The Game with Alex Hormozi

Anger. Neutrality. Empathy. | Ep 208

22 May 2020

Contributed by Lukas

You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely...

Your Inflow Is Your Bottleneck: Acceptable Metrics | Ep 207

19 May 2020

Contributed by Lukas

She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to ful...

Reopening The Right Way | Ep 206

15 May 2020

Contributed by Lukas

You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be conside...

When People "Only Care About Making Money" | Ep 205

12 May 2020

Contributed by Lukas

It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better ...

3-Step Overcome For "I dont have the card on me" | Ep 204

08 May 2020

Contributed by Lukas

Why don’t we get you started and see what can be done? Today, Alex (@AlexHormozi) talks about how to deal with someone who says they don’t have th...

How To Win Sales Without Being Skilled | Ep 203

05 May 2020

Contributed by Lukas

Skills, Traits, Views, Repeat. Today, Alex (@AlexHormozi) talks about what kind of entrepreneur wins the sale, why it’s important to care about the ...

Advanced Sales Technique to Get Over "Decision Maker" Obstacle | Ep 202

01 May 2020

Contributed by Lukas

The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tact...

How To Close Everyone: Downselling like a Pro | Ep 201

28 Apr 2020

Contributed by Lukas

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the gre...

How To Have Hard Conversations in Hard Times | Ep 200

24 Apr 2020

Contributed by Lukas

If people don't get why you made the decision, they resent the decision. Today, Alex (@AlexHormozi) shares with us some advice on how to talk to your ...

The *Oh Shit* Moment | Ep 199

21 Apr 2020

Contributed by Lukas

"People will always choose their convenience." Today, Alex (@AlexHormozi) discusses how the COVID-19 pandemic has accelerated the adoption of remote f...

Why Business Owners Beat Fitness Professionals | Ep 198

17 Apr 2020

Contributed by Lukas

"When you spend money on marketing, you make more money than you think you do, right? You just collected other vehicles." Today, Alex (@AlexHormozi) d...

Just Because You've Watched Porn, Doesn't Mean You Can F&*# | Ep 197

14 Apr 2020

Contributed by Lukas

"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the...

HACKS You Should Know About Selling Remote Fitness | Ep 196

10 Apr 2020

Contributed by Lukas

"The thing that separates good salespeople from bad salespeople is how they say the words." Today, Alex (@AlexHormozi) shares tips and tricks for incr...

What People Pay For Now | Ep 195

07 Apr 2020

Contributed by Lukas

"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buyin...

What I Would Do If I Had My Gyms | Ep 194

03 Apr 2020

Contributed by Lukas

*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and con...

Winning In A Recession | Ep 193

31 Mar 2020

Contributed by Lukas

"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means...

Imperfect Action and Certainty | Ep 192

27 Mar 2020

Contributed by Lukas

"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses ...

There's Always A Way & Tactics for Recession | Ep 191

24 Mar 2020

Contributed by Lukas

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and ...

Competitors Stealing Customers & Tactical Abundance | Ep 190

20 Mar 2020

Contributed by Lukas

"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owner...

Eyes Forward - Looking ahead | Ep 189

19 Mar 2020

Contributed by Lukas

"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one...

One Time Fees | Ep 188

17 Mar 2020

Contributed by Lukas

"When you have a big initiation fee and the larger discrepancy between the initiation fee and then the subsequent billings, the stickier the billings ...

Grace in Business | Ep 187

13 Mar 2020

Contributed by Lukas

"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He sh...

4 Tactics to Maximize Margin | Ep 186

10 Mar 2020

Contributed by Lukas

"If you just add that extra dollar, like overnight, you have $400 a month that just appears magically to you." Today, Alex (@AlexHormozi) shares four ...

The Offer Is King | Ep 185

06 Mar 2020

Contributed by Lukas

Your offer can either make or break you. Today, Alex (@AlexHormozi) talks about the importance of having an exceptional and irresistible offer to grow...

When To Take The Chips Off The Table | Ep 184

03 Mar 2020

Contributed by Lukas

"The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importa...

How To Eliminate 2/3 of Your Declines in 2 Min | Ep 183

28 Feb 2020

Contributed by Lukas

Tip: ask for a backup card during the signup process. Today, Alex (@AlexHormozi) talks about their social media presence and provide a tactical tip on...

The Art Of The Downsell (Service Sale #1) | Ep 182

21 Feb 2020

Contributed by Lukas

"You always have that advantage cuz you are in the moment of truth." Today, Alex (@AleHormozi) discusses the importance of mastering the first sale in...

The Value Equation - How To Reverse Engineer Pricing | Ep 181

18 Feb 2020

Contributed by Lukas

"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex ...

A Thought Process That Sickens Me | Ep 180

14 Feb 2020

Contributed by Lukas

"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks abo...

"I Forgot My Wallet" - Overcome | Ep 179

11 Feb 2020

Contributed by Lukas

"Ask for the ID first. That's what gets them to take their wallet out. That way they can't say they forgot their wallet." Today, Alex (@AlexHormozi) s...

#1 Mistake I'm Seeing Gyms Make Right Now | Ep 178

07 Feb 2020

Contributed by Lukas

"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting ...

The Biggest Mistake I’ve Made in Business | Ep 177

05 Feb 2020

Contributed by Lukas

"The number one reason that people fail is because they are successful, then they change something." Today, Alex (@AlexHormozi) discusses the biggest ...

The ONLY Marketing Number that matters | Ep 176

03 Feb 2020

Contributed by Lukas

"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the im...

Pain is the Pitch - Business Logical Fallacy | Ep 175

31 Jan 2020

Contributed by Lukas

"Talk about in terms of pain avoidance (…) people tend to be more responsive to it." Today, Alex (@AlexHormozi) discusses the importance of availabi...

19 Failures & Lessons | Ep 174

29 Jan 2020

Contributed by Lukas

"Never get too far away that you can't see the problems." Today, Alex (@AlexHormozi) shares his failures and lessons learned in business, people manag...

You're Managing Your Sales Team Wrong | Ep 173

27 Jan 2020

Contributed by Lukas

"Normal people have concerns. You need to overcome them." Today, Alex (@AlexHormozi) shares with us how to manage sales conversations and sales teams ...

Max Client Value Extraction | Ep 172

26 Jan 2020

Contributed by Lukas

"The amount of goodwill you have times the number of times you ask for a sale equals revenue equals how much money you make." Today, Alex (@AlexHormoz...

Use THIS to Increase Sales "ACTUALLY" | Ep 171

19 Dec 2019

Contributed by Lukas

"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the imp...

Real World In-The-Trenches Sales Tactics [That work] | Ep 170

05 Dec 2019

Contributed by Lukas

"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sal...

How To Never Pay For Rent or Food Ever Again... My $724,000 lesson. | Ep 169

03 Dec 2019

Contributed by Lukas

"If you monetize it properly, it can allow you to get a lot of the things that you normally pay for free." Today, Alex (@AlexHormozi) discusses the co...

You Work Harder Than your Partner Does | Ep 168

29 Nov 2019

Contributed by Lukas

"You probably think you work harder than your partner does, and your partner's reading this thinking that they work harder than you do…” Today, Al...

Is Churn Dead?? | Ep 167

27 Nov 2019

Contributed by Lukas

"Churn is important so that you know that there is a problem, but it is very difficult to implement solutions to try and fix churn." Today, Alex (@Ale...

"Im Poor Because Im a Good Person" Bullsh*t | Ep 166

22 Nov 2019

Contributed by Lukas

"Once you know the rules, play the game. Business is a game." Today, Alex (@AlexHormozi) discusses the need for fitness entrepreneurs to focus on maki...

Cut the Fat | Ep 165

20 Nov 2019

Contributed by Lukas

"I've never fired someone and not found someone." Today, Alex (@AlexHormozi) discusses how to make decisions about employees who are not performing we...

$50Billion Lessons From The Former Head of Pricing/Packaging/Product at Vista | Ep 164

15 Nov 2019

Contributed by Lukas

“The best data is from all the people who leave, right?” Today, Alex (@AlexHormozi) discusses the importance of analyzing data from lost customers...

Leveling Up- Why We Get Stuck | Ep 163

14 Nov 2019

Contributed by Lukas

"You can be successful at anything you want, just not everything you want." Today, Alex (@AlexHormozi) discusses the importance of acquiring and deepe...

Does Your Marriage Make You Money? [Successful Frameworks] | Ep 162

06 Nov 2019

Contributed by Lukas

“Success to me is a choice, is being able to choose what I want.” Today, Alex (@AlexHormozi) is joined by his wife Leila (@LeilaHormozi) as they d...

What Happened to Hybrid??? | Ep 161

30 Oct 2019

Contributed by Lukas

"No one likes change." Today, Alex (@AlexHormozi) talks about the lessons he learned from his failed attempt at marketing a new service called "Hybrid...

"No One Will Outwork Me"...sure | Ep 160

25 Oct 2019

Contributed by Lukas

"Maybe it's better to think no one will outpace me. Or no one will outlearn." Today, Alex (@AlexHormozi) discusses his fundamental issue with the quot...

Get Over It | Ep 159

23 Oct 2019

Contributed by Lukas

"Stop whining. It's not gonna get better." Today, Alex (@Alexhormozi) discusses the importance of accepting the rising costs of online advertising and...

How to Make Ad Headlines that Get Clicks | Ep 158

18 Oct 2019

Contributed by Lukas

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fi...

Skill Stacking- The Reason you aren't Breaking Through" | Ep 157

16 Oct 2019

Contributed by Lukas

"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) dis...

How to Get Leads Consistently (without Boredom) | Ep 156

09 Oct 2019

Contributed by Lukas

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) di...

Problem Solving: It's Usually the Big Obvious Sh*tty Answer | Ep 155

05 Oct 2019

Contributed by Lukas

"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Al...

Eye of the Tiger & Sustained Victory | Ep 154

01 Oct 2019

Contributed by Lukas

“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the impor...

Bad Advice from Good People | Ep 153

26 Sep 2019

Contributed by Lukas

"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Toda...

3 Ways To Make $10k 💵CASH 💵 With No Ad Spend In 30 Days or Less | Ep 152

24 Sep 2019

Contributed by Lukas

"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash ...

Can you Breathe in High Altitude? | Ep 151

18 Sep 2019

Contributed by Lukas

"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormoz...

CLOSING: the Weight loss "Aha" Moment | Ep 150

13 Sep 2019

Contributed by Lukas

Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where th...

Get Them to Say Yes Before You Start Talking... | Ep 149

11 Sep 2019

Contributed by Lukas

"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the i...

How to Never Have a Trainer Steal Your Clients... | Ep 148

05 Sep 2019

Contributed by Lukas

"People will always be your problem." Today, Alex (@AlexHormozi) discusses the challenges of scaling a service-based business and emphasizes the impor...

The *GASP* & Teaching High Ticket Sales | Ep 147

04 Sep 2019

Contributed by Lukas

"When you get someone to have shock, and then their pricing is massively stretched from when their expectation, all of a sudden you break into a new s...

Gym Launch's Greatest Failures... and what I learned | Ep 146

28 Aug 2019

Contributed by Lukas

"Your work will expand, given the amount of time you have." Today, Alex shares his greatest lessons and failures, including stepping too far away from...

How to Work | Ep 145

22 Aug 2019

Contributed by Lukas

"Working is a skill.” Today, Alex (@AlexHormozi) discusses the concept of work and the different levels of work ethic. He shares personal stories an...

How to Have Your "In-Gym" Cake & Eat it Too | Ep 144

21 Aug 2019

Contributed by Lukas

"You don't need to change your pitch. You just say at the end of this, ‘Would you prefer to do X or prefer to do Y?’” Today, Alex (@AlexHormozi)...

How to be Unreasonable When Facing Pain | Ep 143

13 Aug 2019

Contributed by Lukas

"If you want the things that everyone else doesn't have, you have to act in ways that everyone else doesn't act in, which means you have an unreasonab...

F*ck "End of Week" | Ep 142

08 Aug 2019

Contributed by Lukas

"’Speed is king’, is one of the core tenets of the business." Today, Alex (@AlexHormozi) emphasizes the importance of speed in executing decisions...

Average Cost & Revenue per Member -- Industry Averages | Ep 141

01 Aug 2019

Contributed by Lukas

"Small gyms had the smallest amount of profit, medium gyms had the medium amount of profit, large gyms had larger amounts than the large, medium, and ...

Unlock the Power of Boring | Ep 140

30 Jul 2019

Contributed by Lukas

"Consistency matters so much more than intensity any day of the week.” Today, Alex (@AlexHormozi) emphasizes the importance of doing boring work con...

✅How To 2.5x the Profit Per Member ✅ | Ep 139

26 Jul 2019

Contributed by Lukas

"The strongest profit lever in your business is price. And the way to get the price is to add more value." Today, Alex (@AlexHormozi) talks about the ...

How to Keep Pushing Hard Years Later... | Ep 138

19 Jul 2019

Contributed by Lukas

"Effort counts twice in the achievement category. It's just like how long you will stick with it." Today, Alex (@AlexHormozi) discusses his motivation...

Violence is the Answer & What I Learned from Having 4 Meetings with Arnold | Ep 137

12 Jul 2019

Contributed by Lukas

"Hatred is a condition of success." Today, Alex (@AlexHormozi) discusses the importance of accepting and dealing with negativity and hate as a conditi...

Fundamentals & Complexity | Ep 136

09 Jul 2019

Contributed by Lukas

"We don't need new; we need better." Today, Alex (@AlexHormozi) discusses how important it is to stick to the fundamentals, how it will create more fo...

My second biggest productivity hack, that you will immediately see benefit from | Ep 135

02 Jul 2019

Contributed by Lukas

"The reality is that if you start something that you can't finish, the likelihood that you're going to finish it faster is way, way, way higher.” To...

Can you be a happy CEO? #wartime | Ep 134

27 Jun 2019

Contributed by Lukas

Being uncomfortable will shape me into the person I want to be. Today, Alex (@AlexHormozi) talks about the challenges of being a CEO. He also talks ab...

How to Focus Your Team on What Matters: FOUR Key Metrics to Scale | Ep 133

26 Jun 2019

Contributed by Lukas

"Ask those questions to your team as well so that they feel included; it's not just you always feeling you're driving the boat.” Today, Alex (@AlexH...

No Half Measures | Ep 132

21 Jun 2019

Contributed by Lukas

"If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance o...

The Game Beyond The Game: Profit, Predictions, & Giving | Ep 131

19 Jun 2019

Contributed by Lukas

“I get a ton of fulfillment from knowing that we're setting other people free.” Today, Alex (@AlexHormozi) discusses a new gym model that reduces ...

The Three Dimensions of Leadership | EP 130

06 Jun 2019

Contributed by Lukas

“Respect has to be given before it's received.” Today, Alex (@AlexHormozi) shares his thoughts on the three dimensions of leadership: respect, fea...

Success is the best Revenge | Ep 129

04 Jun 2019

Contributed by Lukas

“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, including how to deal with anger and become successful....

Tradeoffs. The TRUE price of your desire | Ep 128

29 May 2019

Contributed by Lukas

People want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success...

How a NEW Discovery created a MASSIVE success from a previous failure | Ep 127

25 May 2019

Contributed by Lukas

“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing ...

How Much Ignorance Tax Are You Paying... | Ep 126

02 May 2019

Contributed by Lukas

Ignorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge t...

The Missing Link In Your Gym's Growth (and one of my biggest regrets) | Ep 125

30 Apr 2019

Contributed by Lukas

It’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved perfo...

Cominggg in HOT !🔥 Why You Should Stop Getting Butthurt Over Copycats | Ep 124

25 Apr 2019

Contributed by Lukas

Imitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emp...

Why Your Feelings Are Killing Your Finances... | Ep 123

23 Apr 2019

Contributed by Lukas

It’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of ...

*Why Things Don't Happen The Way You Expect Them To*...And How To Be FREAKISHLY Accurate with Your Predictions | Ep 122

18 Apr 2019

Contributed by Lukas

It requires more than just thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engine...

The FOUR Key Questions I Ask Myself Every Morning...(that you can STEAL from me) 😅 | Ep 121

16 Apr 2019

Contributed by Lukas

How do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every da...

*Becoming An Expert Businessperson* with everything you already know how to do | Ep 120

11 Apr 2019

Contributed by Lukas

Becoming an expert businessperson is not so much about learning more things as it is about executing what you already know. Today, Alex (@AlexHormozi)...

Three More* High ROI Habits...That YOU Can Start Doing Today | Ep 119

09 Apr 2019

Contributed by Lukas

Sleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of establishing routines to reduce stress and increase...

4 Client Milestones 🎯🎯🎯🎯...And How To Hit Them All | Ep 118

02 Apr 2019

Contributed by Lukas

The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its commun...

STOP 🛑✋🏽 Making Content to Gain Influence! Tell Ya Trainazzz So you spend 60hrs/mo on IG to make an extra $200/mo... | Ep 117

28 Mar 2019

Contributed by Lukas

“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of n...

My 4 Highest ROI Habits | Ep 116

26 Mar 2019

Contributed by Lukas

"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest ROI habits, which include waking up early, consis...

Flows & Bottlenecks...💦💦💦 Do you know your cash flow pipeline --How to never hit the brakes on growth | Ep 115

21 Mar 2019

Contributed by Lukas

By having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Alex (@AlexHormozi) discusses the importance of iden...

The One The ONE Trait I Have Always Prioritized...and How to Balance the Dichotomies of Life | Ep 114

19 Mar 2019

Contributed by Lukas

Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life a...

Cost of Retention Broken Down 🔥🔥🔥 (Dollars & Cents...) Send to yo' Ops Manager | Ep 113

14 Mar 2019

Contributed by Lukas

People are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym customers and retention strategies to triple life...

Simplifying Sales for your team to TWO YES/NO questions... | Ep 112

12 Mar 2019

Contributed by Lukas

Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the...

Why I Didn't Care When My Dad Said He Was Proud of Me ...and how you can be the person people love to talk to | Ep 111

07 Mar 2019

Contributed by Lukas

Unconditional love, respect, and pride from a parent to a child is based on character, not on circumstance. Today, Alex (@AlexHormozi) shares a powerf...

SALES: "IT'S TOO GOOD TO BE TRUE" 🤯🤯🤯... and how to MASSIVELY change the life of a prospect who DOES NOT BELIEVE | Ep 110

05 Mar 2019

Contributed by Lukas

“If this were true, what else would be true?” Today, Alex (@AlexHormozi) discusses the importance of challenging your own beliefs and being open t...

You will never make it... a back of napkin breakdown | Ep 109

28 Feb 2019

Contributed by Lukas

Believe it or not, entrepreneurs get stressed about money even if they make tons of it. Today, Alex (@AlexHormozi) discusses the fallacy of never havi...