Do This, NOT That: Marketing Tips with Jay Schwedelson
Episodes
Ep. 158 - Zero Party Data VS First Party Data + PERSONALIZATION CHANGES YOU NEED TO MAKE ===> Guest: Nate Frick of Marigold (Former AOL, But Can't Fix Your Laptop!)
26 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing pla...
Ep. 157 - NEW AI Tricks? 🧇Cracker Barrel or Waffle House? | Ask Us ANYTHING
24 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener....
Ep. 156 - What’s Up THIS WEEK ==> NO Politics on LinkedIn? 36% of People have a SIDE HUSTLE(do you)! Does MATTHEW MCCONAUGHEY SMELL? 👃
23 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into po...
SPECIAL LIMITED SERIES: ===> HOW OFTEN to Post? (don’t just post to post)🚽 <=== | BATHROOM Break #13 (COLLAB: The Marketing Millennials + Do This, Not That)
22 Jul 2024
Contributed by Lukas
In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation...
Ep. 155 - 60 Days Till EMAIL CHANGES FOREVER! #1 Thing you NEED to do NOW! 🌹 Reality TV Update! | Jay’s Scoop
19 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18...
Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]
19 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about h...
Ep. 153 - Can I BUY AN EMAIL LIST? 😬 Museums? | Ask Us ANYTHING
17 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltere...
Ep. 152 - What’s Up THIS WEEK ==> Performance DOWN! Not a Normal Week - Prime Day...Political Impact...Trending WORDS! Beverly Hills Cop and Real Housewives?
16 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter dow...
SPECIAL LIMITED SERIES: ===> You NEED These New WINBACK Strategies! 🚽 <=== | BATHROOM Break #12 (COLLAB: The Marketing Millennials + Do This, Not That)
15 Jul 2024
Contributed by Lukas
In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.============...
Ep. 151 - 3 EASY Email Marketing Tips (you haven't tried)!! 😮 Flying SOUTHWEST!! | Jay’s Scoop
12 Jul 2024
Contributed by Lukas
In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact...
Ep. 150 - WOW! ==> Dr. J.J. Peterson! HEAD OF STORYBRAND! How to Make Your Customer The Hero! ===> Best Selling Author! Host of TOP U.S. Podcast 'Marketing Made Simple’
12 Jul 2024
Contributed by Lukas
In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the pop...
Ep. 149 - My Offer is NOT WORKING. What should I do? 📺 FRIENDS or THE OFFICE? | Ask Us ANYTHING
10 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers t...
Ep. 148 - What’s Up THIS WEEK ==> Prince William and Princess Kate ON LINKEDIN! 😃 And World Emoji Day! 😃
09 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job ope...
SPECIAL LIMITED SERIES: ===> DON'T BELIEVE THESE MARKETING MYTHS! 🚽 <=== | BATHROOM Break #11 (COLLAB: The Marketing Millennials + Do This, Not That)
08 Jul 2024
Contributed by Lukas
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industr...
Ep. 147 - NEW Segmentation Secrets!! 😮 Team Building Ugghhhhhh! | Jay’s Scoop
05 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and t...
Ep. 146 - AI Image Generation SECRETS? ➡️ GUEST: #1 MIDJOURNEY Expert ==> Drew Brucker and Navigating AI Image Tools!
05 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They...
Ep. 145 - ULTIMATE Email Newsletter Trick! ➡️ How do I use AI in regular life? 🧠 | Ask Us ANYTHING
03 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in...
Ep. 144 - What’s Up THIS WEEK ==> Amazon Prime Day IMPACTS YOUR MARKETING! Movie: A Family Affair?
02 Jul 2024
Contributed by Lukas
In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime...
SPECIAL LIMITED SERIES: ===> HAVING A PERSONAL BRAND IS CRITICAL!🚽 <=== | BATHROOM Break #10 (COLLAB: The Marketing Millennials + Do This, Not That)
01 Jul 2024
Contributed by Lukas
In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast d...
Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop
28 Jun 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact ...
Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers!
28 Jun 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-power...
Ep. 141 - WILD Test Ideas! (you have NEVER tried these!) ➡️ Ketchup on EGGS?🥚| Ask Us ANYTHING
26 Jun 2024
Contributed by Lukas
In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also ...
Ep. 140 - What’s Up THIS WEEK==> Marketing DAYS TO AVOID? Movie I AM NOT SEEING!
25 Jun 2024
Contributed by Lukas
In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn new...
SPECIAL LIMITED SERIES: ===> MULTIPLE POSTS EACH DAY? REPOSTING IS GOOD OR BAD?🚽 <=== | BATHROOM Break #9 (COLLAB: The Marketing Millennials + Do This, Not That)
24 Jun 2024
Contributed by Lukas
In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast d...
Ep. 139 - 40% INCREASE in Engagement from ONE WORD! Subject Line Tips, Offer Tips, and 🫠 IT IS HOT OUT! | Jay’s Scoop
21 Jun 2024
Contributed by Lukas
In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on e...
Ep. 138 - NON-PROFIT MARKETING: How Does Non-Profit Marketing Work? GUEST: Dan Sonners [PRESIDENT: Direct Marketing Association of Washington]
21 Jun 2024
Contributed by Lukas
In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president a...
Ep. 137 - SECRET Way to GROW Your Contacts! ➡️ 5:30 is DINNER TIME! | Ask Us ANYTHING
19 Jun 2024
Contributed by Lukas
In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners:Handling communication and marketin...
Ep. 136 - What’s Up THIS WEEK==> ANNOYING LinkedIn Feature! Yahoo Mail Changes...House of Dragons??
18 Jun 2024
Contributed by Lukas
In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discuss...
SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LINKEDIN?🚽 <=== | BATHROOM Break #8 (COLLAB: The Marketing Millennials + Do This, Not That)
17 Jun 2024
Contributed by Lukas
In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growin...
Ep. 135 - NEW LINKEDIN TIPS! 👀 You Have NEVER Heard These BEFORE! | Jay's Scoop
14 Jun 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He als...
Ep. 134 - JOB TALK: How to Get HIRED and HIRE! GUEST: Oz Rashid [CEO of MSH - Top U.S. Talent Solutions Company]
14 Jun 2024
Contributed by Lukas
In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common...
Ep. 133 - 400% Increase in PIPELINE (how to boost WEBINAR Show-Up Rates!) ➡️ Wheel of Fortune? | Ask Us ANYTHING
12 Jun 2024
Contributed by Lukas
In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would ...
😮 WOW! APPLE MAIL iOS 18 [Promotions TAB👀] SPECIAL EPISODE Update! 😮
11 Jun 2024
Contributed by Lukas
iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device...
Ep. 132 - What’s Up THIS WEEK==> EMAIL ADS now via Google Programmatic? 🦈 Giant SHARKS?
11 Jun 2024
Contributed by Lukas
What’s Up THIS WEEK?!?Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of ...
SPECIAL LIMITED SERIES: ===> HOW to GROW YOUR LIST?🚽 <=== | BATHROOM Break #7 (COLLAB: The Marketing Millennials + Do This, Not That)
10 Jun 2024
Contributed by Lukas
In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email...
Ep. 131 - STOP Doing What WORKS! 🛑 How Confirmation Bias Is DESTROYING Your Marketing! and INVITE ME NEVER! l Jay's Scoop
07 Jun 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explai...
Ep. 130 - Pulse of Email Marketing w/GUEST: Kevin Vaudry [Senior Director - Campaigner]
07 Jun 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discu...
Ep. 129 - HELP! Get NON-ENGAGED Back! ➡️ Do You Eat LEFTOVERS? I Ask Us ANYTHING
05 Jun 2024
Contributed by Lukas
In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over...
Ep. 128 - LINKEDIN is Now TikTok, Microsoft NEW EMAIL Rules, What’s Up THIS WEEK==> JLO, HE-MAN?
04 Jun 2024
Contributed by Lukas
In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, enterta...
SPECIAL LIMITED SERIES: ===> PRE-HEADER Has HUGE Impact on Email Marketing Performance! <=== | BATHROOM Break #6 (COLLAB: The Marketing Millennials + Do This, Not That)
03 Jun 2024
Contributed by Lukas
In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email p...
Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop
31 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for you...
Ep. 126 - RETAIL TRENDS: w/Georgia Gkolfinopoulou [Marigold] How Consumer Behavior Has Changed!
31 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consume...
Ep. 125 - 300% Increase in LINKEDIN Comments? Anne Hathaway Movie - Good or Bad? I Ask Us ANYTHING
29 May 2024
Contributed by Lukas
In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun...
SPECIAL LIMITED SERIES: ===> THIS WORKS! NEW Email Marketing Subject Line Tips! <=== | BATHROOM Break #5 (COLLAB: The Marketing Millennials + Do This, Not That)
27 May 2024
Contributed by Lukas
In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tip...
Ep. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s Scoop
24 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer au...
Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]
24 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywhe...
Ep. 122- MYTH BUSTING Works!! Tom Brady ROAST! I Ask Us ANYTHING
22 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady....
Ep. 121 - WHAT? AI Can PREDICT Email Marketing Performance? What’s Up THIS WEEK==> Ben and JLo - UH OH!
21 May 2024
Contributed by Lukas
In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predi...
SPECIAL LIMITED SERIES: ===> SUBJECT LINE Secrets! Get The Email OPENED! <=== | BATHROOM Break #4 (COLLAB: The Marketing Millennials + Do This, Not That)
20 May 2024
Contributed by Lukas
In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject li...
Ep. 120- 50% INCREASE in Conversions!! How WAITLIST Marketing Can Change Your Business!! l Jay's Scoop
17 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing ...
Ep. 119- NEW: EMAIL DESIGN TIPS! ==> GUEST: Pierce Ujjainwalla [FOUNDER of Knak #1 Email Design Platform] Image Sizes? Fonts? and more...
17 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listen...
Ep. 118 - HELP! I’ve RUN OUT of IDEAS! And TikTok Recipes – Good or Bad? Ask Us ANYTHING
15 May 2024
Contributed by Lukas
In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food tre...
Ep. 117 - NEW AI - ChatGPT-4o - What’s Up THIS WEEK==> Emoji in Pre-Headers? TV Shows Being Canceled?
14 May 2024
Contributed by Lukas
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 relea...
SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)
13 May 2024
Contributed by Lukas
In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Mar...
Ep. 116- GROW YOUR LIST! 25% of Your Database DISAPPEARS Every Year! EASY ways to GROW your database I Jay’s Scoop
10 May 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscr...
Ep. 115- SEPHORA! What is RETAIL MEDIA? With Head of Sephora Media Network - Marco Steinsieck
10 May 2024
Contributed by Lukas
In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss ...
Ep. 114- This is GOODBYE...and GOSSIP is GOOD! I Ask Us ANYTHING
08 May 2024
Contributed by Lukas
In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive ...
Ep. 113- What’s Up THIS WEEK==> X on TV? BABY REINDEER, Viral Pickles?
07 May 2024
Contributed by Lukas
In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new fea...
SPECIAL LIMITED SERIES: ===> WEBINAR Show-Up TIPS! <=== | BATHROOM Break #2 (COLLAB: The Marketing Millennials + Do This, Not That)
06 May 2024
Contributed by Lukas
The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specif...
Ep. 112- 'UNOFFICIAL Holidays' CRUSH it for Marketing B2B and B2C! l Jay's Scoop
03 May 2024
Contributed by Lukas
In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaign...
Ep. 111- Overcoming CONSUMER Marketing Hurdles ==> #1 Marketing Podcast in U.S. - Matthew Tilley from Vericast - Head of Growth
03 May 2024
Contributed by Lukas
In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effec...
Ep. 110- Call-To-Action SENTENCES?? (Whoa 22% Higher Clicks) and BOWL Haircuts! Ask Us ANYTHING
01 May 2024
Contributed by Lukas
In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get t...
Ep. 109- GOOGLE Says COOKIES Staying? Movie Reviews! I What’s Up THIS WEEK
30 Apr 2024
Contributed by Lukas
In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of thi...
SPECIAL LIMITED SERIES: ===> WEBINAR Registration Tactics! <=== | BATHROOM Break #1 (COLLAB: The Marketing Millennials + Do This, Not That)
29 Apr 2024
Contributed by Lukas
The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specif...
Ep. 108- PUBLIC SPEAKING Secrets!! [Ultimate Speaker TIPS for Presentations, Webinars, Zoom Meetings...] How NOT to be BORING!! Jay’s Scoop
26 Apr 2024
Contributed by Lukas
In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also dra...
Ep. 107- Morning Brew FOUNDER! ==> Alex Lieberman [$75 Million: Built and Sold Morning Brew] EMAIL NEWSLETTER Secrets to Success!
26 Apr 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman, co-founder of Morning Brew and founder of StoryArb. They discu...
Ep 106.- A/B Test PITFALLS! and CRINGE Stuff! Ask Us ANYTHING
24 Apr 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses...
Ep. 105- EMAIL News! TAYLOR SWIFT?? I What’s Up THIS WEEK
23 Apr 2024
Contributed by Lukas
This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson. In this episode, Jay provides updates on Outloo...
Ep. 104- 10% Click-Through Rates!! (AND IT IS NOT EMAIL)!! And Britney Spears?? Jay’s Scoop
19 Apr 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing:- Web ...
Ep. 103- WOW! ==> Amy Porterfield! 50 MILLION PODCAST DOWNLOADS! #1 Marketing Expert in U.S. joins the show!
17 Apr 2024
Contributed by Lukas
In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield, an online marketing expert who has built multiple 8-figure busi...
EP. 102- AI PROMPT ENGINEER = BIG BUCKS? The OFFICE Reboot!! I What's Up THIS WEEK
16 Apr 2024
Contributed by Lukas
In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path...
EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough
13 Apr 2024
Contributed by Lukas
In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They ha...
100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop
12 Apr 2024
Contributed by Lukas
In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing....
EP. 99- Should You Start a PODCAST? CELEB Sightings?? I Ask Us ANYTHING
10 Apr 2024
Contributed by Lukas
In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about get...
EP. 98- LinkedIn TV? HAPPY GILMORE 2? I What's Up THIS WEEK
09 Apr 2024
Contributed by Lukas
In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connect...
EP. 97- 3 NEW TEST IDEAS! (how to leverage IMPOSTER SYNDROME to get HUGE BOOST!) I Jay's Scoop
05 Apr 2024
Contributed by Lukas
In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leve...
EP. 96- [GUEST Episode] DIRECT MAIL? Offline Data for ONLINE? Erik Koenig PRES at SeQuel Response (Fastest Growing Direct Response Agency)
05 Apr 2024
Contributed by Lukas
In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve...
EP. 95- MEAN GIRLS and 20% of CLICKS LOST! I Ask Us ANYTHING
03 Apr 2024
Contributed by Lukas
In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving mor...
EP. 94- LinkedIn is NOW TikTok? What's Up THIS WEEK
02 Apr 2024
Contributed by Lukas
In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-...
EP. 93- YOU HAVE NEVER TESTED THIS! 5 New Offers [Business and Consumer – NEW!] I Jay's Scoop
29 Mar 2024
Contributed by Lukas
In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers pro...
EP. 92- SECRETS to B2B INFLUENCER MKTG [GUEST] Brianna Doe: Ranked TOP 50 LinkedIn Creator WORLDWIDE!
29 Mar 2024
Contributed by Lukas
In this engaging podcast episode, Jay invites Brianna Doe, the CMO of Influence by Verbatim, a leading B2B influencer marketing agency, to take us on ...
EP. 91- AI MISTAKE to AVOID! and MY BDAY! Ask Us ANYTHING
27 Mar 2024
Contributed by Lukas
In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous q...
EP. 90- BIG YouTube Change! LinkedIn Gaming?? What's Up THIS WEEK
26 Mar 2024
Contributed by Lukas
In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in ...
EP. 89 - SECRET to SUCCESS? (with ACTIONABLE tips to make it happen!) I Jay's Scoop
22 Mar 2024
Contributed by Lukas
This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors ...
EP. 88- Turning 40,000 Customers Into REAL Relationships GUEST: CMO of Marigold Wendy Werve I EXPERT QUICK TIPS
22 Mar 2024
Contributed by Lukas
In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve, the Chief Marketing Officer of Marigold. They discuss Wendy's caree...
EP. 87- I CRIED During The NOTEBOOK…and EASY BOOST to CLICKS for Blogs, Social Posts, and Email…I Ask Us ANYTHING
20 Mar 2024
Contributed by Lukas
In this short episode, Jay, host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing chan...
EP. 86- ONE DAY [Netflix]…TikTok Creators Turn to EMAIL? l WHAT’S UP THIS WEEK
19 Mar 2024
Contributed by Lukas
In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of colla...
EP. 85- OFFERS Working RIGHT NOW! (psst...you're doing it wrong) l Jay's Scoop
15 Mar 2024
Contributed by Lukas
In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timefr...
EP. 84- AVOID this AI Mistake! with INFLUENCER Ross Simmonds l Expert Quick Tips
15 Mar 2024
Contributed by Lukas
In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds, founder and CEO of Foundation Marketing, about using AI to impr...
EP. 83- HATE MAIL! l Ask Us ANYTHING
13 Mar 2024
Contributed by Lukas
This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content!Host Jay ...
EP. 82- GOODBYE LIKES? l What's Up THIS WEEK
12 Mar 2024
Contributed by Lukas
In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a rec...
EP. 81- SEGMENTATION Secrets You DON’T KNOW! l Jay's Scoop
08 Mar 2024
Contributed by Lukas
In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email ...
EP. 80- Get Your CAREER On Course! with 7x WSJ Best Selling Author Scott Jeffrey Miller I Expert Quick Tips
08 Mar 2024
Contributed by Lukas
This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accident...
EP. 79- LOVE IS BLIND Predictions! (and Marketing Stuff too) I Ask Us ANYTHING
06 Mar 2024
Contributed by Lukas
In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagemen...
EP. 78- PERSONALIZED CTA's? The Bachelor? What's Up THIS WEEK
05 Mar 2024
Contributed by Lukas
In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reali...
EP. 77- 5 MISTAKES Most Marketers are MAKING! | Jay's Scoop
01 Mar 2024
Contributed by Lukas
In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He cov...
EP. 76- LINKEDIN Tips with #1 Rated Sales Expert on LinkedIn Daniel Disney I Expert Quick Tips
01 Mar 2024
Contributed by Lukas
In this episode, Jay interviews Daniel Disney, a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate mo...
EP. 75- SEE What Your COMPETITION is DOING? | Ask Us ANYTHING
28 Feb 2024
Contributed by Lukas
In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you a...
EP. 74- INFLUENCER Marketing? LinkedIn B2C?? What's Up THIS WEEK
27 Feb 2024
Contributed by Lukas
This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's pl...
EP. 72- EASY AI Tips You HAVEN'T TRIED!! l Jay's Scoop
23 Feb 2024
Contributed by Lukas
In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using A...