Business of Design® | Grow a Profitable Interior Design Business with Kimberley Seldon
Episodes
EP 261 | Get Different with Mike Michalowicz
15 Feb 2022
Contributed by Lukas
Our brains are wired to filter out information that is unnecessary; that’s why marketing fails so often. To get through the filter and get your clie...
EP 260 | Commercial Vs. Residential with Two Fold Interiors
08 Feb 2022
Contributed by Lukas
Most design firms focus primarily on residential or commercial projects. But what if you consistently take on both? In this episode, Business of Desig...
EP 259 | Stengths and Weaknesses with Sierra Collins
01 Feb 2022
Contributed by Lukas
Understanding your unique personality goes beyond improving your communication skills. In this episode, Sierra Collins explains how this information a...
Sneak Preview of MO BOD™ 020 | Beth Walther & Maximizing Discounts
27 Jan 2022
Contributed by Lukas
Are you playing the “let’s see what I can get away with game” when it comes to product markups? No judgement, it’s a popular method. However, ...
EP 258 | Just Think About It With Kimberley Seldon
25 Jan 2022
Contributed by Lukas
Happy New Year! Is it too far into the year to say that? What about making a new year’s resolution… too late for that too? Not for me. In this epi...
EP 257 | Content is King with Salimah Mamdani
18 Jan 2022
Contributed by Lukas
Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, web...
EP 256 | It's a New Year with Christina Falzano
12 Jan 2022
Contributed by Lukas
Yup. It’s a new year and for many it’s the ideal time for reflection. Yes, we want to set new goals, but before we can do that, we need to audit t...
Sneak Preview of MO BOD™ 019 | Dane Austin & Client Reveal
06 Jan 2022
Contributed by Lukas
Business of Design® Member Dane Austin shares insights from orchestrating successful client reveals. It’s time to take control of your business. B...
EP 255 | Designing for Builders with Crystal Collinson
04 Jan 2022
Contributed by Lukas
If you’ve been working with residential clients for any length of time, it’s likely you’ve thought to yourself that this work would be perfect, ...
EP 254 | 200 Pearls of Wisdom with Kimberley Seldon REPEAT
28 Dec 2021
Contributed by Lukas
This episode originally aired as Episode 200. In honor of that milestone, and now to lead you into the new year, BOD™ Advocate in Chief, Kimberley S...
EP 253 | Trust the BOD™ Process with Joylene Agbamuchi - REPEAT
21 Dec 2021
Contributed by Lukas
Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeabl...
EP 252 | Put a Bow on the Year with Kimberley and Cheryl
14 Dec 2021
Contributed by Lukas
Hallelujah, it’s the end of the year. You’ve been run off your feet and it’s time to enjoy the holidays. But first…what year-end preparations ...
EP 251 | Catching Up with Catalina Yturralde
07 Dec 2021
Contributed by Lukas
What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of D...
EP 250 | Collaborative Collective with Tina Marie Singh
30 Nov 2021
Contributed by Lukas
Longtime Business of Design® member, Tina Marie Singh, shares her strategy for building a collaborative collective. Her approach involves independent...
Sneak Preview of MO BOD™ 018 | Best Client Ever
25 Nov 2021
Contributed by Lukas
Business of Design® Members Darci Hether, LeAnne Bunnell, and Nyla Free, return to MO BOD™ with lessons they’ve learned from their best clients. ...
EP 249 | Yup, It Works Here Too with Jodie Carter
23 Nov 2021
Contributed by Lukas
Yes, it is possible to secure a sizable retainer in order to proceed with confidence on your next big job. Sydney designer, Jodie Carter, shares a rec...
EP 248 | Stay the Course with Allison Crawford
16 Nov 2021
Contributed by Lukas
Marrying a love of real estate and interior design, BOD™ Member Allison Crawford opened her own design centric Airbnb. Add to that a relocation from...
