Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants

26 Apr 2025

Contributed by Lukas

As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical ...

Is Optimizing Content Specifically For AI Retrieval A Trend Or Trash?

25 Apr 2025

Contributed by Lukas

As AI search evolves, SEO professionals face new optimization challenges. Chris Andrew, CEO of Scrunch AI, explains why optimizing for AI retrieval is...

Optimizing For Traditional Search Engines Vs AI Platforms

24 Apr 2025

Contributed by Lukas

SEO professionals face a strategic dilemma between traditional search and AI platforms. Chris Andrew, Co-founder and CEO of Scrunch AI, explains why o...

Will Traditional Keyword Research Become Obsolete In An AI Search World?

23 Apr 2025

Contributed by Lukas

Keyword research faces significant evolution in the AI search era. Chris Andrew, co-founder and CEO of Scrunch AI, explains how traditional keyword ta...

How AI Search Tools Will Evolve To Handle Complex Queries

22 Apr 2025

Contributed by Lukas

AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functi...

How To Win Customers In An AI Search-Driven World

21 Apr 2025

Contributed by Lukas

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-p...

SEO Jobs Week - SEO Salaries

18 Apr 2025

Contributed by Lukas

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the trends and insights in SEO salaries during SEO Jobs Week. In this episode, Nick...

SEO Jobs Week - In demand SEO Skills

17 Apr 2025

Contributed by Lukas

SEO job seekers face intense competition in today's market. Nick LeRoy, founder of SEOjobs.com, shares insights from his comprehensive industry report...

SEO Jobs Week - Does Location Matter In SEO?

16 Apr 2025

Contributed by Lukas

Location requirements are reshaping the SEO job market. Nick LeRoy of Nick LeRoy Consulting examines the surprising data showing only 30% of SEO posit...

SEO Jobs Week - What are the trending roles & titles

15 Apr 2025

Contributed by Lukas

SEO job titles are evolving rapidly in 2025. Nick LeRoy, founder of SEOjobs.com, shares insights from their comprehensive SEO job market study. The da...

SEO Jobs Week - What Is Happening In The SEO Job Market

14 Apr 2025

Contributed by Lukas

Nick LeRoy, SEO Consultant at Nick LeRoy Consulting LLC, discusses the current trends and changes in the SEO job market. In this episode, Nick shares ...

The Future Of Revenue Intelligence Platforms In SEO

10 Apr 2025

Contributed by Lukas

Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these...

Leveraging CRM Data For Comprehensive SEO Metrics

09 Apr 2025

Contributed by Lukas

Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating ...

How To Build Lead Machine Funnels

08 Apr 2025

Contributed by Lukas

Alisha Conlin Hurd, Founder at Persuasion Experience, discusses strategies for building effective lead machine funnels. In this episode, Alisha shares...

How To Create Million-Dollar Landing Pages

07 Apr 2025

Contributed by Lukas

Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her ...

Why SEO Is More Than Driving Traffic...It's Driving Revenue

03 Apr 2025

Contributed by Lukas

Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspect...

How To Align SEO With B2B Revenue Attribution

02 Apr 2025

Contributed by Lukas

Steffen Hedebrandt, Cofounder and CMO at Dreamdata discusses how to align SEO to B2B revenue attribution. In this episode, Steffen shares his perspect...

AI & SEO Meet Micro-SEO Strategies

01 Apr 2025

Contributed by Lukas

Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intell...

Human-Driven, AI-assisted SEO

31 Mar 2025

Contributed by Lukas

Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm...

Putting AI To Work For Specific Tasks

29 Mar 2025

Contributed by Lukas

Britney Muller, Founder at Britney Muller Inc., delves into how artificial intelligence can be effectively utilized for specific tasks. Show NotesConn...

SEO Tactics That I see Driving Growth & Results

27 Mar 2025

Contributed by Lukas

Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital ma...

How To Win At Marketplace SEO With Advanced Tactics

26 Mar 2025

Contributed by Lukas

Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business ap...

Email Deliverability

25 Mar 2025

Contributed by Lukas

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous ste...

Link Building & Automation

24 Mar 2025

Contributed by Lukas

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effecti...

Elements of Optimization Associated with AI Search Engines

22 Mar 2025

Contributed by Lukas

Cassidy Clement, from Interactive Brokers, discusses the elements of optimization associated with AI search engines.Show NotesConnect With: Cassi...

Key Items To Retain SEO Value

21 Mar 2025

Contributed by Lukas

Senior Manager of SEO and Content at Interactive Brokers, Cassidy Clement, discusses Key Items To Retain SEO Value Show NotesConnect With: Cassi...

Personal Brand Building With AI

18 Mar 2025

Contributed by Lukas

Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He...

Using AI To Build Linkable Assets

17 Mar 2025

Contributed by Lukas

Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to e...

The Depreciation Of SEO

13 Mar 2025

Contributed by Lukas

Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time...

Making Organic Search Into A Performance Channel

12 Mar 2025

Contributed by Lukas

Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importanc...

The Importance Of Impactful Brand Signals For SEO

11 Mar 2025

Contributed by Lukas

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can s...

Building Expertise-Driven Content In A World Of AI-Created Slop

10 Mar 2025

Contributed by Lukas

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generat...

Tactics To Compete With ECommerce Retail Competition

06 Mar 2025

Contributed by Lukas

Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition.See Privacy Policy at https://art19.com/privacy and Cali...

The Power Of Search Experience Optimization

05 Mar 2025

Contributed by Lukas

Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditi...

The New Age Of Authorship In SEO

04 Mar 2025

Contributed by Lukas

CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspecti...

Blockchain Time-Stamping

03 Mar 2025

Contributed by Lukas

CEO and Founder at ScoreDetecte, Michael Sumner, discusses blockchain time-stamping. In this episode, Michael shares his perspectives on the relevance...

Making SEO Content Stand Out W/Storytelling

26 Feb 2025

Contributed by Lukas

CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasi...

Importance In Taxonomy For Large Websites

25 Feb 2025

Contributed by Lukas

Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effe...

How To Optimize For SGE

24 Feb 2025

Contributed by Lukas

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the hor...

How AI Search Is Changing The SEO Industry

18 Feb 2025

Contributed by Lukas

Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncover...

Why Google Decided That All Search Is AI Search

17 Feb 2025

Contributed by Lukas

Founder at Knowatoa, Michael Buckbee, discusses how Google's integration of AI into all search functionalities is reshaping brand strategies within AI...

Measuring How Speed Impacts SEO & UX

13 Feb 2025

Contributed by Lukas

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relation...

How Core Web Vitals Affect SEO

12 Feb 2025

Contributed by Lukas

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surroundi...

The best ways to effectively measure SEO

11 Feb 2025

Contributed by Lukas

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growt...

5 things growth marketers need to understand about SEO

10 Feb 2025

Contributed by Lukas

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple chan...

Finding Your Perfect Audience With Targeted Meta Ads

06 Feb 2025

Contributed by Lukas

President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise...

Creative strategies for designing scroll-stopping social media ads

05 Feb 2025

Contributed by Lukas

President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention...

Integrating SEO Into The Content Creation Process

04 Feb 2025

Contributed by Lukas

Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation pro...

SEO Challenges In Content Marketing

03 Feb 2025

Contributed by Lukas

Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balanc...

Building a Better SEO Future By Learning Its Roots

31 Jan 2025

Contributed by Lukas

Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: L...

How Fitness & Endurance Sports Can Enhance SEO Efforts

30 Jan 2025

Contributed by Lukas

Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: Lane Ellis:&nb...

The State Of SEO (Report)

29 Jan 2025

Contributed by Lukas

Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" rep...

How The Total Addressable Market Creates BIz Value

28 Jan 2025

Contributed by Lukas

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addr...

Terakeet’s Audience-First Approach To SEO

27 Jan 2025

Contributed by Lukas

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditiona...

Scaling SEO Deliverables With AI

23 Jan 2025

Contributed by Lukas

Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing f...

SEO For Start-Ups

21 Jan 2025

Contributed by Lukas

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing st...

Leveraging AI To Scale Content Marketing & SEO

20 Jan 2025

Contributed by Lukas

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, b...

Illustrating SEO Impact To Executives

17 Jan 2025

Contributed by Lukas

Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadersh...

Gaining SEO Buy-In Within Large Enterprises

16 Jan 2025

Contributed by Lukas

Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic...

The Power Of Effective Topical Authority

14 Jan 2025

Contributed by Lukas

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI a...

Successfully Localizing International SEO Content

13 Jan 2025

Contributed by Lukas

Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effe...

Should SEOs Pay More Attention To Offline Marketing For SEO?

10 Jan 2025

Contributed by Lukas

Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing stra...

Should SEOs Care About PR & Marketing?

09 Jan 2025

Contributed by Lukas

Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his p...

Actionable And Effective Technical SEO Insights

07 Jan 2025

Contributed by Lukas

Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smal...

Raising SEO Security Awareness

06 Jan 2025

Contributed by Lukas

Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights tha...

SEO For Academic Journals

03 Jan 2025

Contributed by Lukas

Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She hi...

Training Clients On Using AI In Their Content Workflow

02 Jan 2025

Contributed by Lukas

Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance ...

Why LLMs Are Imperative In SEO

30 Dec 2024

Contributed by Lukas

Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how...

Digital Adoption & SEO

24 Dec 2024

Contributed by Lukas

Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the fu...

How To Manage A Cross-Functional Team

23 Dec 2024

Contributed by Lukas

Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, develope...

Live At Brighton SEO With Cindy Krum

20 Dec 2024

Contributed by Lukas

Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the ...

Trademark Your Way To A Stronger Business Valuation

19 Dec 2024

Contributed by Lukas

Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the c...

Innovations To Watch In Trademarking

18 Dec 2024

Contributed by Lukas

Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He e...

Mastering Internal Linking

17 Dec 2024

Contributed by Lukas

Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that ...

Effective Product Page Optimization

16 Dec 2024

Contributed by Lukas

Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product p...

Brighton SEO Week With Louisa Frahm

13 Dec 2024

Contributed by Lukas

Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the impo...

Focus Less On Building Backlinks, Focus More On Content

12 Dec 2024

Contributed by Lukas

Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how...

A Deep Dive Into Google Discover

11 Dec 2024

Contributed by Lukas

Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explain...

The Future Of Search With Big Changes On The Horizon

10 Dec 2024

Contributed by Lukas

VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares he...

Google Crawling & Indexing

09 Dec 2024

Contributed by Lukas

Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate ...

Why Conversation-Led Marketing Should Be Prioritized

07 Dec 2024

Contributed by Lukas

Gabrio Linari and Cien Salon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies....

How To Use SEO Data As A Source Of Business Insights In Large Companies

06 Dec 2024

Contributed by Lukas

Vincenzo Musumeci, a key figure at Vodafone Spain, discusses the strategic use of SEO data to drive business insights within large corporations. He ex...

From SEO To Findability In Vodafone Spain

05 Dec 2024

Contributed by Lukas

Vincenzo Musumeci, from Vodafone Spain, discusses the evolution from SEO to findability within the company. He explores how enhancing online visibilit...

Brighton SEO Live Panel With Martha Van Berkel And Mike King

04 Dec 2024

Contributed by Lukas

The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dom...

Finding The Right Balance With GBP Optimization

03 Dec 2024

Contributed by Lukas

Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO invo...

Executing Successful Local SEO Through Effective Link-Building

02 Dec 2024

Contributed by Lukas

Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the import...

Recession SEO: Managing Layoffs & Budget Cuts

30 Nov 2024

Contributed by Lukas

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspecti...

Unique Challenges Of Being A Fortune 500 SEO

29 Nov 2024

Contributed by Lukas

Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspecti...

Succeeding Against Large Companies With Smaller Budgets

28 Nov 2024

Contributed by Lukas

Ryan Jones, the expert behind SEOTesting, discusses strategies for succeeding against large companies with smaller budgets. He emphasizes the importan...

SEO Testing & Optimization

27 Nov 2024

Contributed by Lukas

Ryan Jones, the expert behind SEOTesting, discusses the nuances of SEO testing and optimization. He emphasizes the importance of small businesses usin...

The Increased Importance Of Video Marketing In Today's Economic Landscape

26 Nov 2024

Contributed by Lukas

Eitan Koter, from Vimmi, discusses the increased importance of video marketing in today's economic landscape. As businesses seek innovative ways to en...

How Shoppable Videos Increase Online Sales & Boost Conversion Rates

25 Nov 2024

Contributed by Lukas

Co-Founder and CEO at Vimmi, Eitan Koter, discusses how shoppable videos increase online sales and boost conversion rates. In this episode, Eitan shar...

Data's Role In Your Content Strategy

24 Nov 2024

Contributed by Lukas

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's uniq...

Determining What Metrics To Track

23 Nov 2024

Contributed by Lukas

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is ...

UX + SEO's impact on optimization strategy

22 Nov 2024

Contributed by Lukas

Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of r...

Developing The Necessary Skills To Become A SEO Leader

21 Nov 2024

Contributed by Lukas

Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical...

How To Be More Strategic With Your SEO

20 Nov 2024

Contributed by Lukas

SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common tra...

Google's View Of AI Content Revisited

19 Nov 2024

Contributed by Lukas

CEO at Originailty.ai, Jonathan Gillham, revisits Google's view of AI content. In this episode, Jonathan shares his perspectives on: exploring the imp...

Content AI Ethics & Safety

18 Nov 2024

Contributed by Lukas

CEO at Originality.ai, Jonathan Gillham, discusses the importance of ethics and safety in content AI. In this episode, Jonathan shares his perspective...

Google Algorithm Updates/Core Updates

14 Nov 2024

Contributed by Lukas

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and cor...