Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
Leveraging Local Service Ads (LSA)
28 Jun 2024
Contributed by Lukas
Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episo...
Leveraging Google Business Profile (GBP) For Service Area Business
27 Jun 2024
Contributed by Lukas
Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspecti...
Carving Out Meaningful SERP Real Estate
26 Jun 2024
Contributed by Lukas
Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives...
How Website Builders Do A Disservice To SEO Efforts
25 Jun 2024
Contributed by Lukas
Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives...
Strategic Schema
24 Jun 2024
Contributed by Lukas
Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this ep...
Creating Solid SEO Content Ideas
21 Jun 2024
Contributed by Lukas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been e...
Making The Most Of Programmatic SEO
20 Jun 2024
Contributed by Lukas
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational el...
Structuring Your SEO Team For Scalable Success
19 Jun 2024
Contributed by Lukas
SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on r...
Breaking Down Silos Internally To Get SEO Buy-in
18 Jun 2024
Contributed by Lukas
SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episo...
Earned/Organic News Content Syndication As A Growth Strategy
17 Jun 2024
Contributed by Lukas
Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discu...
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads
15 Jun 2024
Contributed by Lukas
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertis...
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business
14 Jun 2024
Contributed by Lukas
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are t...
Embedding SEO Into Your Product & Engineering Teams
13 Jun 2024
Contributed by Lukas
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspec...
Leveraging Image Optimization In Your Holistic SEO Strategy
12 Jun 2024
Contributed by Lukas
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspec...
Successful Migrations Without Crushing Your SEO
11 Jun 2024
Contributed by Lukas
Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares...
Directing SEO Effectively At A Top Tier Media Company
10 Jun 2024
Contributed by Lukas
Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He sh...
Why And How To Run SEO Tests
07 Jun 2024
Contributed by Lukas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains ho...
Building An SEO Hypothesis To Validate Your Ideas
06 Jun 2024
Contributed by Lukas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large pro...
OMG: Google Search Data Leak
05 Jun 2024
Contributed by Lukas
SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked&nbs...
Understanding Competitive SEO Content Qualities
04 Jun 2024
Contributed by Lukas
Nathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how c...
Building Effective SEO Topical Authority
03 Jun 2024
Contributed by Lukas
Nathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the im...
Why YouTube Needs To Be Part Of Your SEO Strategy
01 Jun 2024
Contributed by Lukas
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverabilit...
Importance of building content for e-commerce sites
31 May 2024
Contributed by Lukas
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. C...
How To Say No In SEO
30 May 2024
Contributed by Lukas
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing ...
Stakeholder Management & Setting Expectations
29 May 2024
Contributed by Lukas
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expect...
Importance Of Controlling What You Allow To Be Indexed
28 May 2024
Contributed by Lukas
SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area...
International SEO Approach For Same-Language Markets
27 May 2024
Contributed by Lukas
SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspec...
How AI Tools To Help With Your SEO
26 May 2024
Contributed by Lukas
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to...
Conversational Search Impact The SEO Landscape
25 May 2024
Contributed by Lukas
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO lands...
Generative AI's Impact On The Content Landscape
24 May 2024
Contributed by Lukas
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our d...
Google IO Vs OpenAI
23 May 2024
Contributed by Lukas
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on what to expect in the coming da...
Reputation SEO
22 May 2024
Contributed by Lukas
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on how non-SEOs can bury their SEO...
The Key To Optimizing GenAI Search Engines
21 May 2024
Contributed by Lukas
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim sha...
How The Enterprise Will Have To Adapt To Gen AI Search Engines
20 May 2024
Contributed by Lukas
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim sha...
Thriving As A Latina Woman In A Male-Dominated Industry
18 May 2024
Contributed by Lukas
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing e...
Specialization Within Content Marketing
17 May 2024
Contributed by Lukas
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing e...
Game-Changing Tech SEO Lessons Learned
16 May 2024
Contributed by Lukas
Paulo Andraus, host of the SEO Game Show, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspect...
Using SEO To Make Black Friday Successful
15 May 2024
Contributed by Lukas
Paulo Andraus, host of the SEO Game Show, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, P...
Don't Be Evil: Google's Secret War
14 May 2024
Contributed by Lukas
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. ...
The Future Of Google Search & Ethics
13 May 2024
Contributed by Lukas
Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence ...
Build A 7-Figure Business With A Single Keyword
11 May 2024
Contributed by Lukas
Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product ne...
The Future of Google Search
10 May 2024
Contributed by Lukas
CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares ...
Product And Service's Placement Bonanza
09 May 2024
Contributed by Lukas
Tye DeGrange, CEO at Round Barn Labs, delves into the intricacies of Product and Service's Placement Bonanza. Connect With: Tyler Grange: We...
Affiliate Marketing Best Practices
08 May 2024
Contributed by Lukas
CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning w...
Leveraging Location-Based Exclusivity In SEO
07 May 2024
Contributed by Lukas
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and...
Making SEO Work For Audiology Clinics
06 May 2024
Contributed by Lukas
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landsca...
B2B SEO vs B2C SEO
05 May 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B mar...
SEO At A PE Firm Vs In-House
04 May 2024
Contributed by Lukas
VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a P...
Surviving An Acquisition As An SEO
03 May 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level o...
Achieving Your SEO Growth Goals
02 May 2024
Contributed by Lukas
Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel li...
Making SEO Content Stand Out W/Storytelling
01 May 2024
Contributed by Lukas
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasi...
Hreflang Tag's Relevancy For International Websites
30 Apr 2024
Contributed by Lukas
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Rather than being a collection of indi...
The Importance Of SEO In Website Redesigns/Migrations
29 Apr 2024
Contributed by Lukas
Rodrigo Lasanta, Lead SEO Specialist at Digivate, delves into SEO for site migrations and internationalization. Investing in a website redesign or mig...
Scaling Technical SEO For Millions Of URLs
27 Apr 2024
Contributed by Lukas
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. Managing a vast number of URLs present...
Spam In The Age Of AI
26 Apr 2024
Contributed by Lukas
Jason Lax, Technical SEO Senior Specialist at SAP, delves into AI’s impact on spam and scaling technical SEO. While the end goal of spammers remains...
Importance In Taxonomy For Large Websites
25 Apr 2024
Contributed by Lukas
Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effe...
How To Optimize For SGE
24 Apr 2024
Contributed by Lukas
Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the hor...
Measuring How Speed Impacts SEO & UX
23 Apr 2024
Contributed by Lukas
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Understanding the intricate relation...
How Core Web Vitals Affect SEO
22 Apr 2024
Contributed by Lukas
Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surroundi...
Why Interaction Signals (IE:RankBrain) Matter
20 Apr 2024
Contributed by Lukas
Jeff Baker, Owner and Founder of BakerSEO, talks about interaction signals. The ultimate goal of creating content for SEO is to achieve better positio...
How Old SEO Signals Became Tables-Takes
19 Apr 2024
Contributed by Lukas
Jeff Baker, Owner and Founder of BakerSEO, talks about how old SEO signals have become table stakes. In today's world, where tools like MarketMuse and...
The Best Ways To Effectively Measure SEO
18 Apr 2024
Contributed by Lukas
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Measuring SEO’s effectiveness can be a challenge for growt...
5 Things Growth Marketers Need To Understand About SEO
17 Apr 2024
Contributed by Lukas
Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple chan...
Integrating SEO Into The Content Creation Process
16 Apr 2024
Contributed by Lukas
Ruchika Batra, Director of Content Marketing and SEO at Birdseye, delves into SEO and content marketing. Integrating SEO into the content creation pro...
SEO Challenges In Content Marketing
15 Apr 2024
Contributed by Lukas
Ruchika Batra, Director of Content Marketing and SEO at Birdseye delves into SEO and content marketing. Effective content marketing relies on a balanc...
Increase Ecomm Sales By Leveraging Topic Clusters
13 Apr 2024
Contributed by Lukas
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. As the SEO industry is constantly evolvi...
Investing In Sustainable Organic Growth
12 Apr 2024
Contributed by Lukas
Joshua George, Owner and Founder of ClickSlice, talks about Google updates and their impact on eCommerce SEO. When it comes to eCommerce, there's one ...
How The Total Addressable Market Creates Biz Value
11 Apr 2024
Contributed by Lukas
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addr...
Terakeet’s Audience-First Approach To SEO
10 Apr 2024
Contributed by Lukas
Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into an audience-first approach to SEO. The world of SEO is constantly evolving. Traditiona...
Long-Term SEO Career Planning
09 Apr 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about developing a career plan for long-term success in SEO. Long-term caree...
Leading SEO Within An Investment Company
08 Apr 2024
Contributed by Lukas
Micah Fisher-Kirshner, VP of SEO and Content at Turn/River Capital, talks about managing SEO within an investment company. When it comes to working in...
SEO Regression Tests To Safeguard Your Site
05 Apr 2024
Contributed by Lukas
Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide (LSG), talks about SEO regression tests to safeguard your site. Just a small glitch in your w...
The Blurring Lines Between Search Intent & Optimization
04 Apr 2024
Contributed by Lukas
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple inten...
SEO Best Practices & AI For Ecommerce
03 Apr 2024
Contributed by Lukas
Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. AI is changing the way we do eCommerc...
Mentoring Your SEO Team Effectively
02 Apr 2024
Contributed by Lukas
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. Developing well-rounded SEOs requires a strategic approach that g...
Scaling SEO Deliverables With AI
01 Apr 2024
Contributed by Lukas
Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing f...
SEO Jobs Report
28 Mar 2024
Contributed by Lukas
Tyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolv...
The Dangers Of Content Bloat
27 Mar 2024
Contributed by Lukas
Constance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection fr...
SEO For Start-Ups
26 Mar 2024
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing st...
Leveraging AI To Scale Content Marketing & SEO
25 Mar 2024
Contributed by Lukas
Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, b...
Illustrating SEO Impact To Executives
22 Mar 2024
Contributed by Lukas
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadersh...
Gaining SEO Buy-In Within Large Enterprises
21 Mar 2024
Contributed by Lukas
Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic...
Google's Core & Spam Algo Update (March 2024)
20 Mar 2024
Contributed by Lukas
Jordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for th...
The Power Of Effective Topical Authority
19 Mar 2024
Contributed by Lukas
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI a...
Successfully Localizing International SEO Content
18 Mar 2024
Contributed by Lukas
Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effe...
Actionable And Effective Technical SEO Insights
14 Mar 2024
Contributed by Lukas
Chris Spann, Senior Technical SEO at Lumar, delves into actionable technical SEO insights. Whether you're managing a massive enterprise site or a smal...
Raising SEO Security Awareness
13 Mar 2024
Contributed by Lukas
Chris Spann, Senior Technical SEO at Lumar, delves into the rise of SEO security awareness. SEOs leverage a valuable arsenal of tools and insights tha...
Digital Adoption & SEO
12 Mar 2024
Contributed by Lukas
Rotem Gal, Head of SEO at WalkMe, delves into SEO’s role in digital adoption. For businesses aiming to expand their customer base and embrace the fu...
How To Manage A Cross-Functional Team
11 Mar 2024
Contributed by Lukas
Rotem Gal, Head of SEO at WalkMe, delves into cross-functional team management. While SEO thrives on collaboration, aligning content writers, develope...
Tale Of Two Refractors
09 Mar 2024
Contributed by Lukas
Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into refactoring’s impact on SEO. While website mi...
SEO News You Might Have Missed
08 Mar 2024
Contributed by Lukas
Kathy Brown, Owner and SEO Consultant at WebEnso and Expert in Residence at Previsible.io, delves into SEO news. The past few months have been a whirl...
Best Top-Of-Funnel Content Strategies
07 Mar 2024
Contributed by Lukas
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Reaching individuals who haven't yet encou...
Using GenAI and SEO To Prep For The Future
06 Mar 2024
Contributed by Lukas
Chris Homer, SEO Manager at Intuit Mailchimp, delves into prepping for the future of generative AI and SEO. Generative AI in SEO tools presents both e...
Using AI To Improve SEO
05 Mar 2024
Contributed by Lukas
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. While AI is an invaluable tool in content production, the recent helpful content u...
The Intersection Of AI And SEO
04 Mar 2024
Contributed by Lukas
Mariel Lizana, SEO Manager at PreVisible.io, delves into AI in SEO. AI in SEO is plagued by misconceptions, ranging from concerns about job loss to th...
Using AI To Improve Digital Marketing
01 Mar 2024
Contributed by Lukas
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. As the AI revolutio...
Efficiently Resourcing Your Ultimate Marketing Team
29 Feb 2024
Contributed by Lukas
Tim Butler, Founder and CEO of Innovation Visual, delves into optimizing digital marketing through strategic team building and AI. During COVID, compa...
Technical SEO At Scale
28 Feb 2024
Contributed by Lukas
Chris Reynolds, SEO Director at Indeed, delves into managing technical SEO on large enterprise sites. Transitioning from smaller websites to the enter...
The Keys To Winning SEO RFPs
27 Feb 2024
Contributed by Lukas
Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Respo...
Prioritizing SEO Initiatives Within A Roadmap
26 Feb 2024
Contributed by Lukas
Justin McKinney, Director of SEO, Content, and Social Strategy at Aspiration, delves into SEO roadmap prioritization and RFP success strategies. Befor...