Marketing School - Digital Marketing and Online Marketing Tips

The Biggest Mistake We’re Making In Social Media | Ep. #1185

29 Oct 2019

Contributed by Lukas

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information...

7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184

28 Oct 2019

Contributed by Lukas

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is...

When to Hire for Experience | Ep. #1183

27 Oct 2019

Contributed by Lukas

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. Th...

Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182

26 Oct 2019

Contributed by Lukas

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of ...

7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181

25 Oct 2019

Contributed by Lukas

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literatu...

The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180

24 Oct 2019

Contributed by Lukas

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We ta...

How Long it REALLY Takes For a Business to be Successful | Ep. #1179

23 Oct 2019

Contributed by Lukas

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens...

Are You Leveraging This New Form of Marketing? | Ep. #1178

22 Oct 2019

Contributed by Lukas

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more...

7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177

21 Oct 2019

Contributed by Lukas

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, ...

Creative Ways to Boost Your Site Speed | Ep. #1176

20 Oct 2019

Contributed by Lukas

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get...

Why MoviePass Failed As A Business | Ep. #1175

19 Oct 2019

Contributed by Lukas

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed t...

How Eric & Neil Handle Their Marketing To Do List | Ep. #1174

18 Oct 2019

Contributed by Lukas

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and f...

Email Newsletters and Podcasting is Trending Towards This | Ep. #1173

17 Oct 2019

Contributed by Lukas

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription serv...

How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172

16 Oct 2019

Contributed by Lukas

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and e...

How to Deal with All the New Marketing Updates | Ep. #1171

15 Oct 2019

Contributed by Lukas

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algor...

How to Get People to Respond to Your Emails | Ep. #1170

14 Oct 2019

Contributed by Lukas

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emai...

How Peloton Beat Soul Cycle | Ep. #1169

13 Oct 2019

Contributed by Lukas

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home conv...

How to Get Your First Speaking Gig | Ep. #1167

11 Oct 2019

Contributed by Lukas

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you g...

Where Podcasting is Going in 2020 | Ep. #1166

10 Oct 2019

Contributed by Lukas

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past fe...

7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165

09 Oct 2019

Contributed by Lukas

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, ...

Google's New Link Building Rules | Ep. #1164

08 Oct 2019

Contributed by Lukas

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders...

7 Laws of Highly Successful Marketing Campaigns | Ep. #1163

07 Oct 2019

Contributed by Lukas

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advert...

The High Converting Landing Page Formula | Ep. #1162

06 Oct 2019

Contributed by Lukas

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the ...

7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161

05 Oct 2019

Contributed by Lukas

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, share...

How to Build a Company Your Customers Want to Be a Part of | Ep. #1160

04 Oct 2019

Contributed by Lukas

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business...

Should You Niche Down Your Agency? | Ep. #1159

03 Oct 2019

Contributed by Lukas

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicat...

What is Experiential Marketing? | Ep. #1158

02 Oct 2019

Contributed by Lukas

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experienti...

7 Customer Acquisition Ideas for the Rest of 2019 | Ep. #1157

01 Oct 2019

Contributed by Lukas

In episode #1157, we are sharing 7 ideas for customer acquisition for the rest of the year! We run through collaborations, useful tools, expanding con...

The High-Converting Landing Page Formula | Ep. #1156

30 Sep 2019

Contributed by Lukas

In episode #1156, we explain the high-converting landing page formula! Your landing page and its contents are such a big deal in how you convert visit...

SEO Advice For a Brand New YouTube Channel | Ep. #1155

29 Sep 2019

Contributed by Lukas

In episode #1155, we share some SEO advice for brand-new YouTube channels. From making the most of your first 24 hours, hitting your social channels a...

How to Skyrocket Your Traffic in Two Days | Ep. #1154

28 Sep 2019

Contributed by Lukas

In episode #1154, we talk about a simple way that you can skyrocket your traffic in two days! Although there are strategies we could talk about in a f...

How Do You Decide When to Monetize Your Podcast With Ads | Ep. #1153

27 Sep 2019

Contributed by Lukas

In episode #1153, we discuss the option of monetizing your podcast! There are many considerations when thinking about ads and sponsors for your show a...

The Best Marketing Courses For Digital Marketers | Ep. #1152

26 Sep 2019

Contributed by Lukas

In episode #1152, we talk about some of the best marketing courses for digital marketers. With so much free and paid learning content online, how do y...

