Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
One content guardrail to implement today
23 May 2026
Contributed by Lukas
Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, ...
AI still struggles to replicate this
22 May 2026
Contributed by Lukas
AI adoption is the starting line, not the finish line for content strategy. Holly Enneking, Vice President of Marketing at Markup AI, reveals how comp...
One thing AI does better than human marketers
21 May 2026
Contributed by Lukas
Companies treat AI adoption as the finish line when it's actually the starting line for content optimization. Holly Enneking, Vice President of Market...
The most overlooked risk in AI-generated content
20 May 2026
Contributed by Lukas
Enterprise teams treat AI content generation as the finish line rather than the starting line. Holly Enneking, Vice President of Marketing at Markup A...
One big mistake companies are making with AI content
19 May 2026
Contributed by Lukas
Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, ...
Restoring trust in AI-generated marketing content workflows
18 May 2026
Contributed by Lukas
Enterprise teams struggle with AI content quality at scale. Holly Enneking, VP of Marketing at Markup AI, brings proven experience scaling content ope...
First thing to do if you're starting SEO from scratch
15 May 2026
Contributed by Lukas
80% of businesses starting SEO focus on content before technical foundations. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven a...
The thing we appreciate most about modern search engines
14 May 2026
Contributed by Lukas
Technical SEO remains the critical foundation despite AI transformation. Jade Pruett, founder of Hello SEO, helps small businesses achieve measurable ...
Most overrated SEO tactic right now
13 May 2026
Contributed by Lukas
73% of SEO professionals still rely on outdated ranking metrics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency helping...
One SEO tactic people need to stop overcomplicating
12 May 2026
Contributed by Lukas
70% of SEO professionals overcomplicate basic optimization tactics despite fundamentals driving majority results. Jade Pruett, founder of Hello SEO, h...
Measuring SEO impact beyond rankings and traffic
11 May 2026
Contributed by Lukas
Enterprise SEO teams struggle to balance AI optimization with foundational tactics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-dr...
One skillset that everyone in the industry needs to master
08 May 2026
Contributed by Lukas
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
The biggest misconception about AI search
07 May 2026
Contributed by Lukas
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
Prioritizing AI over traditional search?
06 May 2026
Contributed by Lukas
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
One metric that every organic marketer should add to their dashboard
05 May 2026
Contributed by Lukas
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Ai...
Measurement & Attribution in Zero-Click
04 May 2026
Contributed by Lukas
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Ai...
Will visibility continue to be the north star of measuring AI performance?
01 May 2026
Contributed by Lukas
53% of users don't return to Google AI mode after initial attempts, revealing a gap between AI search hype and actual behavior. Garrett Sussman, Direc...
Will AI search continue to expand?
30 Apr 2026
Contributed by Lukas
iPullRank's clickstream research reveals 53% of users abandon Google AI mode after first use. Garrett Sussman, Director of Marketing at iPullRank, sha...
The policy that we really want to see
29 Apr 2026
Contributed by Lukas
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman...
One practice that you should absolutely be using
28 Apr 2026
Contributed by Lukas
53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insig...
The impact of AI Search on search behavior
27 Apr 2026
Contributed by Lukas
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman...
Why should somebody try Noble?
25 Apr 2026
Contributed by Lukas
Marketing leaders struggle to prove AI attribution ROI while competitors gain early advantages. Rahul Jain, CEO and co-founder at Noble, explains how ...
One metric that will define GEO success in the next two years
24 Apr 2026
Contributed by Lukas
73% of marketing leaders lack clear AI attribution frameworks for GEO performance measurement. Rahul Jain from Noble demonstrates how enterprise teams...
The biggest misconception SEOs still have about brand mentions and AI search
23 Apr 2026
Contributed by Lukas
73% of marketers still lack clear attribution for AI-driven brand mentions. Rahul Jain from Noble demonstrates how enterprise marketing leaders are ac...
AI search traffic barely shows up in analytics today, so why invest?
22 Apr 2026
Contributed by Lukas
Most marketing leaders delay AI search optimization due to limited attribution visibility in current analytics. Rahul Jain from Noble demonstrates how...
Pitch to a marketing leader who says they’ll wait until AI attribution is clearer
21 Apr 2026
Contributed by Lukas
Marketing leaders who delay AI attribution strategies risk falling behind competitors by 12+ months. Rahul Jain from Noble demonstrates how enterprise...
