Marketing School - Digital Marketing and Online Marketing Tips
Episodes
What We've Learned by Sending out 41.1 Million Marketing Emails | Ep #1400
01 Jun 2020
Contributed by Lukas
In episode #1400, we talk about what we’ve learned by sending out 41.1 million marketing emails. Neil speaks about how and when to scrub your list d...
7 Unknown Tools That'll Double Your Revenue | Ep. #1399
31 May 2020
Contributed by Lukas
In episode #1399, we talk about seven unknown tools that will double your revenue. You’ll definitely want to check out these tools that do everythin...
7 Unique Blog Post Angles That Drive a Flood of Traffic and Links | Ep. #1398
30 May 2020
Contributed by Lukas
In episode #1398 we give you seven unique blog post angles that drive a flood of traffic. From creating visualizations of other popular posts to hosti...
7 Simple Ways to Save Money on Your Marketing | Ep. #1397
29 May 2020
Contributed by Lukas
In episode #1397, we talk about seven simple ways to save money on your marketing! Almost everyone is looking to cut costs at the moment and your mark...
Where The Good Investment Opportunities Are Right Now | Ep. #1396
28 May 2020
Contributed by Lukas
In episode #1396, we talk about where the good investment opportunities are right now. In the middle of the current pandemic, the only safe action wou...
Special Behind the Scenes Q+A with Neil and Eric | Ep. #1395
27 May 2020
Contributed by Lukas
In episode #1395, Eric and Neil respond to a bunch of diverse questions from their audience. From questions about purchasing expired websites and rank...
How to Use Your Digital Marketing Skills to Climb the 'Wealth Ladder' | Ep. #1394
26 May 2020
Contributed by Lukas
In episode #1394, we share how to use your digital marketing skills to climb the wealth ladder. Keep in mind that there are no shortcuts to sustainabl...
The Most Successful Cold Email Eric Has Ever Written | Ep. #1393
25 May 2020
Contributed by Lukas
In episode #1393, we discuss the most successful cold emails we’ve ever written. Sales and marketing letters need not be long and complicated: most ...
How to 10x Your Headline Success Rate | Ep. #1392
24 May 2020
Contributed by Lukas
In episode #1392, we speak about how you can 10x your headline success rate! A good headline can go a long way and is almost always how you can captur...
How to Find Great Marketers During Hard Times | Ep. #1391
23 May 2020
Contributed by Lukas
In episode #1391, we speak about how to find great marketers during hard times. The crisis in which we find ourselves currently means that a lot of pe...
What's A 'Challenge' & Should You Do One? | Ep. #1390
22 May 2020
Contributed by Lukas
In episode #1390, we talk about what a "challenge" is and if you should do one. You may or may not have heard about challenges and how your business c...
7 Keyword Research Secrets That'll Help Your Content Rank Faster | Ep. #1389
21 May 2020
Contributed by Lukas
In episode #1389, we talk about seven keyword research secrets that will help your content rank faster. From finding out what’s working for your com...
How to Send Seinfeld Emails | Ep. #1388
20 May 2020
Contributed by Lukas
In episode #1388, we talk about how to send Seinfeld emails. What are Seinfeld emails though? When you send a Seinfeld email to your subscribers, you ...
How to Go from Total Newbie to SEO Expert in Record Time | Ep. #1387
19 May 2020
Contributed by Lukas
In episode #1387, we talk about how to go from total newbie to SEO expert in record time. Eric takes listeners through the three websites he made as a...
How to Livestream The Right Way | Ep. #1386
18 May 2020
Contributed by Lukas
In episode #1386 we talk about how to live stream the right way. Topics we cover include the platforms we live stream to, how to live stream to all yo...
The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385
17 May 2020
Contributed by Lukas
In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced...
Our Favorite Marketing Book of All Time | Ep. #1384
16 May 2020
Contributed by Lukas
In episode #1384, we talk about our favorite marketing books of all time! We unpack why Breakthrough Advertising, Influence, Traffic Secrets and Ogilv...
