Ep. 90: How To Develop the Right GTM and Communications Strategy for Growth
08 Jun 2022
Contributed by Lukas
Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks...
Ep. 89: How Communications Can Play a Strategic Role in B2B Organizations
31 May 2022
Contributed by Lukas
Guerlyne Guercy (Communications Manager – People & Communities, Cisco) on the vital role that comm...
Ep. 88: How to Improve Customer Success Through Proactive Engagement
25 May 2022
Contributed by Lukas
Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority...
Ep. 87: How to Improve Customer Success with Metrics that Matter - Firaas Rashid
17 May 2022
Contributed by Lukas
CS expert Firaas Rashid (Founder & CEO, Hook) on what he believes are other customer success metrics...
Ep. 86: How AI Can Be Leveraged in B2B Marketing - Christian Klepp
11 May 2022
Contributed by Lukas
Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how A...
Ep. 85: How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse
03 May 2022
Contributed by Lukas
Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He...
Ep. 84: How B2B Marketers Can Stand Out and Have a More Strategic Role - Interview w/ Stacey Danheiser
26 Apr 2022
Contributed by Lukas
Stacey Danheiser (Founder & CMO, SHAKE Marketing) on why many B2B companies are drowning in a “sea...
Ep. 83: How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta
20 Apr 2022
Contributed by Lukas
Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!”...
Ep. 82: How to Stand Out in a Noisy Market Using Human-Centered Communication - Interview w/ Ethan Beute
13 Apr 2022
Contributed by Lukas
Ethan Beute (Chief Evangelist, BombBomb) talks about what he calls “the case against digital pollu...
How to Use Podcasting as Part of Your B2B Demand Gen Approach | Casey Cheshire | EP 81
06 Apr 2022
Contributed by Lukas
Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an import...
Ep. 80: How to Improve Your Social Selling Approach on LinkedIn - Interview w/ Sandra Long
29 Mar 2022
Contributed by Lukas
Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NO...
Ep. 79: How to Generate Demand and Warm Up Accounts for B2B – Interview w/ Vladimir Blagojevic
16 Mar 2022
Contributed by Lukas
Vladimir Blagojevic (Co-Founder, Fullfunnel.io) on the importance of conducting research, understand...
Ep. 78: How to Boost Your B2B Content’s Performance – Interview w/ James Scherer
23 Feb 2022
Contributed by Lukas
James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the...
Ep. 77: How to Get Product and Marketing Teams Aligned – Interview w/ Matt Young
15 Feb 2022
Contributed by Lukas
Matt Young (Chief Executive Officer, UserVoice) on where the great misalignment between product and ...
Ep. 76: How to Develop Your Personal Brand on LinkedIn – Interview w/ Lina Lotta Landgraf
09 Feb 2022
Contributed by Lukas
Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) on why people in B2B organizat...
Ep. 75: How to Create Demand from Virtual, Hybrid, and Onsite B2B Events – Interview w/ Julius Solaris
01 Feb 2022
Contributed by Lukas
Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry tr...
Ep. 74: How To Get Buy-In To Invest In Content Marketing – Interview w/ Mark Raffan
26 Jan 2022
Contributed by Lukas
Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers ...
Ep. 73: How to Increase Revenue from Your B2B Website – Interview w/ Michael Buzinski
19 Jan 2022
Contributed by Lukas
Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that he’...
Ep. 72: How to Leverage Paid Advertising for Better Results – Interview w/ Dmitrii Kustov
12 Jan 2022
Contributed by Lukas
Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be...
Ep. 71: How to Improve B2B Content Marketing for Revenue – Interview w/ Yaagneshwaran Ganesh
05 Jan 2022
Contributed by Lukas
Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B mark...
Ep. 70: How to Develop Quality Content Using AI – Interview w/ Pankil Shah
08 Dec 2021
Contributed by Lukas
AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content...
Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero
01 Dec 2021
Contributed by Lukas
Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developi...
Ep. 68: How B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce Edelen
24 Nov 2021
Contributed by Lukas
Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfort...
Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin
17 Nov 2021
Contributed by Lukas
James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key compo...
Ep. 66: How to Improve Your SEO and Get Better Results – Interview w/ Ryan Morgan
10 Nov 2021
Contributed by Lukas
Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demyst...
Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt
02 Nov 2021
Contributed by Lukas
Liz Fendt (Global Chief Marketing Officer, TÜV SÜD) talks about why she believes diversity and inn...
Ep. 64: How to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter Zepeda
27 Oct 2021
Contributed by Lukas
Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relati...
Ep. 63: How to Build Remote Marketing Teams that Perform – Interview w/ Briannah Fisher
20 Oct 2021
Contributed by Lukas
Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a...
