Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Invest more in email automation or expanding affiliate programs?

31 Oct 2025

Contributed by Lukas

Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners dis...

The evolving link between email marketing and search visibility

30 Oct 2025

Contributed by Lukas

Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from m...

Are AI-generated email subject lines a trend or trash?

29 Oct 2025

Contributed by Lukas

Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted em...

Will email marketing will outperform paid search ROI over the next 12 months?

28 Oct 2025

Contributed by Lukas

AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience,...

AI-Powered Email Tactics for Smarter Engagement & Search Synergy

27 Oct 2025

Contributed by Lukas

Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI...

What are the essential data points B to B players should be mindfull of?

24 Oct 2025

Contributed by Lukas

B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for mea...

What's the most overrated SEO metric in 2025?

23 Oct 2025

Contributed by Lukas

Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsessi...

Should you kill a blog because AI overviews is taking up the traffic?

22 Oct 2025

Contributed by Lukas

80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic...

Name one technology that has become useless for this AI era.

21 Oct 2025

Contributed by Lukas

80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages perfo...

SEO Forecasting Made Simple

20 Oct 2025

Contributed by Lukas

80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symph...

Strategy for managing stakeholders with the shifts in the search industry

18 Oct 2025

Contributed by Lukas

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for manag...

One word that defines the evolving connection between retail SEO teams and AI engineers

17 Oct 2025

Contributed by Lukas

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major...

Optimizing product content specifically for AI summarization?

16 Oct 2025

Contributed by Lukas

AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for ...

Will traditional rank tracking become obsolete for retail brands within two years?

15 Oct 2025

Contributed by Lukas

Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box re...

How will retail search behaviors shift over the next 18 months?

14 Oct 2025

Contributed by Lukas

AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation...

How AI is becoming the new front door for retail

13 Oct 2025

Contributed by Lukas

AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level experti...

The game plan for eCommerce SEO

11 Oct 2025

Contributed by Lukas

Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO ...

The state of enterprise SEO is _____ ?

10 Oct 2025

Contributed by Lukas

Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and cre...

Will the structure of enterprise SEO teams evolve?

09 Oct 2025

Contributed by Lukas

Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive ...

Are SEO governance frameworks trash?

08 Oct 2025

Contributed by Lukas

Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a com...

Should SEO own AEO?

07 Oct 2025

Contributed by Lukas

Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a...

The Unique Challenges of Enterprise SEO

06 Oct 2025

Contributed by Lukas

Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-H...

How to maintain visual integrity in an answer driven world

04 Oct 2025

Contributed by Lukas

Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterpr...

One word for the current understanding of LLM discovery within enterprises?

03 Oct 2025

Contributed by Lukas

88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations n...

How will organic strategies evolve over the next 18 months?

02 Oct 2025

Contributed by Lukas

Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow's growth leader, partnered with AirOps to 5x content refresh speed...

Should you optimize content for simple elements?

01 Oct 2025

Contributed by Lukas

85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, pa...

Will LLM based discovery replace traditional search results within 12 months?

30 Sep 2025

Contributed by Lukas

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic an...

Answer Engine Optimization (AEO) maturity

29 Sep 2025

Contributed by Lukas

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and dete...

How to prioritize your SEO investment efforts

27 Sep 2025

Contributed by Lukas

Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximiz...

The current state of where we compete is search

26 Sep 2025

Contributed by Lukas

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insig...

Google's evolving use of engagement metrics

25 Sep 2025

Contributed by Lukas

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital ma...

Is AI-generated meta description production at scale a trend or trash?

24 Sep 2025

Contributed by Lukas

Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enter...

Automated SEO reporting tools will replace human analysis within the next three years?

23 Sep 2025

Contributed by Lukas

73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while autom...

Automating SEO with Experimental Strategies That Drive Growth

22 Sep 2025

Contributed by Lukas

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams...

Are content clusters built around entity relationships rather than keywords?

20 Sep 2025

Contributed by Lukas

Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how b...

The current state of topical authority in a world of AI-generated content

19 Sep 2025

Contributed by Lukas

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO stra...

The evolution of engagement metrics over the next 18 months

18 Sep 2025

Contributed by Lukas

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must estab...

Invest SEO resources building comprehensive content vs acquiring high-quality backlinks

17 Sep 2025

Contributed by Lukas

Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leade...

Will internal linking continue to be a core pillar in building topical authority?

16 Sep 2025

Contributed by Lukas

Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Infor...

Mastering AI Search with Topical Authority and Links

15 Sep 2025

Contributed by Lukas

AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, sha...

Key skill sets and roles to build your SEO team from the ground up

13 Sep 2025

Contributed by Lukas

Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clar...

LLM.txt files — trend or trash?

12 Sep 2025

Contributed by Lukas

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search eng...

Technical SEO infrastructure vs human-crafted content quality with limited resources

11 Sep 2025

Contributed by Lukas

Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founde...

How will machine trust signals evolve for content creators next year?

10 Sep 2025

Contributed by Lukas

LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why t...

Does retrieval-based search make traditional keyword research obsolete?

09 Sep 2025

Contributed by Lukas

Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founde...

Machine trust and retrieval-based search transformation

08 Sep 2025

Contributed by Lukas

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search eng...

Game plan for convincing technical leadership to invest more in customer data integrations

06 Sep 2025

Contributed by Lukas

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimo...

One word that describes the relationship between customer data and marketing campaign success

05 Sep 2025

Contributed by Lukas

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how lea...

Invest in better data integration vs advanced content personalization

04 Sep 2025

Contributed by Lukas

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration out...

One major shift in data-driven marketing campaigns in five years

03 Sep 2025

Contributed by Lukas

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces...

Will first-party customer data become the most valuable marketing asset by 2025?

02 Sep 2025

Contributed by Lukas

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimov...

Building marketing campaigns from customer relationship data

01 Sep 2025

Contributed by Lukas

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed rela...

Game plan for balancing AEO, SEO, and GEO in your 2026 strategy

30 Aug 2025

Contributed by Lukas

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her p...

One word that describes the current state of SEO integration

29 Aug 2025

Contributed by Lukas

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in...

Focusing on optimizing for voice search vs visual search if you have limited resources

28 Aug 2025

Contributed by Lukas

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights o...

The evolving relationship between AEO and traditional SEO

27 Aug 2025

Contributed by Lukas

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolut...

AI Mode will eventually replace traditional search as the primary search experience?

26 Aug 2025

Contributed by Lukas

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct i...

The AEO, SEO & GEO Debate

25 Aug 2025

Contributed by Lukas

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking ...

Integration of SEO and CRO departments into a single "search experience" team

23 Aug 2025

Contributed by Lukas

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing...

Game plan for balancing automated content creation with maintaining E-E-A-T signals

22 Aug 2025

Contributed by Lukas

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes exper...

Invest more resources in optimizing for traditional search or non search channels to show up in AI?

21 Aug 2025

Contributed by Lukas

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional sea...

The evolving relationship between SEO and B2B

20 Aug 2025

Contributed by Lukas

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches...

AI-generated content will become indistinguishable from human content in search results?

19 Aug 2025

Contributed by Lukas

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this cont...

The fusion of SEO & CRO with AI/LLMs

18 Aug 2025

Contributed by Lukas

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create ...

Your publisher's plan for visibility with direct AI answers?

16 Aug 2025

Contributed by Lukas

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product st...

Describe current SEO in the age of LLMs

15 Aug 2025

Contributed by Lukas

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's ...

Measuring for AI Overviews/Mode vs maintaining traditional organic rankings

14 Aug 2025

Contributed by Lukas

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI over...

How will SEO's relationship with content evolve in 18 months?

13 Aug 2025

Contributed by Lukas

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines ...

Will AI Overviews replace featured snippets by late 2025?

12 Aug 2025

Contributed by Lukas

AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant...

SEO, Google AIOs & LLMs

11 Aug 2025

Contributed by Lukas

Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generat...

Game plan for balancing journalistic quality with search performance

09 Aug 2025

Contributed by Lukas

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating conten...

Optimizing for search visibility vs reader engagement

08 Aug 2025

Contributed by Lukas

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives s...

One word that describes the relationship between journalistic integrity and SEO success today

07 Aug 2025

Contributed by Lukas

Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the pro...

Is using clickbait ever going to die off?

06 Aug 2025

Contributed by Lukas

Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headli...

How many journalism principles that apply to SEO can you name in 30 seconds?

05 Aug 2025

Contributed by Lukas

In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the cr...

Applying Journalistic Thinking & Principles to SEO

04 Aug 2025

Contributed by Lukas

In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in jou...

Seeing a drastic decrease in clicks but not impressions?

02 Aug 2025

Contributed by Lukas

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challeng...

How Google's AI-powered search results will evolve over the next 12 months

01 Aug 2025

Contributed by Lukas

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environmen...

One word that describes the current state of E-E-A-T in AI Search

31 Jul 2025

Contributed by Lukas

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navig...

Is optimizing content specifically for AIO a trend or trash?

30 Jul 2025

Contributed by Lukas

AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated ...

Will page speed be less important in AI Search?

29 Jul 2025

Contributed by Lukas

Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search ...

How to Demonstrate the ROI of SEO

28 Jul 2025

Contributed by Lukas

Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach t...

Game plan for navigating Google's helpful content updates

25 Jul 2025

Contributed by Lukas

Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search pri...

Long-form financial guides or interactive calculators?

24 Jul 2025

Contributed by Lukas

Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators ...

How will AI search impact the personal finance vertical over the next 18 months?

23 Jul 2025

Contributed by Lukas

AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major f...

Will financial literacy content outperform comparison pages in 2025?

22 Jul 2025

Contributed by Lukas

Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial ser...

Optimizing financial content with SEO

21 Jul 2025

Contributed by Lukas

Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can c...

In the age of AI will localized content still hold the same value and weight?

19 Jul 2025

Contributed by Lukas

Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advan...

Will search engines eventually eliminate the need for hreflang tags?

18 Jul 2025

Contributed by Lukas

Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. D...

Game plan for launching in five new international markets with limited resources

17 Jul 2025

Contributed by Lukas

Sebastein discusses Game plan for launching in five new international markets with limited resourcesSee Privacy Policy at https://art19.com/privacy an...

One word that describes the current state of global SEO

16 Jul 2025

Contributed by Lukas

Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search dive...

Using AI to auto-generate multilingual content variations

15 Jul 2025

Contributed by Lukas

Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations o...

Advanced Global SEO Strategies

14 Jul 2025

Contributed by Lukas

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international ex...

The Consolidation of Search

09 Jul 2025

Contributed by Lukas

The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koen...

How to maintain brand visibility when users can't see search results

05 Jul 2025

Contributed by Lukas

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining vi...

Optimizing for Google's traditional search results vs emerging platforms

04 Jul 2025

Contributed by Lukas

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over lega...

How will consumer behavior evolve in the next 12 months?

03 Jul 2025

Contributed by Lukas

Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more eff...

Should you build separate teams for traditional vs AI search?

02 Jul 2025

Contributed by Lukas

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He ...

Will Structured Data Continue To Increase In Importance?

01 Jul 2025

Contributed by Lukas

Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as sea...

Adaptive SEO for a Screenless, Off-Site Search Future

30 Jun 2025

Contributed by Lukas

In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating ra...