Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
Using AI to auto-generate multilingual content variations
15 Jul 2025
Contributed by Lukas
Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations o...
Advanced Global SEO Strategies
14 Jul 2025
Contributed by Lukas
Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international ex...
The Consolidation of Search
09 Jul 2025
Contributed by Lukas
The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koen...
How to maintain brand visibility when users can't see search results
05 Jul 2025
Contributed by Lukas
Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining vi...
Optimizing for Google's traditional search results vs emerging platforms
04 Jul 2025
Contributed by Lukas
Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over lega...
How will consumer behavior evolve in the next 12 months?
03 Jul 2025
Contributed by Lukas
Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more eff...
Should you build separate teams for traditional vs AI search?
02 Jul 2025
Contributed by Lukas
Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He ...
Will Structured Data Continue To Increase In Importance?
01 Jul 2025
Contributed by Lukas
Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as sea...
Adaptive SEO for a Screenless, Off-Site Search Future
30 Jun 2025
Contributed by Lukas
In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating ra...
Is optimizing content specifically for AI summarization a legitimate strategy?
28 Jun 2025
Contributed by Lukas
Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation fo...
One word to describe the competition between Google and OpenAI
27 Jun 2025
Contributed by Lukas
In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribu...
Optimize for AI or Traditional Search?
26 Jun 2025
Contributed by Lukas
The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles w...
How do you see zero-click searches evolving with AIO and LLM on rise?
25 Jun 2025
Contributed by Lukas
Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement ...
ClickStream data will be the most helpful search data moving forward?
24 Jun 2025
Contributed by Lukas
Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% acc...
SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals
23 Jun 2025
Contributed by Lukas
SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstrea...
Investing in comprehensive data clean up vs AI content expansion for AI rankings
21 Jun 2025
Contributed by Lukas
When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data c...
One word that describes the current state of search in the GenAI era
20 Jun 2025
Contributed by Lukas
In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical r...
Why LLMs Fail (and why AI alignment is needed)
20 Jun 2025
Contributed by Lukas
LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, exp...
Will using AI to automatically generate schema markup at scale be a trend or trash?
19 Jun 2025
Contributed by Lukas
Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of unders...
The New Sp[AI]ce Race
19 Jun 2025
Contributed by Lukas
The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insights...
How will the relationship between structured data and generative AI evolve over the next 18 months?
18 Jun 2025
Contributed by Lukas
Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed ...
Structured data will become mandatory for ranking in AI-generated search results by 2025?
17 Jun 2025
Contributed by Lukas
Structured data may soon become mandatory for AI search rankings. Martha van Berkel, CEO of Schema App, shares her expert perspective on why search en...
How GenAI uses structured data
16 Jun 2025
Contributed by Lukas
Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI en...
3 areas SEO should focus on to stay relevant
14 Jun 2025
Contributed by Lukas
SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for mai...
One word that describes the current state of AI search integration into SEO strategies
13 Jun 2025
Contributed by Lukas
The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade thei...
Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals
12 Jun 2025
Contributed by Lukas
Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental t...
The evolving relationship between content creators and AI tools
11 Jun 2025
Contributed by Lukas
AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing conten...
Will optimizing content specifically for AI search become more important than traditional search optimization this year??
10 Jun 2025
Contributed by Lukas
Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approac...
Educating LLMs & Optimizing Content for AI Search
09 Jun 2025
Contributed by Lukas
In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift ...
Investing in AI content generation tools vs human editorial resources on a limited SEO budget
07 Jun 2025
Contributed by Lukas
When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between ...
What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals?
06 Jun 2025
Contributed by Lukas
AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools...
Is using AI to automatically generate meta descriptions for every page on your website a trend or trash?
05 Jun 2025
Contributed by Lukas
Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends p...
How will Google's approach to evaluating AI content evolve over the next 18 months?
04 Jun 2025
Contributed by Lukas
Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating t...
Will AI-generated content be indistinguishable from human content in search rankings by 2025?
03 Jun 2025
Contributed by Lukas
Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantage...
How to (and not to) use AI in your SEO
02 Jun 2025
Contributed by Lukas
AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She expla...
Backlinking will have a resurgence with AI search?
31 May 2025
Contributed by Lukas
Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why ...
How to win buy-in from upper management in your first 90 days
30 May 2025
Contributed by Lukas
Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critic...
The big three KPIs all SEO teams should report on
29 May 2025
Contributed by Lukas
Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should...
Should SEO teams embrace CRO as a core part of our work?
28 May 2025
Contributed by Lukas
Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimi...
