Communication Strategy That Works
Episodes
Ep 75. RERUN! How do you talk about going green?
19 May 2022
Contributed by Lukas
This week's podcast is inspired by my two days at a vast built environment event in Leeds, UK. I ran the Beyond Net Zero pavilion for a clie...
Ep 74. Why now is the right time to use audio in your communication mix
12 May 2022
Contributed by Lukas
Another podcast about a podcast I hear you cry? Latest research carried out by a number of organisations, including Guardian Newspapers, The Literacy ...
Ep 73. Message mixups: do you know who's buying or benefitting?
05 May 2022
Contributed by Lukas
The aim is to get your brand, products, and services in front of as many potential customers as possible, right? The more people you reach, the more c...
Ep 72. Why you need stakeholders and advocacy to be an integral part of your PR strategy
28 Apr 2022
Contributed by Lukas
You may not think you have stakeholders or that it's for huge corporates of public sector bodies to think about? I think it's overlooked in PR program...
EP 71. Seven ways to use the media in your B2B PR strategy
21 Apr 2022
Contributed by Lukas
Using the media is a great way to get your message across. Press releases are one of the most common ways to do this. They're an excellent way to ge...
EP 70. RE RUN! How PR can help your business
14 Apr 2022
Contributed by Lukas
This has been such a popular episode I just had to re-share it with you this week! You might have already had a bit of PR success. Perhaps you wrote...
Ep 69. Using live events and webinars as your content strategy
07 Apr 2022
Contributed by Lukas
Webinars and live events allow you to make a personal connection with your audience. Whether you're trying to reach existing customers about a product...
Ep 68. ESG reporting and managing reputation issues
31 Mar 2022
Contributed by Lukas
ESG reporting is emerging as the most effective way for companies to build a positive reputation. This potentially means that PR and comms professiona...
Ep 67. How to squeeze the most value from trade shows
24 Mar 2022
Contributed by Lukas
Trade shows are not just about turning up and networking, they are an essential part of any B2B strategy. There are so many touchpoints where you c...
Ep 66. Using Newsjacking successfully
17 Mar 2022
Contributed by Lukas
Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has bee...
Ep 65. IWD Special: Changing behaviour and influencing choice
10 Mar 2022
Contributed by Lukas
I wanted to do something a little different this week to mark International Women's day so at the end of the podcast I feature some women's voices sha...
Ep. 64 Three ways to use business books in your strategy
03 Mar 2022
Contributed by Lukas
On World Book Day I thought I'd focus on how business books can be a rich source of content worth investing in. Books have the ability to captivate ...
Ep 63. People-led PR; Building personal credibility and brand ambassadors
24 Feb 2022
Contributed by Lukas
Steven Bartlett inspires this week's podcast. And it's all about personal PR. This phrase resonated with me, so I wanted to share my thoughts with yo...
Ep 62. RE-RUN! Why investing in long-form content is a good strategy
17 Feb 2022
Contributed by Lukas
I recently missed out on attending 'it's a B2B Thing' over on LinkedIn with Stacey Meadwell and Ayo Abbas where, along with special guest Susie Lober...
Ep 61 - Hey marketers! 5 tips on using PR to build trust in your B2B product or service
10 Feb 2022
Contributed by Lukas
PR can help the sales process along through the 'know, like, trust' aspect of the customer journey with you. The more someone hears about your busines...
Ep 60. Storytelling in B2B - How boring is your 'About' page?
03 Feb 2022
Contributed by Lukas
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is an excellent opportunity to thi...
Ep 59. Why do we need to set strategic goals?
27 Jan 2022
Contributed by Lukas
We talk a lot about 'goals' especially at this time of the year, but often we are not clear on why we have chosen them, or how we will arrive at the o...
Ep. 58 What are the essential comms skills needed in 2022 and beyond?
20 Jan 2022
Contributed by Lukas
The world we live in is changing at an unprecedented rate: Artificial Intelligence, machine learning, and the Internet of Things are transforming our ...
Ep 57. 'Deep Dive' on all things social media with Helen Reynolds
13 Jan 2022
Contributed by Lukas
This one is a corker. I enjoyed talking to Helen Reynolds so much! Helen is a social media trainer, and her company comms creatives help a lot of prof...
Ep. 56 ReRun! New Year: time to do a communication audit?
06 Jan 2022
Contributed by Lukas
A new year is often a time for a fresh start. It's a great time to audit how effective your business communication is. Most businesses will undertake ...
Ep. 55 'Festive Hacks' series - 3 content types to try in 2022
30 Dec 2021
Contributed by Lukas
I am a big fan of testing and learning. I started my career in a credit card company in corporate comms and marketing, and they 'invented' the balance...
Ep. 54 'Festive Hacks Series' 3 things you should know about your social media
23 Dec 2021
Contributed by Lukas
Social media will always be a staple of your comms plan, but it's easy to get wrong. And hard work to get right, it seems. This episode is a teaser fo...
Ep. 53 'Festive hacks' series: review, reflect and reform your comms for 2022
16 Dec 2021
Contributed by Lukas
Afer the success of the 'summer hacks' series, I thought I would do another one to give you some quick hacks to help you at this busy end of year peri...
Ep 52. What's your focus for B2B content in 2022?
09 Dec 2021
Contributed by Lukas
Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content ...
Ep 51. Strategic Internal Communications: How to go from chaos to calm
02 Dec 2021
Contributed by Lukas
I am thrilled to have Jenni Field on the podcast, especially as it's the podcast's birthday month! I usually talk about external communication. But, ...
Ep 50. 5 (not 50) Tips to improve your B2B comms impact
25 Nov 2021
Contributed by Lukas
Oh my, we are on episode 50! I can't believe it. How do I celebrate this epic milestone? I can't possibly give you 50 things - that's a challenge even...
Ep. 49 Size isn't everything: how to get big results from your PR plan
18 Nov 2021
Contributed by Lukas
A recent report from Muckrack on PR measurement stated that more than 94% of PR Pros agree that media placements were a top priority in 2021—and tha...
Ep. 48 How do you communicate environmental claims?
11 Nov 2021
Contributed by Lukas
As COP26 draws to a close this week, I'm reflecting today on what this means for you as communicators. Clearly, there is a big stick as well as carrot...
Ep 47. how to talk to investors
04 Nov 2021
Contributed by Lukas
Attracting investors can be a challenging, time consuming and often relentless task. Moreover, It can be tricky to know what to say and how. Today, I ...
Ep 46. 5 tips on working with B2B 'influencers'
28 Oct 2021
Contributed by Lukas
Making a strategic choice in terms of who you put forward as a spokesperson is really important if you are going to be engaging with the media of maki...
Ep 45. What's changed for your comms strategy post-pandemic?
21 Oct 2021
Contributed by Lukas
I recently spoke at an event for property marketers where I joined two other experts to discuss what has changed for property marketing in a post-pand...
Ep 44. Work Life balance and productivity hacks
14 Oct 2021
Contributed by Lukas
This week in the UK is national Work-life week promoted by Working Families - the UK's work-life balance charity. Work-life balance is a tricky subjec...
Ep 43. Six steps to help manage potential reputation issues
07 Oct 2021
Contributed by Lukas
I wanted to talk to you today about how to manage potential reputation issues without being overwhelmed, and how this can quickly form part of your da...
Ep 42. Content no longer king? Less is now more.
30 Sep 2021
Contributed by Lukas
Things have changed since the phrase 'Content is King' was coined and I have also recently reflected on my own content strategy as I am a consumer and...
Ep 41. Why customer service is your biggest PR tool
23 Sep 2021
Contributed by Lukas
If you follow me on social media, you will know that I have recently had a bad customer service experience. It got me thinking about how brands can e...
Ep 40. How adaptable is your plan?
16 Sep 2021
Contributed by Lukas
Context is everything in terms of making sure your message lands; how often do you review what you are doing and what I call the 'operating context' i...
Ep 39. RE-RUN! 10 tips on how to make the most of speaking oportunities
09 Sep 2021
Contributed by Lukas
Events are back with a vengeance, people! As are speaking opportunities, I thought I would re-release this episode as it was so popular in February a...
