Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Focusing on optimizing for voice search vs visual search if you have limited resources

28 Aug 2025

Contributed by Lukas

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights o...

The evolving relationship between AEO and traditional SEO

27 Aug 2025

Contributed by Lukas

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolut...

AI Mode will eventually replace traditional search as the primary search experience?

26 Aug 2025

Contributed by Lukas

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct i...

The AEO, SEO & GEO Debate

25 Aug 2025

Contributed by Lukas

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking ...

Integration of SEO and CRO departments into a single "search experience" team

23 Aug 2025

Contributed by Lukas

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing...

Game plan for balancing automated content creation with maintaining E-E-A-T signals

22 Aug 2025

Contributed by Lukas

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes exper...

Invest more resources in optimizing for traditional search or non search channels to show up in AI?

21 Aug 2025

Contributed by Lukas

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional sea...

The evolving relationship between SEO and B2B

20 Aug 2025

Contributed by Lukas

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches...

AI-generated content will become indistinguishable from human content in search results?

19 Aug 2025

Contributed by Lukas

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this cont...

The fusion of SEO & CRO with AI/LLMs

18 Aug 2025

Contributed by Lukas

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create ...

Your publisher's plan for visibility with direct AI answers?

16 Aug 2025

Contributed by Lukas

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product st...

Describe current SEO in the age of LLMs

15 Aug 2025

Contributed by Lukas

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's ...

Measuring for AI Overviews/Mode vs maintaining traditional organic rankings

14 Aug 2025

Contributed by Lukas

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI over...

How will SEO's relationship with content evolve in 18 months?

13 Aug 2025

Contributed by Lukas

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines ...

Will AI Overviews replace featured snippets by late 2025?

12 Aug 2025

Contributed by Lukas

AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant...

SEO, Google AIOs & LLMs

11 Aug 2025

Contributed by Lukas

Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generat...

Game plan for balancing journalistic quality with search performance

09 Aug 2025

Contributed by Lukas

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating conten...

Optimizing for search visibility vs reader engagement

08 Aug 2025

Contributed by Lukas

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives s...

One word that describes the relationship between journalistic integrity and SEO success today

07 Aug 2025

Contributed by Lukas

Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the pro...

Is using clickbait ever going to die off?

06 Aug 2025

Contributed by Lukas

Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headli...

How many journalism principles that apply to SEO can you name in 30 seconds?

05 Aug 2025

Contributed by Lukas

In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the cr...

Applying Journalistic Thinking & Principles to SEO

04 Aug 2025

Contributed by Lukas

In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in jou...

Seeing a drastic decrease in clicks but not impressions?

02 Aug 2025

Contributed by Lukas

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challeng...

How Google's AI-powered search results will evolve over the next 12 months

01 Aug 2025

Contributed by Lukas

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environmen...

One word that describes the current state of E-E-A-T in AI Search

31 Jul 2025

Contributed by Lukas

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navig...

Is optimizing content specifically for AIO a trend or trash?

30 Jul 2025

Contributed by Lukas

AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated ...

Will page speed be less important in AI Search?

29 Jul 2025

Contributed by Lukas

Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search ...

How to Demonstrate the ROI of SEO

28 Jul 2025

Contributed by Lukas

Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach t...

Game plan for navigating Google's helpful content updates

25 Jul 2025

Contributed by Lukas

Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search pri...

Long-form financial guides or interactive calculators?

24 Jul 2025

Contributed by Lukas

Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators ...

How will AI search impact the personal finance vertical over the next 18 months?

23 Jul 2025

Contributed by Lukas

AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major f...

Will financial literacy content outperform comparison pages in 2025?

22 Jul 2025

Contributed by Lukas

Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial ser...

Optimizing financial content with SEO

21 Jul 2025

Contributed by Lukas

Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can c...

In the age of AI will localized content still hold the same value and weight?

19 Jul 2025

Contributed by Lukas

Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advan...

Will search engines eventually eliminate the need for hreflang tags?

18 Jul 2025

Contributed by Lukas

Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. D...

