Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

PLAs & the Overlap Between SEO & SEM -- Jordan Koene // Searchmetrics

07 Jul 2020

Contributed by Lukas

Today we'll be discussing product listing ads and the overlap between SEO and SEM. Joining us is Jordan Koene, who is an SEO strategist and Advis...

What the Heck Is a Web Vital? -- Jordan Koene // Searchmetrics

06 Jul 2020

Contributed by Lukas

Today we'll be doing an SEO case study looking at websites. Joining us is Jordan Koene, who is an SEO strategist and Advisor for Searchmetrics. Show N...

Preparing Your SEO for Another SIP -- Tyson Stockton // Searchmetrics

03 Jul 2020

Contributed by Lukas

Today, we're going to talk to you about what we've seen related to the COVID-related shelter in place and how you as an SEO can and should be preparin...

June Winners & Losers -- Tyson Stockton // Searchmetrics

02 Jul 2020

Contributed by Lukas

Welcome to our June, 2020 edition of Winners and Losers on the Voices of Search Podcast. Today, we're going to take a look back on the month and talk ...

An Authority "Non-Content" Audit -- Mike King / iPullRank

30 Jun 2020

Contributed by Lukas

Today we're going to talk about why content alone isn't enough to master SEO. Joining us is Mike King, the Founder and Managing Director of iPullRank,...

A Technical "Non-Content" Audit -- Mike King / iPullRank

29 Jun 2020

Contributed by Lukas

Today we're going to talk about why content alone isn't enough to master SEO. Joining us is Mike King, the Founder and Managing Director of iPullRank,...

How to Evaluate Your B2B SEO Efforts

26 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and p...

Optimizing (And Updating) Your Content for B2B Success

25 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and p...

How to Use Content as a B2B Lead Gen Tool

24 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and p...

Building a B2B Content Strategy

23 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and p...

Why SEO Matters More Than Ever for B2B Brands

22 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, discussing what you need to know to optimize your SEO efforts, to reach business partners and p...

Strategies for Expanding SEO Into Latin America With Zeph Snapp

19 Jun 2020

Contributed by Lukas

Today we're rebroadcasting the second part of our conversation with Zeph Snapp, when Zeph discussed the strategies for expansion into Latin America --...

Content Localization Strategies for Going Global With Zeph Snapp

18 Jun 2020

Contributed by Lukas

Today we're rebroadcasting our previous conversation with Zeph Snapp when we reviewed the important content localization strategies for going global. ...

Dealing With Fragmented User Intent -- Kevin Indig // G2

17 Jun 2020

Contributed by Lukas

Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP...

Reverse Engineering User Intent Using SERPs -- Kevin Indig // G2

16 Jun 2020

Contributed by Lukas

Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP...

Reviews & UGC SEO -- Kevin Indig // G2

15 Jun 2020

Contributed by Lukas

Today we're going to talk to one of my favorite SEOs, who every time we talk, he's got a different job. Joining us today is Kevin Indig, who is the VP...

Learning Your Consumer Intent Through SERP Data -- Tyson Stockton // Searchmetrics

12 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Mar...

Outperforming Your Competitor Using Ranking Data -- Tyson Stockton // Searchmetrics

11 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Mar...

Understanding Historical Trends Using Keyword Data -- Tyson Stockton // Searchmetrics

10 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Mar...

Understanding Demand Using Search Volume -- Tyson Stockton // Searchmetrics

09 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Mar...

What Search Data Is Relevant for Market Insights -- Tyson Stockton // Searchmetrics

08 Jun 2020

Contributed by Lukas

This week we're going to publish an episode every day, covering how you can use search data to impact your business outside of SEO. Joining us for Mar...

Cultivating Digital Marketing Community -- Jim Christian // Blush Digital

05 Jun 2020

Contributed by Lukas

Today we're going to talk about the history of community in SEO. Joining us is Jim Christian, the CEO of Blush Digital, which is a digital market...

The History of Community & SEO -- Jim Christian // Blush Digital

04 Jun 2020

Contributed by Lukas

Today we're going to talk about the history of community in SEO. Joining us is Jim Christian, the CEO of Blush Digital, which is a digital market...

Post-COVID SEO Normalization -- Ryan Purtill // Healthline

03 Jun 2020

Contributed by Lukas

Today we're going to discuss how search behaviors are changing in the wake of the Corona virus. Joining us is Ryan Purtill, the VP of SEO at Healthlin...

Changes in SEO User Behavior -- Ryan Purtill // Healthline

02 Jun 2020

Contributed by Lukas

Today we're going to discuss how search behaviors are changing in the wake of the Corona virus. Joining us is Ryan Purtill, the VP of SEO at Healthlin...

Winners & Losers (May 2020) -- Tyson Stockton // Searchmetrics

01 Jun 2020

Contributed by Lukas

Today we're going to take a look back on the month and talk about some of the trends behind some of the biggest movers, shakers and slackers in the SE...

Why is JavaScript SEO important? -- Björn Darko // Searchmetrics

29 May 2020

Contributed by Lukas

Today we'll be looking under the hood to provide you with the technical tips you need to make the most out of your SEO strategies. Joining us is Björ...

