The Game with Alex Hormozi

❌Why "SHOULD DO" is Dangerous ❌and How To Make Unhealthy Amounts of Money Doing Very Few Things... | Ep 108

26 Feb 2019

Contributed by Lukas

It’s not about doing more, but rather about examining all of the decisions and tasks that will make the most money. Today, Alex (@AlexHormozi) discu...

Old must die for the new to live... | Ep 107

21 Feb 2019

Contributed by Lukas

Learn from the past and keep moving forward. Today, Alex (@AlexHormozi) discusses the importance of embracing change and letting go of old business mo...

The never-ending sales cycle...and the balance of goodwill vs sales/conversions | Ep 106

19 Feb 2019

Contributed by Lukas

The more offers you make, the less goodwill you have. Today, Alex (@AlexHormozi) talks about how to balance goodwill and conversion in order to maximi...

⏰⏰Listen to this before you set another goal...⏰⏰ | Ep 105

14 Feb 2019

Contributed by Lukas

It’s more effective to focus on what can be removed from the plate, rather than just adding onto it. Today, Alex (@AlexHormozi) and his wife Leila (...

How I Gamed The GMAT And Scored 20pts ABOVE Harvard's Midscore AND Gained 35lbs of Muscle & put 100lbs on My Bench in 6 Weeks: how you can use this process to get whatever goal you desire | Ep 104

12 Feb 2019

Contributed by Lukas

Even the smallest improvement can make a big difference. Today, Alex (@AlexHormozi) discusses how to achieve success in various areas, including gaini...

High-Level Acquisition Strategy and how LBOs can work for you | Ep 103

07 Feb 2019

Contributed by Lukas

Are you paying attention to the lifetime value of your customers? Today, Alex (@AlexHormozi) talks about the potential impact of leveraged buyouts (LB...

Why Gyms Fail...☠️❌ ...and Why Your Classes Dont Matter | Ep 102

05 Feb 2019

Contributed by Lukas

Micro gyms must be aware of their competition and realize they cannot offer the same amenities as larger gyms. Today, Alex (@AlexHormozi) shares the c...

When it gets EASY is when you need to go HARD...a turning point in my life & Gym Launch | Ep 101

01 Feb 2019

Contributed by Lukas

"You need to have momentum in order to succeed as an entrepreneur." Today, Alex (@AlexHormozi) encourages business owners to take their business to th...

Hot off the press. 🔥🔥🔥 GYM LAUNCH TENET #2: DONT SUGARCOAT IT... Talk To Your Employees Like You Do Behind Their Backs... >>How to Spot Talent And Identify Cancers | Ep 100

24 Jan 2019

Contributed by Lukas

"It’s about having honest conversations, not sugarcoating them." Today, Alex (@Alexhormozi) discusses the importance of identifying talent and "canc...

Why You Shouldn't Make Content...🎥❌📷❌ What "the best" did that no one hears about | Ep 99

22 Jan 2019

Contributed by Lukas

"They're not smarter. They're just more persistent." Today, Alex (@AlexHormozi) talks about the challenges of content creation and the importance of v...

I Remember | Ep 98

19 Jan 2019

Contributed by Lukas

"I just worked my ass off to not have it be right."Today, Alex (@AlexHormozi) reflects on the risks he took to pursue his dreams and start his own bus...

Sometimes you have to go SLOW to go FAST>>>And how great ideas will KILL your business ☠️☠️☠️☠️ | Ep 97

11 Jan 2019

Contributed by Lukas

"Sometimes the problems don't manifest the way that would be obvious." Today, Alex (@AlexHormozi) discusses the importance of focusing on the big domi...

The REAL job of the entrepreneur...and the SECRET to finding talent.🕺🏻 | Ep 96

03 Jan 2019

Contributed by Lukas

"Our job as the entrepreneur is to maintain these high expectations." Today, Alex (@AlexHormozi) discusses the role of entrepreneurs and the importanc...

❌❌Why I Stopped Training My Clients Like I Trained Myself... ...and Why “Crappy Training” For You May Be Just What They Need | Ep 95

31 Dec 2018

Contributed by Lukas

"All of the things we do should be geared around how can we get them to stick with it?" Today, Alex (@AlexHormozi) discusses the importance of underst...

🤯🤬🤬Ingrained Intolerance Part II = How To Manipulate Your Environment To Suit You | Ep 94

29 Dec 2018

Contributed by Lukas

"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses using positive labeling to manipulate others into cr...

How To Make Buckets of Money By Beating Back Comfort | Ep 93

18 Dec 2018

Contributed by Lukas

"The only way to break through that is to fall in love with your customers." Today, Alex (@AlexHormozi) discusses strategies for staying motivated and...

Success = Ingrained Intolerance ...and why i dont go home for the holidays | Ep 92

13 Dec 2018

Contributed by Lukas

"The reason that a lot of people aren't successful is because of their beliefs." Today, Alex (@AlexHormozi) explores the challenges entrepreneurs face...

We need to be reminded more than we need to be taught 📚 have the life you REALLY want ...listening to voices that tell you what you really should do ...we dont need sexy. we need consistent | Ep 91

10 Dec 2018

Contributed by Lukas

"The reason that a lot of people aren't successful is because of the beliefs that they have." Today, Alex(@Alexhormozi) discusses the power of reminde...

☠️THE THREE HORSEMEN OF THE SALES APOCALYPSE...and the THEORY behind each one. Once you understand this, you never need to "memorize" overcomes ever again | Ep 90

08 Dec 2018

Contributed by Lukas

“You know, you're going to do it sooner or later. Might as well do it now." Today, Alex (@AlexHormozi) talks about the "Three Horsemen of the Sales ...

HOW OUR BEST GYM OWNERS NEVER LOSE 🏆🏆 The biggest transformation I see with our most successful gym owners...and Gym Launch's 3rd core tenet: BE YOUR OWN BOSS--OWN IT | Ep 89

03 Dec 2018

Contributed by Lukas

"At the end of the day, in every market, there's always a gym owner who is doing better than you are with less." Today, Alex (@AlexHormozi) discusses ...

HOW TO TAKE THE MONEY THAT IS RIGHT IN FRONT OF YOU (AND HOW TO BE GREEDY FOR YOURSELF) 💰💥 | Ep 88

28 Nov 2018

Contributed by Lukas

"And so the question is, can you give yourself no other choice but to make more money?" Today, (@AlexHormozi) talks about how having a need that's gre...

Why better leads to bigger and why I tell people to close locations... ..and how to grow VERTICALLY not HORIZONTALLY | Ep 87

26 Nov 2018

Contributed by Lukas

"Money works differently than status does." Today, Alex (@AlexHormozi) talks about the importance of making one gym location successful rather than op...

Why Being A High Growth Entrepreneur Can Be Lonely 😢 | Ep 86

22 Nov 2018

Contributed by Lukas

"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today, Alex (@AlexHormozi) discusses the loneliness tha...

The 6 Things Gym Profit Leaders Are Doing Right That You Might Not Be...🏆🏆🏆 | Ep 85

20 Nov 2018

Contributed by Lukas

"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@...

How To Fan The Flame of Explosive Growth in Your Business | Ep 84

08 Oct 2018

Contributed by Lukas

"Because once you have a deficit, then it means you can identify the gap and then you can solve it." Today, Alex (@AlexHormozi) talks about the import...

Why Talking To Your Customers Is Losing You Money (and how to fix this MASSIVE attention-suck) 🗣➡️👥➡️❌ | Ep 83

05 Oct 2018

Contributed by Lukas

"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." To...

How To Stack EFTs For Real...💰💰💰👆🏼👆🏼👆🏼 3 WAYS TO GROW YOUR RECURRING LIKE YOU MEAN IT #gymgrowthacking #notnattygyms #unnaturalgrowth | Ep 82

05 Oct 2018

Contributed by Lukas

"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus...

How To Harness "Boring"... Why better leads to bigger...(innovation & customers) And why better is better than NEW in business not marketing | Ep 81

28 Sep 2018

Contributed by Lukas

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. ...

The 6 things I would have told my younger self before opening up my first gym...Tactics & Theory | Ep 80

20 Sep 2018

Contributed by Lukas

"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emp...

Gym Owners - Is not having this SKILL preventing you from making the money you want? 🖐🏼➡️❌💰(if you are NEW to our world...you need to understand this concept). | Ep 79

17 Sep 2018

Contributed by Lukas

"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the ra...

Future of Gym marketing & current state... 80/20 or 90/10. | Ep 78

14 Sep 2018

Contributed by Lukas

"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eyeballs." Today, Alex (@AlexHormozi) emphasizes the ...

The New Recurring Revenue Model...and how we have less than 1% churn... 🥩 | Ep 77

07 Sep 2018

Contributed by Lukas

"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) shares the secret to achieving less than a 1% churn rat...

0 Tolerance entrepreneurialism and my definition of help...and why "focus" is a lie. | Ep 76

06 Sep 2018

Contributed by Lukas

"You shouldn't want people to need you. Cause if they need you, you must always be a slave to your business." Today, Alex (@AlexHormozi) discusses the...

How long will the 6 week challenge keep working... 📛 | Ep 75

04 Sep 2018

Contributed by Lukas

"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexHormozi) discusses the six-week challenge and its e...

When to stop coaching classes...and how to #levelup skillsets to scale your business...HOW TO MINE FOR GOLD FROM YOUR BUSINESS 💰 | Ep 74

29 Aug 2018

Contributed by Lukas

"If right now your income has been stagnant for some time, it is because you have a lack of skills." Today, Alex (@AlexHormozi) discusses the importan...

What separates "the best" from "the rest"...and what the best sales people & baseball players have in common.. | Ep 73

27 Aug 2018

Contributed by Lukas

"It's about seeing how you can consistently execute the same thing over and over and over again." Today, Alex (@AlexHormozi) discusses the importance ...

You've been lied to 😡 - Gym Launch will NOT solve all your business problems... And the reason that I create NEW/Updated Plays/Processes/Tests on a REGULAR basis... Success creates deficits. | Ep 72

24 Aug 2018

Contributed by Lukas

"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses that no business program can solve all of a busine...

Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70

11 Aug 2018

Contributed by Lukas

"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can succeed regardless of location or fitness style and...

"The Ostrich Jacket" Price Overcome (how to sell anyone on anything at any price related to fitness...) 🔥💰One of the most solid price objections I know of...and why everyone loves to buy. | Ep 69

08 Aug 2018

Contributed by Lukas

"Just because you are insecure about your pricing and value does not mean you should take that from them." Today, Alex (@AlexHormozi) discusses the im...

The "New" entrepreneurial golden resource...and how you are probably leaking it...✨ | Ep 68

01 Aug 2018

Contributed by Lukas

"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi) talks about the importance of managing attention...

What your parking space tells you about how good of a business owner you are...and your culture (and whether your team secretly doesn't care) 🚗=💰? | Ep 67

30 Jul 2018

Contributed by Lukas

"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about th...

”How to serve caviar when your customers are satisfied with cheese & crackers." --and why you aren't making as much money as you want..." | Ep 66

10 Jul 2018

Contributed by Lukas

"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a game outside of just making money and how deeply ca...

AND HOW TO BE OKAY CLOSING BOOKS HALFWAY THROUGH...AND NOT FINISHING VIDEOS YOU START...be a frugal, disciplined spender of your most valuable asset. | Ep 65

09 Jul 2018

Contributed by Lukas

"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@AlexHormozi) talks about the importance of consuming...

How to 2x your show up rates using only your voice🎤, And how my sales team always DOUBLED sales in every market they were in on these 5 days. | Ep 64

07 Jul 2018

Contributed by Lukas

"You'll speak differently. They will hear you differently." Today, Alex (@AlexHormozi) talks about increasing show-up rates and double sales using the...

How do you make 6WC work with PT first? How to make it work with online? How to make 6WC work in a small studio w Muay Thai? What about market saturation? | Ep 63

25 Jun 2018

Contributed by Lukas

"There will always be something that brings people in the door." Today, Alex (@AlexHormozi) addresses various user questions related to running a six-...

Calling on all Gym Lords, Gym Launchers, and Lurkers (you know who you are) AMA - WHAT DO YOU WANT TO KNOW? | Ep 62

22 Jun 2018

Contributed by Lukas

"What are the biggest bottlenecks you're suffering from in your business?" Today, Alex (@AlexHormozi) asks listeners to share their biggest business b...

How To Inspire Your Team & Create An Evangelical Following In Your Clients & Your Employees. | Ep 61

21 Jun 2018

Contributed by Lukas

"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authe...

Game Theory - Infinite vs Finite Games and how it can massively TRANSFORM your business... 🔥👨🏻 THIS IS REALLY COOL! | Ep 60

12 Jun 2018

Contributed by Lukas

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we ...

Why you shouldnt' believe the revshare or agency lie... 😡❌ | Ep 59

31 May 2018

Contributed by Lukas

"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and reven...

HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58

30 May 2018

Contributed by Lukas

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the...

How I was voted president of my fraternity, Inner Circle member of the year out of 100+ high level marketers, and never had any trainer leave and try and steal clients... | Ep 57

21 May 2018

Contributed by Lukas

“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interperso...

What to do when someone BASHES you...(Ex-clients, competition, whatever...) Out-SELL. Out-SERVE. Out-GROW. 😡 AND let it make you money. | Ep 56

18 May 2018

Contributed by Lukas

"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (...

MY $250k MISTAKE (and how to avoid it) 💵🔥💵🔥(ALL GYMS WHO WORK WITH US PLZZ LISTEN) ...and the ONLY strategic advantage a microgym has in the marketplace to command premium prices... | Ep 55

17 May 2018

Contributed by Lukas

"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a busi...

How Kemp Knott changed my life forever (and taught me humility).. | Ep 54

16 May 2018

Contributed by Lukas

"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experien...

HOW TO RIP MONEY FROM THE HANDS OF BROKE PEOPLE... 🔥🔥🔥🔥🔥🔥🔥🔥 | Ep 53

15 May 2018

Contributed by Lukas

"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell...

REVERSE RISK AND MAKE MORE MONEY---MY FAVORITE CLOSE.🔥🔥🔥🔥🔥 "The Best Case/Worst Case" Close It's made me a ton of sales AND helped a lot of people take the next step... | Ep 52

11 May 2018

Contributed by Lukas

"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Ca...

Three stories that will make you NO MONEY, but may improve the quality of your life❤️. "To understand is to forgive" ❤️- Pascal | Ep 51

10 May 2018

Contributed by Lukas

"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using per...

Money is fickle...it FLOWS only to the people who pay the most ATTENTION to it... | Ep 50

09 May 2018

Contributed by Lukas

"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a ...

Your work works on you more than you work on it... How your biggest challenges build your greatest strengths. Ryan McCarthy this one is for you. And why I started my first gym in Southern California | Ep 49

08 May 2018

Contributed by Lukas

"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hard...

“This is what hard feels like...” 🔥🔥🔥🔥 a lesson that impacted my life early on. | Ep 48

07 May 2018

Contributed by Lukas

"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in coll...

💰💰🔥🔥HOW TO OVERCOME PRICE OBJECTIONS—My favorite one 🔥🔥...and a fun story to drive it home. | Ep 47

06 May 2018

Contributed by Lukas

"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sale...

📣📣GOOD NEWS: Why gyms arent going anywhere in the "new economy"...and how if you are doing a $99/mo bootcamp...you're gonna lose. | Ep 46

05 May 2018

Contributed by Lukas

"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry i...

Why that person didn’t close...and how to use this one unstated fact to give you the upper hand in the sale | Ep 45

04 May 2018

Contributed by Lukas

“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discu...

WHY WE DONT COPY...AND WHY THIS MAY MAKE YOU MORE MONEY THAN ANYTHING (and give you peace of mind) | Ep 44

04 May 2018

Contributed by Lukas

"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing ...

Your CHARACTER and your CASH FLOW are inseparable over a prolonged timeline #truthwins | Ep 43

03 May 2018

Contributed by Lukas

"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He e...

UNDERSTANDING REAL COSTS, OPPORTUNITY COSTS, AND REAL BENEFIT* DAILY CASH FLOW VS PROJECTED (and how to turn what you want into what you got). | Ep 42

02 May 2018

Contributed by Lukas

"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the d...

Why I Turned Down Two People Who Offered Me $50k For A Single Day Of Coaching/Consulting & How This Will Help You Make More Money At Your Gym... | Ep 41

01 Apr 2018

Contributed by Lukas

"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed a...

HOW TO OVERCOME “I NEED TO THINK ABOUT IT 😱😱😱” EVERYTIME 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Do not listen to this if you don’t want to help people... | Ep 40

30 Mar 2018

Contributed by Lukas

"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections i...

Fire The Crazies | Ep 39

15 Mar 2018

Contributed by Lukas

"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of ...

THE SECRET TO STACKING CASH MONTH IN/MONTH OUT & HOW LIFTING AND BUSINESS ARE THE SAME | Ep 38

09 Mar 2018

Contributed by Lukas

“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about...

HOW TO MAKE MONEY EVEN IF YOU DON'T CARE ABOUT WEIGHT LOSS ANYMORE...(and not feel bad about it) | Ep 37

08 Mar 2018

Contributed by Lukas

“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and prov...

How To Win At Business | Ep 36

06 Mar 2018

Contributed by Lukas

“The only thing that differentiates what we get done is our level of skill." Today, Alex discusses the importance of focus and hard work in entrepre...

HOW TO HAVE MORE SEX, MAKE MORE MONEY, AND HAVE FUN LIVING IN A “MONTH TO MONTH” MARRIAGE WITH YOUR CUSTOMERS | Ep 35

03 Mar 2018

Contributed by Lukas

"I'm all about raising prices, but I'm all about being ten times more valuable than my price.” Today, Alex (@AlexHormozi) talks about the importance...

Watch Your Mouth | Ep 34

23 Jan 2018

Contributed by Lukas

"The culture always has to start at the top, right?" Today, Alex (@AlexHormozi) Today, Alex (@AlexHormozi) emphasizes the importance of setting a posi...

How To Overcome Price Objections Like A Sales GENIE | Ep 33

19 Dec 2017

Contributed by Lukas

"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and pr...

How To Ride The Virtuous Cycle of High Pricing and Grateful Customers | Ep 32

13 Dec 2017

Contributed by Lukas

“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering...

Slay One Dragon At A Time | Ep 31

07 Dec 2017

Contributed by Lukas

"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business...

How to 2X Your Show Rate WITHOUT Taking A Credit Card | Ep 30

07 Dec 2017

Contributed by Lukas

"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the questio...

Serve less Make More - Raising your EFT | Ep 29

05 Nov 2017

Contributed by Lukas

"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legac...

Focus on your CLIENTS not the competition | Ep 28

24 Oct 2017

Contributed by Lukas

"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client ...

FAQ pt. 2 | Ep 27

20 Oct 2017

Contributed by Lukas

“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and wo...

YOUR TOP QUESTIONS ANSWERED Pt. 1 | Ep 26

13 Oct 2017

Contributed by Lukas

"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owne...

How to Train Employees | Ep 25

29 Sep 2017

Contributed by Lukas

"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communi...

How To Transform Lives Not Bodies | Ep 24

23 Sep 2017

Contributed by Lukas

"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and h...

Steps to Gym Owner Freedom | Ep 23

17 Sep 2017

Contributed by Lukas

"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring tra...

How to Sell Expensive Stuff Part 3 | Ep 22

05 Sep 2017

Contributed by Lukas

"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a pro...

How to Sell Expensive Stuff Part 2 | Ep 21

30 Aug 2017

Contributed by Lukas

"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of...

How to Sell Expensive Stuff Pt. 1 | Ep 20

25 Aug 2017

Contributed by Lukas

“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the proc...

First 10 Seconds of Your Phone Call | Ep 19

23 Aug 2017

Contributed by Lukas

"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase s...

Take-Aways From Our 30k Mastermind | Ep 18

19 Aug 2017

Contributed by Lukas

"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insig...

Speed is King | Ep 17

15 Aug 2017

Contributed by Lukas

"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance ...

The Story of the Ham & Garlic | Ep 16

09 Aug 2017

Contributed by Lukas

"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and...

Do More For Your Customers | Ep 15

07 Aug 2017

Contributed by Lukas

"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional...

5 Core Functions of A Business | Ep 14

02 Aug 2017

Contributed by Lukas

"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to th...

Stop Training Sessions | Ep 13

28 Jul 2017

Contributed by Lukas

“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing task...

Mini Events for Referrals | Ep 12

24 Jul 2017

Contributed by Lukas

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strate...

How To Sell To Broke People | Ep 11

21 Jul 2017

Contributed by Lukas

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people wh...

The Best Firing Script Ever | Ep 10

19 Jul 2017

Contributed by Lukas

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult emp...

Cost of Acquisition | Ep 9

17 Jul 2017

Contributed by Lukas

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type ...

Stop Branding | Ep 8

14 Jul 2017

Contributed by Lukas

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make i...