Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
Human-Driven, AI-Assisted SEO
23 Sep 2024
Contributed by Lukas
Chris Raulf, Founder of Boulder SEO Marketing, discusses the integration of human expertise and AI in SEO strategies. At Boulder SEO Marketing, a firm...
Tech SEO Tricks For Marketplaces
21 Sep 2024
Contributed by Lukas
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. Unlike other...
Marketplace SEO
20 Sep 2024
Contributed by Lukas
Amy Hyerczyk, Senior Manager of SEO, Product, and Strategy at Reverb, talks about SEO strategies and techniques to optimize marketplaces. The value of...
SEO Tactics That I see Driving Growth & Results
19 Sep 2024
Contributed by Lukas
Kristan Bauer, the expert from Bauer Growth Consulting, discusses advanced SEO tactics that are currently driving growth and results in the digital ma...
How To Win At Marketplace SEO With Advanced Tactics
18 Sep 2024
Contributed by Lukas
Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business ap...
Building Resilience In An Ever-Changing & Challenging Environment
17 Sep 2024
Contributed by Lukas
Tazmin Suleman, Coach at Tazmin Suleman Coaching and host of The SEO Mindset Podcast, discusses building resilience in an ever-changing and challengin...
How To Thrive Through Imposter Syndrome
16 Sep 2024
Contributed by Lukas
Coach and Host at Tazmin Suleman Coaching/The SEO Mindset Podcast, Tazmin Suleman, discusses strategies for thriving through imposter syndrome. In thi...
Leveraging YouTube To Gain Audience Traction
12 Sep 2024
Contributed by Lukas
Jo Juliana Turnbull, SEO Specialist at Turn Global Ltd, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores...
The Role Of AI/ML In The Future Of SEO
11 Sep 2024
Contributed by Lukas
CTO and Founder at Search Atlas, Manick Bhan, discusses the role of AI/ML in shaping the future of SEO. In this episode, Manick shares his perspective...
Successful Holistic SEO Strategies
10 Sep 2024
Contributed by Lukas
CTO and Founder at Search Atlas, Manick Bhan, delves into successful holistic SEO strategies. In this episode, Manick shares his perspectives on: how ...
Futureproofing Your SEO Content Strategy
09 Sep 2024
Contributed by Lukas
Sophia Tyson, Senior Content Manager at Truro, discusses future-proofing SEO content strategies. She emphasizes the importance of educated guesswork d...
Building a robust SEO content plan for SaaS businesses
06 Sep 2024
Contributed by Lukas
Sophia Inga Tyson, Senior Content Manager at Truro, discusses building a robust SEO content plan for a SaaS business. She emphasizes the importance of...
Managing SEO Projects On A Local Scale
05 Sep 2024
Contributed by Lukas
Jose Butcher, SEO Manager at Acceleration / GroupM, delves into managing SEO projects on a local scale. In this episode, Jose shares his perspectives ...
Managing SEO projects on a global scale
04 Sep 2024
Contributed by Lukas
Jose Butcher, Managing Director at Acceleration / GroupM, discusses managing SEO projects on a global scale. He explores the complexities and strategi...
Google’s Monopoly Ruling
03 Sep 2024
Contributed by Lukas
Jordan Koene, Co-Founder and CEO of Previsible, discusses the implications of Google's Monopoly Ruling. With over two decades of expertise in SEO and ...
Google’s Nothing Burger Algo Update
02 Sep 2024
Contributed by Lukas
Co-Founder and CEO of PreVisible, Jordan Koene, discusses the latest in SEO with a focus on Google’s "Nothing Burger" algorithm update. With over tw...
Successful SEO At A Productivity Tech Company
30 Aug 2024
Contributed by Lukas
Successful SEO at Calendly, Rachel Burns, delves into effective search engine optimization strategies for productivity technologies. In this episode, ...
Tailoring SEO To Bring In Qualified Traffic That Converts
29 Aug 2024
Contributed by Lukas
Rachel Burns, SEO Specialist at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphas...
JavaScript SEO: Understanding, Investigating, Auditing
28 Aug 2024
Contributed by Lukas
Patrick Hathaway, co-founder of Sitebulb, discusses the intricacies of JavaScript SEO, focusing on understanding, investigating, and auditing. He delv...
How An SEO Can Work With Devs
24 Aug 2024
Contributed by Lukas
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration...
How SEO In The Cannabis Industry Is Different
23 Aug 2024
Contributed by Lukas
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry...
The Keys To Generative Search Engine Optimization (GEO)
22 Aug 2024
Contributed by Lukas
Lisa Kubatzki, from GetResponse, discusses the keys to generative search engine optimization (GEO). She explores how leveraging GEO can significantly ...
SEO Translation Vs. SEO Localization
21 Aug 2024
Contributed by Lukas
Lisa Kubatzki, SEO Specialist at GetResponse, discusses the nuances between SEO translation and SEO localization. She explains how understanding these...
Powering On-Site Content Optimization
20 Aug 2024
Contributed by Lukas
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of powering on-site content optimization. He delves into how strategic content...
Building Great In-House Search Marketing Teams
19 Aug 2024
Contributed by Lukas
Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importanc...
What's It Like Working In Enterprise SEO?
16 Aug 2024
Contributed by Lukas
Patrick Stox, Product Advisor at Ahrefs, delves into the dynamics of working in enterprise SEO and the strategic importance of internal advocacy withi...
Career Progression For SEOs
15 Aug 2024
Contributed by Lukas
Patrick Stox from Ahrefs, an all-in-one SEO toolset company, discusses the nuances of career progression for SEO professionals. He emphasizes the impo...
Trends In Technical SEO
14 Aug 2024
Contributed by Lukas
Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He d...
Overcoming Obstacles In Creating Your Personal Brand In SEO
13 Aug 2024
Contributed by Lukas
SEO Consultant at Corina Burri SEO Consultancy, Corina Burri, delves into overcoming obstacles in creating your personal brand in SEO. In this episode...
How To Build A Personal Brand In The SEO Industry
12 Aug 2024
Contributed by Lukas
Corina Burri, SEO Consultant at Corina Burri SEO Consultancy, discusses the essentials of building a personal brand in the SEO industry. She emphasize...
Scaling SEO Across Multiple Markets
10 Aug 2024
Contributed by Lukas
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, explores optimizing SEO for global expansion. Scaling SEO across multiple markets i...
Unlocking Organic Traffic Growth For Global Success
09 Aug 2024
Contributed by Lukas
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, talks about optimizing SEO for global expansion. When you're the sole SEO specialis...
Three Types Of Content To Enable Programmatic SEO
08 Aug 2024
Contributed by Lukas
CEO and Cofounder at Daydream, Thenuka Karunaratne, discusses three types of content to enable programmatic SEO. In this episode, Thenuka shares his p...
Why Almost All SEO Will Become Programmatic
07 Aug 2024
Contributed by Lukas
Thenuka Karunaratne, from daydream, discusses the future of SEO and its inevitable shift towards programmatic methods. He explores how automation and ...
How To Build The Business Case For HREFLang
06 Aug 2024
Contributed by Lukas
Bill Hunt, President of Back Azimuth Consulting, delves into the intricacies of HREFLang implementation and its significance for businesses operating ...
Why SEOs Are Frustrated With HREFLang
05 Aug 2024
Contributed by Lukas
Bill Hunt, President of Back Azimuth Consulting, delves into the complexities and common frustrations that SEOs encounter with HREFLang. In this episo...
How Google's Generative Experience Reduces Site Traffic
02 Aug 2024
Contributed by Lukas
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generativ...
Using Brand-Led Content To Build Topical Authority
01 Aug 2024
Contributed by Lukas
SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her persp...
