Activity Overview
Episode publication activity over the past year
Cut the Fat | Ep 165
20 Nov 2019
Contributed by Lukas
"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make d...
$50Billion Lessons From The Former Head of Pricing/Packaging/Product at Vista | Ep 164
15 Nov 2019
Contributed by Lukas
“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses th...
Leveling Up- Why We Get Stuck | Ep 163
14 Nov 2019
Contributed by Lukas
"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormoz...
Does Your Marriage Make You Money? [Successful Frameworks] | Ep 162
06 Nov 2019
Contributed by Lukas
“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is ...
What Happened to Hybrid??? | Ep 161
30 Oct 2019
Contributed by Lukas
"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed...
"No One Will Outwork Me"...sure | Ep 160
25 Oct 2019
Contributed by Lukas
"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHorm...
Get Over It | Ep 159
23 Oct 2019
Contributed by Lukas
"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of ac...
How to Make Ad Headlines that Get Clicks | Ep 158
18 Oct 2019
Contributed by Lukas
"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) di...
Skill Stacking- The Reason you aren't Breaking Through" | Ep 157
16 Oct 2019
Contributed by Lukas
"Information is the single best investment that you can have because information is the only thing t...
How to Get Leads Consistently (without Boredom) | Ep 156
09 Oct 2019
Contributed by Lukas
"The biggest and hardest part about business is being boring and consistent because it's hard becaus...
Problem Solving: It's Usually the Big Obvious Sh*tty Answer | Ep 155
05 Oct 2019
Contributed by Lukas
"When you're looking at problems in business, start with the big, obvious hairy one, which is probab...
Eye of the Tiger & Sustained Victory | Ep 154
01 Oct 2019
Contributed by Lukas
“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’...
Bad Advice from Good People | Ep 153
26 Sep 2019
Contributed by Lukas
"When you have an opportunity, or you have made the decision to capitalize on a new thing that you'r...
3 Ways To Make $10k 💵CASH 💵 With No Ad Spend In 30 Days or Less | Ep 152
24 Sep 2019
Contributed by Lukas
"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and priori...
Can you Breathe in High Altitude? | Ep 151
18 Sep 2019
Contributed by Lukas
"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will al...
CLOSING: the Weight loss "Aha" Moment | Ep 150
13 Sep 2019
Contributed by Lukas
Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discu...
Get Them to Say Yes Before You Start Talking... | Ep 149
11 Sep 2019
Contributed by Lukas
"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of ene...
How to Never Have a Trainer Steal Your Clients... | Ep 148
05 Sep 2019
Contributed by Lukas
"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling...
The *GASP* & Teaching High Ticket Sales | Ep 147
04 Sep 2019
Contributed by Lukas
"When you get someone to have shock, and then their pricing is massively stretched from when their e...
Gym Launch's Greatest Failures... and what I learned | Ep 146
28 Aug 2019
Contributed by Lukas
"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons ...
How to Work | Ep 145
22 Aug 2019
Contributed by Lukas
"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different l...
How to Have Your "In-Gym" Cake & Eat it Too | Ep 144
21 Aug 2019
Contributed by Lukas
"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X o...
How to be Unreasonable When Facing Pain | Ep 143
13 Aug 2019
Contributed by Lukas
"If you want the things that everyone else doesn't have, you have to act in ways that everyone else ...
F*ck "End of Week" | Ep 142
08 Aug 2019
Contributed by Lukas
"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasi...
Average Cost & Revenue per Member -- Industry Averages | Ep 141
01 Aug 2019
Contributed by Lukas
"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gy...
Unlock the Power of Boring | Ep 140
30 Jul 2019
Contributed by Lukas
"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) ...
✅How To 2.5x the Profit Per Member ✅ | Ep 139
26 Jul 2019
Contributed by Lukas
"The strongest profit lever in your business is price. And the way to get the price is to add more v...
How to Keep Pushing Hard Years Later... | Ep 138
19 Jul 2019
Contributed by Lukas
"Effort counts twice in the achievement category. It's just like how long you will stick with it." T...
Violence is the Answer & What I Learned from Having 4 Meetings with Arnold | Ep 137
12 Jul 2019
Contributed by Lukas
"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting...
Fundamentals & Complexity | Ep 136
09 Jul 2019
Contributed by Lukas
"We don't need new; we need better." Today, Alex (@AlexHormozi) discusses how important it is to sti...
My second biggest productivity hack, that you will immediately see benefit from | Ep 135
02 Jul 2019
Contributed by Lukas
"The reality is that if you start something that you can't finish, the likelihood that you're going ...
Can you be a happy CEO? #wartime | Ep 134
27 Jun 2019
Contributed by Lukas
Being uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks abo...
How to Focus Your Team on What Matters: FOUR Key Metrics to Scale | Ep 133
26 Jun 2019
Contributed by Lukas
"Ask those questions to your team as well so that they feel included; it's not just you always feeli...
No Half Measures | Ep 132
21 Jun 2019
Contributed by Lukas
"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Toda...
The Game Beyond The Game: Profit, Predictions, & Giving | Ep 131
19 Jun 2019
Contributed by Lukas
“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@Al...
The Three Dimensions of Leadership | EP 130
06 Jun 2019
Contributed by Lukas
“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts o...
Success is the best Revenge | Ep 129
04 Jun 2019
Contributed by Lukas
“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, inclu...
Tradeoffs. The TRUE price of your desire | Ep 128
29 May 2019
Contributed by Lukas
People want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explor...
How a NEW Discovery created a MASSIVE success from a previous failure | Ep 127
25 May 2019
Contributed by Lukas
“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent ...
How Much Ignorance Tax Are You Paying... | Ep 126
02 May 2019
Contributed by Lukas
Ignorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax,...
The Missing Link In Your Gym's Growth (and one of my biggest regrets) | Ep 125
30 Apr 2019
Contributed by Lukas
It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and...
Cominggg in HOT !🔥 Why You Should Stop Getting Butthurt Over Copycats | Ep 124
25 Apr 2019
Contributed by Lukas
Imitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied a...
Why Your Feelings Are Killing Your Finances... | Ep 123
23 Apr 2019
Contributed by Lukas
It’s important to stay consistent and to make decisions logically and not based on feelings. Today...
*Why Things Don't Happen The Way You Expect Them To*...And How To Be FREAKISHLY Accurate with Your Predictions | Ep 122
18 Apr 2019
Contributed by Lukas
It requires more than just thought and will require real effort to help build the business. Today, A...
The FOUR Key Questions I Ask Myself Every Morning...(that you can STEAL from me) 😅 | Ep 121
16 Apr 2019
Contributed by Lukas
How do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling...
*Becoming An Expert Businessperson* with everything you already know how to do | Ep 120
11 Apr 2019
Contributed by Lukas
Becoming an expert businessperson is not so much about learning more things as it is about executing...
Three More* High ROI Habits...That YOU Can Start Doing Today | Ep 119
09 Apr 2019
Contributed by Lukas
Sleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of e...
4 Client Milestones 🎯🎯🎯🎯...And How To Hit Them All | Ep 118
02 Apr 2019
Contributed by Lukas
The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four clien...
STOP 🛑✋🏽 Making Content to Gain Influence! Tell Ya Trainazzz So you spend 60hrs/mo on IG to make an extra $200/mo... | Ep 117
28 Mar 2019
Contributed by Lukas
“I need to go get people to follow me rather than learning the fundamentals of the game.” Today,...
My 4 Highest ROI Habits | Ep 116
26 Mar 2019
Contributed by Lukas
"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest...
Flows & Bottlenecks...💦💦💦 Do you know your cash flow pipeline --How to never hit the brakes on growth | Ep 115
21 Mar 2019
Contributed by Lukas
By having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Al...
The One The ONE Trait I Have Always Prioritized...and How to Balance the Dichotomies of Life | Ep 114
19 Mar 2019
Contributed by Lukas
Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomie...
Cost of Retention Broken Down 🔥🔥🔥 (Dollars & Cents...) Send to yo' Ops Manager | Ep 113
14 Mar 2019
Contributed by Lukas
People are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym...
Simplifying Sales for your team to TWO YES/NO questions... | Ep 112
12 Mar 2019
Contributed by Lukas
Attention must be drawn to the importance of the product or service and its effects on the customer’...
Why I Didn't Care When My Dad Said He Was Proud of Me ...and how you can be the person people love to talk to | Ep 111
07 Mar 2019
Contributed by Lukas
Unconditional love, respect, and pride from a parent to a child is based on character, not on circum...
SALES: "IT'S TOO GOOD TO BE TRUE" 🤯🤯🤯... and how to MASSIVELY change the life of a prospect who DOES NOT BELIEVE | Ep 110
05 Mar 2019
Contributed by Lukas
“If this were true, what else would be true?” Today, Alex (@AlexHormozi) discusses the importanc...
You will never make it... a back of napkin breakdown | Ep 109
28 Feb 2019
Contributed by Lukas
Believe it or not, entrepreneurs get stressed about money even if they make tons of it. Today, Alex ...
❌Why "SHOULD DO" is Dangerous ❌and How To Make Unhealthy Amounts of Money Doing Very Few Things... | Ep 108
26 Feb 2019
Contributed by Lukas
It’s not about doing more, but rather about examining all of the decisions and tasks that will mak...
Old must die for the new to live... | Ep 107
21 Feb 2019
Contributed by Lukas
Learn from the past and keep moving forward. Today, Alex (@AlexHormozi) discusses the importance of ...
The never-ending sales cycle...and the balance of goodwill vs sales/conversions | Ep 106
19 Feb 2019
Contributed by Lukas
The more offers you make, the less goodwill you have. Today, Alex (@AlexHormozi) talks about how to ...
⏰⏰Listen to this before you set another goal...⏰⏰ | Ep 105
14 Feb 2019
Contributed by Lukas
It’s more effective to focus on what can be removed from the plate, rather than just adding onto i...
How I Gamed The GMAT And Scored 20pts ABOVE Harvard's Midscore AND Gained 35lbs of Muscle & put 100lbs on My Bench in 6 Weeks: how you can use this process to get whatever goal you desire | Ep 104
12 Feb 2019
Contributed by Lukas
Even the smallest improvement can make a big difference. Today, Alex (@AlexHormozi) discusses how to...
High-Level Acquisition Strategy and how LBOs can work for you | Ep 103
07 Feb 2019
Contributed by Lukas
Are you paying attention to the lifetime value of your customers? Today, Alex (@AlexHormozi) talks a...
Why Gyms Fail...☠️❌ ...and Why Your Classes Dont Matter | Ep 102
05 Feb 2019
Contributed by Lukas
Micro gyms must be aware of their competition and realize they cannot offer the same amenities as la...
When it gets EASY is when you need to go HARD...a turning point in my life & Gym Launch | Ep 101
01 Feb 2019
Contributed by Lukas
"You need to have momentum in order to succeed as an entrepreneur." Today, Alex (@AlexHormozi) encou...
Hot off the press. 🔥🔥🔥 GYM LAUNCH TENET #2: DONT SUGARCOAT IT... Talk To Your Employees Like You Do Behind Their Backs... >>How to Spot Talent And Identify Cancers | Ep 100
24 Jan 2019
Contributed by Lukas
"It’s about having honest conversations, not sugarcoating them." Today, Alex (@Alexhormozi) discus...
Why You Shouldn't Make Content...🎥❌📷❌ What "the best" did that no one hears about | Ep 99
22 Jan 2019
Contributed by Lukas
"They're not smarter. They're just more persistent." Today, Alex (@AlexHormozi) talks about the chal...
I Remember | Ep 98
19 Jan 2019
Contributed by Lukas
"I just worked my ass off to not have it be right."Today, Alex (@AlexHormozi) reflects on the risks ...
Sometimes you have to go SLOW to go FAST>>>And how great ideas will KILL your business ☠️☠️☠️☠️ | Ep 97
11 Jan 2019
Contributed by Lukas
"Sometimes the problems don't manifest the way that would be obvious." Today, Alex (@AlexHormozi) di...
The REAL job of the entrepreneur...and the SECRET to finding talent.🕺🏻 | Ep 96
03 Jan 2019
Contributed by Lukas
"Our job as the entrepreneur is to maintain these high expectations." Today, Alex (@AlexHormozi) dis...
❌❌Why I Stopped Training My Clients Like I Trained Myself... ...and Why “Crappy Training” For You May Be Just What They Need | Ep 95
31 Dec 2018
Contributed by Lukas
"All of the things we do should be geared around how can we get them to stick with it?" Today, Alex ...
🤯🤬🤬Ingrained Intolerance Part II = How To Manipulate Your Environment To Suit You | Ep 94
29 Dec 2018
Contributed by Lukas
"Labeling as a great way of manipulating positive behavior." Today, Alex (@AlexHormozi) discusses us...
How To Make Buckets of Money By Beating Back Comfort | Ep 93
18 Dec 2018
Contributed by Lukas
"The only way to break through that is to fall in love with your customers." Today, Alex (@AlexHormo...
Success = Ingrained Intolerance ...and why i dont go home for the holidays | Ep 92
13 Dec 2018
Contributed by Lukas
"The reason that a lot of people aren't successful is because of their beliefs." Today, Alex (@AlexH...
We need to be reminded more than we need to be taught 📚 have the life you REALLY want ...listening to voices that tell you what you really should do ...we dont need sexy. we need consistent | Ep 91
10 Dec 2018
Contributed by Lukas
"The reason that a lot of people aren't successful is because of the beliefs that they have." Today,...
☠️THE THREE HORSEMEN OF THE SALES APOCALYPSE...and the THEORY behind each one. Once you understand this, you never need to "memorize" overcomes ever again | Ep 90
08 Dec 2018
Contributed by Lukas
“You know, you're going to do it sooner or later. Might as well do it now." Today, Alex (@AlexHorm...
HOW OUR BEST GYM OWNERS NEVER LOSE 🏆🏆 The biggest transformation I see with our most successful gym owners...and Gym Launch's 3rd core tenet: BE YOUR OWN BOSS--OWN IT | Ep 89
03 Dec 2018
Contributed by Lukas
"At the end of the day, in every market, there's always a gym owner who is doing better than you are...
HOW TO TAKE THE MONEY THAT IS RIGHT IN FRONT OF YOU (AND HOW TO BE GREEDY FOR YOURSELF) 💰💥 | Ep 88
28 Nov 2018
Contributed by Lukas
"And so the question is, can you give yourself no other choice but to make more money?" Today, (@Ale...
Why better leads to bigger and why I tell people to close locations... ..and how to grow VERTICALLY not HORIZONTALLY | Ep 87
26 Nov 2018
Contributed by Lukas
"Money works differently than status does." Today, Alex (@AlexHormozi) talks about the importance of...
Why Being A High Growth Entrepreneur Can Be Lonely 😢 | Ep 86
22 Nov 2018
Contributed by Lukas
"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today...
The 6 Things Gym Profit Leaders Are Doing Right That You Might Not Be...🏆🏆🏆 | Ep 85
20 Nov 2018
Contributed by Lukas
"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way l...
How To Fan The Flame of Explosive Growth in Your Business | Ep 84
08 Oct 2018
Contributed by Lukas
"Because once you have a deficit, then it means you can identify the gap and then you can solve it."...
Why Talking To Your Customers Is Losing You Money (and how to fix this MASSIVE attention-suck) 🗣➡️👥➡️❌ | Ep 83
05 Oct 2018
Contributed by Lukas
"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is ...
How To Stack EFTs For Real...💰💰💰👆🏼👆🏼👆🏼 3 WAYS TO GROW YOUR RECURRING LIKE YOU MEAN IT #gymgrowthacking #notnattygyms #unnaturalgrowth | Ep 82
05 Oct 2018
Contributed by Lukas
"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discu...
How To Harness "Boring"... Why better leads to bigger...(innovation & customers) And why better is better than NEW in business not marketing | Ep 81
28 Sep 2018
Contributed by Lukas
"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and con...
The 6 things I would have told my younger self before opening up my first gym...Tactics & Theory | Ep 80
20 Sep 2018
Contributed by Lukas
"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes...
Gym Owners - Is not having this SKILL preventing you from making the money you want? 🖐🏼➡️❌💰(if you are NEW to our world...you need to understand this concept). | Ep 79
17 Sep 2018
Contributed by Lukas
"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHorm...
Future of Gym marketing & current state... 80/20 or 90/10. | Ep 78
14 Sep 2018
Contributed by Lukas
"Everything comes down to where attention is, where eyeballs are, and the relative cost of those eye...
The New Recurring Revenue Model...and how we have less than 1% churn... 🥩 | Ep 77
07 Sep 2018
Contributed by Lukas
"Ask them what is the thing that you are struggling the most with?" Today, Alex (@AlexHormozi) share...
0 Tolerance entrepreneurialism and my definition of help...and why "focus" is a lie. | Ep 76
06 Sep 2018
Contributed by Lukas
"You shouldn't want people to need you. Cause if they need you, you must always be a slave to your b...
How long will the 6 week challenge keep working... 📛 | Ep 75
04 Sep 2018
Contributed by Lukas
"The point of business is not to win. The point of business is to keep playing." Today, Alex (@AlexH...
When to stop coaching classes...and how to #levelup skillsets to scale your business...HOW TO MINE FOR GOLD FROM YOUR BUSINESS 💰 | Ep 74
29 Aug 2018
Contributed by Lukas
"If right now your income has been stagnant for some time, it is because you have a lack of skills."...
What separates "the best" from "the rest"...and what the best sales people & baseball players have in common.. | Ep 73
27 Aug 2018
Contributed by Lukas
"It's about seeing how you can consistently execute the same thing over and over and over again." To...
You've been lied to 😡 - Gym Launch will NOT solve all your business problems... And the reason that I create NEW/Updated Plays/Processes/Tests on a REGULAR basis... Success creates deficits. | Ep 72
24 Aug 2018
Contributed by Lukas
"Your business will always be broken, provided it is growing." Today, Alex (@AlexHormozi) discusses ...
Why what style of fitness you practice doesn't matter...and the SECRET equation that our $1M+ facility owners understand that your sales people dont. | Ep 70
11 Aug 2018
Contributed by Lukas
"You have to meet someone where they are." Today, Alex (@AlexHormozi) discusses how gym owners can s...
"The Ostrich Jacket" Price Overcome (how to sell anyone on anything at any price related to fitness...) 🔥💰One of the most solid price objections I know of...and why everyone loves to buy. | Ep 69
08 Aug 2018
Contributed by Lukas
"Just because you are insecure about your pricing and value does not mean you should take that from ...
The "New" entrepreneurial golden resource...and how you are probably leaking it...✨ | Ep 68
01 Aug 2018
Contributed by Lukas
"The things that got you here are not the things that will get you there." Today, Alex (@AlexHormozi...
What your parking space tells you about how good of a business owner you are...and your culture (and whether your team secretly doesn't care) 🚗=💰? | Ep 67
30 Jul 2018
Contributed by Lukas
"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks ...
”How to serve caviar when your customers are satisfied with cheese & crackers." --and why you aren't making as much money as you want..." | Ep 66
10 Jul 2018
Contributed by Lukas
"They don't love their customers." Today, Alex (@AlexHormozi) discusses the importance of having a g...
AND HOW TO BE OKAY CLOSING BOOKS HALFWAY THROUGH...AND NOT FINISHING VIDEOS YOU START...be a frugal, disciplined spender of your most valuable asset. | Ep 65
09 Jul 2018
Contributed by Lukas
"Every day's a workday. Saturdays and Sundays are just work days without meetings." Today, Alex (@Al...