How to Get the Most Out of Google Analytics | Ep. #1151

25 Sep 2019

Contributed by Lukas

In episode #1151, we discuss how to get the most out of Google Analytics. From independent bloggers to Google's own tools and services there is a weal...

Our Favorite Marketing Blogs for 2020 & Beyond | Ep. #1150

24 Sep 2019

Contributed by Lukas

In episode #1150, we lay out our favorite marketing blogs for 2020 and beyond! We run through a whole host of useful resources for SEO optimization, a...

How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149

23 Sep 2019

Contributed by Lukas

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos a...

How Often to Update Old Content | Ep. #1148

22 Sep 2019

Contributed by Lukas

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake o...

How to Keep Your Content Fresh and Interesting | Ep. #1147

21 Sep 2019

Contributed by Lukas

In episode #1147, we discuss keeping your content fresh and interesting for your audience! With so much content creation happening online all the time...

Avoid These Fatal Mistakes If You're in SaaS | Ep. #1146

20 Sep 2019

Contributed by Lukas

In episode #1146, we talk about the fatal mistakes to avoid when working in software as a service! We look at some of our personal experiences, the st...

7 Creative Ways to Get More Links | Ep. #1145

19 Sep 2019

Contributed by Lukas

In episode #1145, we share 7 creative ways to get more links to your business. From tools and broken links to websites that you can buy and merge your...

Organic Click-Through Rate Lessons on 5 Million Google Search Results | Ep. #1144

18 Sep 2019

Contributed by Lukas

In episode #1144, we unpack the recent collaborative study on organic click-through rates. This study, conducted by Backlinko and Marketing School, sh...

How to Pick The Ideal Price | Ep. #1143

17 Sep 2019

Contributed by Lukas

In episode #1143, we help you think about how to pick the ideal price! We cover customized pricing models, calculators, pricing according to value, ad...

7 Highly Effective Habits to Make You A Better Marketer | Ep. #1142

16 Sep 2019

Contributed by Lukas

In episode #1142, we lay out 7 highly effective habits that make you a better marketer! From mindset to technology, testing to data collection, we cov...

Are Joint Webinars Worth It? | Ep. #1141

15 Sep 2019

Contributed by Lukas

In episode #1141, we discuss whether joint webinars are worth the effort. The answer to this question depends on the audience; you do not want to coll...

How Spotify’s New Dashboard Can Help Podcasters | Ep. #1140

14 Sep 2019

Contributed by Lukas

In episode #1132, we look at the new podcast dashboard from Spotify and the data it provides. This allows you to see who is listening to you and how o...

Advanced SEO Todo List For Sites | Ep. #1139

13 Sep 2019

Contributed by Lukas

In episode #1139, we give you an advanced SEO to-do list for 2020! Following our episode on the basic steps to optimize searchability and traffic for ...

How to Convert Live Viewers Into Customers | Ep. #1138

12 Sep 2019

Contributed by Lukas

In episode #1138, we discuss the conversion of live-stream viewers into paying customers. With so many strategic ways to use the live-streaming format...

The Essential SEO Todo List For Brand New Sites | Ep. #1137

11 Sep 2019

Contributed by Lukas

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fu...

7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136

10 Sep 2019

Contributed by Lukas

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting ...

Neil and Eric’s Secret Marketing Tools | Ep. #1135

09 Sep 2019

Contributed by Lukas

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizi...

What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134

08 Sep 2019

Contributed by Lukas

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for runnin...

Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133

07 Sep 2019

Contributed by Lukas

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to ...

How to Set Up Effective Channel Partnerships | Ep. #1132

06 Sep 2019

Contributed by Lukas

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types o...

How to Get More Search From Google’s New Algorithm | Ep. #1131

05 Sep 2019

Contributed by Lukas

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibil...

The Most Successful Marketers Are... | Ep. #1130

04 Sep 2019

Contributed by Lukas

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business. TIME-STAM...

Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129

03 Sep 2019

Contributed by Lukas

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes.  Tune in to hear the SEO hacks you should be impleme...

Is TikTok The Next Big Thing? | Ep. #1128

02 Sep 2019

Contributed by Lukas

In episode #1128, we discuss whether TikTok is the next big thing.  Tune in to hear if you should be investing in this social platform. TIME-STAMPED...

7 Marketing Tools For The 2nd Half of 2019 | Ep. #1127

01 Sep 2019

Contributed by Lukas

In episode #1127, we share 7 marketing tools for the second half of 2019. Tune in to hear what tools you should be using. TIME-STAMPED SHOW NOTES: ...

How to Simulcast to Instagram | Ep. #1126

31 Aug 2019

Contributed by Lukas

In episode #1126, we discuss how to go live on multiple social media platforms at once. As creators it is crucial to share your content on as many pla...

Is Growth Hacking Still Relevant? | Ep. #1125

30 Aug 2019

Contributed by Lukas

In episode #1125, we discuss growth hacking and if it is still relevant. Tune in to hear our thoughts! TIME-STAMPED SHOW NOTES: [00:25] Today’s T...

When's the Right Time to Jump into a New Social Network? | Ep. #1124

29 Aug 2019

Contributed by Lukas

In episode #1124, we discuss when you should start using a new social network. Tune in to hear when you should leverage a trending new social network....

Should You Integrate Virtual Reality Into Your Marketing? | Ep. #1123

28 Aug 2019

Contributed by Lukas

In episode #1123, we discuss whether you should integrate VR into your marketing. Tune in to hear if you should leverage this up and coming technology...

How to Become a Great Marketing Strategist | Ep. #1122

27 Aug 2019

Contributed by Lukas

In episode #1122, we discuss how you can become a great marketing strategist. Tune in to hear how you can be great. TIME-STAMPED SHOW NOTES: [00:25...

Are Chatbots Still Relevant? | Ep. #1121

26 Aug 2019

Contributed by Lukas

In episode #1121, we discuss if chat bots are worth using. Tune in to hear how they can possibly help your business. TIME-STAMPED SHOW NOTES: [00:2...

How to Supercharge Your Engagement | Ep. #1120

25 Aug 2019

Contributed by Lukas

In episode #1120, we discuss how to supercharge your engagements. Tune in to hear how you can boost all of your social engagements. TIME-STAMPED SHOW...

How to Hire Amazing Designers For Cheap | Ep. #1119

24 Aug 2019

Contributed by Lukas

In episode #1119, we discuss how you can find amazing designers on the cheap. Tune in to hear where we find quality workers for affordable rates. TIM...

​Is it Good to Be "Jack of All Trades" in Digital Marketing | Ep. #1118

23 Aug 2019

Contributed by Lukas

In episode #1118, we discuss whether it is useful to be a Digital Marketing Jack-of-All-Trades. Tune in to hear our take! TIME-STAMPED SHOW NOTES: ...

Does Live Cannibalize Your Video Audience | Ep. #1117

22 Aug 2019

Contributed by Lukas

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this. TIME-STAMPED SHOW ...

How Neil and Eric View Business Differently | Ep. #1116

21 Aug 2019

Contributed by Lukas

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters. TIME-STAMPED SHOW NOTES: [00:...

Marketing Tactics on Which We Disagree | Ep. #1115

20 Aug 2019

Contributed by Lukas

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything. TIME-STAMPED SHOW N...

Is Patreon Worth It? | Ep. #1114

19 Aug 2019

Contributed by Lukas

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon. TIME-STAMPED SHOW NOTES: [...

Our Favorite Marketing Channel | Ep. #1113

18 Aug 2019

Contributed by Lukas

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer. TIME-STAMPED SHOW NOTES: [00:25] Today’s T...

Where Digital Marketing is Headed | Ep. #1112

17 Aug 2019

Contributed by Lukas

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digita...

Is it Too Late to Start a Podcast? | Ep. #1111

16 Aug 2019

Contributed by Lukas

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat. TIME-STAMPED SHOW NOTES: [00:25...

How to 19x Your Content Output| Ep. #1110

15 Aug 2019

Contributed by Lukas

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can incr...

Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109

14 Aug 2019

Contributed by Lukas

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers. TIME-STAMPED SHOW NOTE...

Is AppSumo Worth It? | Ep. #1108

13 Aug 2019

Contributed by Lukas

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business. TIME-STAMPED SHOW NOTES: [...

How to Leverage Product Hunt to Gain More Traffic | Ep. #1107

12 Aug 2019

Contributed by Lukas

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage. TIME...

The Best Kind of Growth (pre-tax growth) | Ep. #1106

11 Aug 2019

Contributed by Lukas

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business. TIME-STAMPED SHOW NOTES: [00:...

You Should Spend the Majority of Your Time on These 2 Things | Ep. #1105

10 Aug 2019

Contributed by Lukas

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy. TIME-STAMPED SHOW NOTES: [...

Here’s What We Are Doing With Our Own Mastermind | Ep. #1104

09 Aug 2019

Contributed by Lukas

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about! TIME-STAMPED SHOW NOTES: [00:25] Today’s T...

The Most Successful People Do This | Ep. #1103

08 Aug 2019

Contributed by Lukas

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success. TIME-STAMPED SHOW NO...

How Much Should You Charge Clients? | Ep. #1103

07 Aug 2019

Contributed by Lukas

In episode #1102, we discuss what you should charge your clients. Tune in to hear how you can figure out the right rate. TIME-STAMPED SHOW NOTES: [...

Are Masterminds Really Worth It? | Ep. #1101

06 Aug 2019

Contributed by Lukas

In episode #1101, we discuss whether Mastermind groups or worth the time and money. Tune in to hear if you should be in a Mastermind. TIME-STAMPED SH...

What’s the Best Way to Learn Marketing When You Don’t Have Your Own Site | Ep. #1100

05 Aug 2019

Contributed by Lukas

In episode #1100, we discuss the best way to market, when you don’t have a website. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Best Wa...

How Often Does Digital Marketing Really Change? | Ep. #1099

04 Aug 2019

Contributed by Lukas

In episode #1099, we discuss how often digital marketing changes. Tune in to hear how you can stay up-to-date! TIME-STAMPED SHOW NOTES: [00:25] Tod...

How to Respond to Poor Reviews | Ep. #1098

03 Aug 2019

Contributed by Lukas

In episode #1098, we discuss how you should deal with poor reviews. Tune in to hear how we deal with negative reviews. TIME-STAMPED SHOW NOTES: [00...

Does Rich Anchor Text Still Matter? | Ep. # 1097

02 Aug 2019

Contributed by Lukas

In episode #1097, we discuss whether rich anchor text matters. Tune in to hear if this method of link building is still effective. TIME-STAMPED SHOW...

When You Should Build Links to a Piece of Content | Ep. #1096

01 Aug 2019

Contributed by Lukas

In episode #1096, we discuss when it’s the right time to build links to a piece of content. Tune in to hear when you should be focused on link build...

When Should You Upgrade A Piece of Content? | Ep. #1095

31 Jul 2019

Contributed by Lukas

In episode #1095, we discuss when you should upgrade your content. Tune in to hear when and how content should be improved upon. TIME-STAMPED SHOW NO...

The Difference Between Strategies and Tactics | Ep. # 1094

30 Jul 2019

Contributed by Lukas

In episode #1094, we discuss the difference between strategies and tactics. Tune in to hear what the difference is and why it matters. TIME-STAMPED S...

The Genius of Superhuman’s Marketing | Ep. #1093

29 Jul 2019

Contributed by Lukas

In episode #1093, we discuss the tool Superhuman and how effective their marketing is. Tune in to hear why their marketing is ingenious.  TIME-STAMP...

Where Our Live Events Are Going From Here | Ep. #1092

28 Jul 2019

Contributed by Lukas

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events. T...

How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091

27 Jul 2019

Contributed by Lukas

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing s...

Marketing Tactics To Drive Business Growth with Yaniv Masjedi | Ep. #1090

26 Jul 2019

Contributed by Lukas

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s ...

How to Market in a Recession | Ep. #1089

25 Jul 2019

Contributed by Lukas

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us answer questions about t...

What Will Digital Marketing Look Like in 20 Years? | Ep. #1088

24 Jul 2019

Contributed by Lukas

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the best way to ...

Will Publishing a Book Help You With Marketing? | Ep. #1087

23 Jul 2019

Contributed by Lukas

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is d...

Should You Start a Mastermind Group? | Ep. #1086

22 Jul 2019

Contributed by Lukas

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the use and crea...

How Do You Grow a Podcast Audience? | Ep. #1085

21 Jul 2019

Contributed by Lukas

In episode #1085, we present a segment of the Q & A from our Marketing School Live event.  Tune in to hear some insightful questions from the confer...