Building With Buyers: Startup Marketing and Growth Fueled By Customers
Episodes
169 - BONUS: How To Take Bites Of A Conference Instead of Diving All In And Still Convert Into Opportunities (Daniel O'Reilly, Fuel Sales)
20 Oct 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code ...
168 - Technical Seed Startup Leaders Put Their Marketing Hats On + AMA (Tyler Wells and Natan Yellin)
16 Oct 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 ...
167 - MaaS (Marketing as a System) Step #3: Keyword Research
09 Oct 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 ...
166 - How Much To Invest In Crazy Marketing Ideas Versus "Boring Marketing" (Mary Keough, Head of Marketing at Map My Customers)
02 Oct 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 ...
165 - MaaS (Marketing as a System) Step #2: Marketing Foundation Deck
25 Sep 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 ...
164 - Why Do Marketing? Plus AMA (Hayes Davis, Co-Founder and CEO at Gradient Works)
18 Sep 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 ...
163 - MaaS (Marketing as a System) Step #1: Voice Of Customer Research
11 Sep 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 ...
162 - Kicking Off Season 4!
04 Sep 2023
Contributed by Lukas
This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 f...
161 - BONUS Customer Conversation (Christina Pawlikowski, CEO and Co-Founder at Causal)
07 Jul 2023
Contributed by Lukas
Ok, I know I said the last episode was the LAST one, but I just wanted to slide this BONUS one in here if ya don't mind. I asked Christina Pawliko...
160 - Season 3 Wrap Up!
03 Jul 2023
Contributed by Lukas
Hey MSM listeners! Anna here, the host of the show. I hope you enjoyed Season 3 of Modern Startup Marketing and all the incredible guests and convers...
159 - Podcast Guests Ask Anna Their Burning Questions
26 Jun 2023
Contributed by Lukas
Usually I'm asking my guests all the questions, but sometimes they have a question for me. So I created an episode that’s just guests asking me ...
158 - BONUS Customer Conversation (Tyler Wells, CTO and Co-Founder at Propel)
23 Jun 2023
Contributed by Lukas
Sprinkling in another customer conversation (love doing these) I asked Tyler Wells (CTO and Co-Founder at Propel) to join me on the show so we could t...
157 - How LASSO Makes Time For Play While Driving Revenue (Drew Brucker, VP of Growth at LASSO)
19 Jun 2023
Contributed by Lukas
Happy Juneteenth to all my listeners! Drew Brucker (VP of Growth at LASSO, first marketing hire) has been a longtime listener of the podcast and he...
156 - Gong's Marketing Evolution From Early Stage To Unicorn (Udi Ledergor, Chief Evangelist at Gong)
12 Jun 2023
Contributed by Lukas
Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led ...
155 - Anna SOLO episode on productizing my knowledge to help early stage startups (MaaS)
05 Jun 2023
Contributed by Lukas
I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with yo...
154 - To Push Into Creativity, Remove Constraints That Drag You Down (Chris Walker, Founder and CEO at Refine Labs)
29 May 2023
Contributed by Lukas
Happy Memorial Day!!! I asked Chris Walker to join me for a second round on the show. Last time he was on was Episode 35 (called “Over-prioritizing ...
153 - How Superhuman Is Changing Habits Using Part PLG & Part Sales (Sei Suriyakumar, Head of Marketing at Superhuman)
22 May 2023
Contributed by Lukas
There's been a lot of buzz around PLG vs. Sales-led GTM models. Companies that started with one GTM method are exploring others. So I thought this...
152 - Simple Frameworks To Define Good Content & Create A Memorable Experience (Obaid Durrani, Head of Content at HockeyStack)
15 May 2023
Contributed by Lukas
Obaid Durrani is Head of Content at HockeyStack. He's also Creator Advisor at Cognism (a Series C startup) and he's the co-host of the Cheat C...
151 - Are You Spending Enough Time At The (Creative) Gym? (Jay Acunzo, Content Entrepreneur)
08 May 2023
Contributed by Lukas
I asked Jay Acunzo to join me (again) on the show because he's a writer and content creator and I believe that we (startup marketers) can learn a ...
150 - Emotion Is Still The Single Most Powerful Thing That Will Get People To Use Your Product (David Hooker, Brand Lead at Printify)
01 May 2023
Contributed by Lukas
I got connected to David through Gidi Pridor (Workvivo) who I super respect, David and Gidi both worked at TravelPerk and Gidi raved about David so of...
