Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jan 2021 Winner and Losers -- Tyson Stocton // Searchmetrics

03 Feb 2021

Contributed by Lukas

Welcome to our January 2021 Edition Of Winners And Losers. Today, we're gonna look back on the month and talk about some of the biggest trends be...

SEO Strategy for YouTube -- Anatolii Ulitovskyi // SEOtools.TV

02 Feb 2021

Contributed by Lukas

This is our 2nd episode with Anatolii Ulitovskyi, CEO of SEO Tools.TV. Yesterday, Anatolii and I talked about his strategies for taking advantage...

SEO Strategy for LinkedIn -- Anatolii Ulitovskyi // SEOtools.TV

01 Feb 2021

Contributed by Lukas

Welcome to 1st our episode, SEO Strategy for Linkedin. Today, we're going to talk to an influencer in the SEO world. Joining us is Anatolii Ulito...

Advanced Core Web Vitals Solutions -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

29 Jan 2021

Contributed by Lukas

This is the last installment of our Core Web Vitals Week. Again, joining me are Kathy Brown and Karl Kleinschmidt , Senior SEO Consultants for Se...

Understanding CLS (Cumulative Layout Shift) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

28 Jan 2021

Contributed by Lukas

Welcome to the 4th installment of our Core Web Vitals Week. So far this week, Kathy, Karl and I have talked about how to make a business case for...

Understanding FID (First Input Delay) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

27 Jan 2021

Contributed by Lukas

Welcome to the 3rd installment of our Core Web Vitals Week. I am joined by Kathy Brown and Karl Kleinschmidt, Senior SEO Consultants for Searchme...

Understanding LCP (Largest Contentful Paint) -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

26 Jan 2021

Contributed by Lukas

This is the 2nd installment of our Core Web Vitals Week. Joining us for Core Web Vitals Week are both Kathy Brown and Karl Kleinschmidt who are S...

Preparing for Core Web Vitals -- Kathy Brown & Karl Kleinschmidt // Searchmetrics

25 Jan 2021

Contributed by Lukas

Welcome to 1st installment of our Core Web Vitals Week. This week, we're going to publish an episode every day discussing what you need to know t...

The Rhinoplasty Plano story about ranking #1 -- Kyle Roof // PageOptimizer Pro

22 Jan 2021

Contributed by Lukas

This is our 2nd episode with Kyle Roof, Co-founder, SEO of Page Optimizer Pro. Yesterday, Kyle and I talked about his learnings from over 400 on-...

Learnings from 400 On-page SEO experiments -- Kyle Roof // PageOptimizer Pro

21 Jan 2021

Contributed by Lukas

Welcome to the episode, Learnings from over 400 On-Page SEO Experiments. Today, we're going to be talking to the Creator of a popular SEO tool an...

How to Determine a Search Marketing Tech Stack That Works -- Garrett Mehrguth // Directive

20 Jan 2021

Contributed by Lukas

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Dir...

Mastering "WHO" With Your SEO Campaigns -- Garrett Mehrguth // Directive

19 Jan 2021

Contributed by Lukas

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Dir...

Determining an SEO campaigns Total Addressable Market (TAM) -- Garrett Mehrguth // Directive

18 Jan 2021

Contributed by Lukas

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Dir...

2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics

15 Jan 2021

Contributed by Lukas

Welcome to the final episode of our 2021 SEO Predictions week.   So far this week, Jordan, Tyson, and I have talked about our...

2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics

14 Jan 2021

Contributed by Lukas

This is the 4th episode of our 2021 SEO Predictions week. So far this week, Jordan, Tyson, and I have gone through four predictions: What's going...

2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics

13 Jan 2021

Contributed by Lukas

This is the 3rd episode of our 2021 SEO Predictions week. Joining us are Tyson Stockton and Jordan Koene of Searchmetrics. So far this week,...

2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics

12 Jan 2021

Contributed by Lukas

This is the 2nd part of our 5 part episode for the 2021 SEO Predictions week. Yesterday, Tyson, Jordan, and I talked about our predictions for ho...

2021 Predictions -- Jordan Koene & Tyson Stockton // Searchmetrics

11 Jan 2021

Contributed by Lukas

Welcome to the initial episode of our 2021 SEO Predictions week. This week we're going to discuss all of our predictions for the wonder for 2021....

Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // Searchmetrics

09 Jan 2021

Contributed by Lukas

Content Optimization Week: Using data to optimize content for each stage of the funnel -- Marlon Glover // SearchmetricsConnect With: Marlon Glov...

Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // Searchmetrics

08 Jan 2021

Contributed by Lukas

Content Optimization Week: Using content to retain post-purchase customers -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: Web...

Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // Searchmetrics

07 Jan 2021

Contributed by Lukas

Content Optimization Week: Driving conversions with bottom of funnel content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: W...

Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // Searchmetrics

06 Jan 2021

Contributed by Lukas

Content Optimization Week: Educating your audience though mid-funnel content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: W...

Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // Searchmetrics

05 Jan 2021

Contributed by Lukas

Content Optimization Week: Optimizing top of funnel & awareness content -- Marlon Glover // SearchmetricsConnect With: Marlon Glover: We...

Creating and managing SEO engines -- Bill King // Frase

30 Dec 2020

Contributed by Lukas

This is the final episode with Bill King, Director of Marketing at Frase. So far this week, Bill and I have talked about his experience as a poke...

Starting & Scaling SEO at a Startup -- Bill King // Frase

29 Dec 2020

Contributed by Lukas

This is the 2nd part of a 3-part episode. Joining us is Bill King, Director of Marketing at Frase. Bill and I talked about his experience as...

SEO and Poker Analogies (Mental Models) -- Bill King // Frase

28 Dec 2020

Contributed by Lukas

Welcome to the 1st part of our 3-part episode. Today, we're going to go through the math and the mindset of launching a successful question and a...

The Client-Content Waltz: How Freelancers Can Future-Proof Your Agency -- Steve Pockross & Paul Zalewski // Verblio

24 Dec 2020

Contributed by Lukas

This is the 2nd and final episode about using freelance writers to improve your content marketing game. Joining me is Steve Pockross. C...

Marketing for the New Golden Era for Content -- Steve Pockross & Paul Zalewski // Verblio

23 Dec 2020

Contributed by Lukas

This is the 1st part of our 2-part episode about using freelance writers to improve your content marketing game. Joining us is Steve Pockross. CEO and...

Core Web Vitals are Coming! -- Kathy Brown // Searchmetrics

22 Dec 2020

Contributed by Lukas

In today’s episode, we're going to talk about Google's recent announcement related to core web vitals. Joining us is Kathy Brown, Senior SEO Consult...

Algo Alert: Google Dec Core Update -- Jordan Koene // Searchmetrics

21 Dec 2020

Contributed by Lukas

Welcome to the Emergency Google Update episode. Today, we’re gonna be discussing Google's surprise, the December Core update. Joining us i...

2020 Review: Google's Antitrust & Legal Battles -- Tyson Stockton // Searchmetrics

18 Dec 2020

Contributed by Lukas

This is the final installment of our 2020 year-end review week. Joining us are Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice...

2020 Review: Fights over no click activity -- Tyson Stockton // Searchmetrics

17 Dec 2020

Contributed by Lukas

This is the 4th installment of our 2020 year-end review week. I am joined by Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, V...

2020 Review: Google Shopping and Amazon's Competition -- Tyson Stockton // Searchmetrics

16 Dec 2020

Contributed by Lukas

Welcome to the 3rd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor, and Tyson Stockton, Vice-President of Clien...

2020 Review: Core Web Vitals & Ranking Factors -- Tyson Stockton // Searchmetrics

15 Dec 2020

Contributed by Lukas

This is the 2nd episode of our 2020 year-end review week with Jordan Koene, SEO Strategist and Advisor and Tyson Stockton, Vice-President of...

2020 Review: Google Updates & Communication -- Tyson Stockton // Searchmetrics

14 Dec 2020

Contributed by Lukas

2020 Review: Google Updates & Communication -- Tyson Stockton // SearchmetricsWelcome to our 2020 year-end review week. This week, we're going to ...

SEO Planning -- Securing SEO Resources // Jordan Koene

11 Dec 2020

Contributed by Lukas

Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan an...

SEO Planning -- Creating a Flexible SEO Roadmap // Jordan Koene

10 Dec 2020

Contributed by Lukas

This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchme...

SEO Planning -- Setting SMART SEO Goals // Jordan Koene

09 Dec 2020

Contributed by Lukas

Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your...

SEO Planning -- Defining Yearly Initiatives // Jordan Koene

08 Dec 2020

Contributed by Lukas

This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetric...

SEO Planning -- Aligning to Corporate Goals // Jordan Koene

07 Dec 2020

Contributed by Lukas

Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining...

Black Friday Winners and Losers -- Tyson Stockton // Searchmetrics

04 Dec 2020

Contributed by Lukas

Welcome to today’s episode called Black Friday Winners and Losers where we discuss some of the trends behind the biggest movers, shakers and sl...

Optimizing Content Directories -- Kevin Indig /G2

03 Dec 2020

Contributed by Lukas

Welcome to our episode aptly titled: Optimizing Content Directories with guest, Kevin Indig, who is the VP of SEO and Content at G2. G2 is the wo...

Darwinism in Search -- Jason Barnard // Kalicube

02 Dec 2020

Contributed by Lukas

This is the final episode of our 3 part series about why only the strongest survive in the search game. Joining us again is Jason Barnard, who is...

Knowledge Panels -- Jason Barnard // Kalicube

01 Dec 2020

Contributed by Lukas

This is the 2nd episode of our 3-part series, and we’re still talking about why only the strongest survive in the search game. Joining us is Jason B...

Brand SERPs -- Jason Barnard // Kalicube

30 Nov 2020

Contributed by Lukas

Welcome to our 1st part of our 3-part episode. Today, we're going to talk about why only the strongest survive in the search game. Joining us is Jason...

SEOs Driving Impact Outside Of SEO -- Tyson Stockton & Alan Turner // Searchmetrics

27 Nov 2020

Contributed by Lukas

So far this week we have discussed how you can maximize the impact of search data for decision-making inside and outside of your SEO efforts. Joining ...

Applying Search Data In The Wild -- Tyson Stockton & Alan Turner // Searchmetrics

26 Nov 2020

Contributed by Lukas

Previously on Data-Driven Decision-Making week, we talked about improving decision-making through search data. Joining us again is Tyson Stockton and ...

Improving Decision-Making Through Search Data -- Tyson Stockton & Alan Turner // Searchmetrics

25 Nov 2020

Contributed by Lukas

In our previous episode, we talk about the real trouble with how search research has been used and conducted. Joining us again is Tyson Stockton and A...

The Trouble With Search Research -- Tyson Stockton & Alan Turner // Searchmetrics

24 Nov 2020

Contributed by Lukas

Prevoiusly on Data-Driven Decision-Making week, we talked about the data-driven decision-making framework. Joining us again is Tyson Stockton and...

Data-Driven Decision-Making Framework -- Tyson Stockton & Alan Turner // Searchmetrics

23 Nov 2020

Contributed by Lukas

Welcome to data-driven decision-making week!! In this week we will discuss how you can maximize the impact of search data for your decision making ins...

Will PS5 be the top searched product in electronics? -- Tyson Stockton // Searchmetrics

20 Nov 2020

Contributed by Lukas

This is the last episode of our Black Friday predictions week. Joining us, as always, is Tyson Stockton, Vice President of Services at Searchmetr...

Home Goods Top Category for Black Friday? -- Tyson Stockton // Searchmetrics

19 Nov 2020

Contributed by Lukas

This is day 4 of our Black Friday predictions week with Tyson Stockton, Vice President of Services at Searchmetrics. So far this week, Tyson, I h...

Amazon Strikes Back. The Return of the Jedi -- Tyson Stockton // Searchmetrics

18 Nov 2020

Contributed by Lukas

Welcome back to the 3rd part of our Black Friday predictions week.Joining us is Tyson Stockton, the Vice President of Services at Searchmetrics. ...

Google Shopping’s Black Friday takeover? -- Tyson Stockton // Searchmetrics

17 Nov 2020

Contributed by Lukas

This is the 2nd and final part of Black Friday Predictions week. Joining us is Tyson Stockton, the Vice President of services at Searchmetrics. S...

Black Friday on a Tuesday? -- Tyson Stockton // Searchmetrics

16 Nov 2020

Contributed by Lukas

Welcome to Black Friday Predictions week. We're going to crack open the wrapping paper and sneak a peek of what's waiting for SEOs. Joining us is...

Scoping The Content Creation Process -- Phillip Thune // Textbroker

13 Nov 2020

Contributed by Lukas

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is t...

Content Strategy Case Study -- Phillip Thune // Textbroker

12 Nov 2020

Contributed by Lukas

Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is t...

Q3 2020 in Review: SEO Industry Trends -- Tyson Stockton // Searchmetrics

11 Nov 2020

Contributed by Lukas

Welcome to the final episode of our Q3 2020 Review. We’ve been talking to Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of...

Q3 2020 in Review: Technical SEO Changes -- Kathy Brown // Searchmetrics

10 Nov 2020

Contributed by Lukas

Today, we continue our Q3 2020 Review with our guests Kathy Brown, Senior SEO Manager of Searchmetrics and Tyson Stockton, VP of Client Services. This...

Q3 2020 in Review: Google Updates -- Kathy Brown // Searchmetrics

09 Nov 2020

Contributed by Lukas

Welcome to our 3-part review of Q3 of 2020. Kathy Brown, Senior SEO Manager at Searchmetrics helps us kick off our review by talking about some r...

Google Antitrust Hearings -- Jordan Koene // Searchmetrics

06 Nov 2020

Contributed by Lukas

Yesterday Jordan and I talked about the impending antitrust hearing that the United States government and 11 Attorneys General have filed against Goog...

Google Antitrust Case -- Jordan Koene // Searchmetrics

05 Nov 2020

Contributed by Lukas

Today we review the complaint registered by the Justice Department against Google with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. Tod...

Will Digital Marketing Recover in 2021 -- Doug Bell // Searchmetrics

04 Nov 2020

Contributed by Lukas

In Previous Conversation, we discussed the current landscape of digital marketing and how it's changed over the course of 2020. Continuing our convers...

What the Heck Happened to Digital Marketing in 2020? -- Doug Bell // Searchmetrics

03 Nov 2020

Contributed by Lukas

Joining us today to discuss the state of digital marketing and how it might change in 2021 is Dough Bell, CMO a t Searchmetrics. We take a look at the...

October Winners & Losers -- Tyson Stockton // Searchmetrics

02 Nov 2020

Contributed by Lukas

It's time for our monthly sit-down to discuss winners and losers with Tyson Stockton, Vice President of Services at Searchmetrics. Today we're going t...

Building SEO Feedback Loops -- Cassie Dell // Searchmetrics

30 Oct 2020

Contributed by Lukas

Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked abo...

How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics

29 Oct 2020

Contributed by Lukas

We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetr...

SEO Project Implementation Process -- Cassie Dell // Searchmetrics

28 Oct 2020

Contributed by Lukas

Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done a...

Setting Your SEO Strategy -- Cassie Dell // Searchmetrics

27 Oct 2020

Contributed by Lukas

Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research...

SEO Research Workflows -- Cassie Dell // Searchmetrics

26 Oct 2020

Contributed by Lukas

Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us a...

When To Cut Bait With Your Agency? -- Glenn Welham // Searchmetrics

23 Oct 2020

Contributed by Lukas

With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what'...

Maximizing Agency Output When You Need It Most -- Glenn Welham // Searchmetrics

22 Oct 2020

Contributed by Lukas

Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by d...

Managing Agency Relations During Times Of Change -- Glenn Welham // Searchmetrics

21 Oct 2020

Contributed by Lukas

Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn...

Work With Your Agency During a Crisis -- Glenn Welham // Searchmetrics

20 Oct 2020

Contributed by Lukas

Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I t...

Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics

19 Oct 2020

Contributed by Lukas

This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire...

SEO Content Strategy Playbook -- Jordan Koene // Searchmetrics

16 Oct 2020

Contributed by Lukas

We're happy to have with us again a great SEO, Strategist, and Advisor for Searchmetrics, Jordan Koene. In the previous part of our conversation we di...

Google Bugs and Anti-Trust Hearings -- Jordan Koene // Searchmetrics

15 Oct 2020

Contributed by Lukas

Today we discuss a new set of Google bugs with Jordan Koene, SEO Strategist and Advisor for Searchmetrics. We learn what these bugs are, how they're d...

Making moves in a rapidly growing industry -- Adam Arnold // Searchmetrics

14 Oct 2020

Contributed by Lukas

Yesterday we discussed one of the fastest growing industries in the post-COVID world: Online Education. Joining us again today is Adam Arnold, Enterpr...

Changes to Online Education in the COVID era -- Adam Arnold // Searchmetrics

13 Oct 2020

Contributed by Lukas

Today we're talking about one of the fastest growing industries in the post-COVID world. Joining us is Adam Arnold, Enterprise Account Executive ...

Should I Be Building a Company Directory? -- Jordan Koene // Searchmetrics

12 Oct 2020

Contributed by Lukas

Today we are going to discuss an SEO case study with Jordan Koene, SEO, strategist, and advisor for Searchmetrics. In Today's conversation, Jordan tel...