Content Marketing, Engineered Podcast | TREW Marketing

Cultivating Connections Through Regional Technology Councils

15 Jun 2023

Contributed by Lukas

 How to successfully approach networking events and what your local technology council can do for you. It was a true pleasure to have a conversation...

Generative AI for Marketing - Maintaining Trust and Building an AI Policy

08 Jun 2023

Contributed by Lukas

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity. In this week's episode, Morgan Norris, Sen...

Creating Your Manufacturing Marketing Foundation

01 Jun 2023

Contributed by Lukas

In this week's episode, I sit down with Nicole Donnelly, the Founder and CEO of DMG Digital. We are both marketing agency owners in the manufactu...

SEO Series | Taking a Conversion-Focused Approach to SEO

18 May 2023

Contributed by Lukas

 Learn the fundamentals of taking a conversion-focused approach to SEO content to meet your audience where they are in their buyer’s journey, and d...

SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI

09 May 2023

Contributed by Lukas

 Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how the...

Research Series | 2023 CMI Manufacturing Content Marketing Report

04 May 2023

Contributed by Lukas

 Gain insights into where manufacturing marketers are seeing success and how they are investing their marketing budgets in 2023. For part two of my ...

Research Series | 2023 State of Marketing to Engineers

27 Apr 2023

Contributed by Lukas

 Gain insights on how engineers and technical buyers find and consume content to make purchase decisions. Christian Haight (a.k.a. CJ), Content Mark...

15th TREWversary, and Oh How Marketing Has Changed

20 Apr 2023

Contributed by Lukas

 Hear from TREW Marketing Co-Founders and early employees share stories about the company and how marketing has changed in the past 15 years. To cel...

Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

13 Apr 2023

Contributed by Lukas

 Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices fo...

GA4 is Here...It's Time to Bid UA Farewell Forever

06 Apr 2023

Contributed by Lukas

 Learn the differences between Google Analytics 4 (GA4) and Universal Analytics and find out how to transition to GA4. If you've logged into yo...

Daily Videos Part of a Robust Content Marketing Strategy For Optics Manufacturer

23 Mar 2023

Contributed by Lukas

Learn how a leading optics manufacturer uses daily videos and other content marketing tools to differentiate from their competitors.Cory Boone, Techni...

Heard at ERA: Recap of the 2023 Electronics Representatives Association Conference

09 Mar 2023

Contributed by Lukas

Hear the latest electronic components industry and marketing trends presented at the 2023 ERA conference. TREW Marketing Senior Brand and Content Str...

Generative AI For Industrial Content Development: a ChatGPT, Writer, and Jasper Showdown

23 Feb 2023

Contributed by Lukas

 Can AI tools help to develop content targeted to engineers and technical buyers? The landscape is exploding with generative AI tools for content ma...

The Path to Achieving Corporate Thought Leadership

10 Feb 2023

Contributed by Lukas

 We're in a world where everyone wants to be a thought leader. But what does it look like for your company to gain thought leadership?  Lisa Ga...

Enjoy Better Conversations and Unlock Possibilities with Patti DeNucci

26 Jan 2023

Contributed by Lukas

Find out why conversations are so important to our health, careers, and personal growth, and learn practical tips to becoming a better conversationali...

From Marketing Book Group To Corporate Cohesion

06 Jan 2023

Contributed by Lukas

 Learn how the Ansys product marketing team shifted from siloed activity to a unified marketing language and became one of the company's most re...

eCommerce for All Manufacturers

15 Dec 2022

Contributed by Lukas

eCommerce is not just for large, transactional manufacturers. Learn how to take friction out of the buyer's journey with helpful digital assets.W...

Why Does Keysight Have a Resident Geek?

01 Dec 2022

Contributed by Lukas

Learn how Keysight connects with engineers through owned and external communities.Daniel Bogdnoff is a technical content marketing leader best known a...

Trends at TREW Marketing

10 Nov 2022

Contributed by Lukas

 Learn which major projects and areas of investments are leading to the best results for TREW Marketing clients. Most of us are deep into marketing ...

2022 Fall Marketing Conference Round-Up

20 Oct 2022

Contributed by Lukas

Learn what topics were trending and TREW's big takeaways from INBOUND, Content Marketing World, MozCon, The Martech Conference, and the PMM Summi...

Influencer Marketing in Electronics and Semiconductor

06 Oct 2022

Contributed by Lukas

When it comes to influencer marketing, there are remarkable differences between the B2C and highly technical B2B worlds. Find out why.  Stuart Cordi...

Edgy Authenticity in Cybersecurity

22 Sep 2022

Contributed by Lukas

Two cybersecurity experts having an authentic conversation leads to business growth and chart-topping podcast listenership.When you fire up a Zoom cal...

Lasso Your Content Chaos

08 Sep 2022

Contributed by Lukas

 Learn how to take a strategic and proactive approach to content planning. Jennifer Dawkins, Vice President of Account Services at TREW Marketing, i...

Gratitude Culture as a Competitive Differentiator

25 Aug 2022

Contributed by Lukas

 Creating and promoting a company culture of gratitude leads to higher recruitment and retention success rates. Lisa Ryan has the unusual title of Ch...

2022 Content Marketing World Industrial Summit Preview

11 Aug 2022

Contributed by Lukas

Take a sneak peek at the speakers and topics included at the 2022 Industrial Marketing Summit, a one-day event held as part of Content Marketing World...

Nimble Event Strategy with Garrett Burnett

28 Jul 2022

Contributed by Lukas

 With travel and supply chain uncertainty, it's more important than ever to adopt a nimble, adaptive approach to events. Garrett Burnett, Head ...

Maximizing Membership in an Industry Association

14 Jul 2022

Contributed by Lukas

Learn about the types of benefits that industry associations provide to their members, and why marketers should think beyond the logo on the website a...

The Scrappy Solo Tech Marketer

30 Jun 2022

Contributed by Lukas

 Executive buy-in, fractional investor support, and intern talent help a solo tech marketer succeed. Diana Van Dusen, Marketing Manager at Azumo, ha...

Video Marketing with Friends in Manufacturing

16 Jun 2022

Contributed by Lukas

 Learn how a machine tools company uses video and podcasting paired with co-marketing and an action-oriented agile process to grow awareness. Eddie ...

Ramping Up in a New B2B Marketing Role

02 Jun 2022

Contributed by Lukas

 Starting a new marketing position at a technical B2B can be a daunting time. How can you ramp up and add value quickly? Alicia Keene, Inbound Marke...

Moving to Google Analytics 4

19 May 2022

Contributed by Lukas

 Learn why GA4 is replacing Google's Universal Analytics platform, and what actions you need to take by July 1st to capture key reporting data. ...

How Manufacturing Marketers Impact Rep Growth with Ellen Albright

05 May 2022

Contributed by Lukas

 Learn how manufacturing companies can better support their channel sales reps through content, marketing programs, and the martech stack. Ellen Alb...

Company Culture Communication with Lee Chapman

21 Apr 2022

Contributed by Lukas

 Learn how companies define, reinforce and promote their culture to recruit and retain talent. Lee Chapman, TREW Marketing President and brand guru,...

ABM Readiness, Measurement, and Winning Tactics with Joe Quinn

07 Apr 2022

Contributed by Lukas

 Award-winning ABM strategist shares his decade-long journey with ABM and advice for getting started or improving your programs. Joe Quinn, Senior A...

A Technical Leader's Inbound Marketing Journey with Matt Eurich

24 Mar 2022

Contributed by Lukas

 Coming up through the technical ranks to leading a business, how do executives ramp up and keep up with inbound marketing? Matt Eurich, COO of Genu...

Evolve Your Google Adwords Strategy with Glenn Schmelzle

10 Mar 2022

Contributed by Lukas

 The Google Adwords platform has grown tremendously in sophistication. Are you keeping up? Glenn Schmelzle, Founder and VP of Lead Generation for Ma...

Communicating Through Body Language With David Schneer

24 Feb 2022

Contributed by Lukas

David Schneer is a Ph.D., CEO, and Body Language Master Trainer at The Merrill Institute. Through conducting qualitative focus groups in the electroni...

Manufacturing Marketing Research Findings with Lisa Beets

11 Feb 2022

Contributed by Lukas

 Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Lisa Beets, Research Director for the Content Marketing Institu...

2022 State of Marketing to Engineers Research Highlights with Christian Haight

27 Jan 2022

Contributed by Lukas

The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a ...

Context Matters: Writing for Engineers with Adam Kimmel

13 Jan 2022

Contributed by Lukas

Understanding the context of why and who makes all the difference when writing for engineers and technical buyers.Adam Kimmel, Principal Technical Con...

2021 Wrap Up and Look Ahead to 2022

30 Dec 2021

Contributed by Lukas

 Shifting strategy, LinkedIn, media and advice from technical marketers in the trenches were all highlights of our 2021 podcast season. Content Mark...

Media Miniseries | Successfully Pitching Media with Lisa Peterson

16 Dec 2021

Contributed by Lukas

 In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade pu...

Media Miniseries | Using Newswires in Your Media Strategy with Glenn Frates

14 Dec 2021

Contributed by Lukas

 In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade pu...

Media Miniseries | Connecting Via Online Communities with Erik Jansen

09 Dec 2021

Contributed by Lukas

 In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade pu...

Media Miniseries | Match Your Marketing Goals to Advertising Products with Patrick Carmody

07 Dec 2021

Contributed by Lukas

 In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade pu...

Media Miniseries | Intro to Advertising for Technical B2B Companies with Lee Douglas

02 Dec 2021

Contributed by Lukas

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publ...

Media Miniseries | Engaging Technical Editors with Gary Lerude

30 Nov 2021

Contributed by Lukas

 In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and tr...

Your 2022 Marketing Planning Guide, Jennifer Dawkins

22 Nov 2021

Contributed by Lukas

 Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan. Jennifer Dawkins, TREW Marketing VP of Account Services, has sp...

Misconceptions About Engineering & Scientific Buyers with Sandy Williams

18 Nov 2021

Contributed by Lukas

Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry. San...

Using a Data-Driven SEO Approach with Kyle Roof

04 Nov 2021

Contributed by Lukas

Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings. Kyle Roof, SEO consultant, patent-holder, produc...

INBOUND 2021 Recap with Julia Fellows

21 Oct 2021

Contributed by Lukas

 Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode. Julia Fellows, TREW Account Manager, joined me to recap trendin...

Digital Customer Engagement Maturity Model with Richard Barnett

07 Oct 2021

Contributed by Lukas

How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long s...

Takeaways from 346 Marketing & Sales Books with Douglas Burdett

24 Sep 2021

Contributed by Lukas

What recurring themes are found in 346 marketing and sales books?Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or...

Secrets to Building a High-Peforming B2B Website With Erin Moore and Jamie Tokarz

09 Sep 2021

Contributed by Lukas

 While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website. Eri...

Overcoming Imposter Syndrome in Manufacturing Marketing with Sam Morgan

26 Aug 2021

Contributed by Lukas

 As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the tec...

Why B2B Companies are Adopting HubSpot

12 Aug 2021

Contributed by Lukas

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also ...

Engineer Transformed To Marketer With Chad Pasho

15 Jul 2021

Contributed by Lukas

"I'm just a technical guy adapting to the new reality of content marketing." Chad Pasho, Business Development Director for Mechanical ...

Serving Engineers Through Visual Search with Matt Judge

01 Jul 2021

Contributed by Lukas

Imagine you are a worker on an offshore oil rig and your machine goes down. You notice a part has fallen off and is broken. You need to figure out who...

Acquisition Rebranding With Genuen Leadership

17 Jun 2021

Contributed by Lukas

 Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition. Mergers and acquisitions are an effectiv...

Women In Electronics With Jackie Mattox

03 Jun 2021

Contributed by Lukas

 Research shows that diversity and inclusion leads to higher revenue and profits. How can corporations start from where they are to improve in these ...

Serving Our Industrial Heros Through Content Marketing with Chris Grainger

20 May 2021

Contributed by Lukas

 With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep ...

Shifting to Inbound Marketing in Acoustic Engineering with Sabrina De Veylder-Pahwa

06 May 2021

Contributed by Lukas

 Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic Engine...

Virtualizing the Field Sales Role in Electronic Components with Michael Knight

22 Apr 2021

Contributed by Lukas

 After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways. ...

April Fools Special: When and How to Newsjack

01 Apr 2021

Contributed by Lukas

 Tie your brand to a current event to boost brand recognition and reinforce corporate values. Lance Looper, TREW Marketing Brand and Content Strateg...

LinkedIn | New Features & Key Takeaways with Julia Fellows

29 Mar 2021

Contributed by Lukas

 Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform. Jul...

LinkedIn | High-Performing Campaigns with Erin Moore

25 Mar 2021

Contributed by Lukas

 A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the platfo...

LinkedIn | Boost your Ad Performance with AJ Wilcox

22 Mar 2021

Contributed by Lukas

 LinkedIn provides a powerful, pricy platform for reaching technical buyers and it pays to take the time to plan your ad and measure performance earl...

LinkedIn | Measure and Master Engagement with Scott Ingram

18 Mar 2021

Contributed by Lukas

 What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple, meani...

LinkedIn | Become a Trusted Sales Advisor with Nick Capozzi

15 Mar 2021

Contributed by Lukas

 Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine. Nick Capozzi, CEO of S...

LinkedIn | Stop the Sales Noise with Susan Tatum

11 Mar 2021

Contributed by Lukas

More and more salespeople have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up e...

LinkedIn | Don't Be Boring with John Espirian

08 Mar 2021

Contributed by Lukas

 How can you improve your reach and engagement on LinkedIn? It all starts with your content.  John Espirian, Technical Copywriter and author of Cont...

Introducing the March LinkedIn Madness Miniseries

04 Mar 2021

Contributed by Lukas

 Take a sneak peek at our upcoming miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through d...

Deconstructing the Writing Process with Morgan Norris

01 Mar 2021

Contributed by Lukas

Morgan Norris, TREW Senior Brand & Content Strategist is passionate about writing and creating really strong content. The 2021 State of Marketing ...

2021 State of Marketing to Engineers Research Findings with Jenn Corcoran

18 Feb 2021

Contributed by Lukas

 Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their big...

What The #*$! is Digital Transformation and How To Get Started

04 Feb 2021

Contributed by Lukas

 What is digital transformation, how can it help your business, and how do you get started? Douglas Karr, Founder of Martech Zone and VP of Highbridg...

Video Shouldn't Be This Complicated With Bryan Fittin

22 Jan 2021

Contributed by Lukas

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets. Bryan F...

2020 Wrap Up and Look Ahead to 2021

07 Jan 2021

Contributed by Lukas

On this episode I'll take a look back at some of the episodes that were most liked and downloaded by our listeners, including a few of my own fav...

Survival Tips For The Solo Marketer With Julia Fellows

17 Dec 2020

Contributed by Lukas

 Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay sa...

Two-Step Content Approach Grows Consulting Business With Jason Swenk

03 Dec 2020

Contributed by Lukas

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content. Jason Swenk, host of the S...

Why Product Launches Fail With Sean Sheppard

19 Nov 2020

Contributed by Lukas

When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange ...

AI-Powered Marketing With Paul Roetzer

12 Nov 2020

Contributed by Lukas

 Learn why marketing technology powered by artificial intelligence, not a Marketing professional, might be your best next hire. Paul Roetzer is on a ...

Establishing A Community With James Mulvany

05 Nov 2020

Contributed by Lukas

James Mulvany, Founder of Podcast.co and it's flagship solution MatchMaker.fm, believes in offering value first in foremost to grow a community. ...

Conducting Customer Interviews With Morgan Norris

29 Oct 2020

Contributed by Lukas

 The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews. Morg...

Sales And Marketing Teamwork With Todd VanGilder

22 Oct 2020

Contributed by Lukas

 What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an  aligned revenue team?  What does sa...

Creating a Personal Brand With Doc Williams

08 Oct 2020

Contributed by Lukas

 Personal branding can help companies gain a thought leadership position and help company leaders grow their careers. Doc Williams, CEO and Founder o...

Why Business Strategy is Key to Effective Marketing

01 Oct 2020

Contributed by Lukas

 Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time ...

Building An Audience With Josh Tapp

24 Sep 2020

Contributed by Lukas

 For new companies or ventures into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into yo...

Niche Content Marketing In Metalworking With Nick Goellner

17 Sep 2020

Contributed by Lukas

 Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within th...

Why Marketing Is Not Respected And What To Do About It

03 Sep 2020

Contributed by Lukas

 If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

Google's New Algorithm Change With Jeff Atkinson

27 Aug 2020

Contributed by Lukas

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too?

The Power Of Co-Marketing With Chris McLaughlin

20 Aug 2020

Contributed by Lukas

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get starte...

No Excuse Approach To Industrial Videos And Podcasts With Chris Luecke

13 Aug 2020

Contributed by Lukas

 Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking thi...

Should You Add Retargeting To Your Content Marketing Plan?

31 Jul 2020

Contributed by Lukas

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate beg...

The Ins and Outs of B2B Podcasting With Alban Brooke

23 Jul 2020

Contributed by Lukas

 If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a podc...

What Makes A Purchasing Agent Tick With Nate Peo

16 Jul 2020

Contributed by Lukas

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers d...

Introducing Content Marketing, Engineered Academy

09 Jul 2020

Contributed by Lukas

The newly launched Content Marketing, Engineered Academy offers on-demand courses for marketers and writers in technical industries. Our first course,...

Getting Started With Content Marketing

25 Jun 2020

Contributed by Lukas

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure success...

Be a Better Technical Content Writer With Lance Looper

19 Jun 2020

Contributed by Lukas

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME part...

Engage Potential Buyers With Webinars With Dani Hao

11 Jun 2020

Contributed by Lukas

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get s...

Create High-Performing Technical Content With Peter Matthews

05 Jun 2020

Contributed by Lukas

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME writ...