What Actions You Should Take From Google Lighthouse? -- Björn Darko // Searchmetrics

28 May 2020

Contributed by Lukas

Today we'll be looking under the hood to provide you with the technical tips you need to make the most out of your SEO strategies. Joining us is Björ...

Mailbag: Google Updates, COVID-19 SEO, LinkedIn Delisted -- Jordan Koene // Searchmetrics

27 May 2020

Contributed by Lukas

Today we'll be talking about a few different topics related to Google's update and how they're adjusting to the current environment. Joining us i...

Understanding Your Point of Search Diminishing Returns -- Doug Bell // Searchmetrics

26 May 2020

Contributed by Lukas

Today we're going to talk about understanding the point of diminishing returns between your paid and organic search campaigns. Joining us is Doug Bell...

Balance Between Paid and Search -- Doug Bell // Searchmetrics

25 May 2020

Contributed by Lukas

Today we're going to talk about understanding the point of diminishing returns between your paid and organic search campaigns. Joining us is Doug Bell...

The Death of “Ranking Factors” -- Brianna Anderson // Beast Analytics

22 May 2020

Contributed by Lukas

Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Anal...

Winning From Position 3 Through 5 -- Brianna Anderson // Beast Analytics

21 May 2020

Contributed by Lukas

Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Anal...

An Analytics Nerd's Guide to Modern SEO Metrics -- Brianna Anderson // Beast Analytics

20 May 2020

Contributed by Lukas

Today we're going to discuss how to think about SEO analytics and the impact that they have. Joining us is Brianna Anderson, the Founder of Beast Anal...

Teaching Your CMO About SEO -- Tyson Stockton // Searchmetrics

19 May 2020

Contributed by Lukas

Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson...

SEO KPIs for CMO's From the Operators Perspective -- Tyson Stockton // Searchmetrics

18 May 2020

Contributed by Lukas

Today we're going to be talking about what you need to know to make sure that your CMO really understands what's happening in SEO. Joining us is Tyson...

How to Perform a Website Audit -- Björn Darko // Searchmetrics

15 May 2020

Contributed by Lukas

Today we'll be looking under the hood to provide you with a technical tips you need to make the most out of your SEO strategies. Joining us is Bj...

Optimizing Old vs. Creating New Content -- Jordan Koene // Searchmetrics

14 May 2020

Contributed by Lukas

Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Join...

How to Build Domain Authority From the Ground up -- Jordan Koene // Searchmetrics

13 May 2020

Contributed by Lukas

Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Join...

Where to Start When Evaluating Your SEO Performance? -- Jordan Koene // Searchmetrics

12 May 2020

Contributed by Lukas

Today we're going over an SEO case study talking about the strategy for understanding what you should be optimizing to grow your organic traffic. Join...

May Google Core Update -- Jordan Koene // Searchmetrics

11 May 2020

Contributed by Lukas

Today we'll be discussing the information we know about Google's latest algorithm update. Joining us is Jordan Koene, an SEO Strategist and an Advisor...

Why Language Preferences Are the #1 SEO Variable You Forgot -- Cindy Krum // Mobile Moxie

08 May 2020

Contributed by Lukas

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder a...

Zero Click SEO's Impact on Mobile Analytics -- Cindy Krum // Mobile Moxie

07 May 2020

Contributed by Lukas

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder a...

What's a Fraggle & How Does It Show Google's SEO Strategy -- Cindy Krum // Mobile Moxie

06 May 2020

Contributed by Lukas

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder a...

How Is the Corona Virus Impacting Mobile SEO Behaviors -- Cindy Krum // Mobile Moxie

05 May 2020

Contributed by Lukas

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder a...

Should You Still Be Optimizing for Mobile First SEO? -- Cindy Krum // Mobile Moxie

04 May 2020

Contributed by Lukas

This week we're going to discuss what you need to know to optimize your mobile SEO efforts for maximum impact. Joining us is Cindy Krum, the Founder a...

Winners & Losers (April 2020) -- Tyson Stockton // Searchmetrics

01 May 2020

Contributed by Lukas

Today we're going to take a look back on the month and talk about some of the trends behind the biggest movers, shakers, and slackers in the SEO world...

How to Determine a Search Marketing Tech Stack That Works -- Garrett Mehrguth // Directive

30 Apr 2020

Contributed by Lukas

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Dir...

Mastering "WHO" With Your SEO Campaigns -- Garrett Mehrguth // Directive

29 Apr 2020

Contributed by Lukas

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Dir...

Determining an SEO Campaigns Total Addressable Market (TAM) -- Garrett Mehrguth // Directive

28 Apr 2020

Contributed by Lukas

Today we're going to discuss thinking about SEO strategy from a general marketing strategy perspective. Joining us is Garrett Mehrguth, the CEO of Dir...

An SEO's Tips for From Offline to Online -- Jordan Koene // Searchmetrics

27 Apr 2020

Contributed by Lukas

Today we'll be discussing how offline brick and mortar brands can make up the traffic they've lost through foot traffic online using SEO. Joining us i...