EP 247 | Process Interruptus with Jerrica Zaric
09 Nov 2021
Contributed by Lukas
The project is going smoothly, and the clients are happy. In fact, this isn't the first project you've done for these wonderful people. Out of the blu...
EP 246 | A Sneak Peek Inside BOD™ Live
02 Nov 2021
Contributed by Lukas
Meet the superstars of BOD™—design professionals, just like you. Hear first-hand what works and what doesn’t. Success strategies, targeted solut...
Sneak Preview of MO BOD™ 017 | Yaron Linett & Increasing Profits & Managing Trades
28 Oct 2021
Contributed by Lukas
Yaron Linett, Principal Designer of Formal Traditional in the Washington DC Metro, and long-time Business of Design® member, shares advice on how to ...
EP 245 | Ask KS with Cheryl Horne
26 Oct 2021
Contributed by Lukas
Cheryl Horne, Director of Operations at Business of Design® fields dozens of questions from members and fans each week. In this episode, she puts Kim...
EP 244 | Win the Flat Fee Game with Kimberley Seldon
19 Oct 2021
Contributed by Lukas
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly exp...
EP 243 | Make Every Project Satisfying for Both You and Your Client with Kimberley Seldon
12 Oct 2021
Contributed by Lukas
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly exp...
Sneak Preview of EP MO 016 | Juliana Oliveira & Delays and Deficiencies
07 Oct 2021
Contributed by Lukas
In one year, BOD™ member, Juliana Olivera is enjoying explosive growth while dealing with the same pandemic issues we are all experiencing. Listen t...
EP 242 | Have The Professional Life You've Always Wanted with Kimberley Seldon
05 Oct 2021
Contributed by Lukas
If you’ve dreamed of having an enviable professional life, it’s time to make it happen. In this episode, Kimberley goes off script to randomly exp...
EP 241 | Tax Time with Braden Drake
28 Sep 2021
Contributed by Lukas
There’s no way around them…taxes are here to stay. California attorney, Braden Drake, shares tips for preparing yourself for pain-free (almost) ta...
EP 240 | Get Real with Kimberley Seldon
21 Sep 2021
Contributed by Lukas
Join the party and get the scoop…KS dishes on a project meltdown and enlists the help of designer friends to do the same. In this episode we learn:...
Sneak Preview of MO BOD™ 015 | Tracy And Kelsey & Accessories, Salaries
16 Sep 2021
Contributed by Lukas
Sisters in business together? This should be fun! Kelcey and Tracy of Waterlily Interiors share what they’ve learned on the road to success—how th...
EP 239 | Photo Ready with Waterlily Interiors
14 Sep 2021
Contributed by Lukas
Don’t wait for new clients to find you. Get intentional about growing your business. Designers Kelcey and Tracey hired a team, including a photograp...
EP 238 | Repeat Business With Kimberley Seldon
07 Sep 2021
Contributed by Lukas
In an ideal world, at the end of every project, you’d be left with a happy client who is determined to use your services in the future. Unfortunatel...
EP 237 | Cyber Security with Boris Rapaport
31 Aug 2021
Contributed by Lukas
From data our crack team of researchers uncovered (ok, we googled it) a cyber-security ransomware attack occurs roughly every 11 seconds and your inte...
Sneak Preview of MO BOD™ 014 | Rebecca, Lindsay, Cathy & Trades Dos and Don'ts
25 Aug 2021
Contributed by Lukas
Welcome back, BOD™ members, Rebecca Ward, Lindsay Kjellberg and Cathy Tonks. These three California designers are back to offer tips on managing tra...
EP 236 | Protect Your Business with Braden Drake
24 Aug 2021
Contributed by Lukas
As design professionals, we have a high earning potential, but it’s impossible to realize that level of profitability without taking some risks. To ...
EP 235 | This Is Messed Up with Darcie Janzen & Beth Walther
18 Aug 2021
Contributed by Lukas
Sometimes it’s the unplanned designer-to-designer conversations that yield the most interesting results. Listen in to a few snippets of conversation...
EP 234 | State of the Industry with Kimberley Seldon and Cheryl Horne
10 Aug 2021
Contributed by Lukas
Are you feeling overwhelmed? Do you feel like projects are simply unpredictable even when you stick to process? You are not alone. In this episode, Ki...
Sneak Preview of MO BOD™ 013 | Iris Piercey & Project Interruptus
05 Aug 2021
Contributed by Lukas
Is it a string of bad luck, or is something else at play? Let’s ask Iris Piercey to describe what’s happening between STEP 5 the presentation and ...
EP 233 | Purchasing Artwork Online with Andrea Bogart
03 Aug 2021
Contributed by Lukas
For many design professionals, the task of purchasing artwork for clients or advising them on their own purchases is challenging. Andrea Bogart of Emb...
EP 232 | Stay In Process with Kimberley Seldon
27 Jul 2021
Contributed by Lukas
It’s one thing to have systems, procedures, and protocols to run your business and run your projects. It’s all together something different to res...
EP 231 | Trust the BOD™ Process with Joylene Agbamuchi
20 Jul 2021
Contributed by Lukas
Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeabl...
Sneak Preview Of MO BOD™ 012 | Gillian Crone & Salary
15 Jul 2021
Contributed by Lukas
What happens when your life gets turned upside down unexpectedly? Dig deeper and try new things... says our guest today, BOD™ Member Gillian Crone. ...
EP 230 | The Big Reveal with Dane Austin
13 Jul 2021
Contributed by Lukas
It’s the big moment, at last. The client reveal. With so much at stake, we can’t afford to leave anything to chance. BOD™ member, Dane Austin, ...
EP 229 | Buy Once, Buy Well with Shelley Boyd, Hosted by Jodie Carter
06 Jul 2021
Contributed by Lukas
Building relationships with your suppliers is key as the support and expertise they can provide you with is invaluable. Understanding high-end artisan...
EP 228 | Write the Book with Kathy Buckworth
29 Jun 2021
Contributed by Lukas
Dreamed of writing that book, but haven’t quite gotten around to it? Meet Kathy Buckworth, a professional author with six published titles and count...
Sneak Preview of MO BOD™ 011 | Annie Elliott & Trade Day
24 Jun 2021
Contributed by Lukas
BOD™ members agree on most things…but not everything. Designer and BOD™ Member Annie Elliott explores a bit of a change to the sacred 15 STEP Pr...
EP 227 | 3 Nos with Laura Elliott & LeAnne Bunnell
22 Jun 2021
Contributed by Lukas
Real talk. Real designers. When you can’t decide whether you should take on the new project that you’re being offered, who do you call? Fellow BOD...
EP 226 | More Than Talent with Maria Viola-Kuttruff
15 Jun 2021
Contributed by Lukas
We all know it takes more than talent to make it in this business. BOD™ member, Maria Viola-Kuttruff reminds us of the value of discipline—how to ...
EP 225 | Stick to the Rules with Shoshana Gosselin
08 Jun 2021
Contributed by Lukas
BOD™ member, Shoshana Gosselin wrote to us and said, "I have a sticky issue and can use your advice.” How could we resist? Listen in as Kimberley ...
Sneak Preview of MO BOD™ 010 | Suzanne Manlove & Drapery Workroom Tips
03 Jun 2021
Contributed by Lukas
After listening to BOD™ EP 191 | Creating Value with Camal Pirbhai, Suzanne Manlove has a question about how to get the most out of your drapery wor...
EP 224 | The Supplier Perspective Hosted By Annie Elliott
01 Jun 2021
Contributed by Lukas
The pandemic has not been bad for the interior design field. As we know, the pandemic has made consumers want to improve their homes. That, in turn, h...
EP 223 | Ask KS with Cheryl Horne
25 May 2021
Contributed by Lukas
Members of Business of Design® have access to our private Facebook community. It’s a safe place to seek guidance from wise peers. This week, Cheryl...
EP 222 | Resimercial Design with Colleen Baader
18 May 2021
Contributed by Lukas
In order to hire the most talented, capable staff, business owners rely on a variety of recruitment enticements—salary, bonus structures, flex hours...
EP 221 | DISC Personality Assessment with Sierra Collins
11 May 2021
Contributed by Lukas
Your individual personality affects every aspect of your life. That's why one of the best things you can do to accelerate future growth is to understa...
EP 220 | Beyond the Intake Process with Porsche Williams, hosted by Juliana Oliveira
04 May 2021
Contributed by Lukas
Turns out the client intake process goes beyond the first phone call in STEP 1 when you are building a business on repeat and referral clients. In thi...
EP 219 | Envy As Fuel with Kimberley Seldon
27 Apr 2021
Contributed by Lukas
We all know social comparisons are dangerous. We simply do not have an accurate measuring tool that would allow us to compare our insides with someone...
EP 218 | Measure It, Manage It with BOD™ CFO Larry Goldberg
20 Apr 2021
Contributed by Lukas
If you can’t measure it, you can’t manage it. So says Business of Design® CFO, Larry Goldberg. Find out why analytics are the difference between ...
EP 217 | Emerging Designers with Annie Elliott
13 Apr 2021
Contributed by Lukas
As a seasoned designer, how can we best support, encourage and inspire the emerging design professionals coming up behind us? Interior Designer and BO...
EP 216 | Persistence Pays with Kate Hougen
06 Apr 2021
Contributed by Lukas
Every new business owner needs a bit of luck to get started. Sometimes a peer or colleague is willing to share generously, and you learn something inv...
EP 215 | Direct to Consumers with Adene Lucas
30 Mar 2021
Contributed by Lukas
Many designers have some type of retail sales component which complements their interior design business. Others are curious as to whether a direct-to...
EP 214 | Just Say Yes with Jameelah Davis and Ebonee Clark
23 Mar 2021
Contributed by Lukas
BOD™ members, Jameelah and Ebonee share how divine (or was it design) intervention brought them together to form their interior design company. By s...
EP 213 | Curate Your Business with Jennifer Jones, hosted by Laura Martin Bovard
16 Mar 2021
Contributed by Lukas
Just like you curate your designs, it’s possible to curate your business. Be choosy when it comes to staff, clients and projects. Guest host and BOD...
EP 212 | Reinvention with Gillian Crone
09 Mar 2021
Contributed by Lukas
What happens when your life gets turned upside down unexpectedly? Dig deeper and try new things... says our guest, BOD™ member Gillian Crone. She fo...
EP 211 | Sales is Helping with Dave Lorenzo
02 Mar 2021
Contributed by Lukas
Eager for more, great clients? Then, get out there and market your services to those collaborators who can make the connection. Sell your services and...
EP 210 | Help. I Have Staff with Kimberley Seldon
23 Feb 2021
Contributed by Lukas
If you are busier than ever, or, if you dream of building an empire, chances are you’ve fantasized about hiring your first assistant or a big team t...
EP 209 | Momentum with Annie Elliott
16 Feb 2021
Contributed by Lukas
These are, indeed, extraordinary times. Gaining momentum and traction on projects is a bit tricky these days, but DC Designer, Annie Elliott shares he...
EP 208 | Culture of Growth with Andrew Kotchen, hosted by Darci Hether
09 Feb 2021
Contributed by Lukas
Set yourself up for success and growth by running your company like a big organization, even if you’re a one-man show. Guest host and BOD™ Member,...
EP 207 | Raising the Bar with Christine Julian
02 Feb 2021
Contributed by Lukas
You do not have to wait “feel ready” to make hard changes in your business. If you are getting advice from a trusted resource, someone who’s bee...
EP 206 | The Fast Track with Juliana Oliveira
26 Jan 2021
Contributed by Lukas
Lackluster results, weak profit and downward mobility turn out to be powerful motivation to change. Take it from Dallas interior design professional a...
EP 205 | Wealth Is The Goal with Kimberley Seldon
19 Jan 2021
Contributed by Lukas
2,040 hours is the typical full-time work week. If you are bringing home a salary of $30,000 for your full-time work as an interior design professiona...
EP 204 | The Gift Of Desperation with John Stein
12 Jan 2021
Contributed by Lukas
Hitting rock bottom, while uncomfortable, is often a necessary part of any recovery process, whether from substance abuse or the harmful effects of a ...
EP 203 | Audacious You with Laura Martin Bovard
05 Jan 2021
Contributed by Lukas
Stefani Joanne Angelina Germanottais started performing as a teenager, singing at open mic nights and acting in school plays. At a young age, she real...
EP 202 | Drinking From A Fire Hose with Kimberley Seldon - REPEAT
29 Dec 2020
Contributed by Lukas
This episode originally aired on March 9, 2020. If you’re just discovered Business of Design™ or you’re sitting on the fence because making cha...
EP 201 | Working ON Your Business with Annie Elliot - Repeat
22 Dec 2020
Contributed by Lukas
This episode originally aired December 9, 2019. To run a successful business, it’s vitally important to make time to work ON the systems and protoc...
EP 200 | 200 Pearls off Wisdom with Kimberley Seldon
15 Dec 2020
Contributed by Lukas
In honor of Business of Design™ Podcast Episode 200, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom. Learn more about Busin...
EP 199 | Avoiding Project Fatigue with Kimberley Seldon
08 Dec 2020
Contributed by Lukas
Exhausted? Who isn’t? Kimberley shares a 5-step process for helping clients avoid project fatigue. In this episode we learn: - set clients’ expe...
EP 198 | Social Media Is Word Of Mouth with Virginie Martocq
01 Dec 2020
Contributed by Lukas
There was a time when getting published meant immediate success for the interior design professional. Boy, have things changed! For traction these day...
EP 197 | We Or Not To We with Kimberley Seldon
24 Nov 2020
Contributed by Lukas
To We or not to We, that is the question. And who better to answer it than BOD™ Advocate in Chief, Kimberley Seldon? KS gets help from sales expert,...
EP 196 | Transformation with Lisa Laliberte-Alle
17 Nov 2020
Contributed by Lukas
Transformation is possible. However, working harder at current (and ineffective) methods will never produce the dramatic changes that lead to transfor...
EP 195 | Set for Success with 3877
10 Nov 2020
Contributed by Lukas
How to foster a compassionate—and award-winning—work environment during times of crisis? Business partners Dave Shove-Brown and Dave Tracz say it ...
EP 194 | Lessons from Clients with Virginie Martocq
03 Nov 2020
Contributed by Lukas
Transitioning from publishing interior design shelter magazines into taking on real-life clients wasn’t quite as easy as imagined, says Virginie Mar...
EP 193 | Resilience with Andrew Mitchell
27 Oct 2020
Contributed by Lukas
When the hits just keep on coming, resilience allows us to persevere. In this episode, we’ll talk interior design coach, Andrew Mitchell about how t...
EP 192 | Operations Manual with Jodie Carter
20 Oct 2020
Contributed by Lukas
By now, you may be convinced that written, repeatable systems are the key to your success as a business owner. Great. Now what? It’s time to write t...
EP 191 | Creating Value with Camal Pirbhai
14 Oct 2020
Contributed by Lukas
We continually deliver quality and value to clients by relying on the trades, suppliers and manufacturers who make us look good each and every time. I...
EP 190 | Learning the Hard Way with Courtney Otte
06 Oct 2020
Contributed by Lukas
Being new to the industry and starting a design business at a young age will definitely teach you some hard lessons, and as design professionals, I’...
