Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Reddit or YouTube engagement will win in an AI-first search world?

15 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 bra...

How will AI tools rank brand trustworthiness five years from now?

14 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500...

Will other social channels dominate over Reddit as a Organic channel source by 2026?

13 Jan 2026

Contributed by Lukas

Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands...

Reddit vs. Google: The Future of AI Search

12 Jan 2026

Contributed by Lukas

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has h...

What’s your go-to move for reallocating spend to stay competitive?

10 Jan 2026

Contributed by Lukas

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation r...

One word that describes what most marketers still misunderstand about AI optimization

09 Jan 2026

Contributed by Lukas

AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound,...

Enterprise brands shifting budget from traditional content generation to answer engine optimization investments

08 Jan 2026

Contributed by Lukas

Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI ...

One unexpected brand or vertical you think will thrive in AI-generated results over the next year

07 Jan 2026

Contributed by Lukas

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition...

AI citation dominance will be the new SEO leaderboard by 2026?

06 Jan 2026

Contributed by Lukas

ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation r...

Blue Links Are Dead...Now What?

05 Jan 2026

Contributed by Lukas

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition...

Your first move to prepare for the Direct-to-Agent era

20 Dec 2025

Contributed by Lukas

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstr...

One word that describes the shift from human-first to AI-first discovery

19 Dec 2025

Contributed by Lukas

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how cons...

Optimizing for AI agents instead of traditional SERP rankings is just this year's hype?

18 Dec 2025

Contributed by Lukas

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mai...

Will brand websites matter more than third party publishers by 2026?

17 Dec 2025

Contributed by Lukas

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI...

How will consumer discovery evolve over the next 12 months?

16 Dec 2025

Contributed by Lukas

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstr...

How brands can prepare for the Direct-to-Agent era of AI discovery

15 Dec 2025

Contributed by Lukas

**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts month...

How to set up Gen AI workflows while future-proofing for what comes next

13 Dec 2025

Contributed by Lukas

78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who...

One word that captures where we really are with Gen AI adoption in SEO

12 Dec 2025

Contributed by Lukas

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader wh...

Will ChatGPT 5 drastically impact Gen AI?

11 Dec 2025

Contributed by Lukas

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing e...

What will be the biggest disruption to SEO?

10 Dec 2025

Contributed by Lukas

Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brie...

Will human editorial review remain essential in SEO teams?

09 Dec 2025

Contributed by Lukas

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author...

How to use Gen AI to build your SEO Program

08 Dec 2025

Contributed by Lukas

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author...

What's your first 90-day playbook to improve visibility within your local market?

06 Dec 2025

Contributed by Lukas

90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven ex...

One word that defines the future of visual search for small businesses

05 Dec 2025

Contributed by Lukas

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level vi...

Embedding location-based schema on AI-generated images—trend or trash?

04 Dec 2025

Contributed by Lukas

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads vi...

Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now

03 Dec 2025

Contributed by Lukas

Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStoc...

SMBs will need visual optimization strategies as much as written content strategies—buy or sell?

02 Dec 2025

Contributed by Lukas

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optim...

SMB SEO in the GEO Era

01 Dec 2025

Contributed by Lukas

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-lev...

How do you roll out embeddings across your product catalog?

21 Nov 2025

Contributed by Lukas

Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his pro...

SEOs building lightweight tools in IDEs - trend or trash?

20 Nov 2025

Contributed by Lukas

70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland M Bacorn, technical lead at Boca De, has successfully implemented ...

Embedding analysis will be a core part of enterprise SEO in the next two years?

19 Nov 2025

Contributed by Lukas

SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-buil...

Crystal ball: how do you see IDEs developing in the next 18 months?

18 Nov 2025

Contributed by Lukas

IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments ...

Working w/Embeddings & Building Your Own Code

17 Nov 2025

Contributed by Lukas

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how emb...

One word that describes brand-led communities in an AI-first discovery era

15 Nov 2025

Contributed by Lukas

Brand authenticity becomes more valuable as AI equalizes content creation tools across competitors. Jon Levesque, CEO of Seeq, argues that when AI can...

The choice to go full-time on your startup

14 Nov 2025

Contributed by Lukas

Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences cr...

One community growth tactic that worked five years ago but would completely flop today

13 Nov 2025

Contributed by Lukas

Community-driven growth strategies have fundamentally shifted in the post-pandemic era. Jon Levesque, CEO of Seeq, shares insights from building enter...

Experience Networks in the absence of search engine rankings

12 Nov 2025

Contributed by Lukas

73% of consumers rely on peer recommendations when AI responses lack transparency. Jon Levesque, CEO of Seeq, has built experience networks that gener...

The biggest mistake in community building

11 Nov 2025

Contributed by Lukas

Community-driven growth outperforms personality-based strategies by 3x in retention rates. Jon Levesque, CEO of Seeq, shares proven methodologies for ...

The End of the Directory Era

10 Nov 2025

Contributed by Lukas

73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, f...

Game plan for making sure your brand wins visibility across AI and agent search

08 Nov 2025

Contributed by Lukas

Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expert...

One word that sums up where AI search visibility is headed

07 Nov 2025

Contributed by Lukas

AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is f...

How will discovery look in 18 months with agents as primary users?

06 Nov 2025

Contributed by Lukas

AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will ...

Optimizing for AI Agents over traditional methods?

05 Nov 2025

Contributed by Lukas

AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundame...

Will a smaller handful of Brands dominate the AI Search era

04 Nov 2025

Contributed by Lukas

AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strate...

Who's Going to Dominate Search in the AI Era?

03 Nov 2025

Contributed by Lukas

AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SE...

Integrating email marketing data into your search strategy

01 Nov 2025

Contributed by Lukas

Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares h...

Invest more in email automation or expanding affiliate programs?

31 Oct 2025

Contributed by Lukas

Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners dis...

The evolving link between email marketing and search visibility

30 Oct 2025

Contributed by Lukas

Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from m...

Are AI-generated email subject lines a trend or trash?

29 Oct 2025

Contributed by Lukas

Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted em...

Will email marketing will outperform paid search ROI over the next 12 months?

28 Oct 2025

Contributed by Lukas

AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience,...

AI-Powered Email Tactics for Smarter Engagement & Search Synergy

27 Oct 2025

Contributed by Lukas

Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI...

What are the essential data points B to B players should be mindfull of?

24 Oct 2025

Contributed by Lukas

B2B companies struggle to prove SEO ROI beyond basic traffic metrics. Lindsie Nelson, VP of SEO at Symphonic Digital, shares proven frameworks for mea...

What's the most overrated SEO metric in 2025?

23 Oct 2025

Contributed by Lukas

Enterprise SEO teams are overvaluing traffic metrics in 2025. Lindsie Nelson, VP of SEO at Symphonic Digital, explains why traditional traffic obsessi...

Should you kill a blog because AI overviews is taking up the traffic?

22 Oct 2025

Contributed by Lukas

80% of consumers now rely on zero-click results, reducing organic traffic by 25% despite maintained visibility. Lindsie Nelson, VP of SEO at Symphonic...

Name one technology that has become useless for this AI era.

21 Oct 2025

Contributed by Lukas

80% of consumers now rely on zero-click results, reducing organic web traffic by 15-25%. Lindsay Nelson, VP of SEO at Symphonic Digital, manages perfo...

SEO Forecasting Made Simple

20 Oct 2025

Contributed by Lukas

80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symph...

Strategy for managing stakeholders with the shifts in the search industry

18 Oct 2025

Contributed by Lukas

Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for manag...

One word that defines the evolving connection between retail SEO teams and AI engineers

17 Oct 2025

Contributed by Lukas

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major...

Optimizing product content specifically for AI summarization?

16 Oct 2025

Contributed by Lukas

AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for ...

Will traditional rank tracking become obsolete for retail brands within two years?

15 Oct 2025

Contributed by Lukas

Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box re...

How will retail search behaviors shift over the next 18 months?

14 Oct 2025

Contributed by Lukas

AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation...

How AI is becoming the new front door for retail

13 Oct 2025

Contributed by Lukas

AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level experti...

The game plan for eCommerce SEO

11 Oct 2025

Contributed by Lukas

Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO ...

The state of enterprise SEO is _____ ?

10 Oct 2025

Contributed by Lukas

Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and cre...

Will the structure of enterprise SEO teams evolve?

09 Oct 2025

Contributed by Lukas

Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive ...

Are SEO governance frameworks trash?

08 Oct 2025

Contributed by Lukas

Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a com...

Should SEO own AEO?

07 Oct 2025

Contributed by Lukas

Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a...

The Unique Challenges of Enterprise SEO

06 Oct 2025

Contributed by Lukas

Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-H...

How to maintain visual integrity in an answer driven world

04 Oct 2025

Contributed by Lukas

Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterpr...

