Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
Life in Grey Hat SEO -- Joe Sinkwitz // Digital Heretix
09 Sep 2019
Contributed by Lukas
Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking,...
The Fuzzy Boundary Between Grey and Black Hat SEO
06 Sep 2019
Contributed by Lukas
Episode Overview: Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundari...
The Next Generation of Black Hat SEO Tactics
05 Sep 2019
Contributed by Lukas
Episode Overview: Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tac...
Introduction to Grey Hat Month and White Hat SEO
04 Sep 2019
Contributed by Lukas
Episode Overview: Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ S...
August 2019 SEO Winners and Losers: Facebook Ascends, Netflix Softens, Youtube Dominates While Twitter Slides
03 Sep 2019
Contributed by Lukas
Episode Overview: August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter corr...
How Google Interprets Website Context and Settings
30 Aug 2019
Contributed by Lukas
Episode Overview: Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization...
Are You Sending the Right Usability Signals to Google? -- Jordan Koene // Searchmetrics
29 Aug 2019
Contributed by Lukas
Episode Overview: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users en...
Content Quality According to Google --- Jordan Koene // Searchmetrics
28 Aug 2019
Contributed by Lukas
Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people n...
Ever Wonder How Google Measures Content Relevance? -- Jordan Koene // Searchmetrics
27 Aug 2019
Contributed by Lukas
Episode Overview: The relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely ...
Mastering the Algorithm by Understanding How Google Handles Search Queries --- Jordan Koene // Searchmetrics
26 Aug 2019
Contributed by Lukas
Episode Overview: Google’s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Bett...
Understanding and Navigating Google Guidelines and Policies -- Jordan Koene // Searchmetrics
21 Aug 2019
Contributed by Lukas
Episode Overview: Understanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO communi...
Ranking Factors and the Google Algorithm -- Jordan Koene // Searchmetrics
14 Aug 2019
Contributed by Lukas
Episode Overview: Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between...
What Is Google's Algorithm? -- Jordan Koene // Searchmetrics
07 Aug 2019
Contributed by Lukas
Google's search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO ...
Evaluating and Optimizing Holiday Content -- Tyson Stockton // Seachmetrics
02 Aug 2019
Contributed by Lukas
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks u...
Holiday Content Launch Tactics -- Tyson Stockton // Seachmetrics
01 Aug 2019
Contributed by Lukas
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks u...
Producing Holiday Content That Performs -- Tyson Stockton // Seachmetrics
31 Jul 2019
Contributed by Lukas
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks u...
Building a Realistic Holiday SEO Roadmap -- Tyson Stockton // Seachmetrics
30 Jul 2019
Contributed by Lukas
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks u...
Conducting Seasonal Research for the Holidays -- Tyson Stockton // Searchmetrics
29 Jul 2019
Contributed by Lukas
A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks u...
Finding the Best of the Agency and In-House SEO Worlds -- Micah Fisher-Kirshner // Turn/River Capital
25 Jul 2019
Contributed by Lukas
Choosing between working at an agency or an in-house role is a challenge for most SEOs. In some cases, you can have the best of both worlds. In today'...
Turning Summer SEO From a Slump to Splash -- Jeffrey Preston // News Corp
24 Jul 2019
Contributed by Lukas
The summer is here and it’s a great time for SEO’s to sweat out some of the bigger projects on their to-do lists. While families and most eCommerc...
SEO Spring Bloom -- Optimizing Content for Moms, Dads, Grads
17 Jul 2019
Contributed by Lukas
Q2 is unique because there isn’t a singular event that reaches the whole population. From religious holidays like Passover & Easter to family-or...
From Econ Teacher to $25MM in SEO ARR -- Wil Reynolds // Seer Interactive
11 Jul 2019
Contributed by Lukas
Finding your career path as an SEO isn't always a linear journey. In today's Career Day episode of the Voices of Search podcast, Wil Reynolds, Fo...
Big Game SEO -- ESPN's Super Bowl Seasonality Strategy -- Carolyn Shelby // ESPN
10 Jul 2019
Contributed by Lukas
For most of us, Q1 is about getting the year started on the right foot. If you happen to work in the sports media world, winter is Super Bowl season a...
The Managing Seasonality Playbook - Jordan Koene of Searchmetrics
03 Jul 2019
Contributed by Lukas
Whether you’re in eCommerce planning for the holidays, in media anticipating elections, or a music venue booking your summer acts—many businesses ...
June Winners & Losers: Media, Ecommerce, Healthcare Visibility Shakeup After Google's "Fake News" Core Algorithm Update
02 Jul 2019
Contributed by Lukas
In the wake of Google’s “Fake News” core algorithm update, we examine which domain’s SEO visibility were affected. Tyson Stockton explains how...
Breaking into China, Russia, and the Asian Markets - Michael Bonfils
28 Jun 2019
Contributed by Lukas
Michael Bonfils is an early innovator with internationalization for the vast Asian marketplace. He has witnessed firsthand Asia's remarkable digital e...
Globalizing UGC Platforms Like Twitter & Twitch With Tyler Vickers
28 Jun 2019
Contributed by Lukas
A super star SEO at Twitter and Twitch, Tyler Vickers understands user-generated content platforms. With the real-time nature of UGC, what's Tyler’s...
Reevaluating Google's Fake News Core Update - The latest!
26 Jun 2019
Contributed by Lukas
In an important follow-up to Google’s “June 2019 Core Update,” Jordan Koene provides more insight on the “Fake News Algorithm Update.” And w...
Int’l SEO & “European Search Personality of the Year” Aleyda Solis
25 Jun 2019
Contributed by Lukas
Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends...
SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz
24 Jun 2019
Contributed by Lukas
An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their ...
From Janitor to CEO of a $10m/Yr Global Marketing Agency
20 Jun 2019
Contributed by Lukas
What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dolla...
Global SEO & Content: Working With 28 EU Countries - Björn Beth
19 Jun 2019
Contributed by Lukas
Björn Beth of Searchmetrics is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. In this podcast, ...
Core Algorithm Update: Google Fights Fake News
13 Jun 2019
Contributed by Lukas
Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Goog...
Strategies for Expanding SEO Into Latin America With Zeph Snapp
12 Jun 2019
Contributed by Lukas
In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly g...
Content Localization Strategies for Going Global With Zeph Snapp
11 Jun 2019
Contributed by Lukas
In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An ...
Global SEO Tech Talk on Int’l Market Website Expansion
06 Jun 2019
Contributed by Lukas
In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international ma...
Global SEO: What to Know Before Expanding Into New Markets
05 Jun 2019
Contributed by Lukas
Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the perform...
Google Search Winners & Losers: YouTube, Twitter, Facebook, CNN, NYT
03 Jun 2019
Contributed by Lukas
Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest mo...
Career Day: SEO Expert Reaches 300M Monthly
30 May 2019
Contributed by Lukas
Senior Director at Healthline Media, Ryan Purtill runs SEO for one of largest and fastest growing consumer health publishers in the world, which inclu...
Become an Expert on Google Search With Kristen Vaughn
29 May 2019
Contributed by Lukas
How do B2B organizations get discovered on Google, drive more leads, and build brand visibility? Kristen Vaughn shares her journey on becoming an SEO ...
Williams Sonoma's SEO Shares His High-Flying Career Journey
23 May 2019
Contributed by Lukas
Amateur pilot, sought-after speaker, and Director of SEO for Williams-Sonoma, Avinash Conda shares his insights on how search engine optimization has ...
Optimizing Amazon Listing for SEO Performance
22 May 2019
Contributed by Lukas
On Amazon’s highly competitive platform, what does it take to have greater visibility and sell more product? In this episode of the Searchmetrics Vo...
