C-Suite Sales & Marketing Perspectives
Episodes
It's Unbelievable What Our ICP Shares with Us If We…
22 May 2025
Contributed by Lukas
Episode #199:💡 Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply underst...
How Marketing Truly Drives Profitable Growth
19 May 2025
Contributed by Lukas
Episode #198:💡 Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how...
Why Hypergrowth Shouldn't Be Our Primary Goal
16 May 2025
Contributed by Lukas
Episode #197:💡 Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73...
Why You Need to Stop Your Growth-at-All-Costs Strategy
14 May 2025
Contributed by Lukas
Episode #196: 💡 Peter Mullen, Growth Leader of AI, GTM, Brand, and CX at Simply Systems LLC, explains why the “growth-at-all-costs” era is brea...
Closing the B2B Trust Gap Through Authentic Insights
13 May 2025
Contributed by Lukas
Episode #195:💡 Andi Giri, CEO of Softsquare and veteran venture investor, brings decades of experience, from the early days of Y2K through today’...
How Can We as CMOs Succeed in a Short-Term Horizon?
29 Apr 2025
Contributed by Lukas
Episode #194:💡Nikhil Kalanjee, Founder & Managing Director at Time to First Bite, shares key strategies for thriving in today’s rapidly evolv...
Why the Most Important Part of B2B Can’t Be Measured?
29 Apr 2025
Contributed by Lukas
Episode #193:💡German Ramirez, Chief Marketing & Communications Officer at Bitcoin Suisse AG, emphasizes the overlooked importance of human-to-h...
Beyond the Product: Culture as a Competitive Advantage
28 Apr 2025
Contributed by Lukas
Episode #192:💡 Saverio Russo, Chief Operating Officer at Hemargroup, highlights the critical importance of company culture as a core competitive ad...
How to Keep Your B2B Buyers From Shutting Down
28 Apr 2025
Contributed by Lukas
Episode #191:💡Cliff Quicksell, Chief Executive Officer at QuicksellsSpeaks, offers a timely perspective on bridging the trust gap in B2B sales by f...
What Makes for a Successful Startup Journey?
25 Apr 2025
Contributed by Lukas
Episode #190: 💡Daniel Rodriguez Miguel, Chief Growth Officer, Board Director and Co-Founder of The Luxembourg House of Web3, offers a comprehensive...
The CX Roadmap: What Is It? Why Is It Important?
24 Apr 2025
Contributed by Lukas
💡Oriol Guitart, Business Advisor and Marketing & Sales Strategist at Oriol Guitart Business Advisor, emphasizes that B2B companies can greatly ...
CMO's Point of View: Changing Our Own Paradigm for Success
24 Apr 2025
Contributed by Lukas
💡Valeria Sologoub, Chief Marketing Officer of Stealth Startup, explores the expanding role of Chief Marketing Officers, emphasizing their potential...
What Every CRO Needs to Know: The Growth Helix
23 Apr 2025
Contributed by Lukas
💡 Maureen Power Sweeny, Chief Revenue Officer at RapidScale, introduces the Growth Helix framework, which intertwines strategy, execution, and orga...
Why B2B Lead Nurturing Hasn't Changed In The Last 10 Years?
18 Apr 2025
Contributed by Lukas
💡 Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely...
How Your Sales North Star and Tech Stack Are Your Key to Success
16 Apr 2025
Contributed by Lukas
💡Marc Gasser, Chief Customer Officer at CREATEQ and a seasoned entrepreneur behind more than ten ventures, offers a compelling perspective on align...
A Strong Reminder: Why We Need to Heavily Invest in Content
16 Apr 2025
Contributed by Lukas
💡Anna Albinsson, CEO of Gridly, underscores the pivotal role of content in accelerating global B2B growth and building digital trust. With a strong...
The Forgotten Power of the Brand
16 Apr 2025
Contributed by Lukas
💡Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term ass...
CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time
15 Apr 2025
Contributed by Lukas
💡 Ines Hubmann, Senior CX Marketing Consultant at Huble, discusses balancing short-term marketing wins with long-term brand strategies. She reveals...
B2B Executives: How to Create a Unique Point of View and Bring the Industry Along
12 Apr 2025
Contributed by Lukas
💡Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a c...
The Missed Opportunity of Creating Content at Scale
12 Apr 2025
Contributed by Lukas
💡Andy Stauffer, CEO and Founder of Proofmap discusses a paradigm shift in how companies can leverage content to build trust and scale their operati...
Stop Chasing New Logos with an At-All-Costs Mentality
12 Apr 2025
Contributed by Lukas
💡Jonathan Mentor, Founder & CEO of Successment, shares insights on “Revenue Science” and its role in scaling startups from $500,000 to $10 ...
CMO Turnarounds: Addressing the Identity Crisis
09 Apr 2025
Contributed by Lukas
💡 Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced envir...
Our Land-and-Expand Strategy Is Broken
08 Apr 2025
Contributed by Lukas
💡 Vidhya Srinivasan, Chief Product and Marketing Officer at Magnit, discusses how companies miss massive revenue gains by fixating on new customer ...
How Important Are People in Creating Unicorns?
07 Apr 2025
Contributed by Lukas
💡Guillem Fiter, the CMO of Opti Digital, talks about the often-underestimated role of the people factor in creating unicorn companies. He discusses...
How Do You Demonstrate B2B Value? A Challenge to Overcome
07 Apr 2025
Contributed by Lukas
💡Lina Tonk, the Chief Marketing Officer of Recurly, Lina Tonk, as they delve into the complexities of demonstrating B2B value. With her vast experi...
Overcoming the Challenge of B2B Buyers' Own Misperceptions of Their Problem
02 Apr 2025
Contributed by Lukas
💡 Vera Huebner, Chief Marketing Officer at Frankfurt School of Finance & Management, discusses re-educating B2B buyers in detail. Her insights ...
How to Redefine Value in the Buyer’s Journey
02 Apr 2025
Contributed by Lukas
💡 Ryan Nelsen, Chief Marketing Officer at StackAdapt, dives deeply into redefining value across today’s complex buyer journeys. He discusses the ...
Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage
14 Mar 2025
Contributed by Lukas
💡Aleassa Schambers, Chief Marketing Officer at Seerist, shares her rich history in marketing and delves into the crucial topic of leveraging custom...
How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market
14 Mar 2025
Contributed by Lukas
💡Sunita Kishnani, Chief Marketing Officer at Softude, discuss innovative strategies in account-based marketing (ABM) and go-to-market approaches fo...
What is the CMO's Agenda for Setting Priorities?
14 Mar 2025
Contributed by Lukas
💡Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging cu...
CMOs: Start Being Uncomfortable About the Concept of Ideal Customer Profile
14 Mar 2025
Contributed by Lukas
💡Lee Grunnell, CMO at Womble Bond Dickinson (UK), sheds light on the critical examination of the Ideal Customer Profile (ICP) and the necessity of ...
Why Our Lack of Focus Is Our Number One Growth Problem
14 Mar 2025
Contributed by Lukas
💡Monica Elgemark, Chief Marketing Officer at Oneflow, delves on the challenges companies face in maintaining focus on their Ideal Customer Profile ...
How to Create Your Go-to-Market Ecosystem
14 Mar 2025
Contributed by Lukas
💡Stephen McCarney, CMO at The Merlin Group, shares his extensive experience in scaling businesses and turning around stagnation by forming robust e...
CMOs: How to Overcome Our Biggest Internal Challenges to Growth
14 Mar 2025
Contributed by Lukas
💡Andrej Krahne, Chief Innovation and Marketing Officer at Hyand Technology, dives into the internal challenges that B2B companies face, which Andre...
Breaking Through the Uphill Trust Battle of Today's Go-to-Market Strategy
14 Mar 2025
Contributed by Lukas
💡Jaume Ayerbe, Chief Revenue Officer at Nalanda Global, shares insights about the critical role of trust in B2B sales. Jaume sheds light on the imp...
CMOs: Why You Need Five-Star Reviews for Everything You Produce
14 Mar 2025
Contributed by Lukas
💡Horst Müncheberg, Chief Marketing Officer at ABLE Management Services, delve into the pivotal role of marketing as an enabler within organization...
The Missed Opportunity for Fractional CMOs
14 Mar 2025
Contributed by Lukas
💡Kaila Yates, Interim CMO at Zellis, delves into the evolving role of the fractional CMO. With the business landscape rapidly shifting due to post-...
CMOs: Why Is Marketing Losing Its Seat at the Table?
14 Mar 2025
Contributed by Lukas
💡Edyta Malatrat, Chief Marketing Officer at Symfonia, delves into the substantial role of marketing in today's corporate landscape and how it often...
The Mental State of Today’s CMO
14 Mar 2025
Contributed by Lukas
💡Kady Srinivasan, Chief Marketing Officer at Lightspeed Commerce, discuss the challenging and ever-evolving role of a CMO in today's business lands...
CMOs: Why Our Internal Challenges Are as Important as External
14 Mar 2025
Contributed by Lukas
💡Will Milano, Principal of Paramount Professional Services Marketing, delves into the often-overlooked internal challenges that B2B businesses face...
The Pre-Decision Playbook: Building Trust Before B2B Buyers Choose
26 Feb 2025
Contributed by Lukas
💡 Emily Askham, CMO at Natixis Investment Management, explores the crucial role of marketing in building trust within the B2B financial sector. She...
What Does Creating Hypergrowth Look Like for Today's B2B Companies?
25 Feb 2025
Contributed by Lukas
💡 Peggy Studer, CMO at Klaxoon, explores the complexities of driving sustainable hypergrowth in B2B. She shares insights on cultural nuances, marke...
How to Maintain Human Connections Amidst Go-to-Market Complexity
25 Feb 2025
Contributed by Lukas
💡 Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional eng...
How to Double Down on Your Most Profitable ICP
04 Feb 2025
Contributed by Lukas
💡 Jonathan Metrick, Chief Growth Officer and Partner at Sagard, shares invaluable insights into the importance of focusing on a profitable Ideal Cu...
CMOs: What’s Your Next Best Move?
04 Feb 2025
Contributed by Lukas
💡 Brian Cody, Chief Marketing Officer at Basys, delves into the pivotal role of a CMO in fostering sustainable long-term growth and strategic align...
CMOs: Why Playbook is the New Dirty Word
04 Feb 2025
Contributed by Lukas
💡 Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of tec...
Is Experience King of the B2B Marketing World?
04 Feb 2025
Contributed by Lukas
💡 Derek Weeks, Chief Marketing Officer at Katalon, delves into a thought-provoking discussion about the power of community-led marketing and its tr...
How to Scale from $1M to $20M in ARR
20 Jan 2025
Contributed by Lukas
💡 Bryan Burdick, President and Co-Founder of ClearGov, shares his journey, recounting his incredible trajectory from a standout 11-year-old nationa...
Our Greatest Challenges to B2B Growth Are Internal
20 Jan 2025
Contributed by Lukas
💡 Tom Stuart, Chief Marketing Officer at Lula, shares his insights on exploring the critical role of internal alignment in driving growth for B2B c...
How to Market in an Intention-Overloaded Economy
20 Jan 2025
Contributed by Lukas
💡 Ryan Torresan, CMO at Peak Dental Services, shares his journey from a focus on research and analytics to leading marketing departments in the den...
How to Create True Go-to-Market Efficiencies and Growth
20 Jan 2025
Contributed by Lukas
💡 Philippe Ruttens, Chief Marketing Officer at Tyk, discusses the intricacies of creating efficient go-to-market strategies for long-term growth. W...
How to Create Alignment Between Your ICP and Go-to-Market Strategy
13 Jan 2025
Contributed by Lukas
💡 Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer e...
What to Learn from a Goldman Sachs Advisor and Three-Time CMO
03 Jan 2025
Contributed by Lukas
💡Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader...
C-Suite: How to Create a Winning Culture That Produces Unicorns
03 Jan 2025
Contributed by Lukas
💡 Jamie Walker, CMO of Keyfactor, and Dan Michael, CSO of Keyfactor, share how a strong company culture drives growth, retention, and performance. ...
The Investor CMO and Entrepreneur Perspective on Building Today’s Go-to-Market Strategy
23 Dec 2024
Contributed by Lukas
💡 Diana Selguson, CMO at TB-Group, shares insights from her experience in startups, scale-ups, and as an investor evaluator. She explores go-to-mar...
CMOs: How to Utilize AI for Competitive Marketing
23 Dec 2024
Contributed by Lukas
💡 Angela Hill, Partner and Chief Marketing Officer at Chief Outsiders, shares insights on using AI to enhance traditional marketing. She emphasizes...
How to Market with Too Many Unknowns
23 Dec 2024
Contributed by Lukas
💡 Alexa Schritzinger, Head of Marketing at Watershed, shares strategies for thriving in uncertain marketing landscapes. She discusses balancing dem...
CMOs: Stop Burning Your TAM
11 Dec 2024
Contributed by Lukas
💡 James Dress, Chief Growth Officer at Corus, discusses the evolving role of C-suite executives and strategies to avoid exhausting your Total Addre...
Marketing Exec POV: How to be Digital First, Human Always
03 Dec 2024
Contributed by Lukas
💡 Nidhi Daga, SVP of Marketing, Growth, and Digital Experiences at JPMorgan Chase, explores how customer experience (CX) is becoming the key differ...
CMOs: More Than Ever, Conversations Are the Gold Mine
19 Nov 2024
Contributed by Lukas
💡 Thomas McCarthy-Howe, Chief Technology Officer at STROLID, Inc., delves into the transformative power of AI in business communication. He explore...
Myth or Truth: Never Make a B2B Cold Call
19 Nov 2024
Contributed by Lukas
💡 Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, conte...
Why CMOs Need to be Chief Competitive Advantage Officers
19 Nov 2024
Contributed by Lukas
Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive Of...
CMOs: How to Play the Dual Role of Marketer and Business Leader at the Same Time
19 Nov 2024
Contributed by Lukas
💡 Elizabeth Clor, Chief Marketing Officer at Contegix, shares her experiences and insights on balancing the dual roles of a CMO as both a marketer ...
CROs: How to Build a Diversified Portfolio of Revenue
11 Nov 2024
Contributed by Lukas
💡 Edan Gottlib, CRO at Hygraph, shares insights on the intricacies of building a diversified revenue portfolio, crucial for achieving sustainable g...
CMOs: The Engineering Perspective on Creating Hyper-Revenue Growth
11 Nov 2024
Contributed by Lukas
💡 Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies throu...
CMOs: Why B2B Marketing Needs to Be More Like Entertainment
11 Nov 2024
Contributed by Lukas
💡 Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment indu...
Getting Things Done as a CMO, Now CRO
11 Nov 2024
Contributed by Lukas
💡Sanja Gabler, Chief Revenue Officer at Trapets, shares her experience transitioning from CMO to CRO, highlighting the role's strategic demands in ...
How to Transform Your GTM Strategy for Today's B2B Buyers
06 Nov 2024
Contributed by Lukas
💡 Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the...
CMO Resilience: How to Prove Marketing's Value
06 Nov 2024
Contributed by Lukas
💡 Izabela Misiorny, Chief Marketing Officer at Siteimprove, discusses the intricate balance involved in proving the value of marketing. She shares ...
CMOs: Elevating the Customer Role to a Seat at the Table
06 Nov 2024
Contributed by Lukas
💡 Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and s...
CMOs: How to Build Adaptive Frameworks for Changing Market Conditions
06 Nov 2024
Contributed by Lukas
💡 Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. ...
CRO Insights: In-Depth ICP Analysis Drives Go-to-Market Success
05 Nov 2024
Contributed by Lukas
💡 Baris Vural, CRO at Smartlinx, emphasizes the vital role of a well-defined Ideal Customer Profile (ICP) in accelerating go-to-market success. He ...
CMOs: What Is the Importance of Your ZMOT?
04 Nov 2024
Contributed by Lukas
💡 Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in conte...
The Concept of CMO Darwinism
04 Nov 2024
Contributed by Lukas
💡 Shashwat Ghosh, Former CMO at FieldAssist, discusses CMO Darwinism and its implications on the ever-evolving role of a Chief Marketing Officer. H...
Cloud Republic: Modernizing Go-to-Market Strategies for Success
04 Nov 2024
Contributed by Lukas
💡 Søren Vasø, Chief Marketing Officer at MapsPeople, delves deep into innovative B2B marketing strategies. Søren discusses the groundbreaking co...
CMOs: Don’t Accept the Status Quo, Be a Business Leader First
22 Oct 2024
Contributed by Lukas
💡 Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leaders...
B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage
22 Oct 2024
Contributed by Lukas
💡 Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive ex...
CMOs: Becoming the Leading Customer Authority in Your Business
22 Oct 2024
Contributed by Lukas
💡 Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business....
CMOs: Lesson Learned From a B2B Turnaround
21 Oct 2024
Contributed by Lukas
💡 Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer exp...
How to Not Overcomplicate Our Own Success
16 Oct 2024
Contributed by Lukas
💡 Griffin Parry, Chief Executive Officer at m3ter, along with Kelly Singsank, Director of Marketing, explores the art of simplifying success in bus...
CEOs: The Number One Blind Spot for Creating High-Performance Teams
14 Oct 2024
Contributed by Lukas
💡 Aric Bandy, CEO of Applied Value Technologies, talks about building high-performance teams by focusing on a relatively uncharted area in business...
How Core Values Truly Impact Your Clients and Business
14 Oct 2024
Contributed by Lukas
💡 Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values...
CMOs: What is A Modern GTM Strategy?
14 Oct 2024
Contributed by Lukas
💡 Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a ...
CROs: Today’s Go-To-Market Flywheel and How to Get It Started
14 Oct 2024
Contributed by Lukas
💡 Fabian Wilckens, CRO of Mindfuel, shares insights on developing an effective go-to-market flywheel for B2B companies. He explains how the rise of...
CMO & PE Perspectives: How To Create Value Quickly
14 Oct 2024
Contributed by Lukas
💡 Manoj Jasra, CMO at Emids, discusses his experience as a B2B CMO and strategist, emphasizing how to create value swiftly within organizations whi...
Transforming Toxic Cultures Into High-Performance Success
11 Oct 2024
Contributed by Lukas
💡 Lisa Sharapata, CMO at The Arbinger Institute, delves deep into the vital yet often overlooked importance of company culture. Lisa shares invalua...
CMOs: Is Community-Led Marketing One of Your Biggest Blind Spots?
11 Oct 2024
Contributed by Lukas
💡 Kathleen Booth, SVP of Marketing and Growth at Pavilion, shares her extensive knowledge and insights into how community-led marketing can serve a...
The Path to Growing from Zero to $20 Million and Beyond
11 Oct 2024
Contributed by Lukas
💡 Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusi...
How to Get Your Sales People Out from Behind the Product
11 Oct 2024
Contributed by Lukas
💡 Sebastiano Pistritto, Chief Marketing Officer at ParcelShield, shares invaluable insights on how to shift the sales perspective from pushing prod...
CMOs: How to Forecast for your CFO with Confidence
08 Oct 2024
Contributed by Lukas
💡 Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphas...
CMOs: Why Creativity Still Moves the Needle
08 Oct 2024
Contributed by Lukas
💡 Jeffrey Goldsmith, Fractional CMO at Emtrain, highlights the ongoing power of creativity in B2B marketing. Drawing from his diverse background in...
CMOs: Marketing & Selling New Categories and Brands
08 Oct 2024
Contributed by Lukas
💡 Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experienc...
CMOs: How to Hit All the Metrics That Matter
08 Oct 2024
Contributed by Lukas
💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how ope...
The CMO’s ROI Blind Side
04 Oct 2024
Contributed by Lukas
💡 Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the...
CMOs: How to Succeed When All Odds Are Against You
04 Oct 2024
Contributed by Lukas
💡 Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of...
The CMO's Guide to Starting from Scratch: Learn-as-You-Go Marketing
30 Sep 2024
Contributed by Lukas
💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing...
CMOs: How to Achieve Success by Thinking Like an Investment Banker
24 Sep 2024
Contributed by Lukas
💡 Mariana Cogan, CMO at Hexagon Manufacturing Intelligence, dives deep into her philosophy of achieving marketing success by thinking like an inves...
The CMO’s Most Unexpected Growth Strategy
23 Sep 2024
Contributed by Lukas
💡 Stephanie Bunnell, SVP of Marketing at Aki Technologies, shares valuable insights into the innovative world of unexpected growth strategies, reve...
Aligning the Entire Executive Team Behind Your ICP
23 Sep 2024
Contributed by Lukas
💡 Rhiannon Staples, CMO of GWI, highlights the critical need to align the executive team around the Ideal Customer Profile (ICP). She emphasizes th...
CROs: Understanding Buyer’s Dysfunction
23 Aug 2024
Contributed by Lukas
💡 Mike Slater, an experienced CRO and Executive Board Member, offers an in-depth analysis of buyer dysfunction and sales process management. He als...