Building With Buyers: Startup Marketing and Growth Fueled By Customers
Episodes
69 - Forever A Creator (Interview With Harry Duran, Host Of Podcast Junkies)
10 Jan 2022
Contributed by Lukas
This was a free-flowing interview with Harry Duran, Host of the Podcast Junkies podcast. He did not send me questions in advance! :) In this episode, ...
68 - How To Get More Attention From Your Marketing (10-minute Episode With Anna & Zineb)
03 Jan 2022
Contributed by Lukas
Happy New Year to all my fantastic listeners!! I hope everyone enjoyed some time off with family and friends while staying safe and healthy. Che...
67 - They Spent 100 Hours To Better Understand Their Customer And Grew 2.6X In 2021 (Aleksandr Volodarsky, CEO and Founder at Lemon.io)
27 Dec 2021
Contributed by Lukas
I knew I had to get them on as soon as I stumbled onto their website (check it out if you haven't heard of them yet). Aleksandr Volodarsky is CEO and ...
66 - How To Break Through In An Intense And Crowded Market - Evan Davies, Head of Marketing, Partnerships and Solutions at Coda
20 Dec 2021
Contributed by Lukas
Evan Davies is Head of Marketing, Partnerships, and Solutions at Coda (almost 5 years!). Prior to Coda, Evan was at Box, and prior to that he was a pr...
65 - Build Unscalable Things Into Your 2022 Marketing Plan - Camille Trent, Head of Content at Dooly
13 Dec 2021
Contributed by Lukas
I have so much respect for Camille Trent, make sure you follow her on LinkedIn to get a taste of her content. Camille Trent is Head of Content at Dool...
64 - How To Make Your Newsletter Newsworthy (15-minute Episode With Anna & Ashley)
06 Dec 2021
Contributed by Lukas
Ah, newsletters. You either love ‘em or you hate ‘em. Either way, they’re important if you’re a marketer (an email subscriber is like getting ...
63 - Your Run-Of-The-Mill Pillar Content Isn't Working And Here's What To Do Instead - Devin Bramhall, CEO of Animalz
29 Nov 2021
Contributed by Lukas
I had Devin Bramhall, CEO of Animalz, join me for this episode to talk about content marketing - the good, the bad, and the ugly. Devin is CEO of Anim...
62 - We Tripled Our Growth During COVID By Focusing On Customer Need, Organic Content And Retention - Nadia Masri, Founder and CEO at Perksy
22 Nov 2021
Contributed by Lukas
I recently spoke with Nadia Masri, founder and CEO at Perksy (for 6+ years). Prior to that, she was co-founder and CMO at foursixty (a digital marketi...
61 - How To Tell A Different Story And Create A Movement - Andy Raskin, The Storyteller Of Silicon Valley
15 Nov 2021
Contributed by Lukas
Andy Raskin is the master of strategic narrative. Andy helps CEOs align their teams around a strategic narrative — to power success in sales, market...
60 - 10-Minute Episode On Biggest Marketing Pet Peeves With Anna & Sergey
08 Nov 2021
Contributed by Lukas
Alright, folks. People that know me know that I'm a super, duper positive person. But sometimes? It's OK to vent a little! So, if you want to come joi...
59 - Your Story Impacts Your Go-To-Market And Inspires Your Product Development - Gidi Pridor, CMO at Workvivo
01 Nov 2021
Contributed by Lukas
I'm excited to bring Workvivo onto the show because...SO many reasons. They're doing some very cool things with their marketing with a very nimble tea...
58 - How To Nail Your Startup's Brand Voice With Ann Handley, Chief Content Officer at MarketingProfs
25 Oct 2021
Contributed by Lukas
Ann Handley is THE digital marketing and content expert. It's like meeting a rockstar. But better because she's a rockstar marketer! She's a Wall Stre...
57 - BONUS 10-Minute Episode On Finding Your Content “Tilt” To Differentiate (Anna & Jess)
22 Oct 2021
Contributed by Lukas
Hi everyone! We're back with something a little different, fun and fast. Sorry about the sound on my side, it's totally my fault and we've since fixed...
56 - How A 5-Year Bootstrapped Music Startup Totally Rocks Their Content Marketing - Marc Brown, Founder of Byta
18 Oct 2021
Contributed by Lukas
Marc Brown is the founder of Byta. Before Byta, Marc was the owner of Fore! an independent promotion company. Marc worked with bands like Spoon, Yoko ...
55 - How I Got to VP of Marketing By Age 30 - Dan Murphy, VP of Marketing at Privy
11 Oct 2021
Contributed by Lukas
Dan is VP of Marketing at Privy. He’s a startup marketing leader with 8+ years of experience helping SaaS startups grow. Before Privy, Dan led...
54 - From Inbound Marketing To Inbound Media With Patrick Campbell, CEO at ProfitWell
04 Oct 2021
Contributed by Lukas
*Hey listeners, quick note that the audio on my side for this one is wonky - sorry about that! Technical snag but we figured it out.* Patrick Campbell...
53 - BONUS 10-Minute Episode On Making Content Without A Solid Strategy (Anna & Kourtney)
01 Oct 2021
Contributed by Lukas
And we're back with something a little different, fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on making marketing content witho...
52 - Go Against Trends Proactively If You Want To Be The Top Dog - Blake Emal, CMO at Copy.ai
27 Sep 2021
Contributed by Lukas
Blake Emal is CMO at Copy.ai. Prior to that, Blake was Senior Manager of Demand Gen at TalkDesk (a Series D SaaS startup that has raised almost $500M)...
51 - Bringing Humanity Into The App Experience With Katie Perry, VP of Marketing at Public
20 Sep 2021
Contributed by Lukas
Katie Perry (no, not the singer) is VP of Marketing at Public.com. I'm so pumped about this episode because Public has plowed through and grown SO muc...
50 - How Conversations Lead To Conversions With Allan Dib, Managing Dictator at Successwise
13 Sep 2021
Contributed by Lukas
Allan Dib is Managing Dictator at Successwise. Also: he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing ...
49 - BONUS 10-Minute Episode On Fastest Ways To Understand How Marketing Works (Anna & Sergey)
03 Sep 2021
Contributed by Lukas
Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on the fastest ways to understand how marketing works....
48 - How Startups Should Use Insights To Fuel Their Marketing - Eric Rasmussen, Head Of Consumer Insights at 23andMe
30 Aug 2021
Contributed by Lukas
Eric and I go way back. Eric Rasmussen is Head of Consumer Insights at 23andMe. Prior to that, Eric led research at Groupon, Shutterfly, eBay, and Yah...
47 - Early Stage Marketing Is About Building Your Brand - Scott Leese, Sales Consultant and Strategic Advisor
23 Aug 2021
Contributed by Lukas
I'm intrigued by the blend of sales and marketing in business, and that's one of the reasons I had Scott on the show. He's also just an all-around gre...
46 - The Hard Way Is The Way With Kate Bradley Chernis, Founder and CEO of Lately
16 Aug 2021
Contributed by Lukas
This is one of those episodes where I definitely clicked with the guest. I think the feeling is mutual because if you listen to the very end, Kate say...
45 - BONUS 10-Minute Episode On What You Need To Do When You're Hired To Head Up Marketing (Anna & Sergey)
09 Aug 2021
Contributed by Lukas
Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to h...
44 - Why 98% Of Startups (And Marketers) Waste Their Time - Christopher Lochhead, 3X Silicon Valley CMO
02 Aug 2021
Contributed by Lukas
When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend. Christopher is a re...
43 - How To Better Understand Your Target Audience With Anna Furmanov and Nicholas Scalice
26 Jul 2021
Contributed by Lukas
You can and should do voice of the customer research at your startup, ongoing. Ongoing, because things change pretty quickly in the world, and ...
42 - Just Because You're Freemium Doesn't Mean You're Product-Led With Ramli John, Managing Director at ProductLed
20 Jul 2021
Contributed by Lukas
Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed ha...
41 - BONUS 10-minute Episode On Perfectionism With Anna & Kourtney
15 Jul 2021
Contributed by Lukas
Prepare for something different and fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on perfectionism. I met Kourtney way back...
40 - Learn How To Love The Conversation With Amy Volas, Founder and CEO of Avenue Talent Partners
08 Jul 2021
Contributed by Lukas
Amy Volas, founder and CEO of Avenue Talent Partners, joined me on the show. She's such a fun lady. Amy helps startups hire sales leaders without the ...
39 - BONUS 10-minute Episode On Low Budget Marketing For Impact With Anna & Kourtney
02 Jul 2021
Contributed by Lukas
Prepare for something different and fun (and fast!). Switching it up like I love to do, this is a BONUS 10-min. episode with Kourtney Simons on how to...
38 - Sharing Your Point Of View In Solo Podcast Episodes With Anna Furmanov
28 Jun 2021
Contributed by Lukas
In this episode I was interviewed by Tristan Pelligrino, host of Recorded Content and co-founder of Motion, about a hidden treasure that’s within ev...
37 - What Happens When Marketing Heads Up Sales with Christina Mautz, CMO at Moz
22 Jun 2021
Contributed by Lukas
Christina Mautz, CMO and head of sales at Moz, joined me on the show. This is an interesting episode because Christina has that unique experienc...
36 - What We Can Learn From A Tomato Fridge Ad - Meghan Hurley, Head of Marketing at Farmer's Fridge
14 Jun 2021
Contributed by Lukas
Meghan Hurley joined me on the show to talk about yummy food and marketing. Meghan Hurley is Head of Marketing at Farmer’s Fridge. She's also a foun...
35 - Over-Prioritizing Sales Is Your SaaS Startup's Biggest Mistake With Chris Walker, CEO of Refine Labs
07 Jun 2021
Contributed by Lukas
I'm a huge fan of Chris Walker. He's actually one of the main reasons I launched this podcast. Chris started a company - Refine Labs - a demand accele...
34 - How Events Have Grown Our Customers By 5X+ with Sara Kinsey, Head of Digital, Demand and Events at Gem
31 May 2021
Contributed by Lukas
Sara Kinsey is Head of Digital Marketing, Demand Generation, and Events at Gem. She's been there for 2+ years. Prior to Gem, Sara was at Unifi S...
33 - Inbound and Outbound Lessons From The Trenches With Daniel Huerta, Digital Marketing Manager at Udacity
24 May 2021
Contributed by Lukas
Daniel Huerta is Digital Marketing Manager at Udacity. Before that, Daniel headed up marketing at Workify (HR tech startup) for 4+ years, running thei...
32 - Ninety Percent Of Our Revenue Is Marketing Sourced With Cassidy Shield, VP of Marketing at Narrative Science
17 May 2021
Contributed by Lukas
Cassidy Shield is VP of Marketing at Narrative Science. Before Narrative Science, Cassidy served as VP of Marketing at Gogo, VP of Marketing at ...
31 - Kyle Lacy, CMO at Lessonly, Talks About The Power of Irrational Ideas and Golden Llamas
10 May 2021
Contributed by Lukas
Kyle Lacy, CMO (and Chief Mario Officer!) at Lessonly, joined me on the Modern Startup Marketing podcast. Kyle has been recognized as one of Indiana’...
30 - More Creators And Less Control On Paid Social with Alvaro De La Rocha, CMO at Bespoke Post
03 May 2021
Contributed by Lukas
Alvaro De La Rocha, CMO at Bespoke Post, joined me on the Modern Startup Marketing podcast. Another Kellogg connection on the show! Plus the co-...
29 - Modern Demand Gen Interview With Lesley Crews on the B2B Growth Podcast
30 Apr 2021
Contributed by Lukas
I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast. They've been going deep into the world of demand generation for the m...
28 - Jeroen Corthout, Co-Founder of Salesflare, Shares Why He's Been On 100+ Podcasts
26 Apr 2021
Contributed by Lukas
Jeroen Corthout, co-founder at Salesflare, joined me on the Modern Startup Marketing podcast. Salesflare was founded in 2014, has 8 people, and is bas...
27 - Tera Hudson From The Mom Project Talks About Testing + Learning + Adapting and Creating Content Gold
19 Apr 2021
Contributed by Lukas
Tera Hudson, Senior Marketing Manager of Demand Gen at The Mom Project, joined me on the Modern Startup Marketing podcast. Prior to The Mom Project, T...
26 - How To Differentiate When Sameness Is The Default With Peep Laja, Founder of Wynter, CXL and Speero
12 Apr 2021
Contributed by Lukas
Peep Laja, founder of 3 companies (Wynter, CXL and Speero) joined me on the Modern Startup Marketing podcast. Peep has been building companies for yea...
25 - Rediscovering Intimacy In A Remote World With Grace Woods, VP Global Head of Marketing at Patreon
05 Apr 2021
Contributed by Lukas
Grace Woods, VP Global Head of Marketing at Patreon, joined me on the Modern Startup Marketing podcast. Prior to Patreon, Grace held executive roles a...
24 - How To Thread Marketing Into Your Sales Process With Jared Jost, VP of Marketing at PatientPop
29 Mar 2021
Contributed by Lukas
Jared Jost, VP of Marketing at PatientPop, joined me on the Modern Startup Marketing podcast. Prior to PatientPop, Jared was at Twistlock (cybersecuri...
23 - Reverse Podcast Episode With Anna Furmanov And Her 7-year-old Special Guest
22 Mar 2021
Contributed by Lukas
Are you ready for this? A twist on the typical Anna + guest format! One of my listeners suggested I ask myself the same questions I typically ask my g...
22 - Challenges With Short Customer Journeys in the Baby Industry with Aaron Pollack, CMO at Nanit
15 Mar 2021
Contributed by Lukas
Aaron Pollack, CMO at Nanit, joined me on the Modern Startup Marketing podcast. Prior to joining Nanit in 2017, Aaron held various marketing roles at ...
21 - Marketing Challenges and Wins with Mark Kilens, VP of Content & Community at Drift
08 Mar 2021
Contributed by Lukas
Mark Kilens, VP of Content and Community at Drift, joined me on the Modern Startup Marketing podcast. Drift was founded in 2015, has ~400 people, and ...
20 - Jonathan Metrick On How To Leverage New and Emerging Channels Like TikTok and Clubhouse
01 Mar 2021
Contributed by Lukas
Jonathan Metrick, Chief Growth Officer (CGO) at Portage Ventures and Fractional CGO at Wealthsimple, joined me on the Modern Startup Marketing podcast...
19 - Three Mistakes That Michelle Heath, Founder & CEO at Growth Street, Sees Companies Make Way Too Often
22 Feb 2021
Contributed by Lukas
Michelle Heath, Founder and CEO at Growth Street, joined me on the Modern Startup Marketing podcast. Mixing it up! I usually have venture-backed start...
18 - How To Simplify Your Content Strategy And Measure Impact with Anna Furmanov (unfiltered)
15 Feb 2021
Contributed by Lukas
Sometimes I like to sprinkle in some raw and unfiltered thoughts. In this episode I cover: The purpose of content; Before you come up with a con...
17 - How Rob Singer, CMO at Remitly, Leads Marketing at a 900+ People Startup
08 Feb 2021
Contributed by Lukas
Rob Singer, CMO at Remitly, joined me on the Modern Startup Marketing podcast. Remitly was founded in 2011, they've raised Series F (just raised anoth...
16 - Dan Frohnen, CMO at Sendoso, on How We Leverage Our Exec Team for PR and Thought Leadership
01 Feb 2021
Contributed by Lukas
Dan Frohnen, CMO at Sendoso, joined me on the Modern Startup Marketing podcast. Sendoso was founded in 2016, they've raised Series B ($54M total), and...
15 - How To Prioritize Your Startup Marketing with Anna Furmanov (unfiltered)
25 Jan 2021
Contributed by Lukas
Sometimes I like to sprinkle in some raw and unfiltered thoughts. In this episode I cover: Startups don't have a lot of people, time or money. S...
14 - Paige LaNasa and the "Make Good Stuff" Philosophy Around Content Creation
18 Jan 2021
Contributed by Lukas
Paige LaNasa, Head of Marketing at Forager, joined me on the Modern Startup Marketing podcast. Forager was founded in 2018, they've raised Series A ($...
13 - Nemanja Zivkovic Explains Why to Focus on SQLs and How to Build a Powerful Content Machine
12 Jan 2021
Contributed by Lukas
Nemanja Zivkovic, CEO at Funky Marketing, joined me on the Modern Startup Marketing podcast. Mixing it up! This episode is a little different. I usual...
12 - Anna McVeigh-Murphy on Being Hired as the First Marketer at a 20-Person Startup
03 Jan 2021
Contributed by Lukas
Anna McVeigh-Murphy, Marketing Manager at Curacubby, joined me on the Modern Startup Marketing podcast. Curacubby was founded in 2016, has 20 people, ...
11 - George Wojciechowski, Co-Founder at ShipBob, On How To Incorporate Culture And Trust Throughout The Entire Customer Experience
29 Dec 2020
Contributed by Lukas
George Wojciechowski, Co-Founder at ShipBob, joined me on the Modern Startup Marketing podcast. ShipBob was founded in 2014 and has raised Series D ($...
10 - Riding The Content Creation Wave With Matt Bendett, Co-Founder and VP of Ops & Strategy at Peerspace
20 Dec 2020
Contributed by Lukas
Matt Bendett, Co-Founder and VP of Ops & Strategy at Peerspace, joined me on the Modern Startup Marketing podcast. Peerspace was founded in 2014 a...
9 - MJ Peters, VP of Marketing at Firetrace, challenges industrial companies to innovate their marketing
13 Dec 2020
Contributed by Lukas
MJ Peters, VP of Marketing at Firetrace, joined me on the Modern Startup Marketing podcast. We covered: MJ's talent at challenging industrial companie...
8 - How I Created My Podcast In 10 Steps
13 Dec 2020
Contributed by Lukas
I created a new podcast this year. Want to learn how I did it? Everything from outreach to setup to content and more, I'm sharing it all here. Conside...
7 - Investing in yourself to nail your brand's story with Nikolas Volk, Co-Founder of Kyte
06 Dec 2020
Contributed by Lukas
Nikolaus Volk, co-founder and CEO of Kyte, joined me on the Modern Startup Marketing podcast. Here's what we covered: How the Kyte team formed in 2019...
6 - Partnerships and relationships over paid ads for Jen Saxton, Founder and CEO of Tot Squad
01 Dec 2020
Contributed by Lukas
Jen Saxton, Founder and CEO of Tot Squad, joined me on the Modern Startup Marketing podcast. Here's what we covered: Partnerships and relationships as...
5 - Laura Kendall, VP of Marketing at MadKudu, on the team you're missing at your startup
23 Nov 2020
Contributed by Lukas
Laura Kendall, VP of Marketing at MadKudu, joined me on the Modern Startup Marketing podcast. We covered a lot, including: The team you need to set up...
4 - Michael Klozotsky, CMO at Intelligent Medical Objects (IMO), on systematically making time to be creative
17 Nov 2020
Contributed by Lukas
Michael Klozotsky, CMO at IMO, joined me on the Modern Startup Marketing podcast. We covered: How storytelling makes the marketer's work authentic; On...
3 - How 64 articles brought INK 100,000 site visitors in 5 months
13 Nov 2020
Contributed by Lukas
Alexander De Ridder, Co-Founder and CTO of INK, joined me on the Modern Startup Marketing podcast. We covered: Marketing is a competitive sport and ma...
2 - Lenny Lebovich, founder of Pre Brands, on food product marketing
04 Nov 2020
Contributed by Lukas
Lenny Lebovich, Founder of Pre Brands, came on the Modern Startup Marketing podcast. We covered: Why people misunderstand marketing and branding; How ...
1 - Gil Eyal, Founder of HYPR, on how your marketing will change 100x from early stage to exit
29 Oct 2020
Contributed by Lukas
Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast. We covered: How your marketing will change 100x from early stage to exi...