Amazon Ads Raw Daily

Episode #100 - Stay Curious & Nurturing Continuous Learning 🎉🙏🚀

06 Oct 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #99 - CPCs: Beyond Just the Numbers 🔍

02 Oct 2023

Contributed by Lukas

Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in unders...

Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖

29 Sep 2023

Contributed by Lukas

Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model 🤖Summary: In episode 98, we discuss Amazon's big investment in the AI space...

Episode #97 - Exploring Off-Amazon Placements and The Power of Algorithms 🖥️🔄

28 Sep 2023

Contributed by Lukas

Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsore...

Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱

27 Sep 2023

Contributed by Lukas

Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface 🎧📱Summary: This Wednesday, join us as we dive deep into t...

Episode #95 - Google in Trial for Search Monopoly and Amazon Prime Video now with ads

25 Sep 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉

22 Sep 2023

Contributed by Lukas

Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights 📅📉Summary: In today's episode, we delve into Amazon's latest ad rule for spons...

Episode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4 📈🎁

21 Sep 2023

Contributed by Lukas

https://www.linkedin.com/posts/strouppaul_amazon-announced-it-would-hire-250000-logistics-activity-7110301802771714048-K9NgEpisode #93 - Amazon's Seas...

Episode #92 - Unpacking Amazon's Customer Loyalty Analytics: Deep Dive into Brand Views, Segment Insights, & Predictive CLV

20 Sep 2023

Contributed by Lukas

Episode #92 - Unpacking Amazon's Customer Loyalty Analytics: Deep Dive into Brand Views, Segment Insights, & Predictive CLVThanks for listening an...

Episode #91 - Multi Country Campaigns & Virtual Product Placements 🖥️🎬

18 Sep 2023

Contributed by Lukas

Summary: Dive into recent Amazon Ads updates including the revamped budgets tab, a new sponsored ads report, the multi-country sponsored ads campaign ...

Episode #90 - Recap of Amazon Accelerate Announcements Day 2

15 Sep 2023

Contributed by Lukas

Flexible customer financing: Amazon is offering a buy now, pay later program called flexible customer financing. Sellers can offer this to their ...

Episode #89 - Day 1 Highlights of Amazon Accelerate Event and the New Supply Chain Initiative 🚀📦

14 Sep 2023

Contributed by Lukas

Summary: Dive into the top announcements from the first day of Amazon Accelerate in Seattle. From Amazon's fully automated supply chain service to the...

Episode #88 - Amazon Accelerate Updates & Brand-tailored Promotions Deep Dive Addon 🛍️🎯

13 Sep 2023

Contributed by Lukas

Summary: Today, we're delving into the latest updates from Amazon Accelerate and discussing the recent changes in brand-tailored promotions. Learn abo...

Episode #87 - Brand Tailored Promotions Deep Dive 📊🎯

12 Sep 2023

Contributed by Lukas

Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences.The tool is current...

Episode #86 - The Power of Constant Learning 📚💼

11 Sep 2023

Contributed by Lukas

Title: Episode #86 - The Power of Constant Learning 📚💼Summary: In this episode, we dive deep into the significance of ongoing learning, especial...

Episode #85 - Anticipating Announcements at the Amazon Accelerate Event 🚀📅

08 Sep 2023

Contributed by Lukas

Summary: In this episode, recorded live on the 8th of September, we delve into the upcoming Amazon Accelerate event in Seattle. This annual seller eve...

Episode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱

07 Sep 2023

Contributed by Lukas

Episode #84 - Delving into Product-Attributed Targeting Campaigns 🎧📱Summary: This episode, recorded live on the 6th of September, delves into a ...

Episode #83 - Deep Dive into the Amazon Marketing Cloud (AMC) 🎧📱

06 Sep 2023

Contributed by Lukas

Summary: On Wednesday, the 6th of September, we explore the Amazon Marketing Cloud (AMC) in detail. Discover what AMC is, how it provides granular ins...

Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱

05 Sep 2023

Contributed by Lukas

Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene 🎧📱https://www.pymnts.com/amazon/2023/rep...