Do Headings Really Impact Your Rankings? (Neil's Surprising Test Results) | Ep. #1383
15 May 2020
Contributed by Lukas
In episode #1383, we ask whether headings really impact your rankings. We talk about the different ways Neil measured the effect of headings in a rece...
The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382
14 May 2020
Contributed by Lukas
In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most val...
How to Structure a Pay for Performance Deal | Ep. #1381
13 May 2020
Contributed by Lukas
In episode #1381, we talk about how to structure a performance deal. Finding performance-based agencies can take you and your business to the next lev...
The Future of Blogging as a Marketing Channel | Ep. #1380
12 May 2020
Contributed by Lukas
In episode #1380, we talk about the future of blogging as a marketing channel. While blog posts drive a huge percentage of many business’ conversion...
Should You Run Paid Ads to Get Consulting and Agency Clients? | Ep. #1379
11 May 2020
Contributed by Lukas
In episode #1379, we talk about if you should run paid ads to get consulting and agency clients. We hear two of Eric’s strategies which show how eff...
5 Ways to Learn from Your Competitors and Shortcut Your Marketing Success | Ep. #1378
10 May 2020
Contributed by Lukas
In episode #1378, we talk about five ways to learn from your competitors and shortcut your marketing success. We cover tips from how to work with the ...
2 Free Ubersuggest Features You Can Use to Grow Your Traffic Today | Ep. #1377
09 May 2020
Contributed by Lukas
In episode #1377, we share two free Ubersuggest features you can use to grow your traffic today! Top Pages and Site Audit are both free and can help y...
My Startup Has Exhausted Its Cash and We’ve Slashed Our Marketing Spend to Zilch | Ep. #1376
08 May 2020
Contributed by Lukas
In episode #1376, we ask what happens if your startup has exhausted all of its cash and you slash your marketing spend to zilch? Marketing is often th...
2 Free ClickFlow Features You Can Use to Grow Your Traffic Today | Ep. #1375
07 May 2020
Contributed by Lukas
In episode #1375, we talk about two free features on ClickFlow that you can use to grow during tough times! ClickFlow has been serving more and more c...
4 Unorthodox Social Media Hacks That’ll Double Your Social Traffic | Ep. #1374
06 May 2020
Contributed by Lukas
In episode #1370, we share four unorthodox social media hacks that will double your social traffic! Social media is not all about likes and retweets, ...
5 Secrets to Growing Your Ecommerce Sales with Paid Advertising | Ep. #1373
05 May 2020
Contributed by Lukas
In episode #1369, we share five secrets to growing your e-commerce sales and paid advertising! This list of tips and tricks can take you from moderate...
These 5 Tips Will Increase Your CTR | Ep. #1372
04 May 2020
Contributed by Lukas
In episode #1368, we share five tips to increase your click-through rates. Higher click-through rates mean more traffic, more data and better opportun...
How to Start a Wildly Successful Podcast from Scratch in 2020 | Ep. #1371
03 May 2020
Contributed by Lukas
In episode #1371, we tell you how to start a wildly successful podcast from scratch in 2020! With more people staying home with more time on their han...
7 Tools That Will Help Push Through Tough Times | Ep. #1370
02 May 2020
Contributed by Lukas
In episode #1366, we give you seven tools that will help push you through the tough times! In the current global pandemic, we know that things in your...
How to Attract and Close Your First 6-Figure Consulting Deal | Ep. #1369
01 May 2020
Contributed by Lukas
In episode #1369, we talk about how to attract and close your first six-figure consulting deal! As we sit in the midst of the coronavirus pandemic, co...
How to Skyrocket Your Search Traffic without Spending a Cent | Ep. #1368
30 Apr 2020
Contributed by Lukas
In episode #1374, we talk about how you can skyrocket your search traffic without spending a cent! With more and more people staying home and spending...
How to Get a Job During Hard Times | Ep. #1377
29 Apr 2020
Contributed by Lukas
In episode #1373, we talk about how you can find a job during tough times. As many people lose their jobs and unemployment rates skyrocket, there are ...
