Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Applying Search Data In The Wild -- Tyson Stockton & Alan Turner // Searchmetrics

26 Nov 2020

Contributed by Lukas

Previously on Data-Driven Decision-Making week, we talked about improving decision-making through search data. Joining us again is Tyson Stockton and ...

Improving Decision-Making Through Search Data -- Tyson Stockton & Alan Turner // Searchmetrics

25 Nov 2020

Contributed by Lukas

In our previous episode, we talk about the real trouble with how search research has been used and conducted. Joining us again is Tyson Stockton and A...

The Trouble With Search Research -- Tyson Stockton & Alan Turner // Searchmetrics

24 Nov 2020

Contributed by Lukas

Prevoiusly on Data-Driven Decision-Making week, we talked about the data-driven decision-making framework. Joining us again is Tyson Stockton and...

Data-Driven Decision-Making Framework -- Tyson Stockton & Alan Turner // Searchmetrics

23 Nov 2020

Contributed by Lukas

Welcome to data-driven decision-making week!! In this week we will discuss how you can maximize the impact of search data for your decision making ins...

Will PS5 be the top searched product in electronics? -- Tyson Stockton // Searchmetrics

20 Nov 2020

Contributed by Lukas

This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetr...

Home Goods Top Category for Black Friday? -- Tyson Stockton // Searchmetrics

19 Nov 2020

Contributed by Lukas

This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I h...

Amazon Strikes Back. The Return of the Jedi -- Tyson Stockton // Searchmetrics

18 Nov 2020

Contributed by Lukas

Welcome back to the 3rd part of our Black Friday predictions week.Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. ...

Google Shopping’s Black Friday takeover? -- Tyson Stockton // Searchmetrics

17 Nov 2020

Contributed by Lukas

This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. S...

Black Friday on a Tuesday? -- Tyson Stockton // Searchmetrics

16 Nov 2020

Contributed by Lukas

Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is...

Scoping The Content Creation Process -- Phillip Thune // Textbroker

13 Nov 2020

Contributed by Lukas

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is t...

Content Strategy Case Study -- Phillip Thune // Textbroker

12 Nov 2020

Contributed by Lukas

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is t...

Q3 2020 in Review: SEO Industry Trends -- Tyson Stockton // Searchmetrics

11 Nov 2020

Contributed by Lukas

Welcome to the final episode of our Q3 2020 Review. We’ve been talking to Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of...

Q3 2020 in Review: Technical SEO Changes -- Kathy Brown // Searchmetrics

10 Nov 2020

Contributed by Lukas

Today, we continue our Q3 2020 Review with our guests Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. This...

Q3 2020 in Review: Google Updates -- Kathy Brown // Searchmetrics

09 Nov 2020

Contributed by Lukas

Welcome to our 3-part review of Q3 of 2020. Kathy Brown, Senior SEO Manager at Searchmetrics helps us kick off our review by talking about some r...

Google Antitrust Hearings -- Jordan Koene // Searchmetrics

06 Nov 2020

Contributed by Lukas

Yesterday Jordan and I talked about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Goog...

Google Antitrust Case -- Jordan Koene // Searchmetrics

05 Nov 2020

Contributed by Lukas

Today we review the complaint registered by the Justice Department against Google with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Tod...

Will Digital Marketing Recover in 2021 -- Doug Bell // Searchmetrics

04 Nov 2020

Contributed by Lukas

In Previous Conversation, we discussed the current landscape of digital marketing and how it's changed over the course of 2020. Continuing our convers...

What the Heck Happened to Digital Marketing in 2020? -- Doug Bell // Searchmetrics

03 Nov 2020

Contributed by Lukas

Joining us today to discuss the state of digital marketing and how it might change in 2021 is Dough Bell, CMO a t Searchmetrics. We take a look at the...

October Winners & Losers -- Tyson Stockton // Searchmetrics

02 Nov 2020

Contributed by Lukas

It's time for our monthly sit-down to discuss winners and losers with Tyson Stockton, Vice President of Services at Searchmetrics. Today we're going t...

Building SEO Feedback Loops -- Cassie Dell // Searchmetrics

30 Oct 2020

Contributed by Lukas

Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked abo...

How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics

29 Oct 2020

Contributed by Lukas

We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetr...

SEO Project Implementation Process -- Cassie Dell // Searchmetrics

28 Oct 2020

Contributed by Lukas

Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done a...

Setting Your SEO Strategy -- Cassie Dell // Searchmetrics

27 Oct 2020

Contributed by Lukas

Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research...

SEO Research Workflows -- Cassie Dell // Searchmetrics

26 Oct 2020

Contributed by Lukas

Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us a...

When To Cut Bait With Your Agency? -- Glenn Welham // Searchmetrics

23 Oct 2020

Contributed by Lukas

With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what'...

Maximizing Agency Output When You Need It Most -- Glenn Welham // Searchmetrics

22 Oct 2020

Contributed by Lukas

Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by d...

Managing Agency Relations During Times Of Change -- Glenn Welham // Searchmetrics

21 Oct 2020

Contributed by Lukas

Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn...

Work With Your Agency During a Crisis -- Glenn Welham // Searchmetrics

20 Oct 2020

Contributed by Lukas

Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I t...

Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics

19 Oct 2020

Contributed by Lukas

This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire...

SEO Content Strategy Playbook -- Jordan Koene // Searchmetrics

16 Oct 2020

Contributed by Lukas

We're happy to have with us again a great SEO, Strategist, and Advisor for Searchmetrics, Jordan Koene. In the previous part of our conversation we di...

Google Bugs and Anti-Trust Hearings -- Jordan Koene // Searchmetrics

15 Oct 2020

Contributed by Lukas

Today we discuss a new set of Google bugs with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. We learn what these bugs are, how they're d...

Making moves in a rapidly growing industry -- Adam Arnold // Searchmetrics

14 Oct 2020

Contributed by Lukas

Yesterday we discussed one of the fastest growing industries in the post-COVID world: Online Education. Joining us again today is Adam Arnold, Enterpr...

Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics

13 Oct 2020

Contributed by Lukas

Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive ...

Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics

12 Oct 2020

Contributed by Lukas

Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tel...

SEO Battles : SEO vs. Affiliates

09 Oct 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's m...

SEO Battles : SEO vs. Direct

08 Oct 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's m...

SEO Battles: SEO vs. AdWords

07 Oct 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's m...

SEO Battles : SEO vs Brand

06 Oct 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's m...

SEO Battles : SEO vs FB

05 Oct 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's m...

Managing & scaling outsourced content production -- Phillip Thune // Textbroker

02 Oct 2020

Contributed by Lukas

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in th...

Finding the right writers for your content production efforts -- Phillip Thune // Textbroker

01 Oct 2020

Contributed by Lukas

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in th...

Deciding What Part of Our Content Production to Outsource -- Phillip Thune // Textbroker

30 Sep 2020

Contributed by Lukas

Today we're talking about outsourcing content creation. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in th...

SEO vs PPC -- Partners in Crime -- Damon Burton // SEONational

29 Sep 2020

Contributed by Lukas

Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which...

SEO vs PPC -- Pros & Cons -- Damon Burton // SEONational

28 Sep 2020

Contributed by Lukas

Today we're going to talk about how SEO and PPC are competitive and can work together. Joining us is Damon Burton, the President of SEONational, which...

Optimizing for holiday SEO success -- Tyson Stockton // Searchmetrics

25 Sep 2020

Contributed by Lukas

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services...

Executing your holiday strategies -- Tyson Stockton // Searchmetrics

24 Sep 2020

Contributed by Lukas

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services...

Creating your holiday content -- Tyson Stockton // Searchmetrics

23 Sep 2020

Contributed by Lukas

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services...

Building your holiday roadmap -- Tyson Stockton // Searchmetrics

22 Sep 2020

Contributed by Lukas

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services...

Conducting Holiday Research -- Tyson Stockton // Searchmetrics

21 Sep 2020

Contributed by Lukas

This week we discuss what you need to know to prepare for a successful holiday season. Joining us is Tyson Stockton, Vice President of Client Services...

Content Distribution strategies that impact SEO -- Erin Sparks // sitestrategics.com

18 Sep 2020

Contributed by Lukas

Today we're going to talk about the value of podcasts for your SEO efforts. Joining us is Erin Sparks, the President at Sitestrategics, which is an in...

Podcast Content as an SEO strategy -- Erin Sparks // sitestrategics.com

17 Sep 2020

Contributed by Lukas

Today we're going to talk about the value of podcasts for your SEO efforts. Joining us is Erin Sparks, the President at Sitestrategics, which is an in...

Product vs. Marketing Led SEO -- Eli Schwartz

15 Sep 2020

Contributed by Lukas

Today we're going to talk about Product led SEO. Joining us is Eli Schwartz, a Growth Advisor helping B2B and B2C companies scale. In part 2 of our co...

Product Led SEO -- Eli Schwartz

14 Sep 2020

Contributed by Lukas

Today we're going to talk about Product led SEO. Joining us is Eli Schwartz, a Growth Advisor helping B2B and B2C companies scale. In part 1 of our co...

How to scale an SEO-centric influencer program -- Joe Sinkwitz // Intellifluence

11 Sep 2020

Contributed by Lukas

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us fo...

Measuring influencers impact on SEO -- Joe Sinkwitz // Intellifluence

10 Sep 2020

Contributed by Lukas

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us fo...

How to work with influencers to drive SEO results -- Joe Sinkwitz // Intellifluence

09 Sep 2020

Contributed by Lukas

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us fo...

Where to find influencers to boost SEO performance? -- Joe Sinkwitz // Intellifluence

08 Sep 2020

Contributed by Lukas

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us fo...

How SEO and Influencer marketing work together -- Joe Sinkwitz // Intellifluence

07 Sep 2020

Contributed by Lukas

This week, we're going to talk about how you can think about leveraging influencer marketing strategies to improve your SEO performance. Joining us fo...

Keeping Your Web Platform Secure

04 Sep 2020

Contributed by Lukas

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that adv...

Managing Your Brand's Reputation

03 Sep 2020

Contributed by Lukas

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that adv...

August Winners & Losers -- Tyson Stockton // Searchmetrics

02 Sep 2020

Contributed by Lukas

Today we're going to look back on the month and talk about some of the trends behind the biggest movers, shakers and slackers in the SEO. Joining us i...

Leading SEO in a Regulated Industry -- Sebastian Edgar // Square

01 Sep 2020

Contributed by Lukas

Today we're going to talk about SEO for your life and your money. Joining us is Sebastian Edgar, SEO lead at Square, which builds common business tool...

Transitioning from Agency to In-House SEO -- Sebastian Edgar // Square

31 Aug 2020

Contributed by Lukas

Today we're going to talk about SEO for your life and your money. Joining us is Sebastian Edgar, SEO lead at Square, which builds common business tool...

SEO NEWS: Google Bugs? -- Jordan Koene // Searchmetrics

28 Aug 2020

Contributed by Lukas

Today we'll be discussing some recent SEO news with one of our favorite SEOs. Joining us today is Jordan Koene, an SEO Strategist and Advisor for Sear...

Using search data for market research -- Doug Bell // Searchmetrics

27 Aug 2020

Contributed by Lukas

Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO an...

Challenge of conducting market research -- Doug Bell // Searchmetrics

26 Aug 2020

Contributed by Lukas

Today we're going to talk about using SEO data for market research and insights. Joining us is Doug Bell, the CMO of Searchmetrics, which is an SEO an...

SEO Big Game Hunting -- Jeff Preston

25 Aug 2020

Contributed by Lukas

Today we're talking to one of my favorite SEOs who has experienced working at some of the largest brands in the world. Joining us is Jeff Preston...

Product vs. Marketing Lead SEO -- Jeff Preston

24 Aug 2020

Contributed by Lukas

Today we're talking to one of my favorite SEOs who has experienced working at some of the largest brands in the world. Joining us is Jeff Preston...

Why AI is the right solution for content -- Volker Smid // Acrolinx

21 Aug 2020

Contributed by Lukas

Today we're going to talk about content optimization technologies. Joining us is Volker Smid, the CEO of Acrolinx, which is an AI platform that u...

When to prioritize content optimization -- Volker Smid // Acrolinx

20 Aug 2020

Contributed by Lukas

Today we're going to talk about content optimization technologies. Joining us is Volker Smid, the CEO of Acrolinx, which is an AI platform that u...

Optimizing old vs. creating new content -- Jordan Koene // Searchmetrics

19 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss optimizing ol...

How to build domain authority from the ground up -- Jordan Koene // Searchmetrics

18 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss how to build ...

Where to start when evaluating your SEO performance? -- Jordan Koene // Searchmetrics

17 Aug 2020

Contributed by Lukas

Today we rebroadcast our conversation with Jordan Koene, an SEO Strategist and Advisor for Searchmetrics. In today's episode, we discuss where to star...