How to Continue to Optimize for Search Over the Long Haul -- Doug Bell // Searchmetrics

24 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Jo...

What to Expect After Your Site Migration Goes Live -- Doug Bell // Searchmetrics

23 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Jo...

Site Migration Development & Implementation -- Doug Bell // Searchmetrics

22 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Jo...

Planning for Your Site Migration? -- Doug Bell // Searchmetrics

21 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Jo...

Why Bother With a Site Migration? -- Doug Bell // Searchmetrics

20 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day covering a case study that walks you through the steps of an enterprise great site migration. Jo...

The Everything Is Data Philosophy -- Michelle Robbins // Aimclear

17 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your...

How SEO and Engineering Can Co-Exist -- Michelle Robbins // Aimclear

16 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your...

Incorporating SEO Into Your Integrated Marketing Efforts -- Michelle Robbins // Aimclear

15 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your...

What SEOs Can Learn from Brand Marketers -- Michelle Robbins // Aimclear

14 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your...

Why Brand Marketers Think Everything Is Content -- Michelle Robbins // Aimclear

13 Apr 2020

Contributed by Lukas

This week we're going to publish an episode every day talking about how you can think about how your brand is impacted by SEO and how SEO impacts your...

How SEO Fits Into Your CMO's Marketing Mix After the Corona Virus -- Doug Bell // Searchmetrics

10 Apr 2020

Contributed by Lukas

Today we're going to publish an episode telling you what you need to know about the landscape of digital marketing and specifically SEO after the outb...

CMO's Guide to Post-Covid19 World Segmentation -- Doug Bell // Searchmetrics

09 Apr 2020

Contributed by Lukas

Today we're going to publish an episode telling you what you need to know about the landscape of digital marketing and specifically SEO after the outb...

Is Covid19 a Plague for CMO’s or an Opportunity for SEOs? -- Matt Colebourne // Searchmetrics

08 Apr 2020

Contributed by Lukas

Today is a special edition of Voices of Search podcast. Joining us is Matt Colebourn, who's the Global Chief Executive Officer at Searchmetrics, which...

Searchmetrics CEO's View of the Evolving SEO Landscape -- Matt Colebourne // Searchmetrics

07 Apr 2020

Contributed by Lukas

Today is a special edition of Voices of Search podcast. Joining us is Matt Colebourn, who's the Global Chief Executive Officer at Searchmetrics, which...

Seasoned Marketing Exec's Decision to Become the CEO of Searchmetrics -- Matt Colebourne // Searchmetrics

06 Apr 2020

Contributed by Lukas

Today is a special edition of Voices of Search podcast. Joining us is Matt Colebourn, who's the Global Chief Executive Officer at Searchmetrics, which...

SEO Impacting of Corona on Our Home Lives --March Winners and Losers -- Tyson Stockton // Searchmetrics

03 Apr 2020

Contributed by Lukas

Today we're going to look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO worl...

SEO Impacting of Corona on How We Communicate --March Winners and Losers -- Tyson Stockton // Searchmetrics

02 Apr 2020

Contributed by Lukas

Today we're going to look back on the month and talk about some of the trends behind some of the biggest movers, shakers, and slackers in the SEO worl...

Impact of COVID-19 on Local Business SEO -- Ana Raynes // Simplified Impact

01 Apr 2020

Contributed by Lukas

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO...

Converting Local SEO Visibility Into Leads -- Ana Raynes // Simplified Impact

31 Mar 2020

Contributed by Lukas

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO...

Optimizing Your Content and SEO for Local Impact -- Ana Raynes // Simplified Impact

30 Mar 2020

Contributed by Lukas

Today we're going to be discussing what you need to know about optimizing SEO for local business impact. Joining us is Ana Raynes, the Founder and CEO...

How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert -- Michael King // iPullRank

27 Mar 2020

Contributed by Lukas

Today we rebroadcast our conversation with Michael King, the Managing Director of iPullRank and the Owner of Underground Hip Hop, a 20-year old e-comm...

From Econ Teacher to $25MM in Search ARR -- Wil Reynolds // Seer Interactive

26 Mar 2020

Contributed by Lukas

Today we rebroadcast our conversation with Wil Reynolds, Founder & Director of Strategy at SEER Interactive. In today's episode, Wil is going to s...

Coronavirus (Covid-19) Impact on SEO -- Jordan Koene // Searchmetrics

24 Mar 2020

Contributed by Lukas

Today we continue our conversation about how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist an...

Managing SEO in a Time of Crisis -- Jordan Koene // Searchmetrics

23 Mar 2020

Contributed by Lukas

Today we'll discuss how to manage your SEO efforts through crisis. Joining us is Jordan Koene, a world renowned SEO strategist and an advisor for Sear...

Structured Data -- Jordan Koene // Searchmetrics

20 Mar 2020

Contributed by Lukas

Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure.Connect ...

Finding & Fixing Robots.txt and Other Technical Issues -- Jordan Koene // Searchmetrics

19 Mar 2020

Contributed by Lukas

Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control ...

Rich and Featured Snippets -- Sebastien Edgar // Searchmetrics

18 Mar 2020

Contributed by Lukas

Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs....