B2B Marketers on a Mission
Episodes
Ep. 11: Positive Disruption in Customer Experience - Interview with Lynn Hunsaker
26 Aug 2020
Contributed by Lukas
CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX landscape, the potential and untapped opportunities, ...
Ep. 10: Creating Conversations that Strengthen Team Relationships - Interview with Karan Nijhawan
18 Aug 2020
Contributed by Lukas
Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how d...
Ep. 9: Exceptional Leadership in Marketing - Interview with Boon Lai
12 Aug 2020
Contributed by Lukas
Boon Lai (Vice President of Global Marketing, Cisco) talks about recent B2B marketing trends and his future predictions, and how organizations need to...
Ep. 8: The Pivotal Role of Branding in B2B - Interview with Steve Watt
05 Aug 2020
Contributed by Lukas
Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build trust in an already crowded marketplace, why it’s ...
Ep. 7: How the Pandemic has Disrupted B2B Marketing - Interview with Michael Meier
28 Jul 2020
Contributed by Lukas
B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance of paranoia in order to stay competitive, how the...
Ep. 6: Better Customer Experience During & After COVID - Interview with Derek Bildfell
21 Jul 2020
Contributed by Lukas
Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Centennial College) elaborates on how CX can help to...
Ep. 5: Cybercrime: What You Should Know & How to Prevent it - Interview with Julien Phipps
15 Jul 2020
Contributed by Lukas
Digital entrepreneur Julien Phipps (Founder, Accellera) elaborates on the different types of cybercrime out on the Web, the financial and economic con...
Ep. 4: Resilience & Entrepreneurship - Interview with Peter Bomer & Bessie Lee
08 Jul 2020
Contributed by Lukas
China veterans Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink) reveal their motivations for starting their own succes...
Ep. 3: Digitalization as a Key Priority - Interview with Mark Treleaven
01 Jul 2020
Contributed by Lukas
Mark Treleaven (Executive Lead at Brand Sandwich Communications) shares incredible insights about the rapid advancement of digitalization, how teams c...
Ep. 2: Delivering a Good Customer Experience – Interview with Lawrence Levinson
24 Jun 2020
Contributed by Lukas
Customer Experience (CX) expert Lawrence Levinson, Toronto Chair of the Customer Experience Professionals Association (CXPA), talks to us about the im...
Ep. 1: A Solution-Focused Perspective - Interview with Alan Kay
11 Jun 2020
Contributed by Lukas
Alan Kay (Principal, Glasgow Group) talks about how organizations can facilitate change and have more purposeful conversations by using a solution foc...