Adopting Beneficial Best Practice UX Into SEO
31 Jul 2024
Contributed by Lukas
Chloe Smith, SEO Specialist at Blue Array SEO, discusses the integration of best practice UX into SEO strategies. She emphasizes how a seamless user e...
Why You Shouldn't Do SEO At An Early Stage Company
30 Jul 2024
Contributed by Lukas
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason you shouldn't do SEO at an early stage company. In this episode, Pedro shares...
SEO Will Never Die...Here's Why
29 Jul 2024
Contributed by Lukas
Pedro Matriciano, Director of Growth at Bookclub, delves into the reason SEO will never die. In this episode, Pedro discusses the future of search opt...
The Business Side of Search
27 Jul 2024
Contributed by Lukas
Rand Fishkin, the co-founder of SparkToro, discusses the intricacies of how enterprise marketers can leverage media and influencer insights to better ...
The Shifting Landscape In SEO And It's Impact On Strategy
26 Jul 2024
Contributed by Lukas
Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO and its strategic implications for marketers. At SparkToro, they specialize in ...
Effective "Your Money Or Your Life" SEO
25 Jul 2024
Contributed by Lukas
Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on ...
Best Practices For Leveraging AI In SEO
24 Jul 2024
Contributed by Lukas
Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO ...
Managing SEO Across Multiple Language Markets
23 Jul 2024
Contributed by Lukas
William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives...
The 5 "C's" Of SEO Cannibalization
22 Jul 2024
Contributed by Lukas
William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspecti...
SEO's Importance Now Vs. The Past
20 Jul 2024
Contributed by Lukas
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the...
The AI/EEAT Affects Within Google
19 Jul 2024
Contributed by Lukas
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-genera...
The Impact Of SGE On Search, Future-Proofing
18 Jul 2024
Contributed by Lukas
Anthony Machi, a seasoned expert at RVO Health, discusses the significant impact of SGE on search strategies and the importance of future-proofing in ...
Navigating Content & Answering Intent
17 Jul 2024
Contributed by Lukas
Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent...
Google Leaks & SEO
16 Jul 2024
Contributed by Lukas
Gabrio Linari, Director and Owner of ROCK SEO, discusses the implications of Google leaks on SEO strategies. In this episode, Gabrio shares his perspe...
Google Vs The SEO Community
15 Jul 2024
Contributed by Lukas
Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitio...
Importance Of Tech Alignment With SEO
12 Jul 2024
Contributed by Lukas
Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for suc...
Building SEO Success From Scratch
11 Jul 2024
Contributed by Lukas
Dimitris Drakatos, Head of SEO and ASO at Paired, discusses building SEO success from scratch. In this episode, Dimitris shares some first stops for a...
Publishing Velocity And SEO
10 Jul 2024
Contributed by Lukas
Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial ...
Detailing The Elements Within Google Leak
09 Jul 2024
Contributed by Lukas
The Google leak has significant implications for SEO. Erfan Azimi emphasizes the importance of making site-level changes to improve user engagement an...
How The Google Leak Started
08 Jul 2024
Contributed by Lukas
Erfan Azimi, the CEO of EA Eagle LLC, discusses how the Google Leak started. In this episode, Erfan discusses the recent Google leak and its potential...
What Is New With Google Search
05 Jul 2024
Contributed by Lukas
Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance the...
Building A Successful International SEO Career
04 Jul 2024
Contributed by Lukas
Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rod...
Experiences Building AI For SEO For Large Enterprises
03 Jul 2024
Contributed by Lukas
Luis Rodriguez, Experiences Building AI for SEO at Comparethemarket, discusses the integration and impact of artificial intelligence in enhancing sear...
Managing Your Team To Create The Best SEO
02 Jul 2024
Contributed by Lukas
Stacey Clermont, Managing Director at GALE, discusses strategies for managing your team to enhance SEO outcomes. In this episode, Stacey shares her op...
SEO Innovations On The Horizon
01 Jul 2024
Contributed by Lukas
Stacey Clermont, SEO Specialist at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episod...
Leveraging Local Service Ads (LSA)
28 Jun 2024
Contributed by Lukas
Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episo...
Leveraging Google Business Profile (GBP) For Service Area Business
27 Jun 2024
Contributed by Lukas
Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspecti...
Carving Out Meaningful SERP Real Estate
26 Jun 2024
Contributed by Lukas
Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives...
How Website Builders Do A Disservice To SEO Efforts
25 Jun 2024
Contributed by Lukas
Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives...
Strategic Schema
24 Jun 2024
Contributed by Lukas
Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this ep...
Creating Solid SEO Content Ideas
21 Jun 2024
Contributed by Lukas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been e...
Making The Most Of Programmatic SEO
20 Jun 2024
Contributed by Lukas
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational el...
Structuring Your SEO Team For Scalable Success
19 Jun 2024
Contributed by Lukas
SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on r...
Breaking Down Silos Internally To Get SEO Buy-in
18 Jun 2024
Contributed by Lukas
SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episo...
Earned/Organic News Content Syndication As A Growth Strategy
17 Jun 2024
Contributed by Lukas
Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discu...
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads
15 Jun 2024
Contributed by Lukas
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertis...
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business
14 Jun 2024
Contributed by Lukas
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are t...
Embedding SEO Into Your Product & Engineering Teams
13 Jun 2024
Contributed by Lukas
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspec...
Leveraging Image Optimization In Your Holistic SEO Strategy
12 Jun 2024
Contributed by Lukas
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspec...
Successful Migrations Without Crushing Your SEO
11 Jun 2024
Contributed by Lukas
Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares...
Directing SEO Effectively At A Top Tier Media Company
10 Jun 2024
Contributed by Lukas
Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He sh...
Why And How To Run SEO Tests
07 Jun 2024
Contributed by Lukas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains ho...
Building An SEO Hypothesis To Validate Your Ideas
06 Jun 2024
Contributed by Lukas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large pro...
OMG: Google Search Data Leak
05 Jun 2024
Contributed by Lukas
SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked&nbs...
Understanding Competitive SEO Content Qualities
04 Jun 2024
Contributed by Lukas
Nathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how c...
Building Effective SEO Topical Authority
03 Jun 2024
Contributed by Lukas
Nathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the im...
Why YouTube Needs To Be Part Of Your SEO Strategy
01 Jun 2024
Contributed by Lukas
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverabilit...
Importance of building content for e-commerce sites
31 May 2024
Contributed by Lukas
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. C...
How To Say No In SEO
30 May 2024
Contributed by Lukas
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing ...
Stakeholder Management & Setting Expectations
29 May 2024
Contributed by Lukas
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expect...
Importance Of Controlling What You Allow To Be Indexed
28 May 2024
Contributed by Lukas
SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area...
International SEO Approach For Same-Language Markets
27 May 2024
Contributed by Lukas
SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspec...
How AI Tools To Help With Your SEO
26 May 2024
Contributed by Lukas
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to...
Conversational Search Impact The SEO Landscape
25 May 2024
Contributed by Lukas
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO lands...
Generative AI's Impact On The Content Landscape
24 May 2024
Contributed by Lukas
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our d...
Google IO Vs OpenAI
23 May 2024
Contributed by Lukas
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on what to expect in the coming da...
Reputation SEO
22 May 2024
Contributed by Lukas
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on how non-SEOs can bury their SEO...
The Key To Optimizing GenAI Search Engines
21 May 2024
Contributed by Lukas
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim sha...
How The Enterprise Will Have To Adapt To Gen AI Search Engines
20 May 2024
Contributed by Lukas
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim sha...
Thriving As A Latina Woman In A Male-Dominated Industry
18 May 2024
Contributed by Lukas
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing e...
Specialization Within Content Marketing
17 May 2024
Contributed by Lukas
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing e...
Game-Changing Tech SEO Lessons Learned
16 May 2024
Contributed by Lukas
Paulo Andraus, host of the SEO Game Show, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspect...