Communication Strategy That Works
Episodes
Ep 175. Better Together: Why Collaboration Is a Growth Strategy
30 Oct 2025
Contributed by Lukas
Hey everyone, it's good to be back. Welcome to the refreshed version of the podcast: new rhythm, same depth, and a lot more inspiration. We've taken a...
Ep 174. What Could Built Environment Firms Learn from Consumer Brands About the Art of Humble Communication When it Comes to Sustainability?
14 Apr 2025
Contributed by Lukas
This episode was sparked by a recent chat I had with Helen Neal from HN Communications. We covered loads of ground around sustainability and transpare...
Ep 173. Book Review: Sustainable Marketing by Michelle Carvill - 5 Key Takeaways
27 Mar 2025
Contributed by Lukas
I read Sustainable Marketing by Michelle Carvill a while back. It seemed the right time to review it right after my podcast conversation with Helen ...
Ep 172. Deep Dive with Helen Neal: Beyond the Hype - Communicating Sustainability with Substance, with Helen Neal
13 Mar 2025
Contributed by Lukas
Today, I'm joined by Helen Neal, founder of the multi-award-winning HN Communications and a leader in sustainability communications. Named Professiona...
Ep 171. How to Create a Mindful Workspace for Peak Productivity
27 Feb 2025
Contributed by Lukas
Welcome back to the final episode in February's productivity series. Today, I want to share how I've tried to transform my workspace into a mindful ...
Ep 170. February Productivity Stack 2025: The Best Tech & Non-Tech Tools & Strategies for Work-Life Balance
21 Feb 2025
Contributed by Lukas
With the bulk of winter behind us, I find that February is the perfect time to start being proactive and setting the tone for a productive year ahead....
Ep 169. Book Review: How to Stop Overthinking by Chase Hill
17 Feb 2025
Contributed by Lukas
Feb is all about bringing you some productivity hacks, and we kick off tackling overthinking, which has always been a struggle for me. If you've ever ...
Ep 168. Your 2025 Communication Strategy Blueprint: Winning in the Modern Communication Landscape
30 Jan 2025
Contributed by Lukas
As we step firmly into 2025, the communication landscape continues to evolve at a breakneck pace. For PR and marketing professionals, staying ahead of...
Ep 167. Five Top Tips to Thrive in 2025 - Without Losing Your Mind!
16 Jan 2025
Contributed by Lukas
As we dive into 2025, I know how challenging it can feel to keep pace with the constant changes in communication and PR. The rapid shifts in technolog...
Ep 166. Launch Your Voice in 2025: Why I Created the "Start and Launch Your Audio Podcast Coached Programme"
19 Dec 2024
Contributed by Lukas
As a new year approaches, there's no better time to start something fresh and exciting. 2025 is the year to take that idea you've been mulling over an...
Ep 165. Placemaking Communications: Turning Developments into Thriving Communities
13 Dec 2024
Contributed by Lukas
If there's one thing I'm truly passionate about, it's the built environment. I believe that developments aren't just about bricks and mortar—they're...
Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger's 'Contagious'
05 Dec 2024
Contributed by Lukas
Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode In today's fast-paced world, it's easy to feel like there's never enough...
Ep 163. Capturing Community: How Film is Transforming Storytelling in New Housing Developments
07 Nov 2024
Contributed by Lukas
Recently I gave a talk at a communications conference with a colleague, a filmmaker, on how film can change the narrative for a topic or issue and hig...
Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth
25 Oct 2024
Contributed by Lukas
I've worked with a number of startups both inside and out of the built environment sector. One thing they have in common is an infatuation with medi...
Ep 161. The Importance of Mental Well-Being in PR: Navigating the Challenges of Difficult Situations
03 Oct 2024
Contributed by Lukas
I wanted to conclude September's focus on Crisis Comms by focusing on In the world of Public Relations and Comms, and how overwhelming the fast-paced,...
Ep 160. The Importance of Issues Management: A Reflection on My Conversation with Amanda
26 Sep 2024
Contributed by Lukas
I wanted to unpack in more detail a topic that I am also very passionate about in my everyday work—issues management. Having worked extensively in c...
Ep 159. Deep Dive with Amanda Coleman: The Calm Before the Storm: Preparing for Communications Crises
12 Sep 2024
Contributed by Lukas
Welcome to today's episode, where we're diving into the world of crisis communication with an expert who's been on the front lines. Amanda Coleman sha...
EP 158. Transforming Internal Chaos to Calm: reflections from a guest podcast with Jenni Field
29 Aug 2024
Contributed by Lukas
As someone who started life in Corporate Communications for a famous American credit card brand, I lived through the pain of Internal Communications a...
Ep 157. 5 Ways Data Can Revolutionise Your Communication Strategy
22 Aug 2024
Contributed by Lukas
In the ever-evolving landscape of public relations and corporate communication, data analytics has emerged as a game-changer. In this podcast, I share...
Ep 156. Unlocking the Power of SEO: Benefits and Best Practices for Businesses
05 Jul 2024
Contributed by Lukas
This week we reflect on a recent 'Deep Dive with Adam Driver to unpick a bit more around what SEO is, highlight its numerous benefits for comms folk a...
Ep 155. How to Write Effective Briefs as a Non-Expert and Why It Matters
27 Jun 2024
Contributed by Lukas
I work with lots of Senior leaders directly, often providing guidance and expertise when there is no in-house resource to do so. This means that I a...
Ep 154. Confronting Imposter Syndrome: My Reflections on Growth in Podcasting and Coaching
02 May 2024
Contributed by Lukas
Following on from the topic of self-help coaching and mentoring this month, I thought I would talk a bit this week about how embarking on new projects...
Ep 153. 'Deep Dive' with Jo Twiselton: Unpacking Coaching, Mentoring, and Self-Help
25 Apr 2024
Contributed by Lukas
Today, I am delighted to welcome to the podcast Jo Twiselton, Human Change Specialist, executive coach, facilitator and fellow communication consultan...
Ep 152. Rerun: How brand advocacy could help manage reputation impact in your business
04 Apr 2024
Contributed by Lukas
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was...
Ep 151. Rerun: People do business with people, not brands
28 Mar 2024
Contributed by Lukas
Today, I wanted to talk to you about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why thi...
Ep 150. Deep Dive on Building Relationships That Matter
21 Mar 2024
Contributed by Lukas
Through this month's theme of building effective relationships that matter, I dive into the topic of stakeholders, crisis and brand building. In the d...
Ep 149. Unlocking Success: Skilling Up in and refreshing your skills
29 Feb 2024
Contributed by Lukas
In this final episode on the theme of learning and development this month, and integrating new skills we take a look at some practicalities. Let's f...
Ep 148. 4 Ways to Implement AI into your Workflow
22 Feb 2024
Contributed by Lukas
Today I present practical insights on integrating AI to streamline your team's processes and enhance collaboration. Drawing from my recent conversatio...
Ep 147. Deep Dive with Ben Lee: Embedding AI into your team
15 Feb 2024
Contributed by Lukas
Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts i...
Ep 146. Unlocking the Power of Data: The Key to Amplifying Your Communication Efforts
01 Feb 2024
Contributed by Lukas
Welcome to the final episode on the January measurement and evaluation theme! Today we're looking at three ways to set yourself up for success using m...
Ep 145. Harnessing SEO: The Unseen Pivot in PR Success Measurement
25 Jan 2024
Contributed by Lukas
Building on the recent Deep Dive with Adam Driver and January's measurement and evaluation theme, I explore a bit more about how SEO can specifically ...
Ep 144. Deep Dive with Adam Driver - Demystifying SEO
18 Jan 2024
Contributed by Lukas
Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January's measurement and evalua...
Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality
28 Dec 2023
Contributed by Lukas
Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlig...
Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy
21 Dec 2023
Contributed by Lukas
In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procra...
Ep 141. How to 'unboring' your comms 'Deep Dive' with Helen Reynolds
14 Dec 2023
Contributed by Lukas
As we kick off December's creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity t...
Ep 140. The Importance of Customer Feedback in Brand Reputation Management
16 Nov 2023
Contributed by Lukas
Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve ...
Ep139. Brand reputation, Gen Z, and honesty in communication
09 Nov 2023
Contributed by Lukas
Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our...
Ep 138. 'Deep Dive' with Steve Leigh: using research to improve your brand reputation
02 Nov 2023
Contributed by Lukas
Today I'm delighted to have on the podcast, Steve Leigh, from Sensu Insight. In 2022, he left his role as a director of a large, independent PR agen...
Ep 137. How AI is Changing the Game in PR and Comms
26 Oct 2023
Contributed by Lukas
Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise...
Ep 136. Deep Dive with Jo Twiselton - Strategic Communication & People-Focussed Change
19 Oct 2023
Contributed by Lukas
I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qual...
Ep 135. Autumn comms hacks; how to make the most of your time
12 Oct 2023
Contributed by Lukas
I am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the ...
Ep 134. The Power of Public Relations: 5 Tips to Impact 'Know, Like, Trust' with customers
13 Jul 2023
Contributed by Lukas
Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "kno...
Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
06 Jul 2023
Contributed by Lukas
If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and action...
Ep132. Turning Customer Problems Into Campaign Ideas
29 Jun 2023
Contributed by Lukas
Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful ca...
Ep 131. Empathy and Integrity: Keys to Successful Communication
22 Jun 2023
Contributed by Lukas
As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical ...
Ep 130. Why now is the time to use audio content as part of your strategy
15 Jun 2023
Contributed by Lukas
ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't a...
Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends
08 Jun 2023
Contributed by Lukas
What struck me this week was my own personal ethical stance on things like trust, transparency and honesty. A situation occurred and it made me feel...
Ep 128. RERUN! How not to fail at comms: A simple measurement framework
01 Jun 2023
Contributed by Lukas
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what...
Ep 127. 'Deep Dive' - How Campaigns Can Improve Your Strategy
25 May 2023
Contributed by Lukas
Today, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boos...
Ep 126. How to start a podcast - a 10 point checklist
18 May 2023
Contributed by Lukas
Are you considering starting a podcast for your business but feeling overwhelmed and not sure where to start? Look no further! In this episode, I prov...
Ep 125. RERUN! Why we need to set strategic goals
11 May 2023
Contributed by Lukas
We talk a lot about 'goals', especially at this time of the year, but often we are not clear on why we have chosen them, or how we will arrive at the ...
Ep 124. Getting into your (work) flow with your comms planning
27 Apr 2023
Contributed by Lukas
Workflow management is a critical component of any business, and its importance cannot be overstated. I recently had a conversation with a client abou...
Ep 123. Making it count; are you getting value from your event strategy?
20 Apr 2023
Contributed by Lukas
Business events, such as trade shows, conferences, and networking sessions, can be a valuable tool in promoting your business product or service. Not ...
Ep 122. RERUN! Ten Tips to nail you first or next speaking opportunity
13 Apr 2023
Contributed by Lukas
There are some huge events in the Spring calendar. I'm currently working on a big event for a client and it reminded me of this episode as I am busi...
Ep 121. Prove it! 4 Ways to use Demographic Data in your PR Campaign
06 Apr 2023
Contributed by Lukas
I was asked to prove a theory on a stakeholder campaign recently. My first port of call? The UK census data. In the UK, we recently had a new Census i...
Ep 120. My ten steps to a short but effective crisis plan
30 Mar 2023
Contributed by Lukas
A crisis communication plan before you need one can be daunting—everything from when to write one and how to get engagement on it. But it doesn't ha...
Ep 119. Are your case studies talked about? How to create the right ones that fly
23 Mar 2023
Contributed by Lukas
To effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create. Case studies...
Ep 118. Are you doing your homework? 5 ways to improve your PR strategy using competitor analysis
16 Mar 2023
Contributed by Lukas
When planning a PR campaign, it is essential to have a clear understanding of the competitive landscape. By taking a detailed look at key competitors,...
Ep 117. Insight: 3 things stopping you from starting a podcast
09 Mar 2023
Contributed by Lukas
I was asked 3 times recently if I would help people start their podcast. My answer was yes of course! but what's stopping you? I realized that one of ...
Ep 116. Spring Clean Your Comms: A holistic look at your next comms plan
02 Mar 2023
Contributed by Lukas
Spring marks a new beginning in many ways and is sometimes close to the end of the financial year. It's an opportunity to spring clean your mind, your...
Ep 115. 'Deep Dive' with Andy Barr: All things Digital PR
23 Feb 2023
Contributed by Lukas
I am looking forward to bringing you this episode all about Digital PR. Digital PR is an essential element of a comprehensive communications plan....
Ep 114. Should you Outsource or Upskill your Comms?
16 Feb 2023
Contributed by Lukas
Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are do...
Ep 113. Public Relations & Automation; Opportunities and Challenges ahead
09 Feb 2023
Contributed by Lukas
The automation of public relations is a bit of a crowd-splitter for very good reasons; arguably the benefits are yet to be fully demonstrated but the ...
Ep 112. Talking to stakeholders about sustainability
02 Feb 2023
Contributed by Lukas
Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this s...
Ep 111. Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation & Conspiracy Theory
25 Jan 2023
Contributed by Lukas
111- Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation and the PR challenge I am thrilled to have on the podcast Shayoni Lynn, in ...
Ep 110. Deep Dive with Shayoni Lynn, Part One: Behavioural Science and PR
19 Jan 2023
Contributed by Lukas
I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founde...
Ep 109. RERUN! Time to set Strategic Goals?
12 Jan 2023
Contributed by Lukas
Now that we're all back to work and most likely revved up with new goals and resolutions, I'm sharing this podcast again, as I can't emphasise enough ...
Ep 108. 12 Tips of Christmas: Part Two
05 Jan 2023
Contributed by Lukas
To continue the festive spirit, I've focused on 12 comms tips for you over the 12 days of Christmas, from 25th December to 2nd January. Here are the f...
Ep 107. 12 Tips of Christmas: Part One
29 Dec 2022
Contributed by Lukas
To continue the festive spirit, I've decided to focus on 12 comms tips for you over the 12 days of the Christmas period, from 25th December to 2nd Jan...
Ep 106 - End of year review: What's worked and what's not?
21 Dec 2022
Contributed by Lukas
If you want to make an impact in 2023, you need to measure your impact. Doing this will help you hire an effective team, budget and focus your efforts...
Ep 105. Top Ten Tools for efficiency and time saving
15 Dec 2022
Contributed by Lukas
I've compiled a list of my top 10 tools to help you become more efficient in your PR and marketing in 2023. From project management software to conten...
Ep 104. Skills & Themes for your 2023 Comms Strategy
08 Dec 2022
Contributed by Lukas
With the technological advances of the 21st century, as communication professionals, we must adapt our skills to stay ahead of the curve. Trends in co...
Ep 103. How resilient is your comms plan? Business continuity, issues and reputation
01 Dec 2022
Contributed by Lukas
In today's business world, the ability to anticipate and respond to disruptive challenges - both internal and external - is essential. A comprehensive...
Ep 102. Are you being efficient with what you have?
24 Nov 2022
Contributed by Lukas
How do you make an impact when you don't have time to create content or run a campaign? There's a simple action you can take which won't take long at ...
Ep.101. Comms That Works 101 - Two years of the podcast
17 Nov 2022
Contributed by Lukas
It was the 100th episode of the podcast recently. To say that the 100th episode of the podcast is special would be an understatement. I've poured my h...
Ep 100. Odd couples: PR and Culture
09 Nov 2022
Contributed by Lukas
Culture and PR have many links, but communication is arguably the most important one. Culture shapes how people communicate, and effective communicati...
Ep 99. Does an economic downturn mean scale back or build up to you?
03 Nov 2022
Contributed by Lukas
In times of economic downturns, it's essential to ensure your communication and marketing plans are recession-proof. However, the latest research from...
Ep 98. RERUN. Hey marketers! 5 tips on using PR to build trust in your B2B product or service
27 Oct 2022
Contributed by Lukas
How to use PR to build trust in your product One of the many ways PR can help the sales process along is through the 'know, like, trust' aspect of the...
Ep 97. New CEO? What's your plan for the first 100 days?
20 Oct 2022
Contributed by Lukas
You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you...
Ep 96. Why flexible working and productivity are essential for comms jobs
13 Oct 2022
Contributed by Lukas
WorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of...
Ep 95. PR and the quest for truth and transparency
06 Oct 2022
Contributed by Lukas
Have you got a plan to build trust with your audience or just a communication plan? Good Public Relations (PR) is about creating trust in your brand. ...
Ep 94. How brand advocacy could help manage reputation impact in your business
29 Sep 2022
Contributed by Lukas
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was...
EP 93. Why we need reflection time in order to be productive
22 Sep 2022
Contributed by Lukas
It's been an odd time. It's been a time to reflect and review recent events in a few areas of my life and work. I've some new business opportunities I...
Ep 92. Storytime - why storytelling is relevant and how to use it
15 Sep 2022
Contributed by Lukas
Firstly, I wanted to note the sad passing of Her Royal Majesty Queen Elizabeth II recently, which has been felt worldwide, not just in the UK. She alw...
Ep 91. How to get your comms mojo back post-summer
08 Sep 2022
Contributed by Lukas
We need to be inspired to feel creative and fulfilled because, without inspiration, we may not be able to produce the best work possible. If we don't ...
Ep 90. Hive mind the comms (skills) gap in your strategy with a skills audit
01 Sep 2022
Contributed by Lukas
Some of the most important skills for a public relations professional are lifelong ones. You can't learn all the knowledge you'll need in a few months...
Ep 89. Summer Hacks Series (part two) Act with purpose - how to reflect on your comms success
25 Aug 2022
Contributed by Lukas
Welcome to the 2022 summer hacks series Part Two! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a m...
Ep 88. Summer Hacks Series (part two) How do you know if the comms is working?
18 Aug 2022
Contributed by Lukas
Welcome to the 2022 summer hacks series Part Two! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a m...
Ep 87. Summer Hacks Series (part two) Getting your message out there.
11 Aug 2022
Contributed by Lukas
Welcome to the 2022 summer hacks series Part Two! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a m...
Summer Hacks Series (part one) Cutting through the noise with messages that resonate.
04 Aug 2022
Contributed by Lukas
Welcome to the 2022 summer hacks series! These are really short 'food for thought' bite-sized episodes so you can dive in when you have a moment. ...
Summer Hacks Series (part one) How well do you really know your customers?
28 Jul 2022
Contributed by Lukas
Welcome to the 2022 summer hacks series! These are really short 'food for thought' bite-sized episodes so you can dive in when you have a moment. ...
Summer Hacks Series (part one) Why you need a purpose and goals
21 Jul 2022
Contributed by Lukas
Welcome to the 2022 summer hacks series! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a moment. ...
Ep 83. Is social media a waste of time for B2B?
14 Jul 2022
Contributed by Lukas
As social media has evolved, so have our expectations of what it can offer us. Facebook, Twitter, Instagram, LinkedIn and other platforms were once us...
Ep 82. Why we need networks and connections as part of our comms
07 Jul 2022
Contributed by Lukas
Networking and expanding your networks is a great way to bring in new business if you're in B2B. Whether you're a freelancer or working for another bu...
Ep 81. How not to fail at comms: A simple measurement framework
30 Jun 2022
Contributed by Lukas
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what...
80 - Case study: Using a white paper to build brand credibility in a new market
23 Jun 2022
Contributed by Lukas
Today, I share a case study on how a startup used a white paper to build trust in a new product. This is a new format I am trying; sharing case studie...
Ep 79. Taking a slice of 'owned' content from the PESO pie
16 Jun 2022
Contributed by Lukas
Using owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, g...
Ep 78. The big myth about PR and comms pros
09 Jun 2022
Contributed by Lukas
I was surprised and saddened to see prioritisation skills and analytical skills low on the list of what challenges lie ahead for PR pros in 2022 in th...
Ep 77. Why personality and tone is important for your content
02 Jun 2022
Contributed by Lukas
Everyone has a personality, which makes you who you are. It influences your behaviour, your thoughts, and your decisions. In marketing, personality is...
Ep 76. Using demographic data and insights for your PR campaigns
26 May 2022
Contributed by Lukas
This is a VERY exciting time as the UK Census is published in earnest this week, which means up to date baseline data on the UK's population and habit...