Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
The latest & greatest in search
13 Nov 2024
Contributed by Lukas
News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In t...
How To Effectively Create SEO Buy-In With Leadership
12 Nov 2024
Contributed by Lukas
Director of Content Marketing & Production at PBS (Public Broadcasting Service), Anaïs Cayo, discusses how to effectively create SEO buy-in with ...
How To Create A Good Relationship With Product/Development Teams
11 Nov 2024
Contributed by Lukas
Anaïs Cayo, Director of Content Marketing and Production at PBS (Public Broadcasting Service), discusses strategies for creating effective relationsh...
Ways To Monetize SEO Skill
08 Nov 2024
Contributed by Lukas
Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and...
Determining Your Website's Value
07 Nov 2024
Contributed by Lukas
Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recogn...
Why SEO Is Like Real Estate
06 Nov 2024
Contributed by Lukas
Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renov...
The Role Humanization & Empathy Play In SEO Strategy
05 Nov 2024
Contributed by Lukas
Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasi...
Leading SEO Teams & Programs During Uncertain Times
04 Nov 2024
Contributed by Lukas
Divya Hillier, the SEO Lead at Coursera, discusses leading SEO teams and programs during uncertain times. She explores the challenges and strategies i...
Why Content Guides Are Better Than Blogs
31 Oct 2024
Contributed by Lukas
Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shar...
Localizing Content For Quick Wins On Sister Sites
30 Oct 2024
Contributed by Lukas
Stan Golovchuk, Marketing Manager at Raisin, discusses strategies for localizing content to achieve quick wins on sister sites. In this episode, Stan ...
Using Search Data To Better Understand Audiences
29 Oct 2024
Contributed by Lukas
Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how an...
Effective Strategies For TikTok & Instagram SEO
28 Oct 2024
Contributed by Lukas
SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspe...
How Humans Can Collaborate With AI To Create SEO Content
24 Oct 2024
Contributed by Lukas
Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectiv...
How B2Bs Can Cultivate The Right Content & SEO Strategy
23 Oct 2024
Contributed by Lukas
Yagmur Simsek, from Search 'n Stuff, discusses how B2Bs can cultivate the right content and SEO strategy. She emphasizes the importance of understandi...
Disavowing Links Experiments
22 Oct 2024
Contributed by Lukas
Cyrus Shepard, the expert at Zyppy SEO, discusses the intricate experiments on disavowing links. He delves into how these practices can significantly ...
Google's Shift To Human-Focused Content
21 Oct 2024
Contributed by Lukas
Cyrus Shepard, the key figure at Zyppy SEO, discusses Google's shift to human-focused content. He explores how this change impacts SEO strategies and ...
Brighton SEO Week With Martha Van Berkel
18 Oct 2024
Contributed by Lukas
Martha van Berkel, CEO and co-founder of Schema App, discusses her journey in SEO, including her first Brighton SEO experience in 2019 and a serendipi...
Brighton SEO Week With Jovan Johnson
17 Oct 2024
Contributed by Lukas
Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how S...
Brighton SEO Week With Wil Reynolds
16 Oct 2024
Contributed by Lukas
Wil Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappe...
Brighton SEO Week With Lavall Chichester
15 Oct 2024
Contributed by Lukas
Lavall Chichester, founder and CEO of Growth Skills, discusses his session at Brighton SEO, focusing on using audience data to build a multi-million d...
The Growth Of Live Events
14 Oct 2024
Contributed by Lukas
Kelvin Newman, founder of Brighton SEO, discusses the upcoming Brighton SEO San Diego event, scheduled for November 19-20 at the Grand Hyatt San Diego...
How To Build SEO Community Effectively
11 Oct 2024
Contributed by Lukas
Noah Learner, Product Director at Sterling Sky, discusses strategies for effectively building an SEO community. In this episode, Noah shares his persp...
Google World Following In The Footsteps Of China/Baidu Evolution
10 Oct 2024
Contributed by Lukas
Mark Downing, SEO Innovation Manager at Dell Technologies, discussed the evolving landscape of search engines, particularly focusing on Google and Bai...
International SEO For A Large Multinational Brand
09 Oct 2024
Contributed by Lukas
Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He d...
Bridging The Gap Between Humanity & AI
08 Oct 2024
Contributed by Lukas
Anders Indset discusses the evolving relationship between humanity and AI, emphasizing the need for caution as AI advances towards superintelligence. ...
What Leaders Can Learn From The Norwegian Success Mentality
07 Oct 2024
Contributed by Lukas
Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of ...
Remote Vs In-Office Management SEO Teams
05 Oct 2024
Contributed by Lukas
Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. In the post...
Inhouse vs Agency SEO options
04 Oct 2024
Contributed by Lukas
Dan Smullen, Head of SEO at Betsperts Media & Technology Group, explores different approaches to building and managing your SEO teams. While SEO h...
SEO In The Age Of AI
03 Oct 2024
Contributed by Lukas
Kyle Roof, the expert behind PageOptimizer Pro, discusses the integration of AI in SEO strategies. As SEO continues to evolve with technological advan...
Is SEO Dead In The Age Of AI?
02 Oct 2024
Contributed by Lukas
Kyle Roof, co-founder of Page Optimizer Pro, discusses the impact of AI on SEO. He emphasizes that SEO has survived previous "deaths" and AI won't cha...
La Estrategia De SEO Para Los Medios De Notícias
01 Oct 2024
Contributed by Lukas
SEO Strategist at El Nacional, Clara Soteras, discusses the intricacies of SEO strategy for news media. In this episode recorded in Spanish, Clara sha...
The Right SEO Strategy For News Outlets
30 Sep 2024
Contributed by Lukas
Clara Soteras, starting her consultancy for SEO for news publishers, discusses the unique challenges and strategies involved in optimizing content for...
Optimizing SEO Process
28 Sep 2024
Contributed by Lukas
Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO man...
Getting Stakeholders Buy-in
27 Sep 2024
Contributed by Lukas
Jarrett Weathersby, Global SEO Manager at Hewlett Packard Enterprise, talks about the challenges and opportunities within effective enterprise SEO man...
Improving A Headless CMS
26 Sep 2024
Contributed by Lukas
Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and...
The Impact Of A CMS On SEO
25 Sep 2024
Contributed by Lukas
Director of Marketing from ButterCMS, Jonathan Ames, discusses the impact of a CMS on SEO. In this episode, Jonathan shares his perspectives on: how C...
AI & SEO Meet Micro-SEO Strategies
24 Sep 2024
Contributed by Lukas
Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intell...
Human-Driven, AI-Assisted SEO
23 Sep 2024
Contributed by Lukas
Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm...
Tech SEO Tricks For Marketplaces
21 Sep 2024
Contributed by Lukas
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. Unlike other...
Marketplace SEO
20 Sep 2024
Contributed by Lukas
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of...
SEO Tactics That I see Driving Growth & Results
19 Sep 2024
Contributed by Lukas
Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital ma...
How To Win At Marketplace SEO With Advanced Tactics
18 Sep 2024
Contributed by Lukas
Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business ap...
Building Resilience In An Ever-Changing & Challenging Environment
17 Sep 2024
Contributed by Lukas
Tazmin Suleman, Coach at Tazmin Suleman Coaching and host of The SEO Mindset Podcast, discusses building resilience in an ever-changing and challengin...
How To Thrive Through Imposter Syndrome
16 Sep 2024
Contributed by Lukas
Coach and Host at Tazmin Suleman Coaching/The SEO Mindset Podcast, Tazmin Suleman, discusses strategies for thriving through imposter syndrome. In thi...
Leveraging YouTube To Gain Audience Traction
12 Sep 2024
Contributed by Lukas
Jo Juliana Turnbull, SEO Specialist at Turn Global Ltd, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores...
The Role Of AI/ML In The Future Of SEO
11 Sep 2024
Contributed by Lukas
CTO and Founder at Search Atlas, Manick Bhan, discusses the role of AI/ML in shaping the future of SEO. In this episode, Manick shares his perspective...
Successful Holistic SEO Strategies
10 Sep 2024
Contributed by Lukas
CTO and Founder at Search Atlas, Manick Bhan, delves into successful holistic SEO strategies. In this episode, Manick shares his perspectives on: how ...
Futureproofing Your SEO Content Strategy
09 Sep 2024
Contributed by Lukas
Sophia Tyson, Senior Content Manager at Truro, discusses future-proofing SEO content strategies. She emphasizes the importance of educated guesswork d...
Building a robust SEO content plan for SaaS businesses
06 Sep 2024
Contributed by Lukas
Sophia Inga Tyson, Senior Content Manager at Truro, discusses building a robust SEO content plan for a SaaS business. She emphasizes the importance of...
Managing SEO Projects On A Local Scale
05 Sep 2024
Contributed by Lukas
Jose Butcher, SEO Manager at Acceleration / GroupM, delves into managing SEO projects on a local scale. In this episode, Jose shares his perspectives ...
Managing SEO projects on a global scale
04 Sep 2024
Contributed by Lukas
Jose Butcher, Managing Director at Acceleration / GroupM, discusses managing SEO projects on a global scale. He explores the complexities and strategi...
Google’s Monopoly Ruling
03 Sep 2024
Contributed by Lukas
Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and ...
Google’s Nothing Burger Algo Update
02 Sep 2024
Contributed by Lukas
Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over tw...
Successful SEO At A Productivity Tech Company
30 Aug 2024
Contributed by Lukas
Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, ...
Tailoring SEO To Bring In Qualified Traffic That Converts
29 Aug 2024
Contributed by Lukas
Rachel Burns, SEO Specialist at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphas...
JavaScript SEO: Understanding, Investigating, Auditing
28 Aug 2024
Contributed by Lukas
Patrick Hathaway, co-founder of Sitebulb, discusses the intricacies of JavaScript SEO, focusing on understanding, investigating, and auditing. He delv...
How An SEO Can Work With Devs
24 Aug 2024
Contributed by Lukas
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration...
How SEO In The Cannabis Industry Is Different
23 Aug 2024
Contributed by Lukas
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry...
The Keys To Generative Search Engine Optimization (GEO)
22 Aug 2024
Contributed by Lukas
Lisa Kubatzki, from GetResponse, discusses the keys to generative search engine optimization (GEO). She explores how leveraging GEO can significantly ...
SEO Translation Vs. SEO Localization
21 Aug 2024
Contributed by Lukas
Lisa Kubatzki, SEO Specialist at GetResponse, discusses the nuances between SEO translation and SEO localization. She explains how understanding these...
Powering On-Site Content Optimization
20 Aug 2024
Contributed by Lukas
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of powering on-site content optimization. He delves into how strategic content...
Building Great In-House Search Marketing Teams
19 Aug 2024
Contributed by Lukas
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importanc...
What's It Like Working In Enterprise SEO?
16 Aug 2024
Contributed by Lukas
Patrick Stox, Product Advisor at Ahrefs, delves into the dynamics of working in enterprise SEO and the strategic importance of internal advocacy withi...
Career Progression For SEOs
15 Aug 2024
Contributed by Lukas
Patrick Stox from Ahrefs, an all-in-one SEO toolset company, discusses the nuances of career progression for SEO professionals. He emphasizes the impo...
Trends In Technical SEO
14 Aug 2024
Contributed by Lukas
Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He d...
Overcoming Obstacles In Creating Your Personal Brand In SEO
13 Aug 2024
Contributed by Lukas
SEO Consultant at Corina Burri SEO Consultancy, Corina Burri, delves into overcoming obstacles in creating your personal brand in SEO. In this episode...
How To Build A Personal Brand In The SEO Industry
12 Aug 2024
Contributed by Lukas
Corina Burri, SEO Consultant at Corina Burri SEO Consultancy, discusses the essentials of building a personal brand in the SEO industry. She emphasize...
Scaling SEO Across Multiple Markets
10 Aug 2024
Contributed by Lukas
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, explores optimizing SEO for global expansion. Scaling SEO across multiple markets i...
Unlocking Organic Traffic Growth For Global Success
09 Aug 2024
Contributed by Lukas
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, talks about optimizing SEO for global expansion. When you're the sole SEO specialis...
Three Types Of Content To Enable Programmatic SEO
08 Aug 2024
Contributed by Lukas
CEO and Cofounder at Daydream, Thenuka Karunaratne, discusses three types of content to enable programmatic SEO. In this episode, Thenuka shares his p...
Why Almost All SEO Will Become Programmatic
07 Aug 2024
Contributed by Lukas
Thenuka Karunaratne, from daydream, discusses the future of SEO and its inevitable shift towards programmatic methods. He explores how automation and ...
How To Build The Business Case For HREFLang
06 Aug 2024
Contributed by Lukas
Bill Hunt, President of Back Azimuth Consulting, delves into the intricacies of HREFLang implementation and its significance for businesses operating ...
Why SEOs Are Frustrated With HREFLang
05 Aug 2024
Contributed by Lukas
Bill Hunt, President of Back Azimuth Consulting, delves into the complexities and common frustrations that SEOs encounter with HREFLang. In this episo...
How Google's Generative Experience Reduces Site Traffic
02 Aug 2024
Contributed by Lukas
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generativ...
Using Brand-Led Content To Build Topical Authority
01 Aug 2024
Contributed by Lukas
SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her persp...
Adopting Beneficial Best Practice UX Into SEO
31 Jul 2024
Contributed by Lukas
Chloe Smith, SEO Specialist at Blue Array SEO, discusses the integration of best practice UX into SEO strategies. She emphasizes how a seamless user e...
Why You Shouldn't Do SEO At An Early Stage Company
30 Jul 2024
Contributed by Lukas
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason you shouldn't do SEO at an early stage company. In this episode, Pedro shares...
SEO Will Never Die...Here's Why
29 Jul 2024
Contributed by Lukas
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason SEO will never die. In this episode, Pedro discusses the future of search opt...
The Business Side of Search
27 Jul 2024
Contributed by Lukas
Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better ...
The Shifting Landscape In SEO And It's Impact On Strategy
26 Jul 2024
Contributed by Lukas
Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO and its strategic implications for marketers. At SparkToro, they specialize in ...
Effective "Your Money Or Your Life" SEO
25 Jul 2024
Contributed by Lukas
Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on ...
Best Practices For Leveraging AI In SEO
24 Jul 2024
Contributed by Lukas
Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO ...
Managing SEO Across Multiple Language Markets
23 Jul 2024
Contributed by Lukas
William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives...
The 5 "C's" Of SEO Cannibalization
22 Jul 2024
Contributed by Lukas
William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspecti...
SEO's Importance Now Vs. The Past
20 Jul 2024
Contributed by Lukas
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the...
The AI/EEAT Affects Within Google
19 Jul 2024
Contributed by Lukas
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-genera...
The Impact Of SGE On Search, Future-Proofing
18 Jul 2024
Contributed by Lukas
Anthony Machi, a seasoned expert at RVO Health, discusses the significant impact of SGE on search strategies and the importance of future-proofing in ...
Navigating Content & Answering Intent
17 Jul 2024
Contributed by Lukas
Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent...
Google Leaks & SEO
16 Jul 2024
Contributed by Lukas
Gabrio Linari, Director and Owner of ROCK SEO, discusses the implications of Google leaks on SEO strategies. In this episode, Gabrio shares his perspe...
Google Vs The SEO Community
15 Jul 2024
Contributed by Lukas
Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitio...
Importance Of Tech Alignment With SEO
12 Jul 2024
Contributed by Lukas
Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for suc...
Building SEO Success From Scratch
11 Jul 2024
Contributed by Lukas
Dimitris Drakatos, Head of SEO and ASO at Paired, discusses building SEO success from scratch. In this episode, Dimitris shares some first stops for a...
Publishing Velocity And SEO
10 Jul 2024
Contributed by Lukas
Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial ...
Detailing The Elements Within Google Leak
09 Jul 2024
Contributed by Lukas
The Google leak has significant implications for SEO. Erfan Azimi emphasizes the importance of making site-level changes to improve user engagement an...
How The Google Leak Started
08 Jul 2024
Contributed by Lukas
Erfan Azimi, the CEO of EA Eagle LLC, discusses how the Google Leak started. In this episode, Erfan discusses the recent Google leak and its potential...
What Is New With Google Search
05 Jul 2024
Contributed by Lukas
Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance the...
Building A Successful International SEO Career
04 Jul 2024
Contributed by Lukas
Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rod...
Experiences Building AI For SEO For Large Enterprises
03 Jul 2024
Contributed by Lukas
Luis Rodriguez, Experiences Building AI for SEO at Comparethemarket, discusses the integration and impact of artificial intelligence in enhancing sear...
Managing Your Team To Create The Best SEO
02 Jul 2024
Contributed by Lukas
Stacey Clermont, Managing Director at GALE, discusses strategies for managing your team to enhance SEO outcomes. In this episode, Stacey shares her op...
SEO Innovations On The Horizon
01 Jul 2024
Contributed by Lukas
Stacey Clermont, SEO Specialist at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episod...