One word for the current understanding of LLM discovery within enterprises?

03 Oct 2025

Contributed by Lukas

88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations n...

How will organic strategies evolve over the next 18 months?

02 Oct 2025

Contributed by Lukas

Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow's growth leader, partnered with AirOps to 5x content refresh speed...

Should you optimize content for simple elements?

01 Oct 2025

Contributed by Lukas

85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, pa...

Will LLM based discovery replace traditional search results within 12 months?

30 Sep 2025

Contributed by Lukas

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic an...

Answer Engine Optimization (AEO) maturity

29 Sep 2025

Contributed by Lukas

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and dete...

How to prioritize your SEO investment efforts

27 Sep 2025

Contributed by Lukas

Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximiz...

The current state of where we compete is search

26 Sep 2025

Contributed by Lukas

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insig...

Google's evolving use of engagement metrics

25 Sep 2025

Contributed by Lukas

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital ma...

Is AI-generated meta description production at scale a trend or trash?

24 Sep 2025

Contributed by Lukas

Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enter...

Automated SEO reporting tools will replace human analysis within the next three years?

23 Sep 2025

Contributed by Lukas

73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while autom...

Automating SEO with Experimental Strategies That Drive Growth

22 Sep 2025

Contributed by Lukas

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams...

Are content clusters built around entity relationships rather than keywords?

20 Sep 2025

Contributed by Lukas

Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how b...

The current state of topical authority in a world of AI-generated content

19 Sep 2025

Contributed by Lukas

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO stra...

The evolution of engagement metrics over the next 18 months

18 Sep 2025

Contributed by Lukas

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must estab...

Invest SEO resources building comprehensive content vs acquiring high-quality backlinks

17 Sep 2025

Contributed by Lukas

Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leade...

Will internal linking continue to be a core pillar in building topical authority?

16 Sep 2025

Contributed by Lukas

Topical authority requires omnipresence across evolving search platforms beyond traditional Google dominance. Daniel Horowitz, SEO strategist at Infor...

Mastering AI Search with Topical Authority and Links

15 Sep 2025

Contributed by Lukas

AI-generated content is flooding search results, making topical authority more critical than ever. Daniel Horowitz, SEO strategist at Informatica, sha...

Key skill sets and roles to build your SEO team from the ground up

13 Sep 2025

Contributed by Lukas

Enterprise SEO teams struggle with proper crawler management protocols. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, clar...

LLM.txt files — trend or trash?

12 Sep 2025

Contributed by Lukas

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search eng...

Technical SEO infrastructure vs human-crafted content quality with limited resources

11 Sep 2025

Contributed by Lukas

Enterprise SEO teams waste resources on ineffective LLM.txt files instead of proven protocols. Duane Forrester, former Bing search engineer and founde...

How will machine trust signals evolve for content creators next year?

10 Sep 2025

Contributed by Lukas

LLM.txt files offer no actual SEO value for content creators. Duane Forrester, former Bing executive and founder of UnboundAnswers.com, explains why t...

Does retrieval-based search make traditional keyword research obsolete?

09 Sep 2025

Contributed by Lukas

Retrieval-based search is transforming how SEO professionals approach keyword strategy. Duane Forrester, former Bing Senior Product Manager and founde...

Machine trust and retrieval-based search transformation

08 Sep 2025

Contributed by Lukas

Google's AI overviews now appear in over 50% of search results. Duane Forrester, founder and CEO of UnboundAnswers.com and former Microsoft search eng...

Game plan for convincing technical leadership to invest more in customer data integrations

06 Sep 2025

Contributed by Lukas

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimo...

One word that describes the relationship between customer data and marketing campaign success

05 Sep 2025

Contributed by Lukas

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how lea...

Invest in better data integration vs advanced content personalization

04 Sep 2025

Contributed by Lukas

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration out...

One major shift in data-driven marketing campaigns in five years

03 Sep 2025

Contributed by Lukas

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces...

Will first-party customer data become the most valuable marketing asset by 2025?

02 Sep 2025

Contributed by Lukas

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimov...

Building marketing campaigns from customer relationship data

01 Sep 2025

Contributed by Lukas

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed rela...

Game plan for balancing AEO, SEO, and GEO in your 2026 strategy

30 Aug 2025

Contributed by Lukas

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her p...

One word that describes the current state of SEO integration

29 Aug 2025

Contributed by Lukas

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in...