Game plan for launching in five new international markets with limited resources

17 Jul 2025

Contributed by Lukas

Sebastein discusses Game plan for launching in five new international markets with limited resourcesSee Privacy Policy at https://art19.com/privacy an...

One word that describes the current state of global SEO

16 Jul 2025

Contributed by Lukas

Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search dive...

Using AI to auto-generate multilingual content variations

15 Jul 2025

Contributed by Lukas

Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations o...

Advanced Global SEO Strategies

14 Jul 2025

Contributed by Lukas

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international ex...

The Consolidation of Search

09 Jul 2025

Contributed by Lukas

The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koen...

How to maintain brand visibility when users can't see search results

05 Jul 2025

Contributed by Lukas

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining vi...

Optimizing for Google's traditional search results vs emerging platforms

04 Jul 2025

Contributed by Lukas

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over lega...

How will consumer behavior evolve in the next 12 months?

03 Jul 2025

Contributed by Lukas

Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more eff...

Should you build separate teams for traditional vs AI search?

02 Jul 2025

Contributed by Lukas

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He ...

Will Structured Data Continue To Increase In Importance?

01 Jul 2025

Contributed by Lukas

Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as sea...

Adaptive SEO for a Screenless, Off-Site Search Future

30 Jun 2025

Contributed by Lukas

In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating ra...

Is optimizing content specifically for AI summarization a legitimate strategy?

28 Jun 2025

Contributed by Lukas

Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation fo...

One word to describe the competition between Google and OpenAI

27 Jun 2025

Contributed by Lukas

In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribu...

Optimize for AI or Traditional Search?

26 Jun 2025

Contributed by Lukas

The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles w...

How do you see zero-click searches evolving with AIO and LLM on rise?

25 Jun 2025

Contributed by Lukas

Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement ...

ClickStream data will be the most helpful search data moving forward?

24 Jun 2025

Contributed by Lukas

Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% acc...

SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals

23 Jun 2025

Contributed by Lukas

SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstrea...

Investing in comprehensive data clean up vs AI content expansion for AI rankings

21 Jun 2025

Contributed by Lukas

When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data c...

One word that describes the current state of search in the GenAI era

20 Jun 2025

Contributed by Lukas

In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical r...

Why LLMs Fail (and why AI alignment is needed)

20 Jun 2025

Contributed by Lukas

LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, exp...

Will using AI to automatically generate schema markup at scale be a trend or trash?

19 Jun 2025

Contributed by Lukas

Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of unders...

The New Sp[AI]ce Race

19 Jun 2025

Contributed by Lukas

The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insights...

How will the relationship between structured data and generative AI evolve over the next 18 months?

18 Jun 2025

Contributed by Lukas

Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed ...

Structured data will become mandatory for ranking in AI-generated search results by 2025?

17 Jun 2025

Contributed by Lukas

Structured data may soon become mandatory for AI search rankings. Martha van Berkel, CEO of Schema App, shares her expert perspective on why search en...

How GenAI uses structured data

16 Jun 2025

Contributed by Lukas

Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI en...

3 areas SEO should focus on to stay relevant

14 Jun 2025

Contributed by Lukas

SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for mai...

One word that describes the current state of AI search integration into SEO strategies

13 Jun 2025

Contributed by Lukas

The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade thei...

Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals

12 Jun 2025

Contributed by Lukas

Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental t...

The evolving relationship between content creators and AI tools

11 Jun 2025

Contributed by Lukas

AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing conten...

Will optimizing content specifically for AI search become more important than traditional search optimization this year??

10 Jun 2025

Contributed by Lukas

Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approac...

Educating LLMs & Optimizing Content for AI Search

09 Jun 2025

Contributed by Lukas

In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift ...

Investing in AI content generation tools vs human editorial resources on a limited SEO budget

07 Jun 2025

Contributed by Lukas

When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between ...

What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?

06 Jun 2025

Contributed by Lukas

AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools...

Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?

05 Jun 2025

Contributed by Lukas

Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends p...

How will Google's approach to evaluating AI content evolve over the next 18 months?

04 Jun 2025

Contributed by Lukas

Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating t...

Will AI-generated content be indistinguishable from human content in search rankings by 2025?

03 Jun 2025

Contributed by Lukas

Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantage...

How to (and not to) use AI in your SEO

02 Jun 2025

Contributed by Lukas

AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She expla...

Backlinking will have a resurgence with AI search?

31 May 2025

Contributed by Lukas

Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why ...

How to win buy-in from upper management in your first 90 days

30 May 2025

Contributed by Lukas

Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critic...

The big three KPIs all SEO teams should report on

29 May 2025

Contributed by Lukas

Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should...

Should SEO teams embrace CRO as a core part of our work?

28 May 2025

Contributed by Lukas

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimi...

One word for the fundamental shift in search over the next 12 months

27 May 2025

Contributed by Lukas

AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of ...

How AI is transforming search

26 May 2025

Contributed by Lukas

Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO ...

How to maintain traffic when AI summaries answer user queries directly in search results

24 May 2025

Contributed by Lukas

AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather t...

Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities?

23 May 2025

Contributed by Lukas

Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less i...

How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months?

22 May 2025

Contributed by Lukas

In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences ...

Optimize For Google's AI Overviews Vs Focus On Other Search Environments?

21 May 2025

Contributed by Lukas

In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He a...

Will AI-Generated Search Results Materially Change Local Search This Year?

20 May 2025

Contributed by Lukas

AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries ins...

AI-Powered Search: Disruptive Risk or Strategic Advantage?

19 May 2025

Contributed by Lukas

AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption f...

What Other Marketing Channel Will Have The Most Overlap With SEO In 12 Months?

17 May 2025

Contributed by Lukas

In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, predicts which marketing channels will most overlap with SEO in the com...

Youtube SEO Is SEO 5 Years Ago?

16 May 2025

Contributed by Lukas

Is YouTube SEO just like traditional SEO from five years ago? Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, debunks this oversimplific...

Top Pick For Internal Team To Partner With?

15 May 2025

Contributed by Lukas

In the quest for effective SEO partnerships, data teams emerge as the critical ally. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, exp...

What’s Your First Step To Partner With CRM?

14 May 2025

Contributed by Lukas

Partnering with CRM teams requires strategic alignment. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his approach to cross-fun...

Is Paid Search Is The Most Important Marketing Channel To Partner With For SEO?

13 May 2025

Contributed by Lukas

In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner ...

How To Create A Holistic "Land And Expand" SEO Strategy

12 May 2025

Contributed by Lukas

Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channe...

Will AI Systems Be Able To Fully Diagnose Traffic Drops And Identify Fundamental Issues?

10 May 2025

Contributed by Lukas

Can AI fully diagnose SEO traffic drops? Sam Torres from Gray Dot Co examines the limitations of AI in technical SEO diagnostics. She explains why AI ...

Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update

09 May 2025

Contributed by Lukas

When a core algorithm update causes a 40% traffic drop, swift action is required. Sam Torres from Gray Dot Co shares her approach to diagnosing conten...

More Sudden Traffic Drops Caused By Technical Issues Or Content-Related Problems?

08 May 2025

Contributed by Lukas

When do traffic drops signal technical issues versus content problems? Sam Torres from Gray Dot Co examines the distinct patterns behind sudden versus...

Are We Moving To A Constant State Of Change Search?

07 May 2025

Contributed by Lukas

Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will c...

Will There Will Be More Official Core Updates In 2025 Than Any Other Year?

06 May 2025

Contributed by Lukas

Core updates are becoming more frequent in Google's algorithm ecosystem. Sam Torres from Gray Dot Co predicts 2025 will see more official core updates...

How To Approach Traffic Drops

05 May 2025

Contributed by Lukas

Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the tru...

Bridging the gap between humanity & AI

01 May 2025

Contributed by Lukas

Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. ...

What leaders can learn from the Norwegian success mentality

30 Apr 2025

Contributed by Lukas

Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of ...

Improving A Headless CMS

29 Apr 2025

Contributed by Lukas

Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and...

The Impact Of A CMS On SEO

28 Apr 2025

Contributed by Lukas

Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how C...