149 - How To Build A Fanbase Like Taylor Swift When You're A Small Startup (Paul Earle, Entrepreneur and Educator)
24 Apr 2023
Contributed by Lukas
There is so much I love about Goodles and so much that both B2C and B2B startups can learn from them. So I brought on Paul Earle because he was very d...
148 - The 3 Types Of Content You Need For A Creative And Effective Content Strategy (Todd Clouser, Worst Marketer In The World at Lavender)
17 Apr 2023
Contributed by Lukas
Todd Clouser is The Worst Marketer In The World at Lavender. He's also Co-Host of the Cheat Codes podcast. Prior, Todd held marketing leadership r...
147 - Why A Great Buyer Experience Is The Only Thing That Makes Us Relevant As Marketers (Kyle Lacy, CMO at Jellyfish)
10 Apr 2023
Contributed by Lukas
I hope everyone had a nice holiday weekend! Lately I've been thinking about this simple equation: Marketing = Experience + Revenue (credit: Drew...
146 - Why Many Startups Stop Being Exciting Too Early And Don't Make It (Gideon Pridor, CMO at Workvivo)
03 Apr 2023
Contributed by Lukas
Hey listeners! Hope you had a wonderful Spring Break and if you're still on it enjoy those last few days!! I brought back Gideon Pridor (CMO at Wo...
145 - Stop Running Your Old School Webinars And Make It Feel Like A TV Series (Katie Mitchell, Brand and Content Leader and LinkedIn Top Voice)
27 Mar 2023
Contributed by Lukas
Katie Mitchell is one of the smartest brand and content marketers I know. She was the Sr. Director of Marketing (Product Marketing, Content Marketing,...
144 - How CoLab Launched Their ABM Campaign In One Day (MJ Smith, VP of Marketing at CoLab)
20 Mar 2023
Contributed by Lukas
One of the big reasons why I love working with startups is because they're so nimble and fast! Having a small team is a huge benefit to moving qui...
143 - How To Run Brainstorming Sessions To Increase Creativity And Business Impact (Andy Raskin, Master of Strategic Narrative)
13 Mar 2023
Contributed by Lukas
Andy Raskin is the storyteller of Silicon Valley, the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative in...
142 - Answering The Top 15 Questions I Get With Nick Bennett, Sr. Director of ELG & Evangelism at Airmeet
06 Mar 2023
Contributed by Lukas
A bit of a different flavor for this episode, I wanted to share answers to the top 15 questions I get in a kind of rapid-fire model. I asked Nick Benn...
141 - Mistakes To Avoid When Hiring Your First Head of Marketing (Emily Kramer, Co-Founder at MKT1)
27 Feb 2023
Contributed by Lukas
I love bringing on other startup marketing experts and Emily Kramer is no exception. Plus she's just super down to earth and was fun to talk to. Emily...
140 - Reverse Podcast Episode On Creativity With Anna Furmanov And Her 9-Year-Old Special Guest
20 Feb 2023
Contributed by Lukas
A twist on the typical episode! This is something I did two years back with Episode 23 (Reverse Podcast Episode with my then 7-year-old daughter...
139 - To Be The Company That Seems To Be Everywhere You Need To Eliminate The Funnel Mindset (Natalie Marcotullio, Head of Growth & Ops at Navattic)
13 Feb 2023
Contributed by Lukas
Natalie Marcotullio is Head of Growth and Ops at Navattic. I’ve been working with Natalie and the Navattic team for 4+ months now as a Marketing Adv...
138 - BONUS Anna Synthesizing Insights On Creativity So Far
10 Feb 2023
Contributed by Lukas
I’ve been having some very insightful conversations on the podcast about creativity, pushing boundaries, marketing experiments and innovation and...
137 - Pitfalls To Avoid When Designing Your Startup's New Category (Jenn Deering Davis, Co-Founder & Head of Marketing at Gradient Works)
06 Feb 2023
Contributed by Lukas
What is up everyone? Sharing out another amazing episode with ya'll. I asked Jenn Deering Davis to join me on the show. Jenn is Co-Founder and Head of...
136 - Why Treating Your Creative Marketing Like It's Not Tied To Revenue Will Get You More Revenue (Christopher Lochhead, 3X Silicon Valley CMO)
30 Jan 2023
Contributed by Lukas
I asked Christopher Lochhead to come back on the show (3rd time!) because I'm a really big fan and I know my listeners are as well. This time we talke...
135 - How To Bake In A "Wouldn't It Be Cool If..." Culture At Your Startup (Katie Perry, General Manager, IR Innovation at Public)
23 Jan 2023
Contributed by Lukas
Hey hey hey listeners hope everyone's kicking off a great week. I asked Katie Perry to come back on the show and jam with me some more (check out Ep. ...
134 - Vidyard's Playbook For Creativity That Drives Results (Tyler Lessard, VP of Marketing at Vidyard)
16 Jan 2023
Contributed by Lukas
I asked Tyler Lessard to come back on the show and jam with me some more because their marketing approach is super creative and as you know, I'm pushi...
133 - The Most Creative Startups Build Marketing Into Their Company DNA (Dave Gerhardt, Founder of Exit Five)
09 Jan 2023
Contributed by Lukas
WOWZA. Guess who came on to jam with me? YUP. Dave. You're gonna love this episode as we dive into what it means to be creative at your startup,...
132 - How AI Is Changing Marketing Forever And Why Creativity Matters More In 2023 (With Special Guest Mark Schaefer)
02 Jan 2023
Contributed by Lukas
Season 3 kicks off!! Happy New Year to all of my listeners, and cheers to a wonderful and fulfilling 2023! So with a new season, I brought on a specia...
131 - BONUS Anna Raw Unfiltered Last Episode of 2022 And What's Coming in 2023
30 Dec 2022
Contributed by Lukas
It’s the last podcast episode of 2022! I just wanted to say thanks for listening, thanks for sticking with me, I appreciate you. In this episode I'm...
130 - How We Get 35%-50% Response Rates From Our Sales Emails (Will Allred, Co-Founder & COO at Lavender)
26 Dec 2022
Contributed by Lukas
Final full episode of 2022!! Hope you've been having a wonderful holiday season and Happy (almost) New Year! I asked Will Allred (co-founder & COO...
129 - BONUS EdTech Founders GTM Bootcamp Customer Conversation (Seed Classroom)
23 Dec 2022
Contributed by Lukas
I thought it might be cool for listeners to hear from a startup that I've worked with. I asked Emilia Herman (Co-Founder and CEO of Seed Classroom) an...
128 - Your Buyers Are Hungry, So Where's Your Product Snack? (Latané Conant, CMO at 6sense)
19 Dec 2022
Contributed by Lukas
Guess who came back on the show? YUP. One of my faves, Latané Conant. Check out Episode 116 where we dig into how they've been running no forms, no s...
127 - BONUS EdTech Founders GTM Bootcamp Customer Conversation On Challenges, Value And Impact (Matt Barinholtz)
16 Dec 2022
Contributed by Lukas
Another unique episode for the show! I've never done this before but thought it might be cool for listeners to hear from someone that I've worked with...
126 - How We Created A Valuable Content Machine And Then Got Acquired (Patrick Campbell, Founder and CEO at ProfitWell)
12 Dec 2022
Contributed by Lukas
Can you believe 2023 is just around the corner? Trying to pack in a few more awesome episodes for ya before the new year AND before Season 3 of the sh...
125 - Podcasting Helps Our Startup Think Out Loud And Informs Our Product Roadmap (Andy Mowat, Co-Founder and CEO at Gated)
05 Dec 2022
Contributed by Lukas
Hello listeners! I love love love bringing on early stage startups onto the show and Gated is no exception. The thing I love about Gated's team is tha...
124 - Your Content Should Be Building Fans Instead Of Leads (Annette Cardwell, VP of Corporate Marketing at Lattice)
28 Nov 2022
Contributed by Lukas
Hello to my wonderful listener peeps! I hope everyone had a fantastic Thanksgiving and your turkeys all turned out moist and delicious. I am so excite...
123 - Virtuance's Curb Appeal Podcast (Interview w/ Rachel Gombosch)
21 Nov 2022
Contributed by Lukas
Happy Thanksgiving to all my listeners! I don't think I need to say this because you already know but I will say it - I am super thankful for you. For...
122 - How We Built An Elevated Lifestyle Brand And Hit 1 Million Rides (Emily Dale, Performance Marketing Manager at Alto)
14 Nov 2022
Contributed by Lukas
I welcomed Emily Dale, Performance Marketing Manager at Alto, onto the show because it was a unique opportunity to talk about paid ads and measuring a...
121 - How To Earn The Right To Get More Budget, Push Into Failure And Be More Creative (Josh Ades, Head of Marketing at DwellWell)
07 Nov 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Josh Ades is Head of Marketing ...
120 - How Our Early Customer Pioneers Took Hunters From $1M to $5M ARR In One Year (Sarah Breathnach, Head of Demand Gen at Hunters)
31 Oct 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Sarah Breathnach works with ear...
119 - BONUS Anna Raw Unfiltered Thoughts On Creating Demand From Your Content And My Podcast 2023 Strategy (In Progress)
28 Oct 2022
Contributed by Lukas
Hi listeners! I decided to post this quick raw TikTok video on the podcast as a BONUS episode (I posted it on LinkedIn with more info/commentary on wh...
118 - Start Building Your Community Before Trying To Book Demos (Anthony Kennada, Co-Founder and CEO at AudiencePlus)
24 Oct 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Anthony Kennada is a B2C market...
117 - Marketing & Sales: Show Some Respect (Real Talk With Daniel O'Reilly, Founder of FuelSales and FuelK12)
17 Oct 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show for ya: https://forms.gle/iporNXSgtfuoHSPJA Oftentimes you'll hear m...
116 - How No Forms, No Spam, No Cold Calls Is Working For Series E Startup 6sense (Latané Conant, CMO at 6sense)
10 Oct 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had the pleasure of bringing ...
115 - Why You Need To Hire A TikTok Creator Instead Of Another Writer (Tyler Lessard, VP of Marketing at Vidyard)
03 Oct 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA When I asked Tyler to join me o...
114 - Marketing-Led Growth Via The Buyer Centric Revenue Model (Interview w/ Nelson Gilliat)
26 Sep 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show! https://forms.gle/iporNXSgtfuoHSPJA In this episode I’m getting i...
113 - BONUS 15-Minutes Jam Session With Sarah Breathnach (Head of Demand Gen at Hunters) on INBOUND
23 Sep 2022
Contributed by Lukas
*hey listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA HubSpot's INBOUND conferenc...
112 - Can Marketers Fall In Love With Outbound? (Pete Lorenco, VP of Marketing at Alyce)
19 Sep 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Guys, you're gonna love this ep...
111 - Why Startup Celebrity Partnerships Are Becoming More Popular (Gil Eyal, Founder of Stardust Ventures)
12 Sep 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Milestone Episode! I asked Gil ...
110 - BONUS 2-Minutes Anna Unfiltered: New GTM Bootcamp For EdTech Founders Launches Next Week!
09 Sep 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA Here's a TikTok video I made fo...
109 - How We Grew 10K Followers And 25K Downloads Within Two Weeks (Frankie Scerbo, Co-Founder and CMO at Elude)
05 Sep 2022
Contributed by Lukas
Happy Labor Day to my US listeners! *listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoH...
108 - Why Most Business Content Is 100% Content Free And How Non-Obvious Ideas Can Help (Christopher Lochhead, 3X Silicon Valley CMO)
29 Aug 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I asked Christopher Lochhead (3...
107 - If Your Marketing Sucks, There's A Crack In Your Business Strategy (Terri Avnaim, CMO at Boulevard)
22 Aug 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I had Terri Avnaim, CMO at Boul...
106 - How To Navigate Through Marketing Chaos (Interview w/ Spyros Tsoukalas at GrowthMentor)
15 Aug 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA In this episode I’m getting i...
105 - BONUS: Why Big And Bold Is Not Always The Answer For Brand Design (Lina Erez, Lead Designer at Talina Design)
12 Aug 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA A bit of a different flavor for...
104 - There's More To Positioning Than Just Talking To Your Customers (April Dunford, Founder & CEO of Ambient Strategy)
08 Aug 2022
Contributed by Lukas
*listeners: please fill out this short 3-min. survey to help me level up the show: https://forms.gle/iporNXSgtfuoHSPJA I'm such a big fan of April Dun...
103 - How We Use The Metaverse To Uncover Surprising Customer Insights (Lee Anne Grant, CGO at babylist)
01 Aug 2022
Contributed by Lukas
I invited Lee Anne Grant, Chief Growth Officer at babylist, onto the show and we unpacked some very cool stuff happening at their startup. Prior to ba...
102 - What Does The Marketer Of The Future Need To Know? (Marti Konstant, Workplace Futurist)
25 Jul 2022
Contributed by Lukas
Have you ever met a workplace futurist before? Well, let me tell ya, they're pretty awesome and very helpful in exploring what's to come in the future...
101 - You Must Do Things That Don't Scale To Get Learnings And Build Your Engine (Andrew Bluestein, Managing Partner at Bluestein Ventures)
18 Jul 2022
Contributed by Lukas
A request I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go (again)! I invited Andrew ...
100 - 100th Episode! How Your Digital Content Becomes Your Sales Team (Interview w/ Kap Chatfield)
11 Jul 2022
Contributed by Lukas
Thanks for your patience, I usually post these episodes on Mondays MUCH earlier but we just got back from a road trip and I rushed over to the compute...
99 - What Does It Really Take To Resonate With People? (Jay Acunzo, Content Entrepreneur and Founder of Unthinkable Media)
04 Jul 2022
Contributed by Lukas
To all my US listeners, Happy 4th of July 🎉🎉 I first heard Jay Acunzo speak on Mark Schaefer’s podcast Marketing Companion and have been follo...
98 - BONUS 2-Minutes Anna Unfiltered: Don't Do The Podcast To Get Leads!
01 Jul 2022
Contributed by Lukas
***This was my most engaging LinkedIn post across 2 years of posts*** Time for another solo episode! I started creating TikTok videos and posting them...
97 - Top Ways Marketing And Sales Have Evolved Since The Pandemic - 15 Min. With Amy Volas, Founder and CEO of Avenue Talent Partners
27 Jun 2022
Contributed by Lukas
I brought back Amy Volas, founder and CEO of Avenue Talent Partners, to talk about how marketing and sales have fundamentally changed (and also what h...
96 - First Time Founders Think Product Wins, Second Time Founders Know GTM Wins (Elaine Zelby, Partner at SignalFire)
20 Jun 2022
Contributed by Lukas
A request that I've gotten from listeners is to bring on a VC firm to talk through “the view from the VC side” so here we go! I invited Elaine Zel...
95 - This Is Huge: How To Take On Billion Dollar Companies When You're Small (Jen Zeszut, Co-Founder and CEO at Goodles)
13 Jun 2022
Contributed by Lukas
TL;DR If you love mac n' cheese and you haven't tried Goodles yet then you're in for a wild ride. Seriously, just had them this weekend and my tummy i...
94 - BONUS 3-Minutes Anna Unfiltered: Your Marketing Should Span The ENTIRE Funnel
10 Jun 2022
Contributed by Lukas
Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos and posting them to LinkedIn and so far it's going well a...
93 - Why You Need To Stop Selling Benefits and Start Selling Transformations (Maya Grossman, Two-Time VP of Marketing & Startup Advisor)
06 Jun 2022
Contributed by Lukas
I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized ...
92 - BONUS 3-Minutes Anna Unfiltered: What Marketing Channels Approach Works Best in 2022?
03 Jun 2022
Contributed by Lukas
Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos pretty much weekly and posting them to LinkedIn and so fa...
91 - Marketing Planning Series (Kyle Lacy, SVP Marketing at Seismic)
30 May 2022
Contributed by Lukas
Happy Memorial Day if you're in the US! WOWZA these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Mark...
90 - How To Get People That Will Never Buy From You To Passionately Recommend You (Kathleen Booth, SVP Marketing at Tradeswell)
23 May 2022
Contributed by Lukas
I invited Kathleen Booth, SVP Marketing at Tradeswell, to the show and we had a blast talking about how to do marketing the way it SHOULD be done - wi...
89 - BONUS 2-Minutes Anna Unfiltered: Your Positioning Is The Fire And Fuel For Growth
20 May 2022
Contributed by Lukas
Time for another solo episode! This one's fast but packs a punch. I started creating TikTok videos weekly and posting them to LinkedIn and so far it's...
88 - My Approach To Producing 10-15 Pieces Of High-Quality Content Daily (Justin Welsh, Founder of Justin Welsh Media)
16 May 2022
Contributed by Lukas
Hi and welcome or welcome back! You're going to love this episode. I've known about Justin Welsh since I saw him in a video clip with Chris Walker abo...
87 - How This DTC Grew 500% in 2021 (Christopher Jane, Co-Founder and CEO at Proper Good)
09 May 2022
Contributed by Lukas
When I say "no fridge needed and 90 second convenience" what comes to mind? Well soon, my friend, you will be seeing Proper Good everywhere. I invited...
86 - Marketing Planning Series (Rob Singer, CMO at Remitly)
02 May 2022
Contributed by Lukas
WOW these episodes are popular...so let's keep this going! Sprinkling in another episode for the "Marketing Planning Series" where I invite back top s...
85 - You Gotta Stir Up Emotions By Sharing Your Experience (Matthieu Silberstein, VP of Creative Marketing at Lili)
25 Apr 2022
Contributed by Lukas
We talk about how important storytelling and emotional connection is for really great marketing. But can banking be emotional? You betcha. ...
