28 Jun 2020

Contributed by Lukas

In episode #1427, we talk about growth hacking and what it can teach you about growing your company. You’ll hear where the term ‘growth hacking’...

What You Can Learn From Internet Marketers | Ep. #1426

27 Jun 2020

Contributed by Lukas

In episode #1426, we get into the lessons to be learned from ‘internet marketers!’ We give you our definitions of what internet marketers are, lis...

The Best Email Marketing Strategy When You’re a Nobody | Ep. #1425

26 Jun 2020

Contributed by Lukas

In episode #1425, we give you the best marketing strategy to use while you’re still a nobody! We drill down on different ways you can use to build u...

The Ultimate Checklist For Selling High Ticket Products (and Services!) | Ep. #1424

25 Jun 2020

Contributed by Lukas

In episode #1424, we share the ultimate checklist for selling high-ticket products and services. Some of the benefits of higher price points are that ...

E-commerce Is Changing. Here’s How to Prepare. | Ep. #1423

24 Jun 2020

Contributed by Lukas

In episode #1423, we talk about how e-commerce is changing and what you can do to prepare. It’s not only the big players like Amazon who are doing w...

Simple Tweaks That Can Generate Massive ROI in Your Ads | Ep. #1422

23 Jun 2020

Contributed by Lukas

In episode #1422, we discuss a few simple tweaks you can make to generate massive ROI in your ads. The best advertisers know to change up their ads fr...

If We Had to Start Over in SEO, Here’s What We Would Do First | Ep. #1421

22 Jun 2020

Contributed by Lukas

In episode #1421, we tell you what we would do first if we were to start all over again! We imagine how we would play the SEO game if we had no resour...

What’s Changed in Marketing Since The Lockdown | Ep. #1420

21 Jun 2020

Contributed by Lukas

In episode #1420, we lay out some of the ways that marketing has changed since the lockdown. We have been indoors for a few weeks now this has produce...

How to Spot Marketing Opportunities When Growth is Flat | Ep. #1419

20 Jun 2020

Contributed by Lukas

In episode #1419, we show you how to spot marketing opportunities when growth is flat! Tune in and hear the best tips for when, how, and how much to ...

Why You Should Be Segmenting Your Website Visitors | Ep. #1418

19 Jun 2020

Contributed by Lukas

In episode #1418, we talk about why you should be segmenting your website visitors. There are a lot of different types of visitors that will arrive on...

How Your Mental Health Affects Your Marketing (And How To Keep It Healthy) | Ep. #1417

18 Jun 2020

Contributed by Lukas

In episode #1417, we speak about how your mental health affects your marketing and how to keep it healthy. Having the right mindset is so important fo...

How We're Doing Our Virtual Event | Ep. #1416

17 Jun 2020

Contributed by Lukas

In episode #1416, we talk about how we will be doing our virtual event! Joining this episode, you’ll hear all the systems we have implemented to mak...

Should You Accept Guest Bloggers? | Ep. #1415

16 Jun 2020

Contributed by Lukas

In episode #1415, we are going to talk about if you should accept guest bloggers. Guest bloggers are great for cranking out a lot of content early on ...

7 Ways To Keep Your Marketing Knowledge Fresh | Ep. #1414

15 Jun 2020

Contributed by Lukas

In episode #1414, we give you seven ways you can use to keep your marketing knowledge fresh! There is a whole bunch of thought leadership out there on...

How Spending Half a Billion Dollars on Marketing Won't Solve Your Problems | Ep. #1413

14 Jun 2020

Contributed by Lukas

In episode #1413, we talk about how you won’t solve your problems by spending a billion dollars on marketing. By taking a look at the recent half a ...

3 Actionable Lessons Every Marketer Can Learn from Tim Ferriss | Ep. #1412

13 Jun 2020

Contributed by Lukas

In episode #1412, we give you three actionable lessons every marketer can learn from Tim Ferris! We talk about how Tim’s success can in part be attr...

How Marketers Have Adapted Their Business Model To The New Norm | Ep. #1411

12 Jun 2020

Contributed by Lukas

In episode #1411, we talk about how marketers have adapted their business model to the new norm! Consumer behavior has changed so you’re going to ha...

How Often Should You Follow Your 'Gut Feeling'? | Ep. #1410

11 Jun 2020

Contributed by Lukas

In episode #1410, we talk about gut feelings, our initial reactions to information. Sometimes we take action, and other times we don’t, so today, we...

30 Lessons After 30 Million SEO Visits - Part 4 | Ep. #1409

10 Jun 2020

Contributed by Lukas

In episode #1409, we dive into the fourth and final installment of the 30 lessons we have learned after 30 million SEO visits! Today we look at lesson...

30 Lessons After 30 Million SEO Visits - Part 3 | Ep. #1408

09 Jun 2020

Contributed by Lukas

In episode #1408, we dive into numbers 17 to 23 of the 30 lessons we have learned after 30 million SEO visits! In this third installment, you can expe...

30 Lessons After 30 Million SEO Visits - Part 2 | Ep. #1407

08 Jun 2020

Contributed by Lukas

In episode #1407, we share the second batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 9 through ...

30 Lessons After 30 Million SEO Visits - Part 1 | Ep. #1406

07 Jun 2020

Contributed by Lukas

In episode #1406, we share the first batch of thirty lessons we have learned after thirty million SEO visits! Today we are sharing lessons 1 through 8...

Why Conversion Rate Optimization Has Become a Crucial Marketing Skill | Ep. #1405

06 Jun 2020

Contributed by Lukas

In episode #1405, we talk about why conversion rate optimization has become a crucial marketing skill. We unpack exactly how to measure your CRO, as w...

7 Lessons After 30 Million Podcast Downloads | Ep. #1404

05 Jun 2020

Contributed by Lukas

In episode #1404, we share seven lessons we have learned after 30 million podcast downloads! That's right Marketing School has had more than 30 millio...

7 Alternative Ways to Promote Your Content in 2020 | Ep. #1403

04 Jun 2020

Contributed by Lukas

In episode #1403, we talk about five alternative ways to promote content in 2020! From a bunch of online tools like Zest and Taboola, to texting and T...

7 Unconventional Tactics to Scale Any Consulting Business | Ep. #1402

03 Jun 2020

Contributed by Lukas

In episode #1402, we share seven unconventional tactics to scale any agency or consulting business right now! From better project management practices...

How to Get a Good Digital Marketing Intern | Ep. #1401

02 Jun 2020

Contributed by Lukas

In episode #1401, we share how to get a good digital marketing intern! If you, like us, want hungry, humble and smart new members on a growing team, h...