Episode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts 🎧📱

04 Sep 2023

Contributed by Lukas

Episode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts 🎧📱Summary: On this sunny Monday morning in Berlin, we discuss th...

Episode #80 - Amazon Brand Stores, Subscribe & Save Updates, and the Power of the DIBB Framework 🎧📱

01 Sep 2023

Contributed by Lukas

Episode #80 - Amazon Brand Stores, Subscribe & Save Updates, and the Power of the DIBB Framework 🎧📱Summary: In today's episode, we delve int...

Episode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management 💰📦

31 Aug 2023

Contributed by Lukas

Episode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management 💰📦In this episode, we dive into the significan...

Episode #78 - Unpacking Retargeting on Amazon and the Stages of Competency in Performance Marketing 📊🎯

30 Aug 2023

Contributed by Lukas

Episode #78 - Unpacking Retargeting on Amazon and the Stages of Competency in Performance Marketing 📊🎯 In this episode, we delve into Amazon's r...

Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱

29 Aug 2023

Contributed by Lukas

Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon 🎧📱Reporting again from the bustling MDS event in Ba...

Episode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates? 📈🔍

28 Aug 2023

Contributed by Lukas

Episode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates? 📈🔍Join us from Barcelona at the MDS Summit as we delve into the recent...

Episode #75 - Understanding Amazon’s Off-Amazon Placements and the New Sponsor Brands Slideshow 🎥🛍️

25 Aug 2023

Contributed by Lukas

https://www.linkedin.com/posts/andreasreiffen_scoping-amazons-off-site-ads-opportunity-activity-7100493069740883969-ocVr Episode #75 - Understanding A...

Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New Return Settings 📊📦

24 Aug 2023

Contributed by Lukas

https://bestatamazon.ck.page/posts/two-amazon-search-query-performance-hacks Episode #74 - Unraveling the Prime Membership Hack & Amazon’s New R...

Episode #73 - Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼

23 Aug 2023

Contributed by Lukas

Episode #73 - "Harnessing the Power of Amazon's Search Query Performance Report 📊🔍💼"Dive into the intricacies of Amazon's Search Query Perfor...

Episode #72 - Amazon's New Sponsored Brands Features: Theme-Based Targeting and Outcome-Based Campaigns 🎯💡🔍

22 Aug 2023

Contributed by Lukas

Episode #72 - "Amazon's New Sponsored Brands Features: Theme-Based Targeting and Outcome-Based Campaigns 🎯💡🔍"In today's podcast, we delve int...

Episode #71 - Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢

18 Aug 2023

Contributed by Lukas

Title: Episode #71 - "Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know 🌍🛍️📢"Summary: In this ep...

Episode #70 - Amazon's Game-Changing Review Test: An Equal Playing Field for All? 🌟🛍️🔍

17 Aug 2023

Contributed by Lukas

https://www.linkedin.com/posts/alexanderswade_amazon-ecommerce-reviews-activity-7097513925675536384-qu7OEpisode #70 - "Amazon's Game-Changing Review T...

Episode #69 - Amazon's New AB Testing for Listing Photos & Enhanced Product Opportunity Explorer 📸🔍🚀

16 Aug 2023

Contributed by Lukas

Episode #69 - "Amazon's New AB Testing for Listing Photos and the Enhanced Product Opportunity Explorer 📸🔍🚀"In today's episode, we delve deep...

Episode #68 - New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀

11 Aug 2023

Contributed by Lukas

Episode #68 - "New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers 🔄🖥️🚀Today, we dive deeper into the Amazon Ad...

Episode #67 - Back in Action: The Growth of Amazon in Q2 2023 and Future Predictions 🌍📈🚀

10 Aug 2023

Contributed by Lukas

After a two-week break, we dive into the recent updates in the Amazon ecosystem, focusing on the impressive Q2 2023 earnings. We explore the potential...

Summer Vacation Filler - Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations

07 Aug 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Summer Vacation Filler - Episode #21 - Leveraging Different Amazon Ads Campaign Types: A Strategic Approach

03 Aug 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Summer Vacation Filler - Episode #3 - Sponsored Display VCPM Campaigns

31 Jul 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Summer Vacation Filler - Episode #2 - Amazon Ads Subscribe & Save Coupons (reupload)

28 Jul 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #66 - Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯

26 Jul 2023

Contributed by Lukas

Episode #66 - "Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean? 📊🔍🎯"Today, in the final episode before our summer vacation,...

Episode #65 - Nudging and Default Bias: Impact on User Behavior and Marketing Strategies 🧠💡🎯

25 Jul 2023

Contributed by Lukas

In today's episode, we explore the psychological effects of nudging and default bias, and how they play into marketing strategies. We also discuss how...

Episode #64 - The Power of Collaborations: Unpacking the Success of the Barbie Movie 🎬💅👠

24 Jul 2023

Contributed by Lukas

Episode #64 - "The Power of Collaborations: Unpacking the Success of the Barbie Movie 🎬💅👠In today's episode, we take a break from the usual A...

Episode #63 - Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠

21 Jul 2023

Contributed by Lukas

Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies 🧩🎯🧠"In our latest episode, we discuss two s...

Episode #62 - Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy 💰🔎🎯

20 Jul 2023

Contributed by Lukas

Episode #62 - "Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy 💰🔎🎯"In today's episode, we dive int...

Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯

19 Jul 2023

Contributed by Lukas

Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy 📈🧠🎯"In today's episode, ...

Episode #60 - Air.ai And their incredible realistic voice calls & Temu the amazon competitor from China

18 Jul 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #59 - Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base 🧠💰🎯

17 Jul 2023

Contributed by Lukas

Episode #59 - "Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base, and More on Psychological Marketing Effects 🧠💰🎯"...

Episode #58 - Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀

14 Jul 2023

Contributed by Lukas

Episode #58 - "Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations 🎉🎮🚀"In today's episode, we take a look at the...

Episode #57 - Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈

13 Jul 2023

Contributed by Lukas

Episode #57 - "Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress 🔥🔴📈"Today, we're wrapping up the Am...

Episode #56 - The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈

12 Jul 2023

Contributed by Lukas

Episode #56 - "The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress 🔥🚫📈"Today, we're deep into the s...

Episode #55 - Amazon PPC & Prime Day 2023, The MSG Sphere and The Success List Framework 🎉🔮📋

11 Jul 2023

Contributed by Lukas

Title: Episode #55 - "Prime Day 2023, The MSG Sphere and The Success List Framework 🎉🔮📋"On this episode, we commemorate the first day of Prim...

Episode # 54 - Jeff Bezo's decission making framework; new SB Headline Ad Formats and Final Prime Day thoughts

10 Jul 2023

Contributed by Lukas

Links:https://www.linkedin.com/feed/update/urn:li:activity:7083328246141845504?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%...

Episode #53 - Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼

07 Jul 2023

Contributed by Lukas

Episode #53 - "Threads: Meta's Twitter Rival App Strikes Gold & Power of Social Proof 💡💼"In this episode, we discuss the booming launch of M...

Episode #52 - Navigating Prime Day Challenges: Amazon's Tech Issues and Leveraging Psychological Triggers 🛒💥

06 Jul 2023

Contributed by Lukas

Episode #52 - "Navigating Prime Day Challenges: Amazon's Tech Issues and Leveraging Psychological Triggers 🛒💥"With Amazon Prime Day just around ...

Episode #51 - Prime Day Strategies: The Importance of Unit Velocity and the new 'Notify Me' Feature 🛍️⏰

05 Jul 2023

Contributed by Lukas

Episode #51 - "Prime Day Strategies: The Importance of Unit Velocity and Using 'Notify Me' Feature 🛍️⏰"As the anticipated Amazon Prime Day appr...

Episode #50 - Leveraging Psychological Effects in Your Amazon Marketing Strategy: Hick's Law and the Decoy Effect 🧠🛒

04 Jul 2023

Contributed by Lukas

Episode #50 - "Leveraging Psychological Effects in Your Amazon Marketing Strategy: Hick's Law and the Decoy Effect 🧠🛒"In our special 50th episod...

Episode #49 - Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦

30 Jun 2023

Contributed by Lukas

Episode #49 - "Updates on Amazon's Small and Light Program and New Amazon Ads API Features 🛍️📦"In this episode, we discuss the recent changes ...

Episode #48 - Exploring the Cross-Channel Planner Beta for Amazon DSP 📈🛠️

29 Jun 2023

Contributed by Lukas

Episode #48 - "Exploring the Cross-Channel Planner Beta for Amazon DSP 📈🛠️"Summary: In this episode, we explore the Cross-Channel Planner Beta...

Episode #47 - Evaluating Advertising Strategies and the Importance of Contextual Understanding in Performance Marketing 📊🔍

28 Jun 2023

Contributed by Lukas

Episode #47 - "Evaluating Advertising Strategies and the Importance of Contextual Understanding in Performance Marketing 📊🔍"In this episode, we ...

Episode #46 - Dee Dive into the Product Opportunity Explorer 🏊🏻‍♂️🛀🏻

27 Jun 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #45 - Amazon's new Sponsored Brands Headline Test on the German App 😱🧠

26 Jun 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #44 - Amazon's Beta Feature for Custom Promotions and Bulk Sheet Columns Update 🎯📑

23 Jun 2023

Contributed by Lukas

https://www.linkedin.com/posts/daniel-tejada-amazonadvertising_amazon-amazonppc-amazonadvertising-activity-7077718321877446657-ryTJThanks for listenin...

Episode #43 - Amazon Choice badge now more granular & Amazons Sneaky Move to update all Advertisers on the new daily budget policy

22 Jun 2023

Contributed by Lukas

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMo...

Episode #42 - Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖

21 Jun 2023

Contributed by Lukas

Episode #42 - "Amazon's Daily Budget Policy, API Updates, and New Badges on SERP 📊🔖In this episode, we cover the latest updates from Amazon's Sp...

Episode #41 - Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️

20 Jun 2023

Contributed by Lukas

Episode #41 - "Amazon's B2B Marketing Push, AI Innovations, and Google's Shopping Tool 🌐🛍️"In this episode, we discuss Amazon's advertising ex...

Episode #40 - Amazon Ads Reporting Delays & The Bankruptcy of Instant Pot 📉🍲

19 Jun 2023

Contributed by Lukas

Welcome to Episode 40 of Amazon Ads Raw Daily with your host, Alexander. Today, we unpack two surprising news stories that hold significant implicatio...

Episode #39 - Updates to Amazon Ads Advanced Tool Center & Emergence of Mistral: Europe's New AI Contender 🎯💡

16 Jun 2023

Contributed by Lukas

Episode #39 - "Updates to Amazon Ads Advanced Tool Center & Emergence of Mistral: Europe's New AI Contender 🎯💡"Summary: In this episode, we ...

Episode #38 - Deep Dive into Amazon Creator Connection Beta 🚀

15 Jun 2023

Contributed by Lukas

In today's episode, we take a comprehensive look at Amazon's Creator Connection tool, a unique method to set up affiliate influencer campaigns right w...

Episode #37 - Reddit's API Controversy and Amazon's New Beta Feature, Creator Connections 🌐

14 Jun 2023

Contributed by Lukas

Episode #37 - "Reddit's API Controversy and Amazon's New Beta Feature, Creator Connections 🌐"In this episode, we delve into the recent controversy ...

Episode #36 - Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐

13 Jun 2023

Contributed by Lukas

Episode #35 - "Amazon's Hidden Bid Modifier and Other Updates in the Amazon Ads Ecosphere 🌐" In this episode, we explore interesting updates and in...

Episode #35 - Navigating Brand Analytics Top Search Terms Report: New Vendor Central Updates 📊

12 Jun 2023

Contributed by Lukas

In today's episode, we cover an update to the Brand Analytics Top Search Terms Report, especially for those using Vendor Central. Even though the upda...

Episode #34 - Harnessing Amazon Posts and Navigating the Updated Advertising Console 🌐

09 Jun 2023

Contributed by Lukas

In today's episode, we discuss some exciting updates including the integration of Amazon posts into the advertising console, and some changes in the S...

Episode #33 - Mastering Amazon Ads: The New Top of Search Impression Share API Update 🎯

08 Jun 2023

Contributed by Lukas

Episode #33 - "Mastering Amazon Ads: The New Top of Search Impression Share API Update 🎯"In today's brief yet insightful episode, we unpack the new...

Episode #32 - Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹

07 Jun 2023

Contributed by Lukas

Episode #32 - "Amazon's Unusual Glitch & New Updates for Sponsored Brand Video Campaigns 🐞📹"In this episode, we discuss a glitch that appear...

Episode #31 - Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒

06 Jun 2023

Contributed by Lukas

Episode #31 - "Amazon's New Moves: Prime Wireless and E-commerce Market in Germany 📱🛒"In this episode, we cover the intriguing news of Amazon pl...

Episode #30 - Selling Partner API Updates and List Price Attribute Changes 🔄🏷️🚀

05 Jun 2023

Contributed by Lukas

https://developer-docs.amazon.com/sp-api/v1.0/changelog/listprice-attribute-required-for-select-product-typeshttps://developer-docs.amazon.com/sp-api/...

Episode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯

01 Jun 2023

Contributed by Lukas

Episode #29 - Guidelines and Tips for Effective Off-Amazon Sponsored Brand Video Campaigns 🎬🎯In this episode, we outline some of the creative re...

Episode #28 - Amazon Ads Status Beta and More Exciting API Updates 📊🚀

31 May 2023

Contributed by Lukas

https://www.linkedin.com/pulse/amazon-ads-tech-update-may-2023-jeffrey-cohenhttps://www.linkedin.com/in/jeffreycohen/In this episode, we delve into th...

Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍

30 May 2023

Contributed by Lukas

Episode #27 - Enhanced SD Bidding Customizations and Advanced Off-Amazon Conversion Tracking 🎯🔍In today's episode, we discuss two new features o...

Episode #26 - Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀

29 May 2023

Contributed by Lukas

Episode #26 - "Understanding the New Tactical Recommendation API and Updated Budget Rules for Sponsored Brands 🎯🚀"In this episode, we unpack the...

Episode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯

26 May 2023

Contributed by Lukas

Episode #25 - Unveiling New API Updates and Sponsored Display Campaigns: Back to Basics 🖥️🎯In this episode, we unravel the latest updates to t...

Episode #24 - Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️

25 May 2023

Contributed by Lukas

Episode #23 - "Exploring Sponsored Brands Ad Formats and Their Utility 🛍️🎞️"In this episode, we delve into the three main ad formats for spo...

Episode #23 - Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥

24 May 2023

Contributed by Lukas

Episode #23 - "Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥"In today's episode, we'll delve into the recent u...

Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️

23 May 2023

Contributed by Lukas

Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️In today's episode, we'll explore the latest updates to Amazon's Ad...

Episode #21 - Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈

22 May 2023

Contributed by Lukas

Episode #21 - "Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈"In today's episode, we delve into Amazon Ads Campaign Typ...

Episode #20 - Decoding Amazon Advertising Metrics: A Comprehensive Guide 📊🔍

19 May 2023

Contributed by Lukas

Episode #20 - "Decoding Amazon Advertising Metrics: A Comprehensive Guide 📊🔍"In this episode, we dive into the realm of Amazon advertising metri...

Episode #19 - Maximizing Your Amazon Advertising Campaigns: Understanding the Flexible Daily Budget Feature 💰🎯

18 May 2023

Contributed by Lukas

Episode #20 - "Maximizing Your Amazon Advertising Campaigns: Understanding the Flexible Budget Feature 💰🎯"In today's episode, we delve into the ...

Episode #18 - The Double-Edged Sword of Amazon's Product Targeting Campaigns 🎯⚔️

17 May 2023

Contributed by Lukas

Episode #18 - "The Double-Edged Sword of Amazon's Product Targeting Campaigns 🎯⚔️"Summary: In today's episode, we take a deep dive into Amazon'...

Episode #17 - AI in Advertising and Amazon's Small Medium Business Badge 🤖🏷️

16 May 2023

Contributed by Lukas

Episode #17 - "AI in Advertising and Amazon's Small Medium Business Badge 🤖🏷️"Summary: In this episode, we discuss the use of generative AI in...

Episode #16 - Striking the Balance: Crafting the Perfect Amazon Ads Campaign Structure 🎯📈

15 May 2023

Contributed by Lukas

Episode #16 - "Striking the Balance: Crafting the Perfect Amazon Ads Campaign Structure 🎯📈"Today's episode is all about finding the perfect camp...

Episode #15 - Unveiling Amazon's New API Release and Insightful Inventory Discounts 💻🎁

12 May 2023

Contributed by Lukas

Episode #15 - "Unveiling Amazon's New API Release and Insightful Inventory Discounts 💻🎁"Summary: Today's episode delves into Amazon's latest API...

Episode #14 - Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍

11 May 2023

Contributed by Lukas

Episode #14 - "Search Catalog vs. Search Query Performance: A Comparative Analysis 📊🔍" In today's episode, I discuss the differences between the...

Episode #13 - Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀

10 May 2023

Contributed by Lukas

Episode #13 - "Harnessing AI in Digital Marketing: Content Creation & Efficiency - Live from OMR 🤖🚀" In this special episode, join our host ...

Episode #12 - Amazon Brand Funnel Performance: Insights & Skepticism - Live from OMR 🎙️🔍

09 May 2023

Contributed by Lukas

Episode #11 - "Amazon Brand Funnel Performance: Insights & Skepticism - Live from OMR 🎙️🔍" In today's special episode, join our host as th...

Episode #11 - Mastering Amazon Posts: Boost Visibility and Engagement 📲🌟

08 May 2023

Contributed by Lukas

Episode #11 - "Mastering Amazon Posts: Boost Visibility and Engagement 📲🌟" In this episode, we discuss Amazon Posts, a social media-like feed av...

Episode #10 - Bonus: Unlocking the Power of Amazon Advertising's Search Query Performance Report 📊🔍

06 May 2023

Contributed by Lukas

Episode #10 - "Unlocking the Power of Amazon Advertising's Search Query Performance Report 📊🔍" In this episode, we delve into Amazon Advertising...

Episode #9 - Amazon Brand Analytics: Decoding Repeat Purchase Behavior 📈🛍️

05 May 2023

Contributed by Lukas

Episode #9 - "Amazon Brand Analytics: Decoding Repeat Purchase Behavior 📈🛍️" Dive into the powerful insights provided by Amazon Brand Analytic...

Episode #8 - Sponsored Display Video Ads: Boost Your Amazon Sales with Visual Appeal 📹🎯

03 May 2023

Contributed by Lukas

Episode #8 - "Sponsored Display Video Ads: Boost Your Amazon Sales with Visual Appeal 📹🎯" Dive into the world of sponsored display video ads on ...

Episode #7 - AI in Amazon Listings: Revolutionizing Content Creation and Optimization

02 May 2023

Contributed by Lukas

In Episode 7, we discuss the rise of AI-powered tools for Amazon sellers, focusing on:AI in Listing Creation: How tools like Helium 10's enhanced list...

Episode #6 - Amazon's Mixed Earnings: eCommerce Revival, Cloud Concerns, and Advertising Growth

28 Apr 2023

Contributed by Lukas

In Episode 6, we break down Amazon's recent mixed earnings results, covering:eCommerce Resurgence: The return of online retail growth, with a focus on...

Episode #5 - Amazon's Mysterious Retargeting: Unraveling the Search Puzzle

27 Apr 2023

Contributed by Lukas

Episode #5 - Amazon's Mysterious Retargeting: Unraveling the Search Puzzle 🧩🔍 Dive into the intriguing world of Amazon's search retargeting as w...