Marketing School - Digital Marketing and Online Marketing Tips

How to Run 20 Powerful Growth Experiments per Month | Ep. #1285

06 Feb 2020

Contributed by Lukas

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out th...

How Eric Grew a Dying Business | Ep. #1284

05 Feb 2020

Contributed by Lukas

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has si...

What Neil Learned Buying a Blog for $500K | Ep. #1283

04 Feb 2020

Contributed by Lukas

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a m...

5 Uncommon Ways to Convert More Blog Traffic into Buyers | Ep. #1282

03 Feb 2020

Contributed by Lukas

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls...

A Good Culture Affects Your Marketing. Here's How You Build A Great One | Ep. #1281

02 Feb 2020

Contributed by Lukas

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so m...

How to Deal with Haters on Social Media | Ep. #1280

01 Feb 2020

Contributed by Lukas

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and ...

Hitting a Wall With Your SEO? Here's How to Get Through It | Ep. #1279

31 Jan 2020

Contributed by Lukas

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and y...

How to Drive More Sales from Instagram | Ep. #1278

30 Jan 2020

Contributed by Lukas

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales becaus...

How to Stay Consistent With Your Content Output | Ep. #1277

29 Jan 2020

Contributed by Lukas

In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consis...

The Easiest Way to Make Your WordPress Blog SEO Friendly | Ep. #1276

28 Jan 2020

Contributed by Lukas

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use...

How to Leverage Unfair Advantages in Your Marketing | Ep. #1275

27 Jan 2020

Contributed by Lukas

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these an...

7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274

26 Jan 2020

Contributed by Lukas

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tec...

7 Killer Growth Strategies for SaaS Companies | Ep. #1273

25 Jan 2020

Contributed by Lukas

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode...

7 Killer Growth Strategies for E-commerce Companies | Ep. #1272

24 Jan 2020

Contributed by Lukas

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, ...

7 Actionable SEO Tips for 2020 | Ep. #1271

23 Jan 2020

Contributed by Lukas

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, t...

The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270

22 Jan 2020

Contributed by Lukas

In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are ...

6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269

21 Jan 2020

Contributed by Lukas

In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which ...

5 Easy Ways to Find Keywords That Convert Into Sales | Ep. #1268

20 Jan 2020

Contributed by Lukas

In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ...

7 Underrated Marketing Lessons | Ep. #1267

19 Jan 2020

Contributed by Lukas

In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspec...

5 Ways to Find And Connect With Other Talented Marketers | Ep. #1266

18 Jan 2020

Contributed by Lukas

In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, an...

7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265

17 Jan 2020

Contributed by Lukas

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal cust...

5 Underrated Hacks to Rank a Brand New Website | Ep. #1264

16 Jan 2020

Contributed by Lukas

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer...

The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263

15 Jan 2020

Contributed by Lukas

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work your...

The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262

14 Jan 2020

Contributed by Lukas

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more s...

How to Build Multiple Income Streams at Once | Ep. #1261

13 Jan 2020

Contributed by Lukas

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple ...

7 Ways SEO Will Change in The Next Decade | Ep. #1260

12 Jan 2020

Contributed by Lukas

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is...

The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259

11 Jan 2020

Contributed by Lukas

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure tha...

This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258

10 Jan 2020

Contributed by Lukas

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucr...

How to Create A Luxury Experience That Delights | Ep. #1257

09 Jan 2020

Contributed by Lukas

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going...

How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256

08 Jan 2020

Contributed by Lukas

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first ...

The Best Podcast Tools for 2020 | Ep. #1255

07 Jan 2020

Contributed by Lukas

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as ...

The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254

06 Jan 2020

Contributed by Lukas

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding...

This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253

05 Jan 2020

Contributed by Lukas

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl a...

Why Luminary Is Failing | Ep. #1252

04 Jan 2020

Contributed by Lukas

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over...

How Success Gaps Can Guide Your Content Marketing | Ep. #1251

03 Jan 2020

Contributed by Lukas

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does suc...

The Latest Business Trends That Will Guide Your Marketing | Ep. #1250

02 Jan 2020

Contributed by Lukas

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the busines...

7 Social Media Tools for 2020 & Beyond | Ep. #1249

01 Jan 2020

Contributed by Lukas

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off wit...

2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248

31 Dec 2019

Contributed by Lukas

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all ...

Should You Sign Up For TikTok in 2020? | Ep. #1247

30 Dec 2019

Contributed by Lukas

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger p...

A $3000 Story. Was it Really Worth It? | Ep. #1246

29 Dec 2019

Contributed by Lukas

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was a...

The Best Marketers Are The Most Entrepreneurial | Ep. #1245

28 Dec 2019

Contributed by Lukas

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing ...

How This Ad Lost One Company a Billion Dollars | Ep. #1244

27 Dec 2019

Contributed by Lukas

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a ...

What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243

27 Dec 2019

Contributed by Lukas

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can ...

The Big Mistake You Are Making on Social Media | Ep. #1242

25 Dec 2019

Contributed by Lukas

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consi...

How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241

24 Dec 2019

Contributed by Lukas

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from...

How to Market Like Apple in 2020 | Ep. #1240

23 Dec 2019

Contributed by Lukas

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers relia...

How Storytelling Helps Increase Conversion Rates | Ep. #1239

22 Dec 2019

Contributed by Lukas

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially w...

How to Leverage Facebook's Library | Ep. #1238

21 Dec 2019

Contributed by Lukas

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns ...