The Best Type of Content to Create During Rocky Times | Ep. #1366
28 Apr 2020
Contributed by Lukas
In episode #1366, we talk about the best type of content to create during rocky times! As the landscape continues to shift and change with the uncerta...
This is How Your Business Can Survive During the Coronavirus | Ep. #1365
27 Apr 2020
Contributed by Lukas
In episode #1365, we talk about how your business can survive during the coronavirus. As the global pandemic grows in scope and seriousness there is n...
The 5 Social Media Strategies You Should STOP Doing in 2020 | Ep. #1364
26 Apr 2020
Contributed by Lukas
In episode #1364, we share the five social media strategies that you should stop doing in 2020! Social media platforms are constantly evolving and tha...
The 5 SEO Strategies You Should STOP Doing in 2020 | Ep. #1363
25 Apr 2020
Contributed by Lukas
In episode #1363, we give you five SEO strategies you should stop using in 2020! From buying links and product pages to publishing content for the sak...
Neil’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1362
24 Apr 2020
Contributed by Lukas
In episode #1362, we share Neil's favorite new growth strategy of 2020 so far! A recent experience filming a video on a boat with Rovert Herjavec show...
Eric’s Favorite New Growth Strategy of 2020 (So Far) | Ep. #1361
23 Apr 2020
Contributed by Lukas
In episode #1361, we share Eric's favorite new growth strategy of 2020 so far! Eric has been testing the power of podcasting for a while now and is se...
7 Simple Tricks for Running More Profitable Ads | Ep. #1360
22 Apr 2020
Contributed by Lukas
In episode #1360, we share seven simple tricks for running more profitable ads. Wherever you are placing your ads, you are going to want to check out ...
The 5 Tools You Need to Run a Remote Team | Ep. #1359
21 Apr 2020
Contributed by Lukas
In episode #1359, we give you five tools to help you run a remote team. In the midst of the coronavirus pandemic, working remotely is a more important...
5 Unusual Hacks to Convert More Inbound Traffic into Customers | Ep. #1358
20 Apr 2020
Contributed by Lukas
In episode #1358, we share five unusual hacks to convert more inbound traffic into customers for your business! From surveys and freemium experiences ...
7 New and Emerging Growth Channels That Aren’t Saturated Yet | Ep. #1357
19 Apr 2020
Contributed by Lukas
In episode #1357, we give you seven new and emerging growth channels that aren't saturated yet! We talk about tools, social platforms, podcasting and ...
5 Ways to Stand Out and Get Noticed as a Marketing Employee | Ep. #1356
18 Apr 2020
Contributed by Lukas
In episode #1356, we share five ways to stand out and get noticed as a marketing employee! From writing out great content to fearlessness and work on ...
How to Rank Your Content on a New Website for Less Than $1,000 | Ep. #1355
17 Apr 2020
Contributed by Lukas
In episode #1355, we talk about how to rank your content on a new website for less than one thousand dollars! When starting out with a new site, it ca...
When to Go Beyond Basic SEO Tactics | Ep. #1354
16 Apr 2020
Contributed by Lukas
In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plu...
Should You Start a Side Project to Level Up Your Marketing Skills? | Ep. #1353
15 Apr 2020
Contributed by Lukas
In episode #1353, we discuss all the reasons why you should start a side hustle to level up your marketing skills. While some employers prohibit emplo...
This is The #1 Reason Your Traffic is Not Growing | Ep. #1352
14 Apr 2020
Contributed by Lukas
In episode #1352, why this is the number one reason why your traffic is not growing! Our biggest message is that marketing channels become crowded so ...
The Top 7 Marketing Tools You Should Pay For | Ep. #1351
13 Apr 2020
Contributed by Lukas
In episode #1351, we talk about the top seven marketing tools that you should pay for! We cover everything from back end analytics and CDP software to...
How to Hire Incredible Designers for Cheap | Ep. #1350
12 Apr 2020
Contributed by Lukas
In episode #1350, we talk about how you can hire incredible designers for cheap! We touch on pointers like reaching out to designers in countries with...
Where Social Media Marketing is Headed in 2020 and Beyond | Ep. #1349
11 Apr 2020
Contributed by Lukas
In episode #1349, we talk about where social media marketing is headed in 2020 and beyond! We look at the rise of stories, moving away from landing pa...
7 Crazy Sales Tactics That Work Surprisingly Well | Ep. #1348
10 Apr 2020
Contributed by Lukas
In episode #1348, we share seven crazy sales tactics that work surprisingly well! From personalized webinars and cold texting people using their first...
How to Write a Chat Marketing Sequence That Converts! | Ep. #1347
09 Apr 2020
Contributed by Lukas
In episode #1347, we talk about how you can write a very effective chat marketing sequence! Chat is proven to do well with converting people, especial...
Neil’s Crazy Instagram Strategy for 2020 | Ep. #1346
08 Apr 2020
Contributed by Lukas
In episode #1346, we talk about Neil’s crazy Instagram strategy for 2020! Eric had his turn on the last one and now it’s time to hear from Neil! T...
Eric’s Crazy Instagram Strategy for 2020 | Ep #1345
07 Apr 2020
Contributed by Lukas
In episode #1345, we talk about Eric’s crazy Instagram strategy for 2020! By crazy we don’t mean going out there and doing anything that outlandis...
What You Should Do With Your Marketing During Times of Uncertainty | Ep. #1344
06 Apr 2020
Contributed by Lukas
In episode #1344, we advise you on approaching your marketing in times of uncertainty. Rather than making irrational decisions based on fear, keep doi...
Generalist vs Specialist - Who Should You Make Content For, and Why? | Ep. #1343
05 Apr 2020
Contributed by Lukas
In episode #1343, we compare making content for specialist versus generalist audiences. Big brands have the budgets and other resources to do well wit...
Is Google Stealing Half of Your Potential Traffic? Here’s How to Get it Back | Ep. #1342
04 Apr 2020
Contributed by Lukas
In episode #1342, we share how Google might be stealing half of your potential traffic and how to get it back. The key is to diversify by having sever...
4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341
03 Apr 2020
Contributed by Lukas
In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you f...
How to Safeguard Your Marketing During an Economic Downturn | Ep. #1340
02 Apr 2020
Contributed by Lukas
In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impac...
How to Maximize Revenues From Podcasting | Ep. #1339
01 Apr 2020
Contributed by Lukas
In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can mon...
How to (Really) Get Your Site Ready for Voice Search | Ep. #1338
31 Mar 2020
Contributed by Lukas
In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and w...
How Original Research Will Supercharge Your Content Marketing | Ep. #1337
30 Mar 2020
Contributed by Lukas
In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research...
How AI Will Impact the Future of Digital Marketing | Ep. #1336
29 Mar 2020
Contributed by Lukas
In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of mo...
7 Places to Invest as a Digital Marketer | Ep. #1335
28 Mar 2020
Contributed by Lukas
In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always...
7 Deadly Facebook Ads Mistakes You Must Avoid in 2020 | Ep. #1334
27 Mar 2020
Contributed by Lukas
In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a be...
5 Proven Marketing Emails You Need to Be Sending Your List | Ep. #1333
26 Mar 2020
Contributed by Lukas
In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys ...
Weird Growth Experiment: What Neil Learned Spending $162,301 on Clothes | Ep. #1332
25 Mar 2020
Contributed by Lukas
A Weird Growth Experiment! In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe a...
What Happens When You Spend Over $100 Million a Month on TV Ads | Ep. #1331
24 Mar 2020
Contributed by Lukas
In episode #1331, we are discussing what happens when you spend over one hundred million dollars a month on TV Ads! This is the story of Michael Bloom...
How Peloton Went From Failing to Becoming a Billion Dollar Business Using 1 Marketing Tactic | Ep. #1330
23 Mar 2020
Contributed by Lukas
In episode #1330, we chat about how Peloton turned a failing model around to become a billion-dollar business, using only one marketing tactic! That's...
