Do This, NOT That: Marketing Tips with Jay Schwedelson
Episodes
EP. 73- How AI is Changing E-Commerce: CMO of $2B Bloomreach Amanda Cole I Expert Quick Tips
23 Feb 2024
Contributed by Lukas
This episode of Do This, Not That features guest Amanda Cole, Chief Marketing Officer at Bloomreach, an AI and E-commerce company. Amanda discusses ho...
EP. 71- SECRET to Staying in INBOX! Ask Us ANYTHING
21 Feb 2024
Contributed by Lukas
In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for ...
EP. 70- TEMU? Text to Video AI?? ! What's Up THIS WEEK
20 Feb 2024
Contributed by Lukas
In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the ex...
EP. 69- 6 LANDING Page TIPS to Instantly Boost Results! Jay's Scoop
16 Feb 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can i...
EP. 68- SECRETS to Boost Contest & Giveaway ROI!! Ask Us ANYTHING
14 Feb 2024
Contributed by Lukas
In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his...
EP. 67- LINKEDIN Changes to BOOST ENGAGEMENT! What's Up THIS WEEK
13 Feb 2024
Contributed by Lukas
In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, ...
EP. 66- EBOOKS are BORING and Your Consumer Offer is MEH! l Jay's Scoop
09 Feb 2024
Contributed by Lukas
In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He...
EP. 65- I Have NO PLAN! | Ask Us ANYTHING
07 Feb 2024
Contributed by Lukas
In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses...
EP. 64- Big EMOJI Week! What's Up THIS WEEK
06 Feb 2024
Contributed by Lukas
In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super...
EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop
02 Feb 2024
Contributed by Lukas
In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal tim...
EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING
31 Jan 2024
Contributed by Lukas
In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involvin...
EP. 61- BIG Change for TikTok! What's Up THIS WEEK
30 Jan 2024
Contributed by Lukas
In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including majo...
EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop
26 Jan 2024
Contributed by Lukas
In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages ...
EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING
24 Jan 2024
Contributed by Lukas
In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's...
EP. 58- VIDEO in EMAIL Marketing?? What's Up THIS WEEK
23 Jan 2024
Contributed by Lukas
In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, u...
EP. 57- GMAIL & YAHOO Email Changes YOU NEED TO KNOW! I Expert Quick Tips
19 Jan 2024
Contributed by Lukas
In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming chan...
EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING
17 Jan 2024
Contributed by Lukas
In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email list...
EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK
16 Jan 2024
Contributed by Lukas
In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political cam...
EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop
12 Jan 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement ...
EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING
10 Jan 2024
Contributed by Lukas
Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously r...
EP. 52- What's Up THIS WEEK - 01/09/2024
09 Jan 2024
Contributed by Lukas
In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (...
EP. 51- 25% INCREASE in Email Open Rate! EASY TEST! l Jay's Scoop
05 Jan 2024
Contributed by Lukas
In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provid...
EP. 50- FOUNDER of Chili Piper! Startup to Billion Dollar Valuation Journey with Alina Vandenberghe l Expert Quick Tips
05 Jan 2024
Contributed by Lukas
In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings a...
EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING
03 Jan 2024
Contributed by Lukas
In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which...
EP. 48- What's Up THIS WEEK - 1/2/2024
02 Jan 2024
Contributed by Lukas
In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He als...
EP. 47- NEW Subject Line TESTS! l Jay's Scoop
29 Dec 2023
Contributed by Lukas
In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boo...
EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!
29 Dec 2023
Contributed by Lukas
Description:In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Gu...
EP. 45- MY LinkedIn Routine l Ask Us ANYTHING
27 Dec 2023
Contributed by Lukas
In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his ...
EP. 44- What's Up THIS WEEK - 12/26/2023
26 Dec 2023
Contributed by Lukas
In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoug...
EP. 43- 2024 MARKETING MUST KNOWS! l Jay's Scoop
22 Dec 2023
Contributed by Lukas
In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of Janu...
EP. 42- PROVE Email Marketing WORKS! l Ask Us Anything
20 Dec 2023
Contributed by Lukas
In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing an...
EP. 41- What's Up THIS WEEK - 12/19/2023
19 Dec 2023
Contributed by Lukas
In this short episode, Jay and Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of b...
EP. 40- EMAIL PRE-HEADERS - Avoid this MASSIVE Mistake! l Jay's Scoop
15 Dec 2023
Contributed by Lukas
In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes mar...
EP. 39- I Stopped Reading My OWN Email Newsletter! l Ask Us Anything
13 Dec 2023
Contributed by Lukas
In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter progra...
EP. 38- 35% INCREASE In Performance - Stop Being Boring! l Jay's Scoop
08 Dec 2023
Contributed by Lukas
In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their ti...
EP. 37- INTENT is Not Intent! w/ Ashley Faus from Atlassian l Expert Quick Tips
08 Dec 2023
Contributed by Lukas
In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent an...
EP. 36- RING The Bell! LinkedIn Changes That WORK! l Ask Us Anything
06 Dec 2023
Contributed by Lukas
In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your ...
EP. 35- GROW YOUR LIST! Why Aren't You Doing This?? l Jay's Scoop
01 Dec 2023
Contributed by Lukas
In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popup...
EP. 34- When To GIVE UP? l Ask Us Anything
29 Nov 2023
Contributed by Lukas
In this short episode of "Do This, Not That", host Jay Schwedelson and producer Kristen Nagle answer one work-related question and one ridiculous ques...
EP. 33- [MUST LISTEN] December 2023 Gmail Update... l Jay's Scoop
24 Nov 2023
Contributed by Lukas
In this podcast episode, Jay discusses key marketing strategies and trends for December, including changes coming to Gmail that marketers need to be a...
EP. 32- LOVE IS BLIND Stars in YOUR Marketing??? Insider Scoop on Influencer Marketing w/ Courtney Bagby of Little Red Management l Expert Quick Tips
24 Nov 2023
Contributed by Lukas
In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent mana...
EP. 31- BORING! You’re Doing LinkedIn WRONG! l Ask Us Anything
22 Nov 2023
Contributed by Lukas
In this short midweek episode of the "Do This, Not That" podcast, host Jay Schwedelson and producer Kristen Nagle answer one work-related question and...
EP. 30- THIS WORKS! EMOJIS for B2B and B2C! The Details… I Jay's Scoop
17 Nov 2023
Contributed by Lukas
This podcast is all about using emojis effectively in marketing emails and other digital content. Jay provides data and convincing examples of how emo...
EP. 29- EASY Win-Back Tactic!!! l Ask Us Anything
15 Nov 2023
Contributed by Lukas
In this short episode of the "Do This, Not That" podcast, hosts Jay Schwedelson and Kristin Nagel tackle one business question and one fun question re...
EP. 28- INSTANT BOOST! ‘From’ More Important Than Subject Line?? | Jay's Scoop
10 Nov 2023
Contributed by Lukas
In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big pla...
EP. 27- GIFTING=SALES! w/ Sendoso Founder Kris Rudeegraap l Expert Quick Tips
10 Nov 2023
Contributed by Lukas
In this episode, Jay interviews Kris Rudeegraap, Co-Founder and CEO of Sendoso, about using gifting and direct mail to stand out in sales and marketin...
EP. 26- AGGRESSIVE? Maybe…but it WORKS! [5 min Quick Tip] l Ask Us Anything
08 Nov 2023
Contributed by Lukas
In this episode of the Do This, NOT That podcast, Jay Schwedelson answers two questions: one work question, and one ridiculous question.Jay shares val...
EP. 25- OPEN RATES are DEAD! WRONG!!! l Jay's Scoop
03 Nov 2023
Contributed by Lukas
In this episode of Do This, NOT That, Jay discusses the value of email tracking metrics like open and clickthrough rates. He explains why open rates a...
EP. 24- Is 100% Improvement a WIN??? l Ask Us ANYTHING
01 Nov 2023
Contributed by Lukas
In this short episode of "Do This, NOT That- Ask Us ANYTHING", host Jay talks with producer Kristen Nagel about improving webinar registration and who...
EP. 23- You're Ignoring Your BEST Prospects l Jay's Scoop
27 Oct 2023
Contributed by Lukas
In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant perc...
EP. 22- IT'S TRENDING!! w/ Brianne Fleming from Making the Brand l Expert Quick Tips
27 Oct 2023
Contributed by Lukas
In this episode of Do This Not That, Jay is joined by pop culture & marketing expert Brianne Fleming. They discuss how brands and marketers can le...
EP. 21- STOP Selling EVERYTHING! Sell ONE Thing!! l Ask Us Anything
25 Oct 2023
Contributed by Lukas
This week's podcast episode features advice from Jay on how companies can better position their offerings when pitching to prospects. Jay discusses wh...
EP. 20- The MOST Important Email You'll EVER Send l Jay's Scoop
20 Oct 2023
Contributed by Lukas
Introduction:This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He expla...
EP. 19- Want to get a Promotion? DO THIS! l Ask Us ANYTHING
18 Oct 2023
Contributed by Lukas
This short episode of Ask Us ANYTHING features Jay answering two listener questions - one about getting a promotion at work in marketing, and one aski...
EP. 18- STOP the Madness! Email Myth Busting = ROI INCREASE! l Jay's Scoop
13 Oct 2023
Contributed by Lukas
In this episode of the Do This, NOT That podcast, Jay busts some common email marketing myths that he believes are holding marketers back. Jay tackles...
EP. 17- 2 Weeks Until They Are GONE 4EVER!!!! w/ Andrew Kordek from iPost l Expert Quick Tips
13 Oct 2023
Contributed by Lukas
In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement...
EP. 16- #1 RATED Episode! The Power of Social Proofing l Jay's Scoop
06 Oct 2023
Contributed by Lukas
In this episode, Jay delves into the powerful concept of social proofing and how it can be effectively incorporated into marketing strategies. Discove...
EP. 15- STOP! Do This NOW!! Q4 Quick Tips l Jay's Scoop
29 Sep 2023
Contributed by Lukas
In this episode of Do This, NOT That, Jay discusses how your marketing strategy and messaging should shift once October hits to maximize engagement an...
EP. 14- ANIMATED GIFs In Email!! C'mon! Do it. w/ Pierce Ujjainwalla from Knak l Expert Quick Tips
29 Sep 2023
Contributed by Lukas
In this episode of Do This, NOT That Jay chats with Pierce Ujjainwalla, co-founder and CEO of email design platform Knak, about email marketing. They ...
EP. 13- SHHH…SECRET to Beat LINKEDIN Algorithm! l Jay's Scoop
24 Sep 2023
Contributed by Lukas
In this episode of Do This, NOT That, Jay discusses the power of LinkedIn newsletters and why every marketer should be taking advantage of this featur...
EP. 12- 20% INCREASE IN CLICKS!! Simple Call-To-Action Changes THAT WORK! l Jay's Scoop
22 Sep 2023
Contributed by Lukas
In this episode of Do This Not That, Jay dives into the importance of call-to-action (CTA) buttons in marketing campaigns. He explains why the specifi...
EP. 11- The EASIEST Tweaks That Make MASSIVE Impact l Jay's Scoop
17 Sep 2023
Contributed by Lukas
In this episode of Do This, NOT That, Jay shares simple yet impactful marketing tips that can help increase engagement and performance for email, soci...
EP. 10- WRONG! You’re Thinking About CONTENT Marketing all WRONG!
15 Sep 2023
Contributed by Lukas
In this episode, Jay dives into the world of content marketing and the power of repurposing. Learn why you don't need to constantly come up with ...
EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop
08 Sep 2023
Contributed by Lukas
In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the im...
EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips
08 Sep 2023
Contributed by Lukas
In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to...
EP. 7- LinkedIn HACKS Influencers Don't Want You To Know l Jay's Scoop
01 Sep 2023
Contributed by Lukas
In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements. His approach includes unc...
EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop
25 Aug 2023
Contributed by Lukas
Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences. "Sometimes m...
EP. 5- "I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips
25 Aug 2023
Contributed by Lukas
In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brim...
EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop
17 Aug 2023
Contributed by Lukas
Unsubscribes are GREAT for marketers!People only unsubscribe from emails primarily for 2 reasons.Their life has changed and they are no longer in mark...
EP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick Tips
17 Aug 2023
Contributed by Lukas
The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.And in this episode of Do...
EP. 2- 50% Increase Form Submissions with EASY Landing Page Tips l Jay's Scoop
17 Aug 2023
Contributed by Lukas
A 10% conversion rate is terrible.But currently, we celebrate it.And there is definitely a better way to convert traffic on your landing pages.In this...
EP. 1- LIFT Email Opens by 20%! Subject Line Quick Tips l Jay's Scoop
17 Aug 2023
Contributed by Lukas
In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging r...