How to Use Instagram Hashtags The Right Way | Ep. #1237

20 Dec 2019

Contributed by Lukas

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a...

7 Unconventional Ways to Fund Your Marketing | Ep. #1236

19 Dec 2019

Contributed by Lukas

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting...

7 Alternative Ways to Monetize Your Content | Ep. #1235

18 Dec 2019

Contributed by Lukas

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and sp...

What You Can Learn From The Tesla Cybertruck | Ep. #1234

17 Dec 2019

Contributed by Lukas

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been...

How to Weaponize Your Data | Ep. #1233

16 Dec 2019

Contributed by Lukas

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track custo...

Smartest Marketing Examples That We've Seen Recently | Ep. #1232

15 Dec 2019

Contributed by Lukas

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are l...

7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231

14 Dec 2019

Contributed by Lukas

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capac...

What You Can & Can't Outsource with Social Media | Ep. #1230

13 Dec 2019

Contributed by Lukas

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yoursel...

A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229

12 Dec 2019

Contributed by Lukas

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us tel...

7 Marketing Trends for 2020 | Ep. #1228

11 Dec 2019

Contributed by Lukas

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the waysid...

What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227

10 Dec 2019

Contributed by Lukas

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital i...

7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226

09 Dec 2019

Contributed by Lukas

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-drai...

7 Hacks for Performing at an Elite Level | Ep. #1225

08 Dec 2019

Contributed by Lukas

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already su...

How to Get 10k Followers a Week On Instagram Organically | Ep. #1224

07 Dec 2019

Contributed by Lukas

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels ...

How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223

06 Dec 2019

Contributed by Lukas

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language ...

7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222

05 Dec 2019

Contributed by Lukas

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging...

7 Lessons Learned From a Mastermind | Ep. #1221

04 Dec 2019

Contributed by Lukas

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the atten...

Marketing Checklist for 2020 | Ep. #1220

03 Dec 2019

Contributed by Lukas

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjustin...

7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219

02 Dec 2019

Contributed by Lukas

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral ...

7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218

01 Dec 2019

Contributed by Lukas

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating ol...

7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217

30 Nov 2019

Contributed by Lukas

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV...

How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216

29 Nov 2019

Contributed by Lukas

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event a...

If You Want to Grow Fast, You Need to do This | Ep. #1215

28 Nov 2019

Contributed by Lukas

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a ...

How to Crush It When You Speak | Ep. #1214

27 Nov 2019

Contributed by Lukas

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailo...

How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

26 Nov 2019

Contributed by Lukas

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming...

Marketing Trends for 2020 | Ep. #1212

25 Nov 2019

Contributed by Lukas

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and busine...

Templates We Use To Grow Our Businesses Faster | Ep. #1211

24 Nov 2019

Contributed by Lukas

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or fi...

7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210

23 Nov 2019

Contributed by Lukas

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate ...

What You Can Learn from WeWork's Debacle | Ep. #1209

22 Nov 2019

Contributed by Lukas

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what...

How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208

21 Nov 2019

Contributed by Lukas

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this u...

A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207

20 Nov 2019

Contributed by Lukas

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on ...

Which Pieces of Content Should You Update? | Ep. #1206

19 Nov 2019

Contributed by Lukas

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and ...

Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205

18 Nov 2019

Contributed by Lukas

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a bi...

Customer Reviews Are Important (Here's How To Get More) | Ep. #1204

17 Nov 2019

Contributed by Lukas

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical r...

How to Use Intent to Shape Your Content & SEO | Ep. #1203

16 Nov 2019

Contributed by Lukas

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales pr...

How to Come Up With Unlimited Content Topics | Ep. #1202

15 Nov 2019

Contributed by Lukas

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles an...

How Eric Siu Gets Ahead of His Competitors | Ep. #1201

14 Nov 2019

Contributed by Lukas

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful ...

How Neil Patel Gets Ahead of His Competitors | Ep. #1200

13 Nov 2019

Contributed by Lukas

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and ma...

Business Books That Will Help You Grow in 2020 | Ep. #1199

12 Nov 2019

Contributed by Lukas

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambiti...

This Can Make or Break Your SEO | Ep. #1198

11 Nov 2019

Contributed by Lukas

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t sp...

7 Practical Content Marketing Tips | Ep. #1197

10 Nov 2019

Contributed by Lukas

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to u...

How You Can Learn Digital Marketing Faster | Ep. #1196

09 Nov 2019

Contributed by Lukas

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors...

Alternative Ways to Fund Your Business | Ep. #1195

08 Nov 2019

Contributed by Lukas

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-ba...

The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194

07 Nov 2019

Contributed by Lukas

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to kee...

How to Survive a Google Core Update | Ep. #1193

06 Nov 2019

Contributed by Lukas

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple ...

7 Free SEO Tools That You Have to Checkout | Ep. #1192

05 Nov 2019

Contributed by Lukas

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your c...

How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191

04 Nov 2019

Contributed by Lukas

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around f...

Is Your Traffic Flat? Do This | Ep. #1190

03 Nov 2019

Contributed by Lukas

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is...

How to Plan Your 2020 Marketing Goals | Ep. #1189

02 Nov 2019

Contributed by Lukas

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right ...

How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188

01 Nov 2019

Contributed by Lukas

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year ov...

What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187

31 Oct 2019

Contributed by Lukas

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in t...

Should You Even Use Twitter in 2020 | Ep. #1186

30 Oct 2019

Contributed by Lukas

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be har...