One word for the fundamental shift in search over the next 12 months
27 May 2025
Contributed by Lukas
AI is fundamentally simplifying how people search online. Travis Tallent from Brainlabs shares his expert perspective on the transformative impact of ...
How AI is transforming search
26 May 2025
Contributed by Lukas
Reframing SEO as a business revenue driver remains a major challenge. Travis Tallent, Managing Director at Brainlabs and specialist in integrated SEO ...
How to maintain traffic when AI summaries answer user queries directly in search results
24 May 2025
Contributed by Lukas
AI summaries threaten organic traffic in search results. Mike Walrath, CEO of Yext, explains why brands should focus on maintaining awareness rather t...
Is The Concept Of "Zero-Click Search" Going To Evolve Into Traffic Driving Opportunities?
23 May 2025
Contributed by Lukas
Zero-click search presents both challenges and opportunities for SEO professionals. Mike Walrath from Yext explores how these seemingly traffic-less i...
How Will The Relationship Between Ecommerce And Search Engines Evolve Over The Next 12 Months?
22 May 2025
Contributed by Lukas
In e-commerce search, AI is reshaping the shopping experience. Mike Walrath, CEO of Yext, predicts the emergence of single-click shopping experiences ...
Optimize For Google's AI Overviews Vs Focus On Other Search Environments?
21 May 2025
Contributed by Lukas
In this episode, Mike Walrath of Yext tackles the strategic dilemma of optimizing for Google AI Overviews versus alternative search environments. He a...
Will AI-Generated Search Results Materially Change Local Search This Year?
20 May 2025
Contributed by Lukas
AI is rapidly transforming local search results. Mike Walrath, CEO of Yext, explains how AI assistants now provide direct answers to local queries ins...
AI-Powered Search: Disruptive Risk or Strategic Advantage?
19 May 2025
Contributed by Lukas
AI is reshaping search discoverability and business visibility. Mike Walrath, CEO of Yext, explains how Google's monetization model faces disruption f...
What Other Marketing Channel Will Have The Most Overlap With SEO In 12 Months?
17 May 2025
Contributed by Lukas
In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, predicts which marketing channels will most overlap with SEO in the com...
Youtube SEO Is SEO 5 Years Ago?
16 May 2025
Contributed by Lukas
Is YouTube SEO just like traditional SEO from five years ago? Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, debunks this oversimplific...
Top Pick For Internal Team To Partner With?
15 May 2025
Contributed by Lukas
In the quest for effective SEO partnerships, data teams emerge as the critical ally. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, exp...
What’s Your First Step To Partner With CRM?
14 May 2025
Contributed by Lukas
Partnering with CRM teams requires strategic alignment. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his approach to cross-fun...
Is Paid Search Is The Most Important Marketing Channel To Partner With For SEO?
13 May 2025
Contributed by Lukas
In this episode, Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, challenges the notion that paid search should be SEO's primary partner ...
How To Create A Holistic "Land And Expand" SEO Strategy
12 May 2025
Contributed by Lukas
Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channe...
Will AI Systems Be Able To Fully Diagnose Traffic Drops And Identify Fundamental Issues?
10 May 2025
Contributed by Lukas
Can AI fully diagnose SEO traffic drops? Sam Torres from Gray Dot Co examines the limitations of AI in technical SEO diagnostics. She explains why AI ...
Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update
09 May 2025
Contributed by Lukas
When a core algorithm update causes a 40% traffic drop, swift action is required. Sam Torres from Gray Dot Co shares her approach to diagnosing conten...
More Sudden Traffic Drops Caused By Technical Issues Or Content-Related Problems?
08 May 2025
Contributed by Lukas
When do traffic drops signal technical issues versus content problems? Sam Torres from Gray Dot Co examines the distinct patterns behind sudden versus...
Are We Moving To A Constant State Of Change Search?
07 May 2025
Contributed by Lukas
Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will c...
Will There Will Be More Official Core Updates In 2025 Than Any Other Year?
06 May 2025
Contributed by Lukas
Core updates are becoming more frequent in Google's algorithm ecosystem. Sam Torres from Gray Dot Co predicts 2025 will see more official core updates...
How To Approach Traffic Drops
05 May 2025
Contributed by Lukas
Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the tru...
Bridging the gap between humanity & AI
01 May 2025
Contributed by Lukas
Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. ...
What leaders can learn from the Norwegian success mentality
30 Apr 2025
Contributed by Lukas
Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of ...
Improving A Headless CMS
29 Apr 2025
Contributed by Lukas
Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and...
The Impact Of A CMS On SEO
28 Apr 2025
Contributed by Lukas
Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how C...
Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants
26 Apr 2025
Contributed by Lukas
As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical ...
Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?
25 Apr 2025
Contributed by Lukas
As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is...
Optimizing For Traditional Search Engines Vs AI Platforms
24 Apr 2025
Contributed by Lukas
SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why o...
Will Traditional Keyword Research Become Obsolete In An AI Search World?
23 Apr 2025
Contributed by Lukas
Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword ta...
How AI Search Tools Will Evolve To Handle Complex Queries
22 Apr 2025
Contributed by Lukas
AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functi...
How To Win Customers In An AI Search-Driven World
21 Apr 2025
Contributed by Lukas
AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-p...
SEO Jobs Week - SEO Salaries
18 Apr 2025
Contributed by Lukas
Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick...
SEO Jobs Week - In demand SEO Skills
17 Apr 2025
Contributed by Lukas
SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report...
SEO Jobs Week - Does Location Matter In SEO?
16 Apr 2025
Contributed by Lukas
Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO posit...
SEO Jobs Week - What are the trending roles & titles
15 Apr 2025
Contributed by Lukas
SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The da...
SEO Jobs Week - What Is Happening In The SEO Job Market
14 Apr 2025
Contributed by Lukas
Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares ...
The Future Of Revenue Intelligence Platforms In SEO
10 Apr 2025
Contributed by Lukas
Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these...
Leveraging CRM Data For Comprehensive SEO Metrics
09 Apr 2025
Contributed by Lukas
Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating ...
How To Build Lead Machine Funnels
08 Apr 2025
Contributed by Lukas
Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares...
How To Create Million-Dollar Landing Pages
07 Apr 2025
Contributed by Lukas
Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her ...
Why SEO Is More Than Driving Traffic...It's Driving Revenue
03 Apr 2025
Contributed by Lukas
Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspect...
How To Align SEO With B2B Revenue Attribution
02 Apr 2025
Contributed by Lukas
Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspect...
AI & SEO Meet Micro-SEO Strategies
01 Apr 2025
Contributed by Lukas
Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intell...
Human-Driven, AI-assisted SEO
31 Mar 2025
Contributed by Lukas
Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm...
Putting AI To Work For Specific Tasks
29 Mar 2025
Contributed by Lukas
Britney Muller, Founder at Britney Muller Inc., delves into how artificial intelligence can be effectively utilized for specific tasks. Show NotesConn...
SEO Tactics That I see Driving Growth & Results
27 Mar 2025
Contributed by Lukas
Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital ma...
How To Win At Marketplace SEO With Advanced Tactics
26 Mar 2025
Contributed by Lukas
Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business ap...
Email Deliverability
25 Mar 2025
Contributed by Lukas
Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous ste...
Link Building & Automation
24 Mar 2025
Contributed by Lukas
Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effecti...
Elements of Optimization Associated with AI Search Engines
22 Mar 2025
Contributed by Lukas
Cassidy Clement, from Interactive Brokers, discusses the elements of optimization associated with AI search engines.Show NotesConnect With: Cassi...
Key Items To Retain SEO Value
21 Mar 2025
Contributed by Lukas
Senior Manager of SEO and Content at Interactive Brokers, Cassidy Clement, discusses Key Items To Retain SEO Value Show NotesConnect With: Cassi...
Personal Brand Building With AI
18 Mar 2025
Contributed by Lukas
Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He...
Using AI To Build Linkable Assets
17 Mar 2025
Contributed by Lukas
Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to e...
The Depreciation Of SEO
13 Mar 2025
Contributed by Lukas
Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time...
Making Organic Search Into A Performance Channel
12 Mar 2025
Contributed by Lukas
Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importanc...
The Importance Of Impactful Brand Signals For SEO
11 Mar 2025
Contributed by Lukas
Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can s...
Building Expertise-Driven Content In A World Of AI-Created Slop
10 Mar 2025
Contributed by Lukas
Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generat...
Tactics To Compete With ECommerce Retail Competition
06 Mar 2025
Contributed by Lukas
Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition.See Privacy Policy at https://art19.com/privacy and Cali...
The Power Of Search Experience Optimization
05 Mar 2025
Contributed by Lukas
Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditi...
The New Age Of Authorship In SEO
04 Mar 2025
Contributed by Lukas
CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspecti...
Blockchain Time-Stamping
03 Mar 2025
Contributed by Lukas
CEO and Founder at ScoreDetecte, Michael Sumner, discusses blockchain time-stamping. In this episode, Michael shares his perspectives on the relevance...
Making SEO Content Stand Out W/Storytelling
26 Feb 2025
Contributed by Lukas
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasi...