Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
Using SEO To Make Black Friday Successful
15 May 2024
Contributed by Lukas
Paulo Andraus, host of the SEO Game Show, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, P...
Don't Be Evil: Google's Secret War
14 May 2024
Contributed by Lukas
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. ...
The Future Of Google Search & Ethics
13 May 2024
Contributed by Lukas
Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence ...
Build A 7-Figure Business With A Single Keyword
11 May 2024
Contributed by Lukas
Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product ne...
The Future of Google Search
10 May 2024
Contributed by Lukas
CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares ...
Product And Service's Placement Bonanza
09 May 2024
Contributed by Lukas
Tye DeGrange, CEO at Round Barn Labs, delves into the intricacies of Product and Service's Placement Bonanza. Connect With: Tyler Grange: We...
Affiliate Marketing Best Practices
08 May 2024
Contributed by Lukas
CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning w...
Leveraging Location-Based Exclusivity In SEO
07 May 2024
Contributed by Lukas
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and...
Making SEO Work For Audiology Clinics
06 May 2024
Contributed by Lukas
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landsca...
B2B SEO vs B2C SEO
05 May 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B mar...
SEO At A PE Firm Vs In-House
04 May 2024
Contributed by Lukas
VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a P...
Surviving An Acquisition As An SEO
03 May 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level o...
Achieving Your SEO Growth Goals
02 May 2024
Contributed by Lukas
Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel li...
Making SEO Content Stand Out W/Storytelling
01 May 2024
Contributed by Lukas
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasi...
Hreflang Tag's Relevancy For International Websites
30 Apr 2024
Contributed by Lukas
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of indi...
The Importance Of SEO In Website Redesigns/Migrations
29 Apr 2024
Contributed by Lukas
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or mig...
Scaling Technical SEO For Millions Of URLs
27 Apr 2024
Contributed by Lukas
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs present...
Spam In The Age Of AI
26 Apr 2024
Contributed by Lukas
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains...
Importance In Taxonomy For Large Websites
25 Apr 2024
Contributed by Lukas
Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effe...
How To Optimize For SGE
24 Apr 2024
Contributed by Lukas
Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the hor...
Measuring How Speed Impacts SEO & UX
23 Apr 2024
Contributed by Lukas
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relation...
How Core Web Vitals Affect SEO
22 Apr 2024
Contributed by Lukas
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surroundi...
Why Interaction Signals (IE:RankBrain) Matter
20 Apr 2024
Contributed by Lukas
Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positio...
How Old SEO Signals Became Tables-Takes
19 Apr 2024
Contributed by Lukas
Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and...
The Best Ways To Effectively Measure SEO
18 Apr 2024
Contributed by Lukas
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growt...
5 Things Growth Marketers Need To Understand About SEO
17 Apr 2024
Contributed by Lukas
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple chan...
Integrating SEO Into The Content Creation Process
16 Apr 2024
Contributed by Lukas
Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation pro...
SEO Challenges In Content Marketing
15 Apr 2024
Contributed by Lukas
Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balanc...
Increase Ecomm Sales By Leveraging Topic Clusters
13 Apr 2024
Contributed by Lukas
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolvi...
Investing In Sustainable Organic Growth
12 Apr 2024
Contributed by Lukas
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one ...
How The Total Addressable Market Creates Biz Value
11 Apr 2024
Contributed by Lukas
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addr...
Terakeet’s Audience-First Approach To SEO
10 Apr 2024
Contributed by Lukas
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditiona...
Long-Term SEO Career Planning
09 Apr 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term caree...
Leading SEO Within An Investment Company
08 Apr 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in...
SEO Regression Tests To Safeguard Your Site
05 Apr 2024
Contributed by Lukas
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your w...
The Blurring Lines Between Search Intent & Optimization
04 Apr 2024
Contributed by Lukas
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple inten...
SEO Best Practices & AI For Ecommerce
03 Apr 2024
Contributed by Lukas
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerc...
Mentoring Your SEO Team Effectively
02 Apr 2024
Contributed by Lukas
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that g...
Scaling SEO Deliverables With AI
01 Apr 2024
Contributed by Lukas
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing f...
SEO Jobs Report
28 Mar 2024
Contributed by Lukas
Tyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolv...
The Dangers Of Content Bloat
27 Mar 2024
Contributed by Lukas
Constance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection fr...
SEO For Start-Ups
26 Mar 2024
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing st...
Leveraging AI To Scale Content Marketing & SEO
25 Mar 2024
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, b...
Illustrating SEO Impact To Executives
22 Mar 2024
Contributed by Lukas
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadersh...
Gaining SEO Buy-In Within Large Enterprises
21 Mar 2024
Contributed by Lukas
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic...
Google's Core & Spam Algo Update (March 2024)
20 Mar 2024
Contributed by Lukas
Jordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for th...
The Power Of Effective Topical Authority
19 Mar 2024
Contributed by Lukas
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI a...
Successfully Localizing International SEO Content
18 Mar 2024
Contributed by Lukas
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effe...
Actionable And Effective Technical SEO Insights
14 Mar 2024
Contributed by Lukas
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smal...
Raising SEO Security Awareness
13 Mar 2024
Contributed by Lukas
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights tha...
Digital Adoption & SEO
12 Mar 2024
Contributed by Lukas
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the fu...
How To Manage A Cross-Functional Team
11 Mar 2024
Contributed by Lukas
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, develope...
Tale Of Two Refractors
09 Mar 2024
Contributed by Lukas
Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website mi...
SEO News You Might Have Missed
08 Mar 2024
Contributed by Lukas
Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirl...
Best Top-Of-Funnel Content Strategies
07 Mar 2024
Contributed by Lukas
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encou...
Using GenAI and SEO To Prep For The Future
06 Mar 2024
Contributed by Lukas
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both e...
Using AI To Improve SEO
05 Mar 2024
Contributed by Lukas
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content u...
The Intersection Of AI And SEO
04 Mar 2024
Contributed by Lukas
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to th...
Using AI To Improve Digital Marketing
01 Mar 2024
Contributed by Lukas
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolutio...
Efficiently Resourcing Your Ultimate Marketing Team
29 Feb 2024
Contributed by Lukas
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, compa...
Technical SEO At Scale
28 Feb 2024
Contributed by Lukas
Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enter...
The Keys To Winning SEO RFPs
27 Feb 2024
Contributed by Lukas
Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Respo...
Prioritizing SEO Initiatives Within A Roadmap
26 Feb 2024
Contributed by Lukas
Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Befor...
80/20 Traffic Growth
24 Feb 2024
Contributed by Lukas
Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about 80/20 growth for SEO. When browsing through sites like ...
Why to Ignore EAT
23 Feb 2024
Contributed by Lukas
Dan Shure, Podcast Host at Experts on the Wire and SEO Consultant at Evolving SEO, talks about why he ignores E-A-T. Despite the emphasis placed by so...
Managing Successful DTC SEO Projects
22 Feb 2024
Contributed by Lukas
Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. While the fundamental frameworks of SEO remai...
Managing SEO Expectations At DTC Companies
21 Feb 2024
Contributed by Lukas
Jason Berkowitz, Founder and SEO Director at Break the Web, delves into SEO management at DTC companies. Unlike B2B markets, where demand generation m...
E-Commerce Retail SEO In Automotive
20 Feb 2024
Contributed by Lukas
Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. The digital auto ma...
Auto Aftermarket SEO And Content Marketing
19 Feb 2024
Contributed by Lukas
Andy Newhall, Director of Organic Growth and SEO at Real Truck, delves into SEO and content marketing for the automotive industry. Unlike traditional ...
Creating SEO Your Client Cares About
16 Feb 2024
Contributed by Lukas
Abby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing ...
SEO For Breaking News
15 Feb 2024
Contributed by Lukas
Gwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. As news events unfold rapidly, there'...
SEO Trends In The Media Industry
14 Feb 2024
Contributed by Lukas
Gwen Milder, Senior SEO Editor at The Washington Post, delves into SEO for the media industry and breaking news. Unlike other industries where SEO can...
Misconceptions Around Effectively Tracking SEO
13 Feb 2024
Contributed by Lukas
Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. The allure of high rankings...
Optimizing Big Websites With Structured Templates
12 Feb 2024
Contributed by Lukas
Sal Surra, Director of SEO and Content at Seamless.AI, delves into optimizing large websites and tracking SEO effectively. Managing large websites wit...
Is AI the Death of the Copywriter?
10 Feb 2024
Contributed by Lukas
David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of c...
SEO & Digital Marketing During Recession
09 Feb 2024
Contributed by Lukas
David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for busines...
Facilitating SEO Without Dedicated Product Team
08 Feb 2024
Contributed by Lukas
Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. In contrast to organizations with dedicated SEO product teams, many oth...
Driving SEO For Disney -- Ben O'Grady // Disney Streaming
07 Feb 2024
Contributed by Lukas
Ben O'Grady, SEO Media Manager at Disney Streaming, delves into SEO at Disney. Disney is a global entertainment giant with an extensive array of produ...
The Power Of Content With SEO -- Lorenz Esposito // SearchX
06 Feb 2024
Contributed by Lukas
Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. While it's easier than ever for small businesses to create a website...
SEO Is Evolving...Are You Ready? -- Lorenz Esposito // SearchX
05 Feb 2024
Contributed by Lukas
Lorenz Esposito, Founder of SearchX, delves into preparing for SEO’s evolution. As AI takes the reins in content creation and simplifies website bui...
Using SEO to Data & Empathy To Storytelling -- Sarah Panus // Kindred Speak
02 Feb 2024
Contributed by Lukas
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. The c...
Leveraging SEO to Inform Your Content Calendar -- Sarah Panus // Kindred Speak
01 Feb 2024
Contributed by Lukas
Sarah Panus, Brand Storytelling Strategist, Founder, and CEO of Kindred Speak, talks about using SEO and empathy to drive your content strategy. Lever...
SEO Survival Guide To GA4 -- Kathy Brown // Previsible
31 Jan 2024
Contributed by Lukas
Kathy Alice Brown, Owner and SEO Consultant at Webenso Digital, delves into GA4. Google Analytics 4 (GA4) brings a fresh UI and modeling system, prese...
Unlocking Revenue With Chatbots -- Nick Martin // Direqt
30 Jan 2024
Contributed by Lukas
Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As the next frontier in online engagement, chatbots are p...
Chat Engine Optimization Is SEO For Advertisers -- Nick Martin // Direqt
29 Jan 2024
Contributed by Lukas
Nick Martin, Co-Founder of Direqt, delves into chat engine optimization and chatbot revenue. As consumers increasingly engage with content through con...
Making SEO Work For PR & Comms -- Justin Seibert // Direct Online Marketing
26 Jan 2024
Contributed by Lukas
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. The importance of links and domain authority cannot be unde...
Why Custom GA4 Implementation Is A Must -- Justin Seibert // Direct Online Marketing
25 Jan 2024
Contributed by Lukas
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. By July 1st, 2023, if you have not switched to Google Analy...
Goal Setting For SEO -- Justin Seibert // Direct Online Marketing
24 Jan 2024
Contributed by Lukas
Justin Seibert, President of Direct Online Marketing (DOM), talks about SEO and analytics. SEO is much more than just driving traffic and boosting bra...
Building Stronger Customer Relationships Through SEO -- Jonas Sickler // Terakeet
23 Jan 2024
Contributed by Lukas
Jonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search data reveals m...
Using Search As An Always-On Focus Group -- Jonas Sickler // Terakeet
22 Jan 2024
Contributed by Lukas
Jonas Sickler, Digital Marketing Analyst at Terakeet, delves into leveraging search and SEO for stronger customer relationships. Search queries act as...
Way Too Late 2024 SEO Predictions -- Jordan Koene // Previsible
19 Jan 2024
Contributed by Lukas
Jordan Koene, Co-Founder and CEO of PreVisible, delves into SEO predictions for 2024. Anticipating the forthcoming shifts that will shape our SEO stra...
Measuring and Maximizing SEO’s ROI -- Julia Nesterets // JetOctopus
18 Jan 2024
Contributed by Lukas
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. To secure budget and resources for SEO, we must m...
Technical SEO As The Foundation Of Growth -- Julia Nesterets // JetOctopus
17 Jan 2024
Contributed by Lukas
Julia Nesterets, CEO at JetOctopus, delves into technical SEO for growth and maximizing SEO’s ROI. Great content is vital for attracting and engagin...
Keeping SEO Content Fresh -- Kyle Eng // Red Ventures
16 Jan 2024
Contributed by Lukas
Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. Keeping SEO content fresh ...
Building An SEO-Powered UX Strategy -- Kyle Eng // Red Ventures
15 Jan 2024
Contributed by Lukas
Kyle Eng, Director of SEO and Growth Marketing at Red Ventures, shares his insights on the relationship between UX and SEO. User experience (UX) often...
Scaling SEO Content With AI -- Michael Farr // Paylocity
12 Jan 2024
Contributed by Lukas
Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. When generative AI first emerged, executives were fear...
Challenges Of In-House SEO For SaaS Companies -- Michael Farr // Paylocity
11 Jan 2024
Contributed by Lukas
Michael Farr, Senior SEO Manager at Paylocity, delves into in-house SEO and AI for SEO content. Unlike eCommerce and other verticals, SaaS SEO differs...
The Importance Of Technical SEO For Non-Technical People -- Colette Casey // Mary Kay
10 Jan 2024
Contributed by Lukas
Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. Marketers...
It Takes A Village: SEO Partnerships -- Colette Casey // Mary Kay
09 Jan 2024
Contributed by Lukas
Colette Casey, Manager of Analytics and SEO at Mary Kay, shares her insights on SEO partnerships and technical SEO for non-technical people. As a mult...
Making Sense Of 2023 And A Look Ahead To 2024 -- Bernard Huang // Clearscope
08 Jan 2024
Contributed by Lukas
Bernard Huang, Co-Founder of Clearscope, delves into the volatility around SEO as we approach 2024. In addition to generative AI, the rollout of SGE, ...