84 - What I've Learned From Category Designing 50+ Startups (Josh Lowman, Founder and CCO at Gold Front)
18 Apr 2022
Contributed by Lukas
Welcome back! As you may have heard, I'm intrigued by category design. I've had both Christopher Lochhead and Andy Raskin on the show to chat mo...
83 - How To Prove The ROI From Your Audio/Video Content (Holly Pels, VP of Marketing at Casted)
11 Apr 2022
Contributed by Lukas
I'm SO excited to bring you this episode on the MSM podcast. Many marketers are struggling to prove the ROI/value from their audio/video content but d...
82 - Marketing Planning Series (Alvaro De La Rocha, CMO at Bespoke Post)
04 Apr 2022
Contributed by Lukas
WOW these episodes are popular...which tells me that folks are lovin' the series...so let's keep this going! Sprinkling in another episode for the "Ma...
81 - Being Wealthy Versus Living A Wealthy Life (Dean Brauer, Co-Founder & President at GoHenry US)
28 Mar 2022
Contributed by Lukas
Hello and welcome back! On this episode of MSM not only do we talk startup marketing, but Dean also throws in some great life advice. We talk money. W...
80 - How A Consumer-First Mindset Shapes Marketing At Figma (Nairi Hourdajian, VP of Communications, Content and Community Marketing at Figma)
21 Mar 2022
Contributed by Lukas
I had the pleasure of welcoming Nairi Hourdajian (VP of Communications, Content and Community Marketing at Figma) to the show. Nairi is also the found...
79 - Marketing Planning Series (Kristi Annes, VP Marketing Strategy at IMO)
14 Mar 2022
Contributed by Lukas
These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "M...
78 - Hire For Customer Success, Not Customer Support (Megan Bowen, COO at Refine Labs)
07 Mar 2022
Contributed by Lukas
Megan Bowen is COO at Refine Labs. If you don't know her, you're missing out because she's a smart, kind and genuine leader. Prior to Refine Labs, Meg...
77 - Marketing Planning Series (Kristina Simonson, Director of Demand Generation at Privy)
28 Feb 2022
Contributed by Lukas
These episodes are pretty popular, which tells me that folks are lovin' the series, so let's keep this going! Sprinkling in another episode for the "M...
76 - BONUS 20-Minute Unfiltered Solo Episode With Anna (10 Marketing Questions From Tech CEOs Answered)
25 Feb 2022
Contributed by Lukas
Hey everyone. So I have not done a solo episode in a WHILE and I thought "hey, it's time." I did a OneGuide Marketing Roundtable a while back and answ...
75 - Look For Interesting Surprises That Will Help Steer The Ship (Jen Root, Co-Founder and VP of Marketing at Manifest Commerce)
21 Feb 2022
Contributed by Lukas
I got a chance to speak with Jen Root, co-founder and VP of Marketing at Manifest Commerce, and it was a great convo with an early stage startup that'...
74 - How We've Invested In Organic From Day 1 - Mitch Wainer, Co-Founder and CMO at Welcome Homes
14 Feb 2022
Contributed by Lukas
What a cool company! I recently spoke with Mitch Wainer, Co-Founder and CMO at Welcome Homes. Prior to Welcome Homes, Mitch was CMO at Clubhouse (rena...
73 - My Job Is To Translate Copywriting Into Revenue - Wes Yee, Head of Integrated Marketing at Ramp
07 Feb 2022
Contributed by Lukas
Well, well, well. Another startup from NYC that is growing FAST! I explored a slightly different angle with Wes Yee (Head of Integrated Marketing at R...
72 - Treat Your Startup Like a Media Powerhouse (Interview With Kap Chatfield, Host Of B2B Podcasting)
31 Jan 2022
Contributed by Lukas
This was a fun interview I had with Kap Chatfield, Host of the B2B Podcasting podcast. In this episode, Kap and I talk about: Marketing needs a mindse...
71 - Marketing Planning Series (Dan Frohnen, CMO at UpKeep)
24 Jan 2022
Contributed by Lukas
Yaaaaas! Looks like folks are lovin' the series, so let's keep this going. Sprinkling in another episode for the "Marketing Planning Series" where I i...
70 - Marketing Planning Series (Cassidy Shield, VP of Marketing at Narrative Science)
17 Jan 2022
Contributed by Lukas
Hi to my amazing listeners! This episode kicks of the beginning of what I'll call the "Marketing Planning Series" where I invite back founders and mar...