How to automate brand mentions for AI Search
20 Apr 2026
Contributed by Lukas
AI search attribution remains unclear for 87% of marketing teams despite rapid adoption. Rahul Jain from Noble demonstrates how brands can't afford to...
What’s the scrappiest tool you’ve built?
16 Apr 2026
Contributed by Lukas
73% of enterprise SEO teams lack custom data analysis capabilities. Celeste Gonzalez, SEO Testing Director at RicketyRoo and founder of the LA SEO Mee...
The behavior metric you should trust more than rankings
15 Apr 2026
Contributed by Lukas
Session recordings reveal user behavior patterns that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can le...
One data source most SEOs are still underusing
14 Apr 2026
Contributed by Lukas
Most SEOs ignore session recordings despite having access. Celeste Gonzalez from RicketyRoo demonstrates how behavioral data reveals conversion gaps t...
Connecting Search and Social
13 Apr 2026
Contributed by Lukas
Session recordings reveal user behavior that rankings can't capture. Celeste Gonzalez from RicketyRoo demonstrates how enterprise SEOs can leverage ex...
One metric every ecommerce team should stop using
10 Apr 2026
Contributed by Lukas
E-commerce teams waste resources tracking 300 million product variants when only top performers drive revenue. Katie Moro, Director of Managed Service...
The surprising thing about how AI is changing product discovery
09 Apr 2026
Contributed by Lukas
AI agents are reshaping product discovery for 2.2 trillion monthly products. Katie Moro, Director of Managed Services at Productsup, brings 15 years o...
Best way to segment a catalog for AI platforms
08 Apr 2026
Contributed by Lukas
AI platforms require strategic catalog segmentation to maximize performance outcomes. Katie Moro, Director of Managed Services at Productsup, shares h...
The biggest mistake brands make when they try to be “AI commerce ready”
07 Apr 2026
Contributed by Lukas
E-commerce brands waste millions exposing entire product catalogs to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2...
Using SEO principles to optimize product feed visibility
06 Apr 2026
Contributed by Lukas
E-commerce brands waste billions on unfocused product feeds sent to AI platforms. Katie Moro, Director of Managed Services at Productsup, manages 2.2 ...
A technical issue that quietly destroys enterprise performance
03 Apr 2026
Contributed by Lukas
Enterprise sites lose millions in revenue when LLM crawlers access proprietary data indiscriminately. Kaspar Szymanski, Senior Director at SearchBroth...
Blocking LLMs from proprietary data?
02 Apr 2026
Contributed by Lukas
Enterprise websites face critical decisions about LLM data access and proprietary content protection. Kaspar Szymanski, senior director at SearchBroth...
The worst SEO myth in the industry
01 Apr 2026
Contributed by Lukas
Enterprise teams waste resources blocking AI crawlers from already-public content. Kaspar Szymanski, Senior Director at SearchBrothers and former Goog...
The most important data source for enterprise SEO teams in 2026
31 Mar 2026
Contributed by Lukas
Enterprise teams face critical decisions about protecting proprietary data from LLM crawling. Kaspar Szymanski, Senior Director at SearchBrothers and ...
Why FOMO is bad for SEO
30 Mar 2026
Contributed by Lukas
Enterprise teams struggle with AI data protection decisions daily. Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search Team m...
How AI is changing SEO org structure
27 Mar 2026
Contributed by Lukas
Enterprise SEO teams face unprecedented organizational restructuring as AI transforms search workflows. Kristin Tynski, SVP of Creative and Co-founder...
Should review platforms be worried about their long-term relevance?
26 Mar 2026
Contributed by Lukas
Enterprise SEO teams struggle to adapt content strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fract...
The biggest misconception marketers have about how AI models surface content
25 Mar 2026
Contributed by Lukas
Most marketers fundamentally misunderstand AI model capabilities and limitations. Kristin Tynski, SVP of Creative and co-founder at Fractl, reveals wh...
AI, SEO, and the Future of Search
24 Mar 2026
Contributed by Lukas
Enterprise teams struggle to adapt SEO strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, share...
B2B teams will be embarrassed they ignored in this shift
21 Mar 2026
Contributed by Lukas
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines with two decades i...
The clearest sign your content is invisible to LLM bots
20 Mar 2026
Contributed by Lukas
Nearly nine in ten B2B buyers have adopted generative AI across the buying process. Jeff Reine, co-founder at Everything Machines, brings two decades ...
One thing every enterprise website needs to change tomorrow
19 Mar 2026
Contributed by Lukas
Enterprise websites fail to communicate effectively with LLM crawlers and search bots. Jeff Reine, co-founder at Everything Machines with two decades ...
The biggest mistake brands make when they treat LLM optimization like SEO
18 Mar 2026
Contributed by Lukas
Most brands fail when treating LLM optimization like traditional SEO. Jeff Reine, co-founder at Everything Machines with two decades in enterprise mar...
How LLMs Are Rewriting the B2B Discovery Journey
17 Mar 2026
Contributed by Lukas
Nearly nine in ten B2B buyers have adopted generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decade...
How to stay motivated to keep building
17 Mar 2026
Contributed by Lukas
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how ...
The clearest sign a company is not ready for AI-driven discovery
14 Mar 2026
Contributed by Lukas
Most companies lack systematic approaches to measure AI-driven search visibility beyond traditional traffic metrics. Malte Landwehr, CMO and Chief Pro...
What signal do you trust when evaluating AI search visibility
13 Mar 2026
Contributed by Lukas
AI search visibility tracking faces a 70% attribution gap compared to traditional SEO metrics. Malte Landwehr, CMO and Chief Product Officer at Peak A...
Where should brands actually invest today?
12 Mar 2026
Contributed by Lukas
73% of brands struggle to measure AI-driven search visibility effectively. Malte Landwehr, CMO and Chief Product Officer at Peak AI, shares proven met...
The most dangerous thing tools encourage when they automate content at scale
11 Mar 2026
Contributed by Lukas
AI content automation creates a dangerous disconnect between brand messaging and user intent. Malte Landwehr, CMO and Chief Product Officer at Peak AI...
One SEO habit teams need to unlearn immediately
10 Mar 2026
Contributed by Lukas
Most SEO teams obsess over individual AI prompts instead of topic clusters. Malte Landwehr, CMO and Chief Product Officer at Peak AI, advocates for se...
SEO Under Siege: 2025’s Collapse of Google Traffic
09 Mar 2026
Contributed by Lukas
Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise exper...
Change this NOW or you'll regret it in 3 years
07 Mar 2026
Contributed by Lukas
Fewer than one in four companies have redesigned their workflows to capture value from AI. Stephen Wunker, Managing Director at New Markets Advisors, ...
One belief about productivity that AI is quietly breaking
06 Mar 2026
Contributed by Lukas
Companies are treating AI as an IT rollout rather than a fundamental business transformation. Stephen Wunker, Managing Director at New Markets Advisor...
The human side of AI transformation for SEO teams
05 Mar 2026
Contributed by Lukas
Enterprise teams struggle with AI implementation beyond IT departments. Stephen Wunker, innovation strategist at New Markets Advisors, explains why su...
One sign an organization isn’t actually ready for AI
04 Mar 2026
Contributed by Lukas
70% of companies treat AI implementation as an IT-only initiative. Stephen Wunker, Managing Director at New Markets Advisors, explains why this approa...
The biggest mistake leaders make when rolling out AI to knowledge teams
03 Mar 2026
Contributed by Lukas
70% of AI rollouts fail because leaders treat them as IT projects. Stephen Wunker, founder of New Markets Advisors who has guided Fortune 500 companie...
5 ways to make your organization AI-ready without a million-dollar rollout -How to build psychological safety into your AI initiative before fear and distrust take hold -4 ways to equip your frontline with AI without losing control of the big picture
02 Mar 2026
Contributed by Lukas
Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent o...
The most important metric in your SEO dashboard
28 Feb 2026
Contributed by Lukas
Enterprise SEO teams struggle to identify which metrics actually drive AI visibility. Thomas Peham, CEO of Otterly.AI, shares how his team achieved me...
One signal that AI models pick up on (but marketers rarely optimize for)
27 Feb 2026
Contributed by Lukas
Only 23% of AI-generated responses include clickable links to source websites. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how his pl...
Should brands care more about being linked or mentioned?
26 Feb 2026
Contributed by Lukas
Wikipedia pages remain underutilized by enterprise brands despite their AI model influence. Thomas Peham, CEO and co-founder of Otterly AI, shares how...
Lessons from AI startup mistakes
25 Feb 2026
Contributed by Lukas
AI-generated responses prioritize brand mentions over traditional link citations for business impact. Thomas Peham, CEO and co-founder of Otterly.AI, ...
The biggest myth about AI search visibility
24 Feb 2026
Contributed by Lukas
Enterprise AI search visibility faces a 70% misconception rate among SEO teams. Thomas Peham, CEO and co-founder of Otterly.AI, shares insights from b...
How AI search is reshaping visibility: from rankings to mentions
23 Feb 2026
Contributed by Lukas
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands...
Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO
22 Feb 2026
Contributed by Lukas
Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at A...
Standing Out in Enterprise SEO: Building Creative In-House Teams
22 Feb 2026
Contributed by Lukas
Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with pro...
Differentiating Enterprise SEO Content & Teams
21 Feb 2026
Contributed by Lukas
Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling searc...
Building a High-Impact Enterprise SEO Team
20 Feb 2026
Contributed by Lukas
Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience ...
Protecting SEO Budgets in a GEO Era
19 Feb 2026
Contributed by Lukas
SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extens...
Ahref's State of SEO
18 Feb 2026
Contributed by Lukas
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise s...
Best new media for more visibility in AI platforms
14 Feb 2026
Contributed by Lukas
Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over...
The most underrated signal brands should optimize for
13 Feb 2026
Contributed by Lukas
G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, overse...
Can AI visibility ever hurt a brand’s conversion funnel?
12 Feb 2026
Contributed by Lukas
Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer beha...
Changing one common B2B GTM assumption about discovery
11 Feb 2026
Contributed by Lukas
85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100 ...
One buyer insight from G2’s dataset that most surprises marketing teams
10 Feb 2026
Contributed by Lukas
G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer b...
G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google(71% jump since Apr); AI search is killing “Google first” era; Companies must rethink visibility in LLM-first era; Workplace adoption is consolidating around AI giants
09 Feb 2026
Contributed by Lukas
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million a...
Optimizing for Google vs AI search
07 Feb 2026
Contributed by Lukas
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testin...
Does SEO tool consolidation help or hurt enterprise teams?
06 Feb 2026
Contributed by Lukas
Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B te...
Building a company on testing vs consulting
05 Feb 2026
Contributed by Lukas
Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads th...
Biggest shock about how LLMs rank content
04 Feb 2026
Contributed by Lukas
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's ...
SEO “best practice” that's debunked through testing
03 Feb 2026
Contributed by Lukas
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform f...
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
02 Feb 2026
Contributed by Lukas
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, lead...
Which overlooked metric makes the case for generative search investment?
01 Feb 2026
Contributed by Lukas
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generativ...
The most important signal to guide content updates
31 Jan 2026
Contributed by Lukas
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that...
One hire you’d recommend every in-house SEO make
30 Jan 2026
Contributed by Lukas
Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional framew...
SEO tactic people think involves AI but it really doesn’t
29 Jan 2026
Contributed by Lukas
Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cr...
One page type should be analyzing more closely when tracking AI-driven traffic
28 Jan 2026
Contributed by Lukas
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional genera...
SEO Impact in a Product-Driven Enterprise
27 Jan 2026
Contributed by Lukas
Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that ...
What's the best advice you can give to professionals in SEO for 2026?
23 Jan 2026
Contributed by Lukas
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic re...
Will traditional SEO tracking tools be replaced by AI visibility tracking tools?
22 Jan 2026
Contributed by Lukas
Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue...
What's the first question to ask when working with global brands?
21 Jan 2026
Contributed by Lukas
Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenu...
What's a common mistake companies make when hiring a new resource?
20 Jan 2026
Contributed by Lukas
Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped c...
AI/LLM tracking and the value behind Answer Engine Visibility
19 Jan 2026
Contributed by Lukas
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for ...
Reddit strategy for a global brand launching in the U.S.
17 Jan 2026
Contributed by Lukas
86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while...
One word that best describes Reddit’s role in AI discovery
16 Jan 2026
Contributed by Lukas
86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has help...