The Game with Alex Hormozi
Episodes
Game Theory - Infinite vs Finite Games and how it can massively TRANSFORM your business... 🔥👨🏻 THIS IS REALLY COOL! | Ep 60
12 Jun 2018
Contributed by Lukas
“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we ...
Why you shouldnt' believe the revshare or agency lie... 😡❌ | Ep 59
31 May 2018
Contributed by Lukas
"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and reven...
HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58
30 May 2018
Contributed by Lukas
"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the...
How I was voted president of my fraternity, Inner Circle member of the year out of 100+ high level marketers, and never had any trainer leave and try and steal clients... | Ep 57
21 May 2018
Contributed by Lukas
“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interperso...
What to do when someone BASHES you...(Ex-clients, competition, whatever...) Out-SELL. Out-SERVE. Out-GROW. 😡 AND let it make you money. | Ep 56
18 May 2018
Contributed by Lukas
"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (...
MY $250k MISTAKE (and how to avoid it) 💵🔥💵🔥(ALL GYMS WHO WORK WITH US PLZZ LISTEN) ...and the ONLY strategic advantage a microgym has in the marketplace to command premium prices... | Ep 55
17 May 2018
Contributed by Lukas
"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a busi...
How Kemp Knott changed my life forever (and taught me humility).. | Ep 54
16 May 2018
Contributed by Lukas
"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experien...
HOW TO RIP MONEY FROM THE HANDS OF BROKE PEOPLE... 🔥🔥🔥🔥🔥🔥🔥🔥 | Ep 53
15 May 2018
Contributed by Lukas
"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell...
REVERSE RISK AND MAKE MORE MONEY---MY FAVORITE CLOSE.🔥🔥🔥🔥🔥 "The Best Case/Worst Case" Close It's made me a ton of sales AND helped a lot of people take the next step... | Ep 52
11 May 2018
Contributed by Lukas
"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Ca...
Three stories that will make you NO MONEY, but may improve the quality of your life❤️. "To understand is to forgive" ❤️- Pascal | Ep 51
10 May 2018
Contributed by Lukas
"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using per...
Money is fickle...it FLOWS only to the people who pay the most ATTENTION to it... | Ep 50
09 May 2018
Contributed by Lukas
"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a ...
Your work works on you more than you work on it... How your biggest challenges build your greatest strengths. Ryan McCarthy this one is for you. And why I started my first gym in Southern California | Ep 49
08 May 2018
Contributed by Lukas
"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hard...
“This is what hard feels like...” 🔥🔥🔥🔥 a lesson that impacted my life early on. | Ep 48
07 May 2018
Contributed by Lukas
"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in coll...
💰💰🔥🔥HOW TO OVERCOME PRICE OBJECTIONS—My favorite one 🔥🔥...and a fun story to drive it home. | Ep 47
06 May 2018
Contributed by Lukas
"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sale...
📣📣GOOD NEWS: Why gyms arent going anywhere in the "new economy"...and how if you are doing a $99/mo bootcamp...you're gonna lose. | Ep 46
05 May 2018
Contributed by Lukas
"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry i...
Why that person didn’t close...and how to use this one unstated fact to give you the upper hand in the sale | Ep 45
04 May 2018
Contributed by Lukas
“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discu...
WHY WE DONT COPY...AND WHY THIS MAY MAKE YOU MORE MONEY THAN ANYTHING (and give you peace of mind) | Ep 44
04 May 2018
Contributed by Lukas
"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing ...
Your CHARACTER and your CASH FLOW are inseparable over a prolonged timeline #truthwins | Ep 43
03 May 2018
Contributed by Lukas
"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He e...
UNDERSTANDING REAL COSTS, OPPORTUNITY COSTS, AND REAL BENEFIT* DAILY CASH FLOW VS PROJECTED (and how to turn what you want into what you got). | Ep 42
02 May 2018
Contributed by Lukas
"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the d...
Why I Turned Down Two People Who Offered Me $50k For A Single Day Of Coaching/Consulting & How This Will Help You Make More Money At Your Gym... | Ep 41
01 Apr 2018
Contributed by Lukas
"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed a...
HOW TO OVERCOME “I NEED TO THINK ABOUT IT 😱😱😱” EVERYTIME 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Do not listen to this if you don’t want to help people... | Ep 40
30 Mar 2018
Contributed by Lukas
"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections i...
Fire The Crazies | Ep 39
15 Mar 2018
Contributed by Lukas
"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of ...
THE SECRET TO STACKING CASH MONTH IN/MONTH OUT & HOW LIFTING AND BUSINESS ARE THE SAME | Ep 38
09 Mar 2018
Contributed by Lukas
“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about...
HOW TO MAKE MONEY EVEN IF YOU DON'T CARE ABOUT WEIGHT LOSS ANYMORE...(and not feel bad about it) | Ep 37
08 Mar 2018
Contributed by Lukas
“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and prov...
How To Win At Business | Ep 36
06 Mar 2018
Contributed by Lukas
“The only thing that differentiates what we get done is our level of skill." Today, Alex discusses the importance of focus and hard work in entrepre...
HOW TO HAVE MORE SEX, MAKE MORE MONEY, AND HAVE FUN LIVING IN A “MONTH TO MONTH” MARRIAGE WITH YOUR CUSTOMERS | Ep 35
03 Mar 2018
Contributed by Lukas
"I'm all about raising prices, but I'm all about being ten times more valuable than my price.” Today, Alex (@AlexHormozi) talks about the importance...
Watch Your Mouth | Ep 34
23 Jan 2018
Contributed by Lukas
"The culture always has to start at the top, right?" Today, Alex (@AlexHormozi) Today, Alex (@AlexHormozi) emphasizes the importance of setting a posi...
How To Overcome Price Objections Like A Sales GENIE | Ep 33
19 Dec 2017
Contributed by Lukas
"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and pr...
How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32
13 Dec 2017
Contributed by Lukas
“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering...
Slay One Dragon At A Time | Ep 31
07 Dec 2017
Contributed by Lukas
"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business...
How to 2X Your Show Rate WITHOUT Taking A Credit Card | Ep 30
07 Dec 2017
Contributed by Lukas
"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the questio...
Serve less Make More - Raising your EFT | Ep 29
05 Nov 2017
Contributed by Lukas
"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legac...
Focus on your CLIENTS not the competition | Ep 28
24 Oct 2017
Contributed by Lukas
"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client ...
FAQ pt. 2 | Ep 27
20 Oct 2017
Contributed by Lukas
“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and wo...
YOUR TOP QUESTIONS ANSWERED Pt. 1 | Ep 26
13 Oct 2017
Contributed by Lukas
"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owne...
How to Train Employees | Ep 25
29 Sep 2017
Contributed by Lukas
"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communi...
How To Transform Lives Not Bodies | Ep 24
23 Sep 2017
Contributed by Lukas
"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and h...
Steps to Gym Owner Freedom | Ep 23
17 Sep 2017
Contributed by Lukas
"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring tra...
How to Sell Expensive Stuff Part 3 | Ep 22
05 Sep 2017
Contributed by Lukas
"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a pro...
How to Sell Expensive Stuff Part 2 | Ep 21
30 Aug 2017
Contributed by Lukas
"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of...
How to Sell Expensive Stuff Pt. 1 | Ep 20
25 Aug 2017
Contributed by Lukas
“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the proc...
First 10 Seconds of Your Phone Call | Ep 19
23 Aug 2017
Contributed by Lukas
"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase s...
Take-Aways From Our 30k Mastermind | Ep 18
19 Aug 2017
Contributed by Lukas
"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insig...
Speed is King | Ep 17
15 Aug 2017
Contributed by Lukas
"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance ...
The Story of the Ham & Garlic | Ep 16
09 Aug 2017
Contributed by Lukas
"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and...
Do More For Your Customers | Ep 15
07 Aug 2017
Contributed by Lukas
"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional...
5 Core Functions of A Business | Ep 14
02 Aug 2017
Contributed by Lukas
"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to th...
Stop Training Sessions | Ep 13
28 Jul 2017
Contributed by Lukas
“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing task...
Mini Events for Referrals | Ep 12
24 Jul 2017
Contributed by Lukas
"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strate...
How To Sell To Broke People | Ep 11
21 Jul 2017
Contributed by Lukas
"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people wh...
The Best Firing Script Ever | Ep 10
19 Jul 2017
Contributed by Lukas
"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult emp...
Cost of Acquisition | Ep 9
17 Jul 2017
Contributed by Lukas
"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type ...
Stop Branding | Ep 8
14 Jul 2017
Contributed by Lukas
"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make i...
The Power of Your Offer | Ep 7
13 Jul 2017
Contributed by Lukas
"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He cov...
Amazing Execution | Ep 6
12 Jul 2017
Contributed by Lukas
"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers...
Marketing Agencies & Gym Owners | Ep 5
10 Jul 2017
Contributed by Lukas
"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing ag...
How To Make Money With A Gym [Listen to this First]| Ep 4
09 Jul 2017
Contributed by Lukas
"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a...
Innovation in the Industry | Ep 3
05 Jul 2017
Contributed by Lukas
"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the diffe...
High Ticket Gym Ascension | Ep 2
04 Jul 2017
Contributed by Lukas
"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in...
Gym Money Math | Ep 1
03 Jul 2017
Contributed by Lukas
"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as ...
Welcome to The Gym Secrets Podcast
01 Jul 2017
Contributed by Lukas
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podca...