Built by Business: Amazon FBA, E-Commerce, Brand Building
Episodes
#212 - Setting Up Your LLC and Business for Amazon with Arjun Mahadevan
09 Jan 2023
Contributed by Lukas
One important thing I've learned in the past 5-8 years since I've been an entrepreneur is to outsource. If you're not good at something, you should pr...
#211 - Benefits of a 3PL vs sending direct to Amazon
04 Jan 2023
Contributed by Lukas
Do you have more stocks on hand that it doesn't fit your house? In this episode, I talk about the benefits of a 3PL vs sending direct to Amazon. ⬇...
#210 - What are negative keywords and are they important in PPC?
02 Jan 2023
Contributed by Lukas
In this episode, I talk about the importance of negative keywords in your pay per click advertising. A negative keyword is a keyword you can add to yo...
#209 - Planning for 2023 and beyond
28 Dec 2022
Contributed by Lukas
Running a business is like building a snowman. When you first start, you snowball is tiny but the bigger your snowball gets, the more surface area you...
#208 - BIG Changes in PPC and Amazon with Mina Elias
26 Dec 2022
Contributed by Lukas
The more you use Amazon's listing features, the more legitimate your brand looks and this is going to have a positive impact on your performance. In t...
#207 - How to prepare for Q1 of the upcoming year
21 Dec 2022
Contributed by Lukas
Have you prepared your business for Q1 of 2023? In this episode, I talk about what you need to do immediately to help you succeed the first quarter. ...
#206 - Jungle Scout vs Helium 10 - Which one should you buy?
19 Dec 2022
Contributed by Lukas
Are you think of purchasing an Amazon product researching tool? In this episode, I talk about the pros, cons, and differences of Jungle Scout and Heli...
#205 - How to enroll in Amazon Brand Registry
14 Dec 2022
Contributed by Lukas
Amazon is becoming more and more focused on their brand registry program and they're releasing more features for registered brands. In this episode, I...
#204 - Brothers Nick and Jake on how they work together to build their brand
12 Dec 2022
Contributed by Lukas
In this episode, I talk to two special guests, Nick and Jake, about how important collaboration is. They share their Amazon business journey, tips, an...
#203 - Don’t be afraid of boat shipping
07 Dec 2022
Contributed by Lukas
In this episode, I talk about why you shouldn't be afraid of boat shipping. It may not be worth it to ship air express when it eats up most of your ma...
#202 - How to file a complaint when Amazon loses your inventory
05 Dec 2022
Contributed by Lukas
Has it been four weeks and Amazon hasn't checked in your products yet? When it's taking a little longer than usual for your products to be available, ...
#201 - When is the right time for product #2
30 Nov 2022
Contributed by Lukas
Have you launched your business and sales are going so well? First of all, congratulations! Now you're wondering, when should you come up with product...
#200 - How far we’ve come in 200 episodes!
28 Nov 2022
Contributed by Lukas
We made it to 200 episodes and I'm so thankful for everyone who listens and supports the podcast! In this special episode, I reflect on how far I've g...
#199 - Black Friday 2022 tips and tricks
23 Nov 2022
Contributed by Lukas
Black Friday this year is approaching! My philosophy when it comes to Black Friday, is that this is the best time to build massive brand awareness (as...
#198 - How to make the most of your A+ content
21 Nov 2022
Contributed by Lukas
Amazon A+ content allows you to tell the brand's story with image and video content. In this episode, I talk about how to qualify for it, the differen...
#197 - How to sell your product as a gift on Amazon
16 Nov 2022
Contributed by Lukas
Does your product make a great gift? In this episode, I talk about how you can sell your product as a gift. When you look at Jungle Scout, the ea...
#196 - Get to 50
14 Nov 2022
Contributed by Lukas
Did you just launch your new business and it's not doing so well? I get messages like this a lot from coaching students and my number one tip is to ge...
#195 - Don’t panic at launch when your ACOS is high
09 Nov 2022
Contributed by Lukas
When you launch your product and you see that your ACOS is high, do not do anything drastic. In this episode, I share why you shouldn't panic when you...
#194 - Bookkeeping and why it could make or break your business with Nathan Hirsch
07 Nov 2022
Contributed by Lukas
Entrepreneurship is a risk. You risk not only your money, but also your time. In this episode, I discuss how everything about being an entrepreneur wi...
#193 - Developing the “Eye of the Tiger”
02 Nov 2022
Contributed by Lukas
If you want to build a successful brand, you have to have an eye for quality. In this episode, I talk about how developing the eye of the tiger sets y...
#192 - Use Jungle Scout's Rank Tracker to optimize your listing
31 Oct 2022
Contributed by Lukas
Jungle Scout is a tool I have used since 2015 and it has helped in the success of my business. In this episode, I talk about how you can maximize Jung...
#191 - Brandability is the future of E-Commerce
26 Oct 2022
Contributed by Lukas
To be successful on Amazon, differentiating yourself is essential. In this episode, I talk about the importance of brandability in the success of your...
#190 - How to ship directly from China to an Amazon warehouse
24 Oct 2022
Contributed by Lukas
As an importer, it's important for you to do your due diligence when it comes to looking for a supplier. In this episode, I talk the best practices fo...
#189 - How to make your PPC broad keyword campaigns do their job
19 Oct 2022
Contributed by Lukas
In this episode, I talk about how broad keyword campaigns can be effective for getting low cost clicks. ⬇️ Click to view my available resour...
#188 - Patience, Passion, and Processes with 8-Figure Seller Larry Lubarsky
17 Oct 2022
Contributed by Lukas
In this episode, special guest Larry Lubarsky joins me to talk about the formula of success. He's a multiple 7-figure seller with a track record of ma...
#187 - What’s the difference between Broad, Phrase, and Exact match keywords?
12 Oct 2022
Contributed by Lukas
In this episode, I talk about the difference among Broad, Phrase, and Exact match keywords in Amazon PPC. Phrase match is great for capturing a bigger...
#186 - Why you should separate branded and non-branded keyword campaigns
10 Oct 2022
Contributed by Lukas
In this episode, I talk about why I highly recommend separating branded and non-branded keyword campaigns. Mixing branded and non-branded keywords in ...
#185 - If you suck, everything’s saturated
05 Oct 2022
Contributed by Lukas
If you don't execute your product idea well, then everything will feel saturated. In this episode, I talk about the importance of operating at a highe...
#184 - UPDATE! DON’T ask your family and friends to leave a review
03 Oct 2022
Contributed by Lukas
In this episode, I talk about why you should NOT ask your family and friends to leave a product review on Amazon. It is against Amazon's Terms and Con...
#183 - How many keywords should I target in my PPC campaigns?
28 Sep 2022
Contributed by Lukas
I've spent over half a million dollars and worked on hundreds of campaigns. Over the years, I've gotten better at executing these PPC campaigns and I'...
#182 - When starting a PPC campaign, do you bid high and slim down, or bid low and build up?
26 Sep 2022
Contributed by Lukas
If you are going to be aggressive with your daily budget and aggressive with your bids from the get go, make sure to check your campaigns daily and ma...
#181 - How do you develop a superior product than the competition?
21 Sep 2022
Contributed by Lukas
If you want to survive and thrive in today's e-commerce landscape, you have to build superior products. In this very important episode, I give 8 tip...
#180 - How do you promote a purpose with a product?
19 Sep 2022
Contributed by Lukas
In this episode, I talk about three things that are important if you want to promote a purpose with a product: 1) Have a purpose that your ideal custo...
#179 - Where do I see myself in 5 years?
14 Sep 2022
Contributed by Lukas
So many things have changed since 2017. In this episode, I share where I see myself and my family over the next five years. ⬇️ Click to view m...
#178 - Have we ever discontinued or “re-released” a product?
12 Sep 2022
Contributed by Lukas
In this episode, I share scenarios where you discontinue or re-release a product. ⬇️ Click to view my available resources! https://andyisom.co...
#177 - The balance of Execution and Patience
07 Sep 2022
Contributed by Lukas
Execution takes action and patience and this takes more than just doing research. In this episode, I talk about the importance of balancing execution ...
#176 - What's the best way to explain to your MFG how to modify your product?
05 Sep 2022
Contributed by Lukas
In this episode, I share 4 different ways to explain to your manufacturer how to modify your product: 1) Send your supplier photos of your product ide...
#175 - If Amazon fees increase, should you raise your price?
31 Aug 2022
Contributed by Lukas
If the Amazon fees are increasing, the first thing you need to do is to run the calculations and see how it is actually affecting your margins. In ...
#174 - How to do keyword research for products that don’t exist
29 Aug 2022
Contributed by Lukas
Have you tried doing keyword research and noticed that the product you're looking for doesn't exist? In this episode, I discuss how you can do keyword...
#173 - Can I use a UPC barcode instead of an FNSKU?
24 Aug 2022
Contributed by Lukas
In this episode, I get technical and talk about UPC and FNSKU barcodes and which one you will need. GTIN is the Global Trade Item Number and UPC (Univ...
#172 - Can you edit your product listing after launch?
22 Aug 2022
Contributed by Lukas
You can always go back to your product listing and improve it as time passes. In this episode, I discuss how to edit your product listing after launch...
#171 - Your Amazon Launch Checklist
17 Aug 2022
Contributed by Lukas
Are you launching your Amazon business soon? In this episode, I share the ultimate Amazon Launch checklist. I talk everything you need to have done, w...
#170 - How to use Amazon Posts to boost sales for free
15 Aug 2022
Contributed by Lukas
Amazon Posts is Amazon's new beta feature where brand-registered sellers can post photo content to a feed, similar to the Instagram feed. In this...
#169 - How do you know which variations you should launch with?
10 Aug 2022
Contributed by Lukas
In this episode, I discuss 3 points to help you know which variations you should launch with. 1) Start sustainably - What does your budget allow for i...
#168 - Are display ads worth it with Amazon PPC?
08 Aug 2022
Contributed by Lukas
Display ads are ads that show on and off Amazon to potential new customers, and people who have browsed or purchased your products. In this episode, I...
#167 - Be careful with Friends and Family product reviews
03 Aug 2022
Contributed by Lukas
In this episode, I share tips how to be careful on Friends and Family product reviews: 1) Pace your reviews 2) Reach out to people outside your family...
#166 - How do you build up inventory when cash flow is limited?
01 Aug 2022
Contributed by Lukas
In this episode, I discuss how to build up inventory when cash flow is limited. Don't try to go faster than what you can sustain. Keep in mind that it...
#165 - Where do you draw the line of “too expensive to make”?
27 Jul 2022
Contributed by Lukas
In this episode, I answer a question from a student from my coaching program–Where do you draw the line of “too expensive to make”? There are...
#164 - Our Amazon Prime Day Results 2022
25 Jul 2022
Contributed by Lukas
In this episode, I share how we made the most of out Amazon Prime Day. I'm also happy to share that we have a new record for most sales we've had in o...
#163 - What is my current morning routine as an entrepreneur?
20 Jul 2022
Contributed by Lukas
As a full-time entrepreneur, I have a lot of freedom with what I can do with my day. With great freedom, comes great responsibility and discipline. In...
#162 - What’s the first thing I look at when I check product listings?
18 Jul 2022
Contributed by Lukas
Photos are by far the first and most important thing I look at when checking product listings. In this episode, I share my best practices on how to ge...
#161 - We’re releasing new product lines!
13 Jul 2022
Contributed by Lukas
You're not gonna get rich off one single SKU, it's going to take multiple SKUs for you to increase your revenue, profit, and income. In this episode, ...
#160 - How to make the most of Prime Day 2022
11 Jul 2022
Contributed by Lukas
Prime Day is all about getting as many sales you can. You don't have to worry so much about being profitable the next two days as long as you sell a l...
#159 - The “Raise and Lower” PPC concept you need to know
06 Jul 2022
Contributed by Lukas
In this episode, I breakdown the basics on when to raise and lower a bid on a target an Amazon pay-per-click campaign. Raise your bid when you do...
#158 - How we sell $40,000 of one SKU in one month
04 Jul 2022
Contributed by Lukas
We sold $40,000 of one SKU in just 30 days! In this episode, I talk about the importance of having seasonal products and how it will give you the much...
#157 - How to rank as high as possible when you launch
29 Jun 2022
Contributed by Lukas
In this episode, I share four keys that you can implement to rank as high as possible when you launch: 1) Listing optimization 2) Run pay-per-click ca...
#156 - What I offer in my coaching program (June 2022)
27 Jun 2022
Contributed by Lukas
Are you interested in joining my coaching program? In this episode, I discuss in-depth what I offer in my coaching program and how I can help you buil...
#155 - 6 Keys to run a business and your life
22 Jun 2022
Contributed by Lukas
The ultimate goal in life is to be happy. In this episode, a very special guest joins me to talk about 6 different things I learned that are extremely...
#154 - When is a mold cost worth it?
20 Jun 2022
Contributed by Lukas
When is a mold cost worth it for your Amazon business? Usually molds have a significant cost because there are a lot of factors are taken into conside...
#153 - Why Amazon Video Ads are the future of PPC
15 Jun 2022
Contributed by Lukas
We have spent $686,000 on ads since we launched in 2019 and that's over half a million dollars. In this episode, I talk about why Amazon video ads ...
#152 - Find the factories of your favorite brands
13 Jun 2022
Contributed by Lukas
In this episode, you'll learn two methods for finding the factories that your favorite brands are using to make their products! The first method is by...
#151 - The “Nike Shoes” philosophy
08 Jun 2022
Contributed by Lukas
Not all of your products will do well–one design can sell 30 units a day and another just 10. The market will tell you what designs and products the...
#150 - The dreaded “pesticide bot”
06 Jun 2022
Contributed by Lukas
Have you experienced getting your listing suspended when you've JUST published it? In this episode, I discuss the pesticide bot and share with you wor...
#149 - You’re NOT one product away
01 Jun 2022
Contributed by Lukas
Don't be discouraged... But in this episode, I talk about how you are NOT one product away from building a successful, massive brand on Amazon. It's g...
#148 - People won’t buy without a why
30 May 2022
Contributed by Lukas
Why should someone your product? Why should customers choose your product over the competitor? In this episode, I talk about the importance of having ...
#147 - When does launching on Shopify make more sense than Amazon?
25 May 2022
Contributed by Lukas
In this episode, I talk about when it makes sense to launch on Shopify instead of Amazon. It's better to do it on Shopify when you're selling a produc...
#146 - The Top 3 Reasons People Give Up on Their Amazon Business
23 May 2022
Contributed by Lukas
In this episode, I talk about the top 3 reasons why people give up on their business. I talk about possible factors like analysis paralysis and indeci...
#145 - What’s a good ratio of organic to PPC sales?
18 May 2022
Contributed by Lukas
There are so many opinions on what a good ratio of organic to PPC sales is. In this episode, I share my personal experience and talk about how the rat...
#144 - What makes a product “brand dependent”?
16 May 2022
Contributed by Lukas
Are your customers buying your products for the features or for the logo? In this episode, I talk about what makes a product brand dependent. ⬇...
#143 - Don’t sell an Alibaba product
11 May 2022
Contributed by Lukas
You might think that it's easier to sell a product that already exists and that you can source from Alibaba. The problem with this is that customers i...
#142 - Different offers on Shopify and on Amazon
09 May 2022
Contributed by Lukas
You need to give your customers a good reason to drive people to your Shopify and Amazon stores. In this episode, I talk about the importance of havin...
#141 - What type of content to post on social media
04 May 2022
Contributed by Lukas
In this episode, I talk about what type of content to post on social media. When deciding your content and calendar, you have to think about the kind ...
#140 - Early on More Revenue, Later on More Profit
02 May 2022
Contributed by Lukas
In this episode, I talk about your Amazon PPC strategy when you're first launching your product. During the early stages of your Amazon business, it's...
#139 - Why TACOS is just as important as ACOS
27 Apr 2022
Contributed by Lukas
ACOS is Advertising Cost of Sales, which is an important metric to understand because this tells you if your PPC campaigns are profitable. TACOS is To...
#138 - Actual vs Volumetric Weight when calculating shipping
25 Apr 2022
Contributed by Lukas
In this episode, I talk about what volumetric weight is and how to get it. To calculate the volumetric weight of the package, you multiply lenght...
#137 - What’s the difference between FOB and EXW?
13 Apr 2022
Contributed by Lukas
Are you wondering which shipping option is the best for you? In this episode, I talk about the difference between FOB and EXW. FOB stands for Free ...
#136 - The Importance of an Abundance Mindset
11 Apr 2022
Contributed by Lukas
If you don't have an abundance mindset, you are going to live in fear that market is too saturated, there's too many big sellers, and there's too much...
#135 - How an Amazon Business has changed my family's life
04 Apr 2022
Contributed by Lukas
In this episode, I talk about how my Amazon business has changed my family's life. One of the most important questions when you're starting a bus...
#134 - Using a 3PL vs Amazon's Multi-Channel Fulfillment
30 Mar 2022
Contributed by Lukas
In this episode, I talk about the difference between 3PL and Amazon's Multi-Channel Fulfillment. This episode is for you if you're on Shopify or think...
#133 - Wholesale, Arbitrage, Private Label? Which Amazon business is right for you?
28 Mar 2022
Contributed by Lukas
Business models can provide great opportunity, it's just a matter of finding the right one for you, your budget, and your skillset. In this episode, I...
#132 - How to Use the Restock Inventory Report
23 Mar 2022
Contributed by Lukas
In this episode, I talk about how to use the Restock Inventory Report, that you can find on Amazon Seller Centeral to reorder and resend inventory off...
#131 - What's the best way to do quality control?
21 Mar 2022
Contributed by Lukas
Surprises are not your best friend when it comes to running an e-commerce business. In this episode, I talk about Lesson 61 of my e-book Zero to $1 Mi...
#130 - How to calculate restock in the early stages
16 Mar 2022
Contributed by Lukas
There is no clear-cut way to calculate restock in the beginning and the best way to do it is through trial and error. In this episode, I discuss Lesso...
#129 - How can I use PPC to compete in crowded markets?
14 Mar 2022
Contributed by Lukas
How do you compete in a market that's already been saturated? I'm a firm believer that you can succeed in any product category with the right strategy...
#128 - Should you ship a prototype for suppliers to replicate?
09 Mar 2022
Contributed by Lukas
Are you on the prototyping stage of your product and a supplier can’t seem to meet your standards? In this episode, I share my experience with shipp...
#127 - What is the real purpose of an insert card?
07 Mar 2022
Contributed by Lukas
Are your insert cards filled with blocks of text? Most customers might not bother reading massive amounts of text as attention spans now are so much s...
#126 - Amazon reports you need to know about
02 Mar 2022
Contributed by Lukas
In this episode, I discuss Lesson 64 from my e-book, Zero to $1 Million, which is about the Amazon reports you need to know about. On your Amazon d...
#125 - Listen to this before buying an Amazon Guru's course
28 Feb 2022
Contributed by Lukas
Have you ever considered buying a coaching program or course from an Amazon guru? I'm sure you get targeted by a lot of ads from people who offer coa...
#124 - How to Sell from Canada with Brock Hamilton
23 Feb 2022
Contributed by Lukas
In this episode, I talk to a former coaching student, Brock Hamilton. He currently lives in Canada and sells his items on Amazon US. He shares his exp...
#123 - What if you can't find your product when you search for it on Amazon?
21 Feb 2022
Contributed by Lukas
Can't find your product when your search for it on Amazon? Make sure your product is live and complete with all the vital information. ⬇️ Cl...
#122 - How do you handle customer returns?
16 Feb 2022
Contributed by Lukas
Customer returns can be frustrating. In this episode, I discuss Lesson 59 from my e-book, Zero to $1 Million. The important thing to keep in mind...
#121 - If you're selling a seasonal product should you still run PPC year round
14 Feb 2022
Contributed by Lukas
Seasonal products have strong selling cycles but can slow down during off peak periods so a question that comes up a lot is: Should you still run PPC ...
#120 - What should you do if product shows up from your supplier and it's unsellable?
09 Feb 2022
Contributed by Lukas
In this episode, I discuss a question asked by one of my coaching students: What should you do if the product that was shipped by your supplier is dif...
#119 - Do reviews really matter that much?
07 Feb 2022
Contributed by Lukas
In this episode, I discuss the importance of product reviews and share some of my mistakes that you can avoid and the lessons I've learned. Everyone...
#118 - How your brand and products evolve over time
02 Feb 2022
Contributed by Lukas
Listening to your customers and staying true to your values as a brand are two important things to keep in mind when growing your business. In this ep...
#117 - Can other people sell your products on Amazon?
31 Jan 2022
Contributed by Lukas
Can other people resell my products? Short answer is yes. In this episode, I discuss Lesson 79 from my e-book, Zero to $1 Million, which is about the ...
#116 - How and when Amazon pays you
26 Jan 2022
Contributed by Lukas
When running a small business, cash flow management is essential. In this episode, I discuss Lesson 62 from my e-book, Zero to $1 Million, which is ab...
#115 - The grass is rarely greener on the other side
24 Jan 2022
Contributed by Lukas
In today's online business world everyone gets caught up in the quick money. As soon as they start a business they are already doubting their decision...
#114 - Should you ship Air or Boat if you're sourcing in China?
19 Jan 2022
Contributed by Lukas
Air? Boat? What is the best option for my business? In this episode, I go over my thoughts on which is better and why! ⬇️ Click to view my a...
#113 - Amazon will destroy your life... If you let it.
17 Jan 2022
Contributed by Lukas
There are ways you can set up your business with Amazon to destroy your life, like trying to compete with Amazon basics-type products! In this episode...