[Republish] Yes, a SEO Strategy Beyond Google Really Matters
21 May 2019
Contributed by Lukas
We goofed! Earlier this month, we only uploaded the first 27 seconds of our episode about optimizing for Non-Google search engines. As much as we...
Lessons on Fierce Marketing Entrepreneurship From SEO Kelsey Jones
16 May 2019
Contributed by Lukas
Kelsey Jones shares her unique path to marketing entrepreneurship and owning her own successful agency. In this Searchmetrics Voices of Search podcast...
Youtube, What Does It Take to Go Viral? Insider SEO Tips for Top-Ranking Video
15 May 2019
Contributed by Lukas
When it comes to developing YouTube videos, there are many optimization techniques that can make a big difference on how your videos rank. In this Sea...
How Online Presence and SEO Can Make or Break Your Local Business
09 May 2019
Contributed by Lukas
Duane Forrester shares his expertise on local search across the digital universe of maps, apps, and search engines. An expert on brand, consumer behav...
Titan of Search Duane Forrester Shares His Insights on Brand & Local Optimization
08 May 2019
Contributed by Lukas
Duane Forrester, VP of Industry Insights at Yext, is an expert on generational change, consumer behavior, and the latest tech, and covers what it take...
The Google Search Winners and Losers After the March Core Update
06 May 2019
Contributed by Lukas
Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftersho...
Hey Google, Yelp, Doordash, and Amazon Are Vertical Search Players in Town
03 May 2019
Contributed by Lukas
Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and ...
Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide
02 May 2019
Contributed by Lukas
Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved B...
Non-Google Search: Key SEO Strategies for Building Your Site Traffic
01 May 2019
Contributed by Lukas
Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene d...
Yes, a SEO Strategy Beyond Google Really Matters
30 Apr 2019
Contributed by Lukas
When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impa...
Google’s Rise to the Top of Search and How They Ate Their Competitors’ Lunch
29 Apr 2019
Contributed by Lukas
Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost...
How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert
25 Apr 2019
Contributed by Lukas
Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about h...
The Inside Story With Google’s External Ranking Factors
24 Apr 2019
Contributed by Lukas
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice...
It’s an Experiment When It Comes to Google Health Care Rankings
19 Apr 2019
Contributed by Lukas
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a uni...
How the Travel Industry Is Playing the Google Rankings Game
18 Apr 2019
Contributed by Lukas
With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What a...
Fintech Revolution: How Google Rankings Are Transforming Banking and Finance
17 Apr 2019
Contributed by Lukas
Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments...
Built for Speed: Google Rankings for Media and Publishing Sites
16 Apr 2019
Contributed by Lukas
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains ...
Google’s Unique Ranking Factors for the Ecommerce Industry
15 Apr 2019
Contributed by Lukas
In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking...
The Importance of Discussing SEO During Earnings Calls
11 Apr 2019
Contributed by Lukas
Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as the...
How Is Google Evaluating Web Content for Rankings?
10 Apr 2019
Contributed by Lukas
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is no...
Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta
04 Apr 2019
Contributed by Lukas
In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile...
Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1
03 Apr 2019
Contributed by Lukas
What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene...
The Winners and Losers of Google’s “March 2019 Core Update”
02 Apr 2019
Contributed by Lukas
March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes ...
What Is the Future of SEO and Mobile Optimization?
29 Mar 2019
Contributed by Lukas
Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging tre...
Fast Mobile: SEO Optimization Tech Talk
28 Mar 2019
Contributed by Lukas
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for ...
Google’s AMP Project: Insider SEO Optimization Tips
27 Mar 2019
Contributed by Lukas
Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one se...
Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance
26 Mar 2019
Contributed by Lukas
Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in respo...
What Is the Radical Future of Our Mobile Device Experience?
25 Mar 2019
Contributed by Lukas
Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon ve...
Mobile UX: Content Optimization Tips and Tricks
20 Mar 2019
Contributed by Lukas
Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, m...
A SEO Innovator’s Wild Ride to Success
14 Mar 2019
Contributed by Lukas
Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the tre...
Top Strategies for Mobile Conversions
13 Mar 2019
Contributed by Lukas
With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile be...
SEO Career Day: From International SEO to Growth Advisor
11 Mar 2019
Contributed by Lukas
Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft ...
Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact
06 Mar 2019
Contributed by Lukas
Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen u...
February 2019 SEO Winners and Losers
04 Mar 2019
Contributed by Lukas
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to...
2019 Content Industry Trends
27 Feb 2019
Contributed by Lukas
We're thrilled to be hosting Robert Rose, the Content Marketing Institute's Chief Strategist and one of the Content Marketing Industry's leading think...
SEO Tips for Relationship Building With Your Content Teams
20 Feb 2019
Contributed by Lukas
We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Be...
Using Data to Optimize Content for Each Stage of the Funnel
15 Feb 2019
Contributed by Lukas
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics w...
Using Content to Retain Post-Purchase Customers
14 Feb 2019
Contributed by Lukas
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer r...
Driving Conversions with Bottom of Funnel Content
13 Feb 2019
Contributed by Lukas
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages ...
Educating Your Audience Though Mid-Funnel Content
12 Feb 2019
Contributed by Lukas
Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Service...
Optimizing Top of Funnel & Awareness Content
11 Feb 2019
Contributed by Lukas
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking beh...
Career Day With the Search Marketer of the Year
07 Feb 2019
Contributed by Lukas
Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder and CEO of Ignite Visibility and the 2017 Search Marketer of ...
Understanding the Content Creation Process
06 Feb 2019
Contributed by Lukas
February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process...
January 2019 SEO Winners and Losers
04 Feb 2019
Contributed by Lukas
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for...
2019 SEO Predictions: Is Desktop More Important Than Mobile?
30 Jan 2019
Contributed by Lukas
In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Jo...
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search
23 Jan 2019
Contributed by Lukas
In this episode, we continue our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Adam Ed...
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search
16 Jan 2019
Contributed by Lukas
In this episode, we begin our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Harrison D...
2019 SEO Predictions: Integrating Google Into Non-Android Devices
11 Jan 2019
Contributed by Lukas
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile pl...
2019 SEO Predictions: Changes to US Privacy Regulations
10 Jan 2019
Contributed by Lukas
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance o...
2019 SEO Predictions: Site Performance's Correlation to Keyword Rankings
09 Jan 2019
Contributed by Lukas
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings.&...
2019 SEO Predictions: Long Form Content Refactoring
08 Jan 2019
Contributed by Lukas
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what's likely to happen with long form content refactoring. Jordan Koene is t...
2019 SEO Predictions: Algorithm - Integrated Search & External Signals
07 Jan 2019
Contributed by Lukas
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm...
Planning for SEOs: Content Planning & Execution
02 Jan 2019
Contributed by Lukas
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff's content planning process developed du...
Planning for SEOs: Career Management & Team Development
26 Dec 2018
Contributed by Lukas
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John's SEO planning process and how he...
Planning for SEO's: Setting Goals & Achieving Alignment
19 Dec 2018
Contributed by Lukas
Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a ...
Google Update Week No. 5: How to Stay Prepared for Google Updates
14 Dec 2018
Contributed by Lukas
Google Update Week No. 5: How to stay prepared for Google Updates In the fifth and final episode focused on the latest round of Google Search Algorith...
Google Update Week No. 4: The Impact on Mobile and Voice Search
13 Dec 2018
Contributed by Lukas
Google Update Week No. 4: The impact on Mobile and Voice Search In the fourth of five episodes, focused on the latest round of Google Search Algorithm...
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema
12 Dec 2018
Contributed by Lukas
Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search A...