C-Suite Sales & Marketing Perspectives
Episodes
CRO POV: The Future of the B2B Revenue Engine
18 Nov 2023
Contributed by Lukas
Eric Steele, the CRO at Source Advisors and a 15-year veteran at Forrester, stresses that the future of the B2B revenue engine lies in total alignment...
“Why CMOs Need To Be Great Forecasters”
13 Nov 2023
Contributed by Lukas
Gayle Nixon, a multiple-time B2B CMO in the SaaS space, shares her insights on why CMOs need to be great forecasters and how she has flipped the tradi...
“CMOs: Today’s Blue Ocean for Revenue Marketers.”
13 Nov 2023
Contributed by Lukas
Jonathan Symonds, 2x B2B CMO, highlights the power of thought leadership as critical to embracing a self-serve buying model. By creating high-qu...
B2B CMOs: The Expanded Perception of Creating Growth
06 Nov 2023
Contributed by Lukas
John Golden, CMO and Chief Strategy Officer of Pipeliner, brings a unique perspective having held leadership roles from CEO to sales, marketing, and s...
CMOs: The True Role of B2B Demand Gen & Customer Marketing
04 Nov 2023
Contributed by Lukas
💡Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to c...
A CRO’s POV on Embracing Disruptive Sales Strategies
29 Oct 2023
Contributed by Lukas
Anuj Kumar is a former and current Chief Revenue Officer (CRO) with extensive experience in sales and leading global sales teams. Anuj believes in dis...
Starting Targeted, Trust-Based Conversations from Influencer Content
23 Oct 2023
Contributed by Lukas
Brynne Tillman, CEO of Social Sales Link, emphasizes shifting from a self-centered, resume-focused approach to a resource-focused one. She helps profe...
CMOs: Internal Marketing's Vital Significance
23 Oct 2023
Contributed by Lukas
Charlie Riley, one of the top 50 marketing influencers to follow, emphasizes that when departments work in silos, valuable feedback and insights get l...
CMOs: How to Execute the Perfect Buyer's Journey
19 Oct 2023
Contributed by Lukas
Staci Firios, a 3x B2B CMO with over 25 years of marketing experience, discusses the challenges of the non-linear buyer's journey and the need for a m...
CMOs: How to Repair a Broken Marketing Department
19 Oct 2023
Contributed by Lukas
Tanya Stricker, VP of Marketing for CloudGen, shares her expertise in fixing broken marketing departments. She discusses indicators of a broken depart...
CMOs: How to Ensure that the Right Stuff Gets Done
17 Oct 2023
Contributed by Lukas
David Howard, the VP of Marketing at Buzzboard, talks us through how getting the right stuff done in marketing requires careful planning, alignment wi...
A CMOs' Guide to High-Speed Marketing Transformation
17 Oct 2023
Contributed by Lukas
Introducing Bruno Trimouille, the CMO of Littera. Bruno shares his insights on managing a major transformation after acquiring twelve different brands...
The CRO of the Year & CMO Talk Growth & Alignment
16 Oct 2023
Contributed by Lukas
The alignment between marketing and sales is a perennial challenge for B2B companies. However, Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO...
How Agile Development Skills Lead to Marketing Success
06 Oct 2023
Contributed by Lukas
Matt Klassen, a 2x CMO, explains how adopting an agile development process in marketing can create transparency, accountability, and strong relationsh...
B2B CMOs: How to Constantly Create A+ Content
06 Oct 2023
Contributed by Lukas
Devin Davis, a VP of Marketing with nearly 20 years of experience, explains, "Product marketing is the worst-named function in the world. You should b...
CMOs: Grow Beyond Your Functional Self
06 Oct 2023
Contributed by Lukas
Anita Tulsiani, a 2x CMO with a background in high tech, explains how CMOs must foster strong relationships with product, finance, and sales leadershi...
CMOs: What is the Product Before the Product?
06 Oct 2023
Contributed by Lukas
James Furbush, VP of Marketing and former managing editor, explains how B2B buyers are 83% of the way through their research before they want to ta...
B2B CMOs: What Can You Learn From Category Creation Marketing?
06 Oct 2023
Contributed by Lukas
Phil Carpenter, CMO at Alice Technologies, believes that being a category creator gives you a competitive advantage. It sets you apart from the pack a...
The CMO's Role: A Contrasting Perspective
06 Oct 2023
Contributed by Lukas
Warren Zenna, founder and CEO of the CRO Collective, shares his perspective on the role of CMOs and the need for better integration between marketing ...