EP 189 | Well Styled with Margot Austin
29 Sep 2020
Contributed by Lukas
To create the most compelling photos of your projects, you must do more than just document the space. By working with a team of professionals that inc...
EP 188 | Can You Be Friends With Clients with Isabel Gomez
21 Sep 2020
Contributed by Lukas
Is it possible to be friends with clients? Belgian designer Isabel Gomez has all the answers and specific reasons why identifying your ideal client is...
EP 187 | Copy That with Margot Austin and Hillary Smyth
14 Sep 2020
Contributed by Lukas
Precise and compelling copy that harmonizes with your best images can entertain, inform and delight your audience, but it also needs to establish your...
EP 186 | Close the Sale with Nikki Rausch
07 Sep 2020
Contributed by Lukas
The sales process, whether you love it or hate it, isn’t about you. It’s about the client. Sales coach Nikki Rausch says there is a right way to e...
EP 185 | Design Matters with Isabel Gomez
31 Aug 2020
Contributed by Lukas
Designers don’t just make spaces nice or pretty or even gorgeous, we create experiences that make spaces matter to the people who use those spaces. ...
EP 184 | Design It, Build It with David Supple
17 Aug 2020
Contributed by Lukas
When we graduate from a design or architect program and start working, it’s pretty likely our education is only just beginning. Architect, design bu...
EP 183 | BOD™ Alert | Protocol Adjustments COVID-19
10 Aug 2020
Contributed by Lukas
2020 will definitely be one for the history books! As cities and countries wrestle with pandemic challenges, what’s happening to the design professi...
EP 182 | Asked and Answered Part 2 with Kimberley Seldon
03 Aug 2020
Contributed by Lukas
Each month, members of Business of Design™ gather to discuss and resolve their most pressing issues. The questions vary from fees to retainers to cl...
EP 181 | Asked and Answered Part 1 with Kimberley Seldon
27 Jul 2020
Contributed by Lukas
Each month, members of Business of Design™ gather to discuss and resolve their most pressing issues. The questions vary from fees to retainers to cl...
EP 180 | You Are A Brand | REPEAT
20 Jul 2020
Contributed by Lukas
“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer...
EP 179 | The Power of an A Team with Holly, Phoebe and Justine
13 Jul 2020
Contributed by Lukas
As a design professional, most of us cannot do our work without the help of others—a team. Ideally, a team of individuals who make us look good cons...
EP 178 | Tale of the Chronic Under-charger with Kimberley Seldon
06 Jul 2020
Contributed by Lukas
Although many creative professionals identify with the label of “chronic under-charger”, too few are able to wrestle free from the self-inflicted ...
EP 177 | Who's Running Your Business with Holly, Phoebe and Justine
29 Jun 2020
Contributed by Lukas
Who’s running your business today? Is it going to be my fearful, insecure self? Or is it my confident, brave, determined, grateful self? Running a b...
EP 176 | Make It Matter with OMFGCO
23 Jun 2020
Contributed by Lukas
With any design problem to solve, it’s easy to make it pretty, but hard to make it matter. Choosing visionary clients and beginning every project wi...
EP 175 | Time for Change with Kimberley Seldon
15 Jun 2020
Contributed by Lukas
As a young designer, just starting out, Kimberley made some big mistakes. Change may be hard, but staying stuck is impossible. In this episode we le...
EP 174 | Control Your Money, Control Your Life with Brad Clinard
08 Jun 2020
Contributed by Lukas
If you’re not in control of your money, you are not in control of your life. Mind blowing. YES! Financial Planner, Brad Clinard shares advice for ta...
EP 173 | Beyond the Story with Julia Feldmeier
01 Jun 2020
Contributed by Lukas
These days, designers have the challenge of not only unpacking who their client is and how they really live, but also in sussing out a person's authen...