Why Brandless Failed (Is This The End Of SoftBank?) | Ep. #1329
22 Mar 2020
Contributed by Lukas
In episode #1329, we talk about why Brandless failed and if this means the end of SoftBank. We explain what Brandless were, their presumable oppositio...
Where is Voice Search Going? | Ep. #1328
21 Mar 2020
Contributed by Lukas
In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the im...
New Google Search Console Features You Should Pay Attention To | Ep. #1327
20 Mar 2020
Contributed by Lukas
In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so...
How You Should Measure Your SEO Efforts | Ep. #1326
19 Mar 2020
Contributed by Lukas
In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per cli...
7 Unconventional Ways We Run Our Companies | Ep. #1325
18 Mar 2020
Contributed by Lukas
In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company...
The Differences Between A, B and C SEOs | Ep. #1324
17 Mar 2020
Contributed by Lukas
In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your co...
How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323
16 Mar 2020
Contributed by Lukas
In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a...
What You Should Do If Your Traffic Keeps Declining | Ep. #1322
15 Mar 2020
Contributed by Lukas
In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensur...
What To Do If Someone Isn't Leveling Up | Ep. #1321
14 Mar 2020
Contributed by Lukas
In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few...
The Difference Between Optimization Vs. Innovation | Ep. #1320
13 Mar 2020
Contributed by Lukas
In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even...
Does Influencer Marketing Work for B2B Companies? | Ep. #1319
12 Mar 2020
Contributed by Lukas
In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is sti...
Marketing Geniuses to Pay Attention to in 2020 | Ep. #1318
11 Mar 2020
Contributed by Lukas
In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those a...
The #1 Way to Get Noticed (and Promoted) as an In-House Marketer | Ep. #1317
10 Mar 2020
Contributed by Lukas
In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good a...
5 Overlooked SEO Tweaks That’ll Grow Your Organic Traffic Fast | Ep. #1316
09 Mar 2020
Contributed by Lukas
In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend ...
Which Industries Have the Most Opportunity for Digital Marketing? | Ep. #1315
08 Mar 2020
Contributed by Lukas
In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific i...
7 Simple Hacks That’ll Increase Your Mobile Conversion Rate | Ep. #1314
07 Mar 2020
Contributed by Lukas
In episode #1314, we share seven simple hacks that can increase your mobile conversion rates! From pages and apps to avoid, to boosting user experie...
How to Scale Your Branded Search Traffic (without Spending a Fortune) | Ep. #1313
06 Mar 2020
Contributed by Lukas
In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there a...
5 Underrated Marketing Conferences You Should Attend in 2020 | Ep. #1312
05 Mar 2020
Contributed by Lukas
In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be lim...
How Neil Would Start All Over from Scratch in 2020 | Ep. #1311
04 Mar 2020
Contributed by Lukas
In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that to...
How Eric Would Start All Over from Scratch in 2020 | Ep. #1310
03 Mar 2020
Contributed by Lukas
In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quic...
3 Ways to Double Your Organic Traffic with International SEO | Ep. #1309
02 Mar 2020
Contributed by Lukas
In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary t...
The Different Agency Models You Can Choose From | Ep. #1308
01 Mar 2020
Contributed by Lukas
In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, loca...
How to Land Big Marketing Agency Clients When You’re Just Starting Out | Ep. #1307
28 Feb 2020
Contributed by Lukas
In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regul...
Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306
27 Feb 2020
Contributed by Lukas
In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an agg...
7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305
26 Feb 2020
Contributed by Lukas
In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you...
7 E-commerce Trends for 2020 | Ep. #1304
25 Feb 2020
Contributed by Lukas
In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel,...
The 7 Best Marketing Conferences 2020 | Ep. #1303
24 Feb 2020
Contributed by Lukas
In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technolo...
Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302
23 Feb 2020
Contributed by Lukas
In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for indivi...
Do Podcast Ads Actually Work? | Ep. #1301
22 Feb 2020
Contributed by Lukas
In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitel...