B2B Marketers on a Mission

Ep. 100: How to Create Better B2B Marketing Funnels (Part 2)

13 Sep 2022

Contributed by Lukas

Tune in to Part 2 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CE...

Ep. 99: How to Create Better B2B Marketing Funnels (Part 1)

07 Sep 2022

Contributed by Lukas

Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CE...

Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

23 Aug 2022

Contributed by Lukas

Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B...

Ep. 98: How to Build a Media Company Around Your B2B Brand - Interview w/ Eric Fulwiler

17 Aug 2022

Contributed by Lukas

Eric Fulwiler (Co-Founder & CEO, Rival) explains the importance of B2B firms being brand-led instead of sales-led, what mistakes marketers should avoi...

Ep. 97: How to Tell Better Stories in B2B Marketing - Interview w/ Donovan Chee

10 Aug 2022

Contributed by Lukas

Donovan Chee (Head of Marketing and Communications Southeast Asia, Bureau Veritas) elaborates on the importance of creativity in storytelling, why B2B...

Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson

02 Aug 2022

Contributed by Lukas

Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shor...

Ep. 95: How to Launch and Grow a Revenue-Generating B2B Podcast - Interview w/ Harry Morton

27 Jul 2022

Contributed by Lukas

Harry Morton (Founder, Lower Street) shares the lessons that he’s learned from launching and growing more than 50 revenue-generating B2B podcasts. H...

Ep. 94: How to Map the B2B Customer Journey Towards Revenue

05 Jul 2022

Contributed by Lukas

teffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata) elaborates on the importance of understanding and mapping the customer journey, ...

Ep. 93: How to Fix The B2B Event Attribution Gap

29 Jun 2022

Contributed by Lukas

Jonathan Kazarian (Founder & CEO, Accelevents) talks about how B2B marketers can fix the event attribution gap, the importance of using personalizatio...

Ep. 92: How to Write B2B Content that Converts and Builds Relationships

22 Jun 2022

Contributed by Lukas

Kathryn Strachen (Founder, Copy House) on developing content that builds relationships and converts prospects. She talks about how B2B content has cha...

Ep. 91: How to Develop B2B Brand Strategies that “WOW!”

15 Jun 2022

Contributed by Lukas

Christian DeGobbi (Marketing Director, Spruce Technology, Inc.) on what it takes to develop an effective B2B brand, why branding is a MUST HAVE for B2...

Ep. 90: How To Develop the Right GTM and Communications Strategy for Growth

08 Jun 2022

Contributed by Lukas

Karin Samoylova (Global Product Communications Manager, Digital Portfolio in Robotics – ABB) talks about the differences between a GTM and a communi...

Ep. 89: How Communications Can Play a Strategic Role in B2B Organizations

31 May 2022

Contributed by Lukas

Guerlyne Guercy (Communications Manager – People & Communities, Cisco) on the vital role that communications professionals play within an organizati...

Ep. 88: How to Improve Customer Success Through Proactive Engagement

25 May 2022

Contributed by Lukas

Mark Stagi (VP of Customer Success, Avoma) about why proactive engagement should be the top priority for CS teams across the board. Mark also discusse...

Ep. 86: How AI Can Be Leveraged in B2B Marketing - Christian Klepp

11 May 2022

Contributed by Lukas

Christian Klepp (Co-Founder/Director of Client Engagement, EINBLICK Consulting Inc.) discusses how AI can be utilized in B2B marketing. He talks the b...

Ep. 85: How B2B Marketers Can Deliver More Business Impact - Interview w/ Mark Stouse

03 May 2022

Contributed by Lukas

Mark Stouse (Chairman & CEO, Proof Analytics) on what he believes the greatest enemy of a CMO is. He also elaborates on why it’s important for marke...

Ep. 84: How B2B Marketers Can Stand Out and Have a More Strategic Role - Interview w/ Stacey Danheiser

26 Apr 2022

Contributed by Lukas

Stacey Danheiser (Founder & CMO, SHAKE Marketing) on why many B2B companies are drowning in a “sea of sameness”, what mistakes to avoid, and the i...

Ep. 83: How to Get to That “Aha!” Moment When Conducting Market Research - Interview w/ Darshan Mehta

20 Apr 2022

Contributed by Lukas

Darshan Mehta (Founder, iResearch.com) talks to us about the importance of getting to that “Aha!” moment, why having structured curiosity is param...

Ep. 82: How to Stand Out in a Noisy Market Using Human-Centered Communication - Interview w/ Ethan Beute

13 Apr 2022

Contributed by Lukas

Ethan Beute (Chief Evangelist, BombBomb) talks about what he calls “the case against digital pollution” and how B2B marketers and their companies ...

How to Use Podcasting as Part of Your B2B Demand Gen Approach | Casey Cheshire | EP 81

06 Apr 2022

Contributed by Lukas

Casey Cheshire (Founder & CEO, Ringmaster Conversational Marketing) on why podcasting is an important part of the B2B marketing mix, what mistakes t...

Ep. 80: How to Improve Your Social Selling Approach on LinkedIn - Interview w/ Sandra Long

29 Mar 2022

Contributed by Lukas

Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NOT, the importance of having the right strategy and...

Ep. 79: How to Generate Demand and Warm Up Accounts for B2B – Interview w/ Vladimir Blagojevic

16 Mar 2022

Contributed by Lukas

Vladimir Blagojevic (Co-Founder, Fullfunnel.io) on the importance of conducting research, understanding your ICP, and what mistakes to avoid. He also ...

Ep. 78: How to Boost Your B2B Content’s Performance – Interview w/ James Scherer

23 Feb 2022

Contributed by Lukas

James Scherer (VP of Growth, Codeless) on how to address the content performance challenge using the pillar and post approach. He also elaborates on w...

Ep. 77: How to Get Product and Marketing Teams Aligned – Interview w/ Matt Young

15 Feb 2022

Contributed by Lukas

Matt Young (Chief Executive Officer, UserVoice) on where the great misalignment between product and marketing teams lies, what “bridge building” t...

Ep. 76: How to Develop Your Personal Brand on LinkedIn – Interview w/ Lina Lotta Landgraf

09 Feb 2022

Contributed by Lukas

Lina Lotta Landgraf (Digital Marketing Specialist, Dassault Systemes) on why people in B2B organizations need to develop their personal brands, some m...

Ep. 75: How to Create Demand from Virtual, Hybrid, and Onsite B2B Events – Interview w/ Julius Solaris

01 Feb 2022

Contributed by Lukas

Julius Solaris (VP of Marketing Strategy – Events, Hopin) talks about the major events industry trends and shifts, what mistakes to avoid, and how B...

Ep. 74: How To Get Buy-In To Invest In Content Marketing – Interview w/ Mark Raffan

26 Jan 2022

Contributed by Lukas

Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how tho...

Ep. 73: How to Increase Revenue from Your B2B Website – Interview w/ Michael Buzinski

19 Jan 2022

Contributed by Lukas

Michael Buzinski (President/CMO, Buzzworthy Integrated Marketing) breaks down the approach that he’s been successfully teaching B2B service companie...

Ep. 72: How to Leverage Paid Advertising for Better Results – Interview w/ Dmitrii Kustov

12 Jan 2022

Contributed by Lukas

Dmitrii Kustov (Marketing Director, Founder at Regex SEO) talks about why paid advertising should be part of the marketing mix, how it works together ...

Ep. 71: How to Improve B2B Content Marketing for Revenue – Interview w/ Yaagneshwaran Ganesh

05 Jan 2022

Contributed by Lukas

Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content ma...

Ep. 70: How to Develop Quality Content Using AI – Interview w/ Pankil Shah

08 Dec 2021

Contributed by Lukas

AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” ...

Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero

01 Dec 2021

Contributed by Lukas

Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mista...

Ep. 68: How B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce Edelen

24 Nov 2021

Contributed by Lukas

Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and h...

Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin

17 Nov 2021

Contributed by Lukas

James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, ...

Ep. 66: How to Improve Your SEO and Get Better Results – Interview w/ Ryan Morgan

10 Nov 2021

Contributed by Lukas

Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it...

Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt

02 Nov 2021

Contributed by Lukas

Liz Fendt (Global Chief Marketing Officer, TÜV SÜD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the ...

Ep. 64: How to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter Zepeda

27 Oct 2021

Contributed by Lukas

Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approac...

Ep. 63: How to Build Remote Marketing Teams that Perform – Interview w/ Briannah Fisher

20 Oct 2021

Contributed by Lukas

Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She a...

Ep. 62: How to Use Automation the Right Way – Interview w/ Stefan Smulders

13 Oct 2021

Contributed by Lukas

Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and...

Ep. 61: How to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl Allen

06 Oct 2021

Contributed by Lukas

Verl Allen (CEO, Claravine) discusses the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, h...

Ep. 60: How B2B Organizations Can Improve Their Customer Success Approach – Interview w/ Wally Thiessen

29 Sep 2021

Contributed by Lukas

Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of CS within organizations, how data can be leveraged...

Ep. 59: How AI Can Be Used to Optimize B2B Content Marketing – Interview w/ Jeff Coyle

21 Sep 2021

Contributed by Lukas

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a “great u...

Ep. 58: How B2B Tech Firms Can Optimize Their Podcasts – Interview w/ Justin Brown

01 Sep 2021

Contributed by Lukas

Justin Brown (Co-Founder, Motion) talks to us about the importance of repurposing the podcast into premium audio, video, as well as written content. H...

Ep. 57: How B2B Companies Can Leverage ABM Strategically to Generate Better Results – Interview w/ Declan Mulkeen

25 Aug 2021

Contributed by Lukas

Declan Mulkeen (CMO, strategicabm) about how ABM can help to unify marketing, sales, and other functions within the organization to do the impossible ...

Ep. 56: How You Can Generate Demand and Growth with the Right Content – Interview w/ Tom Whatley

18 Aug 2021

Contributed by Lukas

Tom Whatley (Founder & CEO, Grizzle) on how you can generate demand as well as organic growth using B2B content. During our conversation, Tom explains...

Ep. 55: How You Can Improve Your B2B Websites – Interview w/ Sam Moss

11 Aug 2021

Contributed by Lukas

Sam Moss (Co-Founder, 1ClickAgency) on what makes a great and effective B2B website, and what marketers can do to improve conversions, and what some o...

Ep. 54: How B2B Companies Can Use Social Selling to Build Relationships and Growth – Interview w/ Connor Dube

04 Aug 2021

Contributed by Lukas

Connor Dube (Director of Sales and Marketing, Active Blogs) on what social selling is or isn’t, and how marketers and salespeople can leverage this ...

Ep. 53: How B2B Companies Can Leverage Growth Hacking to Scale Their Business – Interview w. Araks Nalbandyan

28 Jul 2021

Contributed by Lukas

Araks Nalbandyan (Director of Digital Marketing, 10Web) talks about what growth hacking is and isn’t, some common challenges, what her go to tools a...

Ep. 52: How B2B Companies Can Optimize Their Tech Stacks – Interview w. Dan McGaw

21 Jul 2021

Contributed by Lukas

Dan McGaw (Founder & CEO, McGaw.io) talks about the importance of getting a company’s tech to talk to each other. Dan also elaborates on some of the...

Ep. 51: How B2B Companies Can Use Performance Media More Effectively – Interview w. Mike Grinberg

14 Jul 2021

Contributed by Lukas

Mike Grinberg (Founder/CEO, Proofpoint Marketing) on the importance of having the right strategy and understanding who your best customers are and why...

Ep. 50: How to Improve Your Approach for B2B Social Media – Interview w. Johnas Street

07 Jul 2021

Contributed by Lukas

Johnas Street (Senior Global Social Media Manager & Senior PR, Cadence Design Systems) on how the social media landscape has changed for B2B, how B2B ...

Ep. 49: How B2B Companies Can Develop Content that Actually Performs – Interview w. Brad Smith

30 Jun 2021

Contributed by Lukas

Brad Smith (CEO, Wordable) talks about why B2B companies need to be paying attention to the content that they’re developing, the key components of a...

Ep. 48: How to Increase Revenue and Demand by Speaking on Podcasts – Interview w. Mark Colgan

22 Jun 2021

Contributed by Lukas

Mark Colgan (Co-Founder and CEO, Speak on Podcasts) on why it’s important for B2B marketers and founders to speak on podcasts. Mark also elaborates ...

Ep. 47: How B2B Companies Can Protect Their Digital Customer Experience – Interview w. Kathleen Booth

17 Jun 2021

Contributed by Lukas

Kathleen Booth (VP of Marketing, clean.io) talk about why protecting digital engagements is necessary, some of the most common online threats that cou...

EP 46. How B2B Companies Can Build Stronger Brands for Success - Interview w/ Justin Häne

12 May 2021

Contributed by Lukas

Justin Häne (Director, Brand and Communications, Softchoice) explains the importance of a strong B2B brand, why getting internal buy-in is crucial fo...

EP 45. How B2B Companies Can Humanize Their Brands for Better Growth - Interview w/ Sam Kühnle

27 Apr 2021

Contributed by Lukas

Sam Kühnle (Director of Demand Generation, Refine Labs) elaborates on why B2B organizations need to humanize their brands.

EP 44. How B2B Companies Can Implement an Effective Go to Market Strategy - Interview w/ Cydney Peyton Walton

20 Apr 2021

Contributed by Lukas

Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’s seen, and why data plays such an important role ...

EP 43. How B2B Companies Can Optimize their SEO Strategy - Interview w/ John Vuong

14 Apr 2021

Contributed by Lukas

SEO expert John Vuong (Owner, Local SEO Search) talks about the crucial components to successful SEO, some of the most common mistakes and solutions, ...

EP 42. How B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas Hänsch

07 Apr 2021

Contributed by Lukas

Lukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to...

Ep. 41: How B2B Firms Can Tell Their Brand Story More Effectively - Interview w/ Steve Brown

31 Mar 2021

Contributed by Lukas

Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) on how B2B organizations can tell their brand story that reso...

Ep. 40: How B2B Companies Can Improve Their Digital Marketing Approach - Interview w/ Jasmine Martirossian

23 Mar 2021

Contributed by Lukas

Jasmine Matirossian (VP of Marketing, TÜV SÜD Americas Inc.) on how B2B companies can adjust their strategies based on changing market dynamics.

Ep. 39: How to Manage Remote B2B Teams Effectively - Interview w/ Vedran Rasic

16 Mar 2021

Contributed by Lukas

Vedran Rasic (Director of Marketing, VanillaSoft) on managing teams and budgets for B2B marketing in startups as well as larger organizations.

Ep. 38: How the Right ABM Approach Can Increase Influence and Create Greater Wins - Interview w/ Kristina Jaramillo

09 Mar 2021

Contributed by Lukas

Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with ABM and the key things to consider when investing i...

Ep. 37: How to Improve Your B2B Content Marketing for Better Results - Interview w/ Matthew Royse

03 Mar 2021

Contributed by Lukas

Matthew Royse (Marketing Director, Syntax) talks about the factors affecting B2B content marketing, and the importance of having the right strategy in...

Ep. 36: How Blockchain is Rapidly Redefining the Finance Landscape - Interview w/ Brian Mahoney

24 Feb 2021

Contributed by Lukas

Brian Mahoney (CSO & Co-Founder, Alkemi) provides deep insights on blockchain adoption and usability, and misconceptions that exist in the market.

Ep. 35: How to Create Success in B2B with Data-Driven Marketing - Interview w/ Julie Huval

17 Feb 2021

Contributed by Lukas

Julie Huval (Head of Marketing, Beck Technology) shares her top predictions for data-driven marketing and recommends tools for data analysis.

Ep. 34: How to Turn Skeptical B2B Buyers into Customers with Copywriting - Interview w/ Rachel Foster

08 Feb 2021

Contributed by Lukas

Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audienc...

Ep. 33: How Video Content is Changing the Game for B2B Companies - Interview w/ Robert Weiss

01 Feb 2021

Contributed by Lukas

Robert Weiss (President, MultiVision Digital) explains the important role that videos play in B2B companies and why a strategy for video is imperative...

Ep. 32: How B2B Companies Can Improve their Cybersecurity - Interview w/ Dominic Vogel

26 Jan 2021

Contributed by Lukas

Dominic Vogel (Founder & Chief Strategies, Cyber.sc) on the importance of having cybersecurity measures in place that go beyond software and plugins.

Ep. 31: How Intent Data is Driving B2B Companies Towards Better and More Positive Growth - w/ Brian Giese

19 Jan 2021

Contributed by Lukas

Brian Giese (Chief Executive Officer, True Influence) on the dynamic intent data landscape for B2B. Why qualified and accurate data is of utmost impor...

Ep. 30: How Lead Generation is Helping to Disrupt B2B Companies - Interview w/ Eric Quanstrom

13 Jan 2021

Contributed by Lukas

Eric Quanstrom (CMO, Cience Technologies) on lead generation for B2B. Common misconceptions about lead generation, changing dynamic, and top predictio...

Ep. 29: How Product Marketing is Changing the B2B Landscape - Interview w/ Bhavesh Mistry

06 Jan 2021

Contributed by Lukas

Bhavesh Mistry (Director Product Marketing, Q4) on the challenges that product marketers face, how current disruptions are altering the entire ecosyst...

Ep. 28: How Personal Branding Can Help You to Grow Your Business - Interview w/ Kasey Jones

23 Dec 2020

Contributed by Lukas

Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal branding and thought leadership for B2B founders.

Ep. 27: How Animated Explainer Videos Help to Simplify Visual Communication for B2B Companies - Interview w/ Dylan Healy

16 Dec 2020

Contributed by Lukas

Dylan Healy (Co-Founder, Animation Explainers) on how animated explainer videos help B2B clients to effectively communicate their complex products and...

Ep. 26: How B2B companies can leverage the power of e-commerce platforms - Interview w/ Jay Desai

07 Dec 2020

Contributed by Lukas

Jay Desai (Head of Growth, Trend.io) on creativity's vital role at an early-stage startup, why B2B companies ecommerce should draw inspiration from B2...

Ep. 25: How Entrepreneurs can Leverage Opportunities in the Private Capital Market – Interview w/ Oscar Jofre

02 Dec 2020

Contributed by Lukas

Oscar Jofre (Co-Founder, President/CEO, KoreConX) explains the misconceptions that people have about private equity, what entrepreneurs need to be min...

Ep. 24: How to Connect with Your B2B Target Audience Through Podcasting – Interview with James Carbary

24 Nov 2020

Contributed by Lukas

James Carbary (Founder, Sweet Fish Media) talks about how B2B companies can leverage the power of podcasting to build relationships and collaborative ...

Ep. 23: The Future of AI and Its Role in B2B Marketing - Interview with Joya Scarlata

15 Nov 2020

Contributed by Lukas

Joya Scarlata (Director of Digital Marketing, InterraIT) pulls back the curtain on the world of artificial intelligence (AI) and talks about how this ...

Ep. 22: Strategic Role of Fintech in the Ever-evolving Finance Industry – Interview w/ Victor Salinas García

10 Nov 2020

Contributed by Lukas

Victor Salinas García (CEO, Aiontech) explains why it’s important for companies in fintech to forge strong partnerships with financial institutions...

Ep. 21: Getting Legal Advice that Aligns with Your Long-Term Success – Interview with Jonathan Ip

02 Nov 2020

Contributed by Lukas

Jonathan Ip (Founder, Iterative Law) discusses the importance for B2B companies / entrepreneurs / startups to seek legal counsel and advice at the sta...

Ep. 20: B2B Sales: Create Success with Trust, Credibility, and by Asking Better Questions – Interview with Marcus Chan

27 Oct 2020

Contributed by Lukas

Marcus Chan (President & Founder, Venli Consulting Group) shares insights and tips that everyone in B2B sales can immediately implement. He talks abou...

Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson

21 Oct 2020

Contributed by Lukas

Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ...

Ep. 18: Creating Greater Organizational Success through Better Sales & Marketing Alignment – Interview with Nick Bennett

14 Oct 2020

Contributed by Lukas

Nick Bennett (Director of Field Marketing, Logz.io) elaborates on what causes misalignment between sales and marketing, what both sides need to do in ...

Ep. 17: Helping B2B Companies to Scale Revenue using a Full-Funnel Approach - Interview with Andrei Zinkevich

07 Oct 2020

Contributed by Lukas

B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about the full-funnel approach that he teaches to B2B tech...

Ep. 16: Creating Opportunity and Disrupting a Traditional B2B Industry - Interview with Rajat Jain

30 Sep 2020

Contributed by Lukas

Rajat Jain (Founder, EOXS) talks about his journey as a tech entrepreneur, and how he identified a gap in an industry that is traditionally dominated ...

Ep. 15: Taking One’s Ability to Solve Complex Problems to a Whole New Level - Interview with Mrunal Nagrecha

23 Sep 2020

Contributed by Lukas

Mrunal Nagrecha (Founder, Xanthus Software Solutions) talks about his entrepreneurial journey, how he sees his role as an enabler during this period o...

Ep. 14: Market Research as a Key Driver of Success in B2B - Interview with Stephan Sigaud Interview with Stephan Sigaud

16 Sep 2020

Contributed by Lukas

Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the p...

Ep. 13: Contact Marketing: Getting a Meeting with Anyone (Part 2) - Interview with Stu Heinecke

09 Sep 2020

Contributed by Lukas

Stu Heinecke shares insightful and engaging ways to get a meeting with the right persons and prospects. Stu also talks about his new book, where he di...

Ep.12: Contact Marketing: Getting a Meeting with Anyone (Part 1) - Interview with Stu Heinecke

30 Aug 2020

Contributed by Lukas

Stu Heinecke (Author/Marketer/WSJ Cartoonist) talks about this incredible contact marketing technique that has enabled him to teach thousands of profe...

Ep. 11: Positive Disruption in Customer Experience - Interview with Lynn Hunsaker

26 Aug 2020

Contributed by Lukas

CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX landscape, the potential and untapped opportunities, ...

Ep. 10: Creating Conversations that Strengthen Team Relationships - Interview with Karan Nijhawan

18 Aug 2020

Contributed by Lukas

Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how d...

Ep. 9: Exceptional Leadership in Marketing - Interview with Boon Lai

12 Aug 2020

Contributed by Lukas

Boon Lai (Vice President of Global Marketing, Cisco) talks about recent B2B marketing trends and his future predictions, and how organizations need to...

Ep. 8: The Pivotal Role of Branding in B2B - Interview with Steve Watt

05 Aug 2020

Contributed by Lukas

Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build trust in an already crowded marketplace, why it’s ...

Ep. 7: How the Pandemic has Disrupted B2B Marketing - Interview with Michael Meier

28 Jul 2020

Contributed by Lukas

B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance of paranoia in order to stay competitive, how the...

Ep. 6: Better Customer Experience During & After COVID - Interview with Derek Bildfell

21 Jul 2020

Contributed by Lukas

Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Centennial College) elaborates on how CX can help to...

Ep. 5: Cybercrime: What You Should Know & How to Prevent it - Interview with Julien Phipps

15 Jul 2020

Contributed by Lukas

Digital entrepreneur Julien Phipps (Founder, Accellera) elaborates on the different types of cybercrime out on the Web, the financial and economic con...

Ep. 4: Resilience & Entrepreneurship - Interview with Peter Bomer & Bessie Lee

08 Jul 2020

Contributed by Lukas

China veterans Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink) reveal their motivations for starting their own succes...

Ep. 3: Digitalization as a Key Priority - Interview with Mark Treleaven

01 Jul 2020

Contributed by Lukas

Mark Treleaven (Executive Lead at Brand Sandwich Communications) shares incredible insights about the rapid advancement of digitalization, how teams c...

Ep. 2: Delivering a Good Customer Experience – Interview with Lawrence Levinson

24 Jun 2020

Contributed by Lukas

Customer Experience (CX) expert Lawrence Levinson, Toronto Chair of the Customer Experience Professionals Association (CXPA), talks to us about the im...

Ep. 1: A Solution-Focused Perspective - Interview with Alan Kay

11 Jun 2020

Contributed by Lukas

Alan Kay (Principal, Glasgow Group) talks about how organizations can facilitate change and have more purposeful conversations by using a solution foc...