Content 3.0: The Evolution of Content and the Power of Community
04 Oct 2023
Contributed by Lukas
In this episode, Karen Sage, a 5x B2B Chief Marketing Officer, discusses the evolution of content and introduces the concept of Content 3.0. She expla...
The Most Under-Utilized Insight Gathering Strategy for CMOs
01 Oct 2023
Contributed by Lukas
Ron Carson, a CMO, former founder, and Forbes Communications Council member with 25+ years of experience, shares his perspective on the critical role ...
High-Growth Lessons of Success from a Bootstrapped Startup
01 Oct 2023
Contributed by Lukas
Despite being bootstrapped, Kenneth Burke, the VP of Marketing at TexRequest, discusses the value of content marketing as a cost-effective strategy. W...
Content 3.0: Crafting Content Experiences for Enhanced Engagement
30 Sep 2023
Contributed by Lukas
Alex Shevelenko, CEO of RELAYTO, a content experiences company, discusses how content experiences can revolutionize how businesses engage with their c...
Creating Uncommon Relationships & Involvement with Sales
30 Sep 2023
Contributed by Lukas
According to Jill Tygh, VP of Marketing at Data Cubed Health, trust is the key to creating a successful relationship between marketing and sales. Both...
CMOs: Mastering the Evolution of AI and Language Models
30 Sep 2023
Contributed by Lukas
Jim discusses how the landscape of content creation is evolving. With the rise of language model AI, marketers need to adapt their strategies to ensur...
CMOs: Embracing Emotion, Brand, and Storytelling Mastery
27 Sep 2023
Contributed by Lukas
Today’s guest is Polo Aristoy, an experienced marketing professional with a unique background in both B2C and B2B. He has worked as an analyst and c...
CMOs: Leveraging AI to Enhance Marketing Strategies
26 Sep 2023
Contributed by Lukas
Maria Osipova, CMO at Penny AI, discusses the role of AI in marketing and how it can augment, rather than replace, marketing teams. She emphasizes the...
How to Create Hockey Stick Growth as a B2B CMO
24 Sep 2023
Contributed by Lukas
Jeff Perkins, a 3x CMO and CEO, shares his insights on achieving hockey stick growth in startups. He emphasizes the requirements of a deep understandi...
How to Evaluate Your Next B2B CMO Company and Role
24 Sep 2023
Contributed by Lukas
Jill Ransome, a two-time B2B CMO with over 25 years of marketing experience, discusses the importance of alignment between CMOs and the companies they...
CMOs: How to Re-Shape the Problem as a Priority
24 Sep 2023
Contributed by Lukas
Meet Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience. Steve introduces the concept of reshaping the buyer's core p...
CMOs: How To Build and Scale Startup Teams
23 Sep 2023
Contributed by Lukas
Matt Anthony, the CMO of Query, talks about his experience with 13 different startups and his strategies for developing high-performance teams. Matt s...
CMOs: The PE-Backed B2B Marketing Model
17 Sep 2023
Contributed by Lukas
Introducing Kevin Bobowski, a seasoned B2B CMO boasting 20+ years of SaaS expertise, now serving as CMO at AWARE—an AI data platform. Kevin's rich b...
CMOs: How to Steal Time From Your Buyers
17 Sep 2023
Contributed by Lukas
Jessica Zall is the Chief Marketing Officer of Percent, a company that has created a private credit marketplace. With over 20 years of experience in t...
Part 2: What B2B CEOs Want From Their CMOs
17 Sep 2023
Contributed by Lukas
Meet Randy Wootton, Maxio's CEO, a seasoned tech leader (Microsoft, Salesforce) turned 3x CEO. He explores the evolving CMO role, stressing value crea...
CMOs, What Makes Your Message 22x More Memorable?
17 Sep 2023
Contributed by Lukas
Karyn Scott emphasizes the importance of storytelling in B2B marketing. As an experienced journalist, CMO, and marketer with Salesforce and Cisco, she...
A 2x CMO & Ex-CRO's POV on Success
17 Sep 2023
Contributed by Lukas
In this interview, 2x CMO and former CRO Dayna Rothman discusses her insights from her time as CMO at OneLogin, where she learned from the failure of ...
Part 5: Why B2B CMOs Fail So Quickly
16 Sep 2023
Contributed by Lukas
Jamie Gier, a three-time B2B CMO, discusses the challenges faced by B2B CMOs and why they often fail quickly. She emphasizes the difficulty of creatin...
CMOs: Embracing B2C Strategies for More B2B Success
09 Sep 2023
Contributed by Lukas
Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa Johns and...
CMOs, Stop Relying on Marketing Attribution
05 Sep 2023
Contributed by Lukas
In this interview, Jon Ewing, a three-time B2B CMO, discusses the role of marketing attribution in B2B marketing. While acknowledging the importance o...
5 B2B Go-To-Market Best Practices
05 Sep 2023
Contributed by Lukas
CMO Fran Wilson has a wealth of experience in B2B software and was involved in the growth of Red Hat from its early stages to its acquisition by IBM f...
Nurturing Ongoing Thought Leadership: Fueling Content Innovation
05 Sep 2023
Contributed by Lukas
Vincent Guérin, VP and Head of Marketing at Trolley, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the importance of con...
CMO Secrets for Content Strategy & Creation
05 Sep 2023
Contributed by Lukas
Introducing Elizabeth Irvine, VP of Marketing and Customer Success at MarketMuse. Elizabeth has a wealth of experience in the marketing industry, havi...
CMO Insights from the Founder of a Revenue Attribution Platform
05 Sep 2023
Contributed by Lukas
Steffen Hedebrandt, founder and CMO of Dream Data, discusses the importance of revenue attribution in B2B marketing. He emphasizes the need for market...
The Importance of Hyper-Personalization in B2B Marketing
02 Sep 2023
Contributed by Lukas
In this interview, Anil Rege, CMO of Plastic Financial Rewards, discusses the importance of hyper-personalization in B2B marketing. Drawing from his e...
CMOs: Abandon What You Once Held Dear
02 Sep 2023
Contributed by Lukas
In this interview with Aaron Ballew, CMO of Split, he introduces the concept of forced learning and abandoning traditional marketing practices. Aaron ...
CMOs, Are You Using Discriminative or Generative AI?
01 Sep 2023
Contributed by Lukas
In this interview, Neil Morrison, Global Head of Measurement at Signal AI, discusses key advancements in AI as discriminative AI, which allows for the...
Embracing Marketing and B2B Strategies: A Necessity for Higher Education
01 Sep 2023
Contributed by Lukas
Monica Cooper, CMO of the Robinson College of Business, discusses the challenges facing higher education in today's market. The insights shared by Mon...
The Modern CMO's Role as Strategic Business Partner
01 Sep 2023
Contributed by Lukas
Meet Vinay Nair, a former CMO with experience at companies like IBM and Microsoft, who shares his insights on being a successful CMO and building stro...
Cracking the Code: Unified Sales & Marketing Revenue Strategies
31 Aug 2023
Contributed by Lukas
Introducing Morgan DiGiorgio, the Senior Vice President of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on t...
Building the Foundation for Marketing Success in Startups
27 Aug 2023
Contributed by Lukas
Introducing Anne Gherini, CMO at Sierra Ventures, as she shares her insights on building marketing foundations for startups and the importance of cust...
CMOs: How to Craft Your Dream Sales Partnership
27 Aug 2023
Contributed by Lukas
Meet Bill Glenn, a veteran in the world of marketing and CMO at Blueboard, an experiential recognition reward company. With over 25 years of experienc...
The CMO's Cross-Department Success Strategy
27 Aug 2023
Contributed by Lukas
Ryan George, the Chief Marketing Officer of DocuPace Technologies, boasts more than two decades of experience in the realm of marketing communications...
CMOs, What's Not Driving 28% of Your Revenue?
26 Aug 2023
Contributed by Lukas
Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech m...
Navigating the Challenges of a Marketing Department of One
20 Aug 2023
Contributed by Lukas
In this interview, we dive into the challenges and strategies of being a one-person marketing department. Our guest, Ken Lempit from the Austin Lawren...
CMOs, Stop Trying to Create Thought Leadership Content
20 Aug 2023
Contributed by Lukas
Introducing Tim Hines, the CMO of AmTrav. Tim is a marketing expert, global keynote speaker, and author of the book "The Marketing Starter: How an Ent...
Key Data Officer Insights for Empowering B2B CMOs
20 Aug 2023
Contributed by Lukas
Heidi Lanford is a Chief Data Officer with extensive experience in leveraging data and analytics to solve complex business problems. In this interview...
Data-Driven CMOs: Powering Internal Collaboration & Revenue Growth
20 Aug 2023
Contributed by Lukas
In this interview with Lisa Hayashi, the CMO of Safeguard Cyber, she brings a unique perspective to the table, having started her career in angel inve...
How to Enhance Product Value Through Thought Leadership
13 Aug 2023
Contributed by Lukas
Allie Collins is the Head of Marketing at Centime, a cash management company that provides solutions for CFOs and small to midsize businesses. With ov...
