Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
Importance In Taxonomy For Large Websites
25 Feb 2025
Contributed by Lukas
Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effe...
How To Optimize For SGE
24 Feb 2025
Contributed by Lukas
Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the hor...
How AI Search Is Changing The SEO Industry
18 Feb 2025
Contributed by Lukas
Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncover...
Why Google Decided That All Search Is AI Search
17 Feb 2025
Contributed by Lukas
Founder at Knowatoa, Michael Buckbee, discusses how Google's integration of AI into all search functionalities is reshaping brand strategies within AI...
Measuring How Speed Impacts SEO & UX
13 Feb 2025
Contributed by Lukas
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relation...
How Core Web Vitals Affect SEO
12 Feb 2025
Contributed by Lukas
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surroundi...
The best ways to effectively measure SEO
11 Feb 2025
Contributed by Lukas
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growt...
5 things growth marketers need to understand about SEO
10 Feb 2025
Contributed by Lukas
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple chan...
Finding Your Perfect Audience With Targeted Meta Ads
06 Feb 2025
Contributed by Lukas
President of AKvertise, Akvile DeFazio, discusses the intricacies of finding your perfect audience through targeted Meta ads. She explores how precise...
Creative strategies for designing scroll-stopping social media ads
05 Feb 2025
Contributed by Lukas
President of AKvertise, Akvile DeFazio, discusses creative strategies for designing scroll-stopping social media ads. In a digital age where attention...
Integrating SEO Into The Content Creation Process
04 Feb 2025
Contributed by Lukas
Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation pro...
SEO Challenges In Content Marketing
03 Feb 2025
Contributed by Lukas
Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balanc...
Building a Better SEO Future By Learning Its Roots
31 Jan 2025
Contributed by Lukas
Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: L...
How Fitness & Endurance Sports Can Enhance SEO Efforts
30 Jan 2025
Contributed by Lukas
Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: Lane Ellis:&nb...
The State Of SEO (Report)
29 Jan 2025
Contributed by Lukas
Steven van Vessum, VP of Content at Conductor, delves into the latest trends and strategies in the SEO industry with a focus on the "State of SEO" rep...
How The Total Addressable Market Creates BIz Value
28 Jan 2025
Contributed by Lukas
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addr...
Terakeet’s Audience-First Approach To SEO
27 Jan 2025
Contributed by Lukas
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditiona...
Scaling SEO Deliverables With AI
23 Jan 2025
Contributed by Lukas
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing f...
SEO For Start-Ups
21 Jan 2025
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing st...
Leveraging AI To Scale Content Marketing & SEO
20 Jan 2025
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, b...
Illustrating SEO Impact To Executives
17 Jan 2025
Contributed by Lukas
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadersh...
Gaining SEO Buy-In Within Large Enterprises
16 Jan 2025
Contributed by Lukas
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic...
The Power Of Effective Topical Authority
14 Jan 2025
Contributed by Lukas
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI a...
Successfully Localizing International SEO Content
13 Jan 2025
Contributed by Lukas
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effe...
Should SEOs Pay More Attention To Offline Marketing For SEO?
10 Jan 2025
Contributed by Lukas
Head of Communications at Wix & Unify Brand Marketing, Mordy Oberstein, discusses whether SEOs should pay more attention to offline marketing stra...
Should SEOs Care About PR & Marketing?
09 Jan 2025
Contributed by Lukas
Head of SEO Brand at Wix and Founder at Unify, Mordy Oberstein, discusses should SEOs care about PR and Marketing? In this episode, Mordy shares his p...
Actionable And Effective Technical SEO Insights
07 Jan 2025
Contributed by Lukas
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smal...
Raising SEO Security Awareness
06 Jan 2025
Contributed by Lukas
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights tha...
SEO For Academic Journals
03 Jan 2025
Contributed by Lukas
Katherine Watier Ong, founder of Wo Strategies, discusses the challenges and strategies for maximizing search visibility for academic journals. She hi...
Training Clients On Using AI In Their Content Workflow
02 Jan 2025
Contributed by Lukas
Katherine Ye Ong, founder of Wo Strategies, discusses the integration of AI in content workflows for academic journals. She emphasizes the importance ...
Why LLMs Are Imperative In SEO
30 Dec 2024
Contributed by Lukas
Owner and SEO Expert at Marie Haynes Consulting Inc., Marie Haynes, discusses why LLMs (Large Language Models) are imperative in SEO. She explains how...
Digital Adoption & SEO
24 Dec 2024
Contributed by Lukas
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the fu...
How To Manage A Cross-Functional Team
23 Dec 2024
Contributed by Lukas
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, develope...
Live At Brighton SEO With Cindy Krum
20 Dec 2024
Contributed by Lukas
Cindy Krum, CEO of Mobile Moxie, discusses insights from the Brighton SEO conference, emphasizing the importance of new voices and fresh ideas in the ...
Trademark Your Way To A Stronger Business Valuation
19 Dec 2024
Contributed by Lukas
Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the c...
Innovations To Watch In Trademarking
18 Dec 2024
Contributed by Lukas
Founder and CEO of Trademark Factory, Andrei Mincov, discusses the critical distinctions between SEO and branding in the context of trademarking. He e...
Mastering Internal Linking
17 Dec 2024
Contributed by Lukas
Gabby Troxler, an independent SEO consultant, discusses the importance of internal linking in e-commerce with Tyson Stockton. Troxler emphasizes that ...
Effective Product Page Optimization
16 Dec 2024
Contributed by Lukas
Gabby Troxler, an independent SEO consultant, discusses the importance of optimizing product pages for e-commerce sites. She emphasizes that product p...
Brighton SEO Week With Louisa Frahm
13 Dec 2024
Contributed by Lukas
Louisa Frahm, SEO Manager at ESPN, discusses the evolving landscape of sports marketing and the integration of SEO strategies. She emphasizes the impo...
Focus Less On Building Backlinks, Focus More On Content
12 Dec 2024
Contributed by Lukas
Dmitry Dragilev, Growth Advisor at Mangools, discusses the strategic shift from backlink dependency to a content-centric SEO approach. He explains how...
A Deep Dive Into Google Discover
11 Dec 2024
Contributed by Lukas
Lily Ray, SEO Director at Amsive, discusses the intricacies of Google Discover and how brands can leverage it to enhance their visibility. She explain...
The Future Of Search With Big Changes On The Horizon
10 Dec 2024
Contributed by Lukas
VP of SEO Strategy & Research at Amsive, Lily Ray, discusses the future of search with big changes on the horizon. On this episode, Lily shares he...
Google Crawling & Indexing
09 Dec 2024
Contributed by Lukas
Cindy Krum, CEO of Mobile Moxie, discusses the evolving landscape of Google's crawling and indexing processes. She highlights the shift from separate ...
Why Conversation-Led Marketing Should Be Prioritized
07 Dec 2024
Contributed by Lukas
Gabrio Linari and Cien Salon discuss the importance of conversation-led marketing, emphasizing the shift from traditional SEO to AI-driven strategies....
How To Use SEO Data As A Source Of Business Insights In Large Companies
06 Dec 2024
Contributed by Lukas
Vincenzo Musumeci, a key figure at Vodafone Spain, discusses the strategic use of SEO data to drive business insights within large corporations. He ex...
From SEO To Findability In Vodafone Spain
05 Dec 2024
Contributed by Lukas
Vincenzo Musumeci, from Vodafone Spain, discusses the evolution from SEO to findability within the company. He explores how enhancing online visibilit...
Brighton SEO Live Panel With Martha Van Berkel And Mike King
04 Dec 2024
Contributed by Lukas
The panel discussed the evolving landscape of SEO, emphasizing the impact of AI on search engines and the industry. Mike King argued that Google's dom...
Finding The Right Balance With GBP Optimization
03 Dec 2024
Contributed by Lukas
Greg Gifford, COO at Search Lab, discusses the importance of Google Business Profile (GBP) optimization for local SEO. He explains that local SEO invo...
Executing Successful Local SEO Through Effective Link-Building
02 Dec 2024
Contributed by Lukas
Greg Gifford, the expert from SearchLab, discusses executing successful local SEO through effective link-building strategies. He emphasizes the import...
Recession SEO: Managing Layoffs & Budget Cuts
30 Nov 2024
Contributed by Lukas
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspecti...
Unique Challenges Of Being A Fortune 500 SEO
29 Nov 2024
Contributed by Lukas
Jason Reid, SEO and Location Management Specialist at Quest Diagnostics, talks about SEO strategies in a changing macro environment from the perspecti...
Succeeding Against Large Companies With Smaller Budgets
28 Nov 2024
Contributed by Lukas
Ryan Jones, the expert behind SEOTesting, discusses strategies for succeeding against large companies with smaller budgets. He emphasizes the importan...
SEO Testing & Optimization
27 Nov 2024
Contributed by Lukas
Ryan Jones, the expert behind SEOTesting, discusses the nuances of SEO testing and optimization. He emphasizes the importance of small businesses usin...
The Increased Importance Of Video Marketing In Today's Economic Landscape
26 Nov 2024
Contributed by Lukas
Eitan Koter, from Vimmi, discusses the increased importance of video marketing in today's economic landscape. As businesses seek innovative ways to en...
How Shoppable Videos Increase Online Sales & Boost Conversion Rates
25 Nov 2024
Contributed by Lukas
Co-Founder and CEO at Vimmi, Eitan Koter, discusses how shoppable videos increase online sales and boost conversion rates. In this episode, Eitan shar...
Data's Role In Your Content Strategy
24 Nov 2024
Contributed by Lukas
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. Vivent's uniq...
Determining What Metrics To Track
23 Nov 2024
Contributed by Lukas
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. If Google is ...
UX + SEO's impact on optimization strategy
22 Nov 2024
Contributed by Lukas
Shae Bourdeaux, Senior Manager of SEO at Vivint Smart Home, explores optimizing digital content strategy with UX, SEO, and data metrics. The days of r...
Developing The Necessary Skills To Become A SEO Leader
21 Nov 2024
Contributed by Lukas
Emily Wassell, SEO Manager at tmwi, discusses the essential skills required to excel as an SEO leader. She emphasizes the importance of both technical...
How To Be More Strategic With Your SEO
20 Nov 2024
Contributed by Lukas
SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common tra...
Google's View Of AI Content Revisited
19 Nov 2024
Contributed by Lukas
CEO at Originailty.ai, Jonathan Gillham, revisits Google's view of AI content. In this episode, Jonathan shares his perspectives on: exploring the imp...
Content AI Ethics & Safety
18 Nov 2024
Contributed by Lukas
CEO at Originality.ai, Jonathan Gillham, discusses the importance of ethics and safety in content AI. In this episode, Jonathan shares his perspective...
Google Algorithm Updates/Core Updates
14 Nov 2024
Contributed by Lukas
Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and cor...
The latest & greatest in search
13 Nov 2024
Contributed by Lukas
News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In t...
How To Effectively Create SEO Buy-In With Leadership
12 Nov 2024
Contributed by Lukas
Director of Content Marketing & Production at PBS (Public Broadcasting Service), Anaïs Cayo, discusses how to effectively create SEO buy-in with ...
How To Create A Good Relationship With Product/Development Teams
11 Nov 2024
Contributed by Lukas
Anaïs Cayo, Director of Content Marketing and Production at PBS (Public Broadcasting Service), discusses strategies for creating effective relationsh...
Ways To Monetize SEO Skill
08 Nov 2024
Contributed by Lukas
Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and...
Determining Your Website's Value
07 Nov 2024
Contributed by Lukas
Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recogn...
Why SEO Is Like Real Estate
06 Nov 2024
Contributed by Lukas
Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renov...
The Role Humanization & Empathy Play In SEO Strategy
05 Nov 2024
Contributed by Lukas
Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasi...
Leading SEO Teams & Programs During Uncertain Times
04 Nov 2024
Contributed by Lukas
Divya Hillier, the SEO Lead at Coursera, discusses leading SEO teams and programs during uncertain times. She explores the challenges and strategies i...
Why Content Guides Are Better Than Blogs
31 Oct 2024
Contributed by Lukas
Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shar...
Localizing Content For Quick Wins On Sister Sites
30 Oct 2024
Contributed by Lukas
Stan Golovchuk, Marketing Manager at Raisin, discusses strategies for localizing content to achieve quick wins on sister sites. In this episode, Stan ...
Using Search Data To Better Understand Audiences
29 Oct 2024
Contributed by Lukas
Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how an...
Effective Strategies For TikTok & Instagram SEO
28 Oct 2024
Contributed by Lukas
SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspe...
How Humans Can Collaborate With AI To Create SEO Content
24 Oct 2024
Contributed by Lukas
Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectiv...
How B2Bs Can Cultivate The Right Content & SEO Strategy
23 Oct 2024
Contributed by Lukas
Yagmur Simsek, from Search 'n Stuff, discusses how B2Bs can cultivate the right content and SEO strategy. She emphasizes the importance of understandi...
Disavowing Links Experiments
22 Oct 2024
Contributed by Lukas
Cyrus Shepard, the expert at Zyppy SEO, discusses the intricate experiments on disavowing links. He delves into how these practices can significantly ...
Google's Shift To Human-Focused Content
21 Oct 2024
Contributed by Lukas
Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and ...
Brighton SEO Week With Martha Van Berkel
18 Oct 2024
Contributed by Lukas
Martha van Berkel, CEO and co-founder of Schema App, discusses her journey in SEO, including her first Brighton SEO experience in 2019 and a serendipi...
Brighton SEO Week With Jovan Johnson
17 Oct 2024
Contributed by Lukas
Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how S...
Brighton SEO Week With Wil Reynolds
16 Oct 2024
Contributed by Lukas
Wil Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappe...
Brighton SEO Week With Lavall Chichester
15 Oct 2024
Contributed by Lukas
Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million d...
The Growth Of Live Events
14 Oct 2024
Contributed by Lukas
Kelvin Newman, founder of Brighton SEO, discusses the upcoming Brighton SEO San Diego event, scheduled for November 19-20 at the Grand Hyatt San Diego...
How To Build SEO Community Effectively
11 Oct 2024
Contributed by Lukas
Noah Learner, Product Director at Sterling Sky, discusses strategies for effectively building an SEO community. In this episode, Noah shares his persp...
Google World Following In The Footsteps Of China/Baidu Evolution
10 Oct 2024
Contributed by Lukas
Mark Downing, SEO Innovation Manager at Dell Technologies, discussed the evolving landscape of search engines, particularly focusing on Google and Bai...
International SEO For A Large Multinational Brand
09 Oct 2024
Contributed by Lukas
Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He d...
Bridging The Gap Between Humanity & AI
08 Oct 2024
Contributed by Lukas
Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. ...
What Leaders Can Learn From The Norwegian Success Mentality
07 Oct 2024
Contributed by Lukas
Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of ...
Remote Vs In-Office Management SEO Teams
05 Oct 2024
Contributed by Lukas
Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. In the post...
Inhouse vs Agency SEO options
04 Oct 2024
Contributed by Lukas
Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. While SEO h...
SEO In The Age Of AI
03 Oct 2024
Contributed by Lukas
Kyle Roof, the expert behind PageOptimizer Pro, discusses the integration of AI in SEO strategies. As SEO continues to evolve with technological advan...
Is SEO Dead In The Age Of AI?
02 Oct 2024
Contributed by Lukas
Kyle Roof, co-founder of Page Optimizer Pro, discusses the impact of AI on SEO. He emphasizes that SEO has survived previous "deaths" and AI won't cha...
La Estrategia De SEO Para Los Medios De Notícias
01 Oct 2024
Contributed by Lukas
SEO Strategist at El Nacional, Clara Soteras, discusses the intricacies of SEO strategy for news media. In this episode recorded in Spanish, Clara sha...
The Right SEO Strategy For News Outlets
30 Sep 2024
Contributed by Lukas
Clara Soteras, starting her consultancy for SEO for news publishers, discusses the unique challenges and strategies involved in optimizing content for...
Optimizing SEO Process
28 Sep 2024
Contributed by Lukas
Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO man...
Getting Stakeholders Buy-in
27 Sep 2024
Contributed by Lukas
Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO man...
Improving A Headless CMS
26 Sep 2024
Contributed by Lukas
Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and...
The Impact Of A CMS On SEO
25 Sep 2024
Contributed by Lukas
Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how C...
AI & SEO Meet Micro-SEO Strategies
24 Sep 2024
Contributed by Lukas
Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intell...