Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Episodes
The Google Search Winners and Losers After the March Core Update
06 May 2019
Contributed by Lukas
Google’s March Core Update saw earthquake-like upheaval in global search results with 74% declines for some and 20% growth for others. Post aftersho...
Hey Google, Yelp, Doordash, and Amazon Are Vertical Search Players in Town
03 May 2019
Contributed by Lukas
Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and ...
Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide
02 May 2019
Contributed by Lukas
Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved B...
Non-Google Search: Key SEO Strategies for Building Your Site Traffic
01 May 2019
Contributed by Lukas
Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene d...
Yes, a SEO Strategy Beyond Google Really Matters
30 Apr 2019
Contributed by Lukas
When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impa...
Google’s Rise to the Top of Search and How They Ate Their Competitors’ Lunch
29 Apr 2019
Contributed by Lukas
Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost...
How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert
25 Apr 2019
Contributed by Lukas
Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about h...
The Inside Story With Google’s External Ranking Factors
24 Apr 2019
Contributed by Lukas
When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice...
It’s an Experiment When It Comes to Google Health Care Rankings
19 Apr 2019
Contributed by Lukas
As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a uni...
How the Travel Industry Is Playing the Google Rankings Game
18 Apr 2019
Contributed by Lukas
With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What a...
Fintech Revolution: How Google Rankings Are Transforming Banking and Finance
17 Apr 2019
Contributed by Lukas
Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments...
Built for Speed: Google Rankings for Media and Publishing Sites
16 Apr 2019
Contributed by Lukas
When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains ...
Google’s Unique Ranking Factors for the Ecommerce Industry
15 Apr 2019
Contributed by Lukas
In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking...
The Importance of Discussing SEO During Earnings Calls
11 Apr 2019
Contributed by Lukas
Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as the...
How Is Google Evaluating Web Content for Rankings?
10 Apr 2019
Contributed by Lukas
When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is no...
Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta
04 Apr 2019
Contributed by Lukas
In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile...
Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1
03 Apr 2019
Contributed by Lukas
What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene...
The Winners and Losers of Google’s “March 2019 Core Update”
02 Apr 2019
Contributed by Lukas
March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes ...
What Is the Future of SEO and Mobile Optimization?
29 Mar 2019
Contributed by Lukas
Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging tre...
Fast Mobile: SEO Optimization Tech Talk
28 Mar 2019
Contributed by Lukas
When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for ...
Google’s AMP Project: Insider SEO Optimization Tips
27 Mar 2019
Contributed by Lukas
Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one se...
Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance
26 Mar 2019
Contributed by Lukas
Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in respo...
What Is the Radical Future of Our Mobile Device Experience?
25 Mar 2019
Contributed by Lukas
Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon ve...
Mobile UX: Content Optimization Tips and Tricks
20 Mar 2019
Contributed by Lukas
Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, m...
A SEO Innovator’s Wild Ride to Success
14 Mar 2019
Contributed by Lukas
Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the tre...
Top Strategies for Mobile Conversions
13 Mar 2019
Contributed by Lukas
With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile be...
SEO Career Day: From International SEO to Growth Advisor
11 Mar 2019
Contributed by Lukas
Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft ...
Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact
06 Mar 2019
Contributed by Lukas
Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen u...
February 2019 SEO Winners and Losers
04 Mar 2019
Contributed by Lukas
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to...
2019 Content Industry Trends
27 Feb 2019
Contributed by Lukas
We're thrilled to be hosting Robert Rose, the Content Marketing Institute's Chief Strategist and one of the Content Marketing Industry's leading think...
SEO Tips for Relationship Building With Your Content Teams
20 Feb 2019
Contributed by Lukas
We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Be...
Using Data to Optimize Content for Each Stage of the Funnel
15 Feb 2019
Contributed by Lukas
Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics w...
Using Content to Retain Post-Purchase Customers
14 Feb 2019
Contributed by Lukas
Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer r...
Driving Conversions with Bottom of Funnel Content
13 Feb 2019
Contributed by Lukas
In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages ...
Educating Your Audience Though Mid-Funnel Content
12 Feb 2019
Contributed by Lukas
Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Service...
Optimizing Top of Funnel & Awareness Content
11 Feb 2019
Contributed by Lukas
Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking beh...
Career Day With the Search Marketer of the Year
07 Feb 2019
Contributed by Lukas
Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder and CEO of Ignite Visibility and the 2017 Search Marketer of ...
Understanding the Content Creation Process
06 Feb 2019
Contributed by Lukas
February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process...
January 2019 SEO Winners and Losers
04 Feb 2019
Contributed by Lukas
Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for...
2019 SEO Predictions: Is Desktop More Important Than Mobile?
30 Jan 2019
Contributed by Lukas
In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Jo...
2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search
23 Jan 2019
Contributed by Lukas
In this episode, we continue our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Adam Ed...
2019 SEO Predictions: RankBrain, Mobile UX and Voice Search
16 Jan 2019
Contributed by Lukas
In this episode, we begin our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Harrison D...
2019 SEO Predictions: Integrating Google Into Non-Android Devices
11 Jan 2019
Contributed by Lukas
Join Jordan and Ben for the final episode of 2019 SEO Predictions Week as they dig into how the ongoing integration of Google into competing mobile pl...
2019 SEO Predictions: Changes to US Privacy Regulations
10 Jan 2019
Contributed by Lukas
Join Jordan and Ben for the fourth episode of 2019 SEO Predictions Week as we tackle how growing consumer digital privacy concerns and the dominance o...
2019 SEO Predictions: Site Performance's Correlation to Keyword Rankings
09 Jan 2019
Contributed by Lukas
In the third episode of 2019 SEO Predictions Week Jordan and Ben vie into how technical site performance is likely to correlate to key word rankings.&...
2019 SEO Predictions: Long Form Content Refactoring
08 Jan 2019
Contributed by Lukas
In the second episode of 2019 SEO Predictions Week Jordan and Ben tackle what's likely to happen with long form content refactoring. Jordan Koene is t...
2019 SEO Predictions: Algorithm - Integrated Search & External Signals
07 Jan 2019
Contributed by Lukas
Listen in as Jordan and Ben kickoff the new year with our 2019 SEO Predictions Week as they review how Google is likely to adjust its search Algorithm...
Planning for SEOs: Content Planning & Execution
02 Jan 2019
Contributed by Lukas
Listen in for the third episode of Search Planning Strategy Month as Ben and Jeff Preston walk us through Jeff's content planning process developed du...
Planning for SEOs: Career Management & Team Development
26 Dec 2018
Contributed by Lukas
Listen in for the second episode of Search Planning Strategy Month as Ben and John Shehata walk us through John's SEO planning process and how he...
Planning for SEO's: Setting Goals & Achieving Alignment
19 Dec 2018
Contributed by Lukas
Listen now for the first episode of Search Planning Strategy Month as Jordan and Ben take a deep dive into what you need to do to put together a ...
Google Update Week No. 5: How to Stay Prepared for Google Updates
14 Dec 2018
Contributed by Lukas
Google Update Week No. 5: How to stay prepared for Google Updates In the fifth and final episode focused on the latest round of Google Search Algorith...
Google Update Week No. 4: The Impact on Mobile and Voice Search
13 Dec 2018
Contributed by Lukas
Google Update Week No. 4: The impact on Mobile and Voice Search In the fourth of five episodes, focused on the latest round of Google Search Algorithm...
Google Update Week - No.3 - Site Migrations, Indexing, Crawls & Schema
12 Dec 2018
Contributed by Lukas
Google Update Week No. 3: Site Migrations, Indexing, Crawls & Schema In the third of five episodes, focused on the latest round of Google Search A...
Google Update Week - No.2 - Site Speed More Important Than Content?
11 Dec 2018
Contributed by Lukas
Google Update Week No. 2: Is Site Speed More Important Than Content? In the second of five episodes, focused on the latest round of Google Search Algo...
Google Update Week - No.1 - Debating the Latest Google Updates
10 Dec 2018
Contributed by Lukas
Google Update No. 1: Where & When to Start Holiday Planning In the first of five episodes, focused on the latest round of Google Search Algorithm ...
Black Friday SEO Winners and Losers
05 Dec 2018
Contributed by Lukas
Listen as we discuss the accuracy of our Black Friday SEO predictions and who the big winners (and losers) were from the busiest shopping day of the y...
Black Friday SEO Analysis & Predictions
28 Nov 2018
Contributed by Lukas
Listen as we discuss holiday SEO predictions and the impact of your SEO strategy on Black Friday. Show Notes Connect With: Jordan Koene: Web...
Keyword Strategy: Prioritizing Keyword Depth vs. Breadth
21 Nov 2018
Contributed by Lukas
Listen now as we take a deep dive into keyword strategy and what you and your team should be focused on as we ramp up for the new year! Jordan Koene i...
Pruning Your Website Content
14 Nov 2018
Contributed by Lukas
Pruning your website content. Today, our guest speaker Jordan Koene walks us through the importance of content consolidation and how to prune your web...
Holiday Triage No. 5: Quick & Impactful Holiday Optimization
09 Nov 2018
Contributed by Lukas
Episode 5: The Quickest & Most Impactful Holiday Optimizations As simplistic as these important tactics can be, back-to-basics page element update...
Holiday Triage No. 4: Cross Promoting Holiday Deals & Events
08 Nov 2018
Contributed by Lukas
Triage No. 4: Cross promoting holiday deals & events A great option for boosting your holiday rankings can boil down to clever internal linking an...
Holiday Triage No. 3: Repurposing Evergreen Holiday Assets
07 Nov 2018
Contributed by Lukas
Triage No. 3: Repurposing Evergreen Holiday Assets It’s surprising how often last year’s holiday assets can be refreshed to meet the demands of th...
Holiday Triage No. 2: Holiday-Specific Competitive Advantages
06 Nov 2018
Contributed by Lukas
Holiday Triage No. 2 Identifying and taking advantage of your holiday-specific competitive advantages. Your competitive standing becomes more importan...
Holiday Triage No.1: Where & When to Start Holiday Planning
05 Nov 2018
Contributed by Lukas
Holiday Triage No. 1 Where & When to Start Holiday Planning In the first of five episodes, focusing on recovering for the ever important holiday s...
Measuring Position Zero's Impact on Your Business
31 Oct 2018
Contributed by Lukas
Position Zero Month. Today, Jordan Koene, CEO Searchmetrics joins us for the wrap-up episode to Position Zero Month. Listen now to understand Zero's i...
Position Zero and Voice Search
24 Oct 2018
Contributed by Lukas
Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scobl...
Content Strategy for Position Zero
17 Oct 2018
Contributed by Lukas
Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position...
Rich and Featured Snippets
10 Oct 2018
Contributed by Lukas
Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on...
Intro to Position Zero Month
03 Oct 2018
Contributed by Lukas
Position Zero Month. Rise above the digital noise and join us this month as we explore Google's top spot and what you and your brand can do to get the...
Finding & Fixing Robots.txt and Other Technical Issues
26 Sep 2018
Contributed by Lukas
Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control ...
When Should You Start Preparing for the Holidays?
19 Sep 2018
Contributed by Lukas
Ho-Ho-Ho SEOs! Tune in to learn when you should prepare for the holidays and how Assessment, Planning, Timing and Authority can help you win this seas...
Structured Data
12 Sep 2018
Contributed by Lukas
Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure. Connect...
Google Core Update
05 Sep 2018
Contributed by Lukas
Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Other topics we cover include Broad Core Update YMYL (Y...
Welcome to the Voices of Search Podcast
17 Aug 2018
Contributed by Lukas
The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and C...