Breaking the Norms of Marketing and Sales Alignment
13 Aug 2023
Contributed by Lukas
Introducing Adam Figueira, a marketing leader with over 15 years of experience in running marketing teams across various industries such as EdTech, Ma...
CMOs: From PowerPoint to Profits - Bridging the Gap
12 Aug 2023
Contributed by Lukas
Introducing Daniel Christian, the Senior Vice President of Marketing at Tradesmen International. Daniel is a proficient bridge builder between marketi...
The Nonlinear Buyer's Journey: Leveraging Content for B2B Success
05 Aug 2023
Contributed by Lukas
Monique de Maio is the founder and CMO of OnDemandCMO, a marketing agency specializing in B2B companies in the tech, professional, and financial servi...
Part 4: Why Do B2B CMOs Fail So Quickly?
04 Aug 2023
Contributed by Lukas
Introducing Melissa Sargeant, a four-time CMO with 25+ years of experience in tech marketing. Melissa understands that content is the key to the compa...
What CEOs Want From CMOs: Challenging the Typical Perspective
31 Jul 2023
Contributed by Lukas
Meet Denys Dubner, the visionary CEO at the helm of two prominent international companies. Boasting a rich marketing background, Denys has consistentl...
The Sales Enablement Content Magic Formula
28 Jul 2023
Contributed by Lukas
In this podcast, join Marc McNamara, Founder and CEO of The Enablement Group, and Brian Cleary, a former CMO and Chief Strategy Officer, as they delve...
Subject Matter Experts and Marketing Success
22 Jul 2023
Contributed by Lukas
In this interview with host Steve MacDonald, meet Monique de Maio, the founder and CMO of ondemandCMO, a 25-year-old marketing company that serves som...
A Modern Approach to the CMO's Strategy & Budgeting Framework
21 Jul 2023
Contributed by Lukas
In this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern a...
3x CMO Shares Pennies-to-Profit Email Marketing Insights
15 Jul 2023
Contributed by Lukas
Are you getting results from your email marketing for just pennies on the dollar? Join host Steve MacDonald as he delves into the world of email mark...
Transforming Pipeline Development, 1% at a Time
14 Jul 2023
Contributed by Lukas
In this interview with host Steve MacDonald, Amy Kohl, CEO and Founder of AK Operations, shares the revenue-driving activities that, when improved by ...
Part 3: Why B2B CMOs Fail So Quickly
28 Jun 2023
Contributed by Lukas
Join host Steve MacDonald in this engaging episode of B2B Marketing Perspectives as he sits down with Darryl Praill, an accomplished four-time CMO and...
A B2B CMO’s Most Overlooked Asset
20 Jun 2023
Contributed by Lukas
In this interview, Mariana Just, Vice President of Global Revenue Marketing for Acrolinx, discusses the critical importance of content marketing and h...
Part 2: Why B2B CMOs Fail So Quickly
19 Jun 2023
Contributed by Lukas
Are you looking to increase the conversion rate of your leads? Having a hard time getting your marketing team to work well with sales? Want to have a ...
Guide: 10 Award-Winning GTM & Rev Ops Strategies
19 Jun 2023
Contributed by Lukas
Are you struggling with producing demand-generation campaigns that create meaningful sales conversations? Having a hard time expanding and scaling eff...
Conquering the Top 10 Challenges for Content Marketing Success
06 Jun 2023
Contributed by Lukas
Are you struggling to create content marketing that impacts revenue? Having a hard time justifying growing your content budgets? Want to know how to o...
How Shared Team Compensation Drives Alignment and Pipeline Growth
29 May 2023
Contributed by Lukas
Is your marketing creating deep pipeline penetration? Tied directly to revenue creation? Are your content, demand gen, and BDR teams fully aligned and...
Redefining the MQL: Unveiling New Strategies for Marketing and Sales Alignment
22 May 2023
Contributed by Lukas
This episode covers lead scoring, aligning with sales, utilizing different content forms, sparking conversations, and Chip's unique approach. The cent...
"Oxygen for B2B Brands: Unleashing the Power of Content Marketing"
21 May 2023
Contributed by Lukas
In this episode, fractional CMO Michael Baer argues that a strong brand and a comprehensive understanding of the customer are prerequisites for sustai...
7 Marketing Tips From a 3x B2B SaaS CMO
20 May 2023
Contributed by Lukas
Dawn Crew, a three-time B2B SaaS CMO, emphasizes the significance of content to marketing and sales success. The conversation delves into a range of s...