Ep. 62: How to Use Automation the Right Way – Interview w/ Stefan Smulders
13 Oct 2021
Contributed by Lukas
Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is...
Ep. 61: How to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl Allen
06 Oct 2021
Contributed by Lukas
Verl Allen (CEO, Claravine) discusses the different aspects of the data integrity spectrum: What cau...
Ep. 60: How B2B Organizations Can Improve Their Customer Success Approach – Interview w/ Wally Thiessen
29 Sep 2021
Contributed by Lukas
Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of ...
Ep. 59: How AI Can Be Used to Optimize B2B Content Marketing – Interview w/ Jeff Coyle
21 Sep 2021
Contributed by Lukas
Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) c...
Ep. 58: How B2B Tech Firms Can Optimize Their Podcasts – Interview w/ Justin Brown
01 Sep 2021
Contributed by Lukas
Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into p...
Ep. 57: How B2B Companies Can Leverage ABM Strategically to Generate Better Results – Interview w/ Declan Mulkeen
25 Aug 2021
Contributed by Lukas
Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other funct...
Ep. 56: How You Can Generate Demand and Growth with the Right Content – Interview w/ Tom Whatley
18 Aug 2021
Contributed by Lukas
Tom Whatley (Founder & CEO, Grizzle) on how you can generate demand as well as organic growth using ...
Ep. 55: How You Can Improve Your B2B Websites – Interview w/ Sam Moss
11 Aug 2021
Contributed by Lukas
Sam Moss (Co-Founder, 1ClickAgency) on what makes a great and effective B2B website, and what market...
Ep. 54: How B2B Companies Can Use Social Selling to Build Relationships and Growth – Interview w/ Connor Dube
04 Aug 2021
Contributed by Lukas
Connor Dube (Director of Sales and Marketing, Active Blogs) on what social selling is or isn’t, an...
Ep. 53: How B2B Companies Can Leverage Growth Hacking to Scale Their Business – Interview w. Araks Nalbandyan
28 Jul 2021
Contributed by Lukas
Araks Nalbandyan (Director of Digital Marketing, 10Web) talks about what growth hacking is and isn’...
Ep. 52: How B2B Companies Can Optimize Their Tech Stacks – Interview w. Dan McGaw
21 Jul 2021
Contributed by Lukas
Dan McGaw (Founder & CEO, McGaw.io) talks about the importance of getting a company’s tech to talk...
Ep. 51: How B2B Companies Can Use Performance Media More Effectively – Interview w. Mike Grinberg
14 Jul 2021
Contributed by Lukas
Mike Grinberg (Founder/CEO, Proofpoint Marketing) on the importance of having the right strategy and...
Ep. 50: How to Improve Your Approach for B2B Social Media – Interview w. Johnas Street
07 Jul 2021
Contributed by Lukas
Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) on how the so...
Ep. 49: How B2B Companies Can Develop Content that Actually Performs – Interview w. Brad Smith
30 Jun 2021
Contributed by Lukas
Brad Smith (CEO, Wordable) talks about why B2B companies need to be paying attention to the content ...
Ep. 48: How to Increase Revenue and Demand by Speaking on Podcasts – Interview w. Mark Colgan
22 Jun 2021
Contributed by Lukas
Mark Colgan (Co-Founder and CEO, Speak on Podcasts) on why it’s important for B2B marketers and fo...
Ep. 47: How B2B Companies Can Protect Their Digital Customer Experience – Interview w. Kathleen Booth
17 Jun 2021
Contributed by Lukas
Kathleen Booth (VP of Marketing, clean.io) talk about why protecting digital engagements is necessar...
EP 46. How B2B Companies Can Build Stronger Brands for Success - Interview w/ Justin Häne
12 May 2021
Contributed by Lukas
Justin Häne (Director, Brand and Communications, Softchoice) explains the importance of a strong B2...
EP 45. How B2B Companies Can Humanize Their Brands for Better Growth - Interview w/ Sam Kühnle
27 Apr 2021
Contributed by Lukas
Sam Kühnle (Director of Demand Generation, Refine Labs) elaborates on why B2B organizations need to...
EP 44. How B2B Companies Can Implement an Effective Go to Market Strategy - Interview w/ Cydney Peyton Walton
20 Apr 2021
Contributed by Lukas
Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’...
EP 43. How B2B Companies Can Optimize their SEO Strategy - Interview w/ John Vuong
14 Apr 2021
Contributed by Lukas
SEO expert John Vuong (Owner, Local SEO Search) talks about the crucial components to successful SEO...
EP 42. How B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas Hänsch
07 Apr 2021
Contributed by Lukas
Lukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously imp...
Ep. 41: How B2B Firms Can Tell Their Brand Story More Effectively - Interview w/ Steve Brown
31 Mar 2021
Contributed by Lukas
Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) on how B2B ...
Ep. 40: How B2B Companies Can Improve Their Digital Marketing Approach - Interview w/ Jasmine Martirossian
23 Mar 2021
Contributed by Lukas
Jasmine Matirossian (VP of Marketing, TÜV SÜD Americas Inc.) on how B2B companies can adjust their...
Ep. 39: How to Manage Remote B2B Teams Effectively - Interview w/ Vedran Rasic
16 Mar 2021
Contributed by Lukas
Vedran Rasic (Director of Marketing, VanillaSoft) on managing teams and budgets for B2B marketing in...
Ep. 38: How the Right ABM Approach Can Increase Influence and Create Greater Wins - Interview w/ Kristina Jaramillo
09 Mar 2021
Contributed by Lukas
Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with A...
Ep. 37: How to Improve Your B2B Content Marketing for Better Results - Interview w/ Matthew Royse
03 Mar 2021
Contributed by Lukas
Matthew Royse (Marketing Director, Syntax) talks about the factors affecting B2B content marketing, ...
Ep. 36: How Blockchain is Rapidly Redefining the Finance Landscape - Interview w/ Brian Mahoney
24 Feb 2021
Contributed by Lukas
Brian Mahoney (CSO & Co-Founder, Alkemi) provides deep insights on blockchain adoption and usability...
Ep. 35: How to Create Success in B2B with Data-Driven Marketing - Interview w/ Julie Huval
17 Feb 2021
Contributed by Lukas
Julie Huval (Head of Marketing, Beck Technology) shares her top predictions for data-driven marketin...
Ep. 34: How to Turn Skeptical B2B Buyers into Customers with Copywriting - Interview w/ Rachel Foster
08 Feb 2021
Contributed by Lukas
Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that t...
Ep. 33: How Video Content is Changing the Game for B2B Companies - Interview w/ Robert Weiss
01 Feb 2021
Contributed by Lukas
Robert Weiss (President, MultiVision Digital) explains the important role that videos play in B2B co...
Ep. 32: How B2B Companies Can Improve their Cybersecurity - Interview w/ Dominic Vogel
26 Jan 2021
Contributed by Lukas
Dominic Vogel (Founder & Chief Strategies, Cyber.sc) on the importance of having cybersecurity measu...
Ep. 31: How Intent Data is Driving B2B Companies Towards Better and More Positive Growth - w/ Brian Giese
19 Jan 2021
Contributed by Lukas
Brian Giese (Chief Executive Officer, True Influence) on the dynamic intent data landscape for B2B. ...
Ep. 30: How Lead Generation is Helping to Disrupt B2B Companies - Interview w/ Eric Quanstrom
13 Jan 2021
Contributed by Lukas
Eric Quanstrom (CMO, Cience Technologies) on lead generation for B2B. Common misconceptions about le...
Ep. 29: How Product Marketing is Changing the B2B Landscape - Interview w/ Bhavesh Mistry
06 Jan 2021
Contributed by Lukas
Bhavesh Mistry (Director Product Marketing, Q4) on the challenges that product marketers face, how c...
Ep. 28: How Personal Branding Can Help You to Grow Your Business - Interview w/ Kasey Jones
23 Dec 2020
Contributed by Lukas
Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal br...
Ep. 27: How Animated Explainer Videos Help to Simplify Visual Communication for B2B Companies - Interview w/ Dylan Healy
16 Dec 2020
Contributed by Lukas
Dylan Healy (Co-Founder, Animation Explainers) on how animated explainer videos help B2B clients to ...
Ep. 26: How B2B companies can leverage the power of e-commerce platforms - Interview w/ Jay Desai
07 Dec 2020
Contributed by Lukas
Jay Desai (Head of Growth, Trend.io) on creativity's vital role at an early-stage startup, why B2B c...
Ep. 25: How Entrepreneurs can Leverage Opportunities in the Private Capital Market – Interview w/ Oscar Jofre
02 Dec 2020
Contributed by Lukas
Oscar Jofre (Co-Founder, President/CEO, KoreConX) explains the misconceptions that people have about...
Ep. 24: How to Connect with Your B2B Target Audience Through Podcasting – Interview with James Carbary
24 Nov 2020
Contributed by Lukas
James Carbary (Founder, Sweet Fish Media) talks about how B2B companies can leverage the power of po...
Ep. 23: The Future of AI and Its Role in B2B Marketing - Interview with Joya Scarlata
15 Nov 2020
Contributed by Lukas
Joya Scarlata (Director of Digital Marketing, InterraIT) pulls back the curtain on the world of arti...
Ep. 22: Strategic Role of Fintech in the Ever-evolving Finance Industry – Interview w/ Victor Salinas García
10 Nov 2020
Contributed by Lukas
Victor Salinas García (CEO, Aiontech) explains why it’s important for companies in fintech to for...
Ep. 21: Getting Legal Advice that Aligns with Your Long-Term Success – Interview with Jonathan Ip
02 Nov 2020
Contributed by Lukas
Jonathan Ip (Founder, Iterative Law) discusses the importance for B2B companies / entrepreneurs / st...
Ep. 20: B2B Sales: Create Success with Trust, Credibility, and by Asking Better Questions – Interview with Marcus Chan
27 Oct 2020
Contributed by Lukas
Marcus Chan (President & Founder, Venli Consulting Group) shares insights and tips that everyone in ...
Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson
21 Oct 2020
Contributed by Lukas
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for...
Ep. 18: Creating Greater Organizational Success through Better Sales & Marketing Alignment – Interview with Nick Bennett
14 Oct 2020
Contributed by Lukas
Nick Bennett (Director of Field Marketing, Logz.io) elaborates on what causes misalignment between s...
Ep. 17: Helping B2B Companies to Scale Revenue using a Full-Funnel Approach - Interview with Andrei Zinkevich
07 Oct 2020
Contributed by Lukas
B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about th...
Ep. 16: Creating Opportunity and Disrupting a Traditional B2B Industry - Interview with Rajat Jain
30 Sep 2020
Contributed by Lukas
Rajat Jain (Founder, EOXS) talks about his journey as a tech entrepreneur, and how he identified a g...
Ep. 15: Taking One’s Ability to Solve Complex Problems to a Whole New Level - Interview with Mrunal Nagrecha
23 Sep 2020
Contributed by Lukas
Mrunal Nagrecha (Founder, Xanthus Software Solutions) talks about his entrepreneurial journey, how h...
Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud
16 Sep 2020
Contributed by Lukas
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable o...
Ep. 13: Contact Marketing: Getting a Meeting with Anyone (Part 2) - Interview with Stu Heinecke
09 Sep 2020
Contributed by Lukas
Stu Heinecke shares insightful and engaging ways to get a meeting with the right persons and prospec...
Ep.12: Contact Marketing: Getting a Meeting with Anyone (Part 1) - Interview with Stu Heinecke
30 Aug 2020
Contributed by Lukas
Stu Heinecke (Author/Marketer/WSJ Cartoonist) talks about this incredible contact marketing techniqu...
Ep. 11: Positive Disruption in Customer Experience - Interview with Lynn Hunsaker
26 Aug 2020
Contributed by Lukas
CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX lan...
Ep. 10: Creating Conversations that Strengthen Team Relationships - Interview with Karan Nijhawan
18 Aug 2020
Contributed by Lukas
Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger...
Ep. 9: Exceptional Leadership in Marketing - Interview with Boon Lai
12 Aug 2020
Contributed by Lukas
Boon Lai (Vice President of Global Marketing, Cisco) talks about recent B2B marketing trends and his...
Ep. 8: The Pivotal Role of Branding in B2B - Interview with Steve Watt
05 Aug 2020
Contributed by Lukas
Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build tr...
Ep. 7: How the Pandemic has Disrupted B2B Marketing - Interview with Michael Meier
28 Jul 2020
Contributed by Lukas
B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance...
Ep. 6: Better Customer Experience During & After COVID - Interview with Derek Bildfell
21 Jul 2020
Contributed by Lukas
Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Ce...
Ep. 5: Cybercrime: What You Should Know & How to Prevent it - Interview with Julien Phipps
15 Jul 2020
Contributed by Lukas
Digital entrepreneur Julien Phipps (Founder, Accellera) elaborates on the different types of cybercr...
Ep. 4: Resilience & Entrepreneurship - Interview with Peter Bomer & Bessie Lee
08 Jul 2020
Contributed by Lukas
China veterans Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink) reve...
Ep. 3: Digitalization as a Key Priority - Interview with Mark Treleaven
01 Jul 2020
Contributed by Lukas
Mark Treleaven (Executive Lead at Brand Sandwich Communications) shares incredible insights about th...
Ep. 2: Delivering a Good Customer Experience – Interview with Lawrence Levinson
24 Jun 2020
Contributed by Lukas
Customer Experience (CX) expert Lawrence Levinson, Toronto Chair of the Customer Experience Professi...
Ep. 1: A Solution-Focused Perspective - Interview with Alan Kay
11 Jun 2020
Contributed by Lukas
Alan Kay (Principal, Glasgow Group) talks about how organizations can facilitate change and have mor...