Ep 38. Summer 'hacks' series: Using audio and voice effectively
02 Sep 2021
Contributed by Lukas
In the last of the summer hacks series, I share with you how audio can help you with your content creation. Audio transcriptions services AI and autom...
Ep 37. Summer 'hacks' series: saving time with social media
26 Aug 2021
Contributed by Lukas
In this third episode in the summer hacks series, I will cover some hacks around making social media content easier for you, whether you work in-house...
Ep 36. 'summer hacks' series: Building B2B relationships
19 Aug 2021
Contributed by Lukas
In this second episode of the summer hacks series, I talk about how Public relations is often seen as something you do if you have something to launch...
Ep. 35 Summer Hacks Series! Repurposing your content
12 Aug 2021
Contributed by Lukas
I wanted to do a few short episodes during August that were super-short that you could binge on and save you some time and effort over the summer mont...
Ep 34. How to create the right PR plan for you
05 Aug 2021
Contributed by Lukas
Today I am keeping it super simple for you. Maybe you are a smaller business or startup that needs some help putting together ideas on how to promote ...
Ep 33. How AI and automation can help you with productivity
29 Jul 2021
Contributed by Lukas
Automation and artificial intelligence is becoming a big part of PR and Comms and marketing, often carrying out and replacing everyday tasks in the di...
Ep 32. Why effective communication isn't a happy accident
15 Jul 2021
Contributed by Lukas
I am a bit of a research nerd. A lot of strategy work I undertake for customers is grounded in data and insights. Why is this so important? A lo...
Ep 31. Four reasons to do a communication audit
08 Jul 2021
Contributed by Lukas
As I have said many times, a communication strategy is at the heart of your business. Most businesses will undertake financial audits and expenses cla...
Ep 30. How accessible is our comms?
01 Jul 2021
Contributed by Lukas
It's deafblind awareness week here in the UK. It got me thinking about how accessible my podcast is and educating myself more on better understanding ...
Ep 029. Making the most of in-person events as part of your strategy
24 Jun 2021
Contributed by Lukas
In-person events are looking likely to be coming back this year, thank goodness; it's reassuring to see audiovisual companies and venues starting to g...
Ep 28. How to connect your brand and sales message
17 Jun 2021
Contributed by Lukas
I wanted to talk to you today about connecting your marketing and sales messages. There was some interesting research recently from Global PR fi...
Ep 27. Telling your story, when you work in a technical industry
10 Jun 2021
Contributed by Lukas
Keeping it simple can help tackle overwhelm, help achieve your goals, and also transform your productivity. I wanted to talk to you today about ...
EP 26. Busting the myths of PR and 'spin'
06 Jun 2021
Contributed by Lukas
I wanted to talk to you about PR today, and why I think, sometimes it has a bad reputation for being about spin. It's also made famous by TV shows li...
Ep 025. Using a podcast as part of your communication strategy
27 May 2021
Contributed by Lukas
If you're not sure what the opportunities are with a podcast, or you know but are uncertain about how it could fit in with your communication strateg...
Ep 24. Do you have a purpose? What it is and why you need one for your business
20 May 2021
Contributed by Lukas
'Purpose' is a term used by businesses and entrepreneurs to define what they do and believe in. But what does it mean, and is it something you can imp...
Ep 23. Why investing in the right content once is a good strategy
13 May 2021
Contributed by Lukas
I wanted to share with you today how one fantastic piece of long-form content can serve you well for a few different reasons and fill your content ca...
Ep 22. People do business with people, not brands
06 May 2021
Contributed by Lukas
I wanted to talk to you today about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why th...
Ep 21. Four tips on briefing your PR consultant to get the best results
29 Apr 2021
Contributed by Lukas
This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR. No one...
Ep 20. Why you should be doing competitor research right now
22 Apr 2021
Contributed by Lukas
Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at th...
Ep 19. Every picture tells a story: using images effectively in your media strategy
15 Apr 2021
Contributed by Lukas
Every picture tells a thousand words, right? This week I share how using an image-led approach for your media strategy can be a game-changer for you. ...
Ep 18. 'Deep Dive': How to take your event online, reach your audience and create an impact
01 Apr 2021
Contributed by Lukas
In this episode, I'm delighted to be doing another 'Deep Dive'. This time, the topic is how to use events as part of your marketing strategy, take th...
Ep 17. Building trust and credibility in your brand using topic experts
25 Mar 2021
Contributed by Lukas
Today I share how using topic experts can add real value to your business by building trust and credibility in your brand, product or service. T...
Ep 16. Common communication strategy mistakes and how to avoid them
18 Mar 2021
Contributed by Lukas
Today I share how to avoid three common communication strategy mistakes I see growing businesses make when communicating their business products and s...
Ep 15. Using PR as a cog in your sales wheel to help customers know, like and trust you
11 Mar 2021
Contributed by Lukas
In this episode, I wanted to share how using PR strategically can help build credibility with customers in your sales pipeline and help generate warm...
Ep 14. 3 tips on how to have impact with your comms right now, and save you time
04 Mar 2021
Contributed by Lukas
Today I share 3 simple things you can implement right now that will help you have an impact with your comms and save you time whilst hitting your pers...
Ep 013. How to create a crisis plan and why you need one for your startup or growing business.
25 Feb 2021
Contributed by Lukas
PR is not just about promoting your business; it's about protecting your fledgeling reputation. I share with you why crisis plans are not just for bi...
Ep 12. BONUS 'Deep Dive' So you're thinking of starting a podcast? How to start the right podcast with Lynsay Gould
16 Feb 2021
Contributed by Lukas
Audio is on the rise as a digital media with Amazon getting involved in streaming podcasts last year and the audio-only app Clubhouse's popularity. ...
Ep. 11 It's not all about winning: how to use awards to grow your business profile
11 Feb 2021
Contributed by Lukas
It's that time of the year when to reflect and think; could we enter a business award? If you want to enter business awards, the number one rule is yo...
Ep. 10 Ten tips on how to make the most of speaking opportunities
04 Feb 2021
Contributed by Lukas
In episode ten, I thought I would give you ten tips on how to make the most from speaking at events. You can create a lot of authenticity and cr...
Ep 09. BONUS lockdown special: What do tomatoes and productivity have in common?
22 Jan 2021
Contributed by Lukas
I wanted to talk about productivity. I've been asked about this by a few people recently, and there's been some chatter on social media about how s...
Ep. 08 Is there anybody out there? How to find your audience reach them
14 Jan 2021
Contributed by Lukas
We all see so many messages each day. On tv, mobiles phones, social media, online, at work etc. So to have an impact, you have to make sure that your...
Ep. 07 How to avoid crisis and protect your growing business from reputation impact
09 Jan 2021
Contributed by Lukas
How bubbling issues can impact your business reputation, and what you can do prevent it from happening. Your reputation is by far the most valua...
Ep. 06 What's your story? How to create messages with impact
30 Dec 2020
Contributed by Lukas
In this episode, I share how to create a unique and impactful statement that defines what your business, product or service does and how it helps peo...
EP.05 How and when to use Public Relations in your business
17 Dec 2020
Contributed by Lukas
In this episode, I'm talking to you about PR. Some of you may know, I'm one of only a few hundred chartered PR practitioners in the UK, so PR is one ...
Ep. 04 How do you know if the comms is working? how to track your activity and measure success
08 Dec 2020
Contributed by Lukas
Today I talk about how you can measure the effectiveness of your communication activity using a straightforward approach. I'll share why you should tr...
Ep 02. Are you a goal digger? Why you need to set communication goals
23 Nov 2020
Contributed by Lukas
In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals...
Ep 03. How to build your very own brand fans
23 Nov 2020
Contributed by Lukas
In this episode, I get nerdy about building your very own brand fans. I'm going to be sharing with you how using industry partners and brand advocat...
Ep 01. My seven simple steps to creating communication activities with impact
23 Nov 2020
Contributed by Lukas
In this episode In this episode, I run through my seven simple steps to success for planning effective communication activity. You will learn: The se...
Official Trailer: Communication Strategy That Works with Emma Drake
23 Nov 2020
Contributed by Lukas
Welcome to the Communication Strategy 'That Works' podcast! I'm Emma, your host and I